The Pentagon Shopping Centre

What The Pentagon Shopping Centre does

The Pentagon Shopping Centre is a regional enclosed shopping centre located in the town centre of Chatham, Kent, owned and operated through Chatham LLP Co/Workman (Company Reg OC4402270), with day-to-day management handled by Workman LLP. The asset comprises over 70 retail units, anchored by Sainsbury's, New Look, Poundland and Boots, and supplemented by national chains (JD Sports, Foot Locker, Pandora, The Entertainer, Greggs, EE, Vodafone, Three, O2), independent F&B (Muffin Break, Coffee Republic, Jesse's Cafe, Chopstix), and an embedded leisure and public-service offer including Disco Bowl (16-lane ten-pin bowling, arcade, Scrapyard Golf, bar and diner), the NHS-funded £15 million James Williams Healthy Living Centre (managed by Medway Community Healthcare), and Ascend Co-working on the first floor. The centre also operates a 433-space car park (underground and 24-hour roof) managed with Hozah payment systems, hosts Amazon Lockers, and runs click-and-collect services across multiple tenants.

The business is a classic UK retail-property landlord model. Revenue is generated primarily through recurring rent from over 70 retail and leisure tenants, complemented by parking fees on a tiered duration basis (70p to £10.20), short-term Retail Merchandising Unit (RMU) and promotional space leasing managed by Flourish, and out-of-home digital screen advertising sold by Boomerang Screen Media. Marketing and customer acquisition rely on a mix of physical (events in Pentagon Court, accessibility initiatives including Changing Places toilet and Sound Out Sundays) and digital channels (website, Facebook, Twitter, Boomerang in-centre screens, cross-promotion with local tourist attractions). The centre reports 225,000 weekly visitors, rising above 300,000 during the festive period, and holds ISO 14001/2015 environmental certification from SOCOTEC, reflecting a deliberate ESG positioning alongside its accessibility and community-health integrations.

Name

The Pentagon Shopping Centre

Legal name

Chatham LLP Co/ Workman

Website

https://pentagonshoppingcentre.co.uk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

The Pentagon Shopping Centre is a Chatham, Kent-based regional shopping centre with 70+ retail units, anchored by Sainsbury's, New Look, Boots and Poundland, plus leisure, NHS healthcare and co-working tenants. It serves local and regional shoppers, generates revenue through tenant rent, parking fees, advertising and promotional space leasing, and is managed by Workman for Chatham LLP.

Ownership category

akta.pro rank

Product category

Retail Shopping Centre

NAICS

Amusement Parks and Arcades (7131), Amusement, Gambling, and Recreation Industries (713)

SIC

Retail-Variety Stores (5331), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro industry

PRIMARYTHAAAAAD

Family Entertainment Centers & Indoor Amusement (Arcades, Trampoline Parks, Indoor Play)

Travel & Hospitality/Adventure, Amusement Parks & Ecotourism/Amusement Parks & Theme Parks

Keywords

• Retail property leasing
• Shopping centre management
• Commercial real estate
• Tenant rent services
• Car park management

Headquarters

HQ city

Chatham

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Retail tenant rentals: The centre generates revenue by leasing space to over 70 retail units including New Look, Boots, The Entertainer, Pandora, and Sainsbury's. Tenants pay rent for their retail spaces within the shopping centre.
2. Car parking fees: The centre operates 433 car parking spaces and charges fees based on duration of stay. Payment is managed through Hozah autopay system, Hozah Pay by Web, or at kiosks. This provides a direct revenue stream from visitors who drive to the centre.
3. RMU and promotional space leasing: Temporary leasing of Retail Merchandising Units (RMUs) and promotional space for traders and car dealerships. Managed by Flourish, this offers dynamic and profitable retailing opportunities and a way for small enterprises to test the market without long-term lease commitments.
4. Digital screen advertising: Boomerang Screen Media provides out-of-home advertising solutions within the shopping centre, offering brands targeted advertising opportunities to engage with visitors.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

The Pentagon Shopping Centre is a physical enclosed retail destination in Chatham, Kent, housing over 70 retail units across fashion (New Look, Foot Locker, JD Sports, Pandora), health and beauty (Boots), food (Sainsbury's, Greggs, Subway), electronics, toys, and services, alongside co-located leisure (Disco Bowl 16-lane bowling), NHS healthcare (James Williams Healthy Living Centre), coworking (Ascend), and parking (433 spaces). Revenue is generated from retail tenant rentals, parking fees, RMU/promotional space leasing, and digital advertising. The centre also hosts events and activities year-round across two performance areas in Pentagon Court.

Product overview

The Pentagon Shopping Centre is a unified shopping centre platform combining retail (over 70 stores including New Look, Boots, Sainsbury's, Poundland), dining (Greggs, Subway, Coffee Republic, Muffin Break, Jesse's Cafe), entertainment (Disco Bowl with 16-lane bowling and arcade games), healthcare (James Williams Healthy Living Centre NHS facility), and co-working (Ascend Co-working). Additional services include Click and Collect, Amazon Lockers, 433-space car park, and accessibility facilities including Changing Places toilet and Mobility Hub.

Differentiator

Problem solved

Functional benefit

Products and services

• Pentagon Shopping Centre (main retail destination) An enclosed retail shopping destination in Chatham, Kent, providing over 70 retail units covering fashion, health and beauty, food, electronics, toys, jewellery, services and dining outlets for local and regional shoppers.
• Disco Bowl (16-lane bowling, arcade, crazy golf) An on-site entertainment venue offering 16 modern ten-pin bowling lanes, an arcade games area, a Scrapyard Golf crazy-golf course, plus a bar and diner for food and drinks, serving centre visitors and group bookings.
• James Williams Healthy Living Centre An on-site NHS-funded healthcare facility bringing a wide range of community health services together under one roof, including Bryant Healthcare and Maritime Health Partnership, serving local residents requiring routine and specialist care.
• Ascend Co-working (flexible office space) Modern co-working and flexible office space on the first floor of the centre, offering hot desks, dedicated desks, private offices, meeting rooms, and networking opportunities for freelancers, entrepreneurs and growing businesses.
• Click and Collect service A consolidated click-and-collect service for online orders coordinated across multiple in-centre retailers including Boots, DEICHMANN, EE, Foot Locker, JD, New Look, The Entertainer, Three Store, Vodafone and The Works.
• Amazon Lockers Amazon parcel collection lockers situated on the 1st floor by Wilkos, enabling customers to pick up parcels during centre opening hours.
• Car Parking service (433 spaces) A 433-space car park (underground and roof levels, 24-hour roof access) with payment managed through Hozah Autopay, Hozah Pay by Web, or pay station kiosks; duration-based fees apply.
• Pentagon Court event/performance areas Two established event/performance areas in Pentagon Court used to host events and activities year-round, including autism-friendly Sound Out Sundays, for centre visitors.
• Accessibility services at the centre Comprehensive in-centre accessibility facilities including automatic doors, disabled parking, Changing Places toilet, Mobility Hub wheelchair/scooter rentals, Sound Out Sundays autism-friendly sessions, and autism support resources for visitors with disabilities.
• RMU and promotional short-term leasing Short-term leasing of Retail Merchandising Units (RMUs) and promotional space within the centre, managed by Flourish, providing dynamic and profitable retailing opportunities and a way for small enterprises to test the market without long-term lease commitments.
• Digital screen advertising (via Boomerang Screen Media) Out-of-home advertising solutions offered within the shopping centre via Boomerang Screen Media, giving brands targeted advertising opportunities to engage with the centre's visitor audience.

Quantifiable outcome

• 225,000 weekly footfall
• +1 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• SOCOTECcoreOthersSOCOTEC is an independent third-party certification body that awarded The Pentagon Shopping Centre ISO 14001/2015 certification for their environmental management system. This certification validates the centre's commitment to sustainable practices and waste management.
• Medway Community HealthcarecoreStrategic or Co-development PartnerMedway Community Healthcare manages the James Williams Healthy Living Centre, a £15 million NHS-funded facility bringing healthcare services together under one roof. The centre is funded by NHS Kent & Medway and Medway Council.
• NHS Kent & Medway and Medway CouncilcoreStrategic or Co-development PartnerJoint funders of the James Williams Healthy Living Centre, a £15 million healthcare facility within the Pentagon. This partnership brings essential NHS and community health services to the shopping centre location.
• HozahcoreTechnology or IntegrationHozah provides parking payment systems including Autopay (automatic payment for registered vehicles) and Pay by Web. The partnership manages all parking payments for the 433-space car park.
• FlourishminorChannel Partner/ Reseller/ DistributorFlourish manages RMU (Retail Merchandising Units) and promotional space opportunities at the Pentagon Shopping Centre, offering temporary leasing options for traders and small businesses to test the market.
• Boomerang Screen MediaminorGTM or Marketing PartnerBoomerang Media provides out-of-home digital screen advertising solutions within the shopping centre, enabling brands to target visitors with advertising messages.
• AmazonminorGTM or Marketing PartnerAmazon Locker located on 1st floor by Wilkos, allowing customers to collect parcels at convenient times during centre opening hours. Enhances click-and-collect offering.
• Jamieson MillscoreChannel Partner/ Reseller/ DistributorProperty agent handling commercial unit lettings at the Pentagon Shopping Centre. Contact for businesses interested in leasing retail space.
• Ascend Co-workingcoreOthersAscend operates a flexible coworking and office space on the first floor of the Pentagon, serving freelancers, entrepreneurs and growing businesses. Creates professional community ecosystem within the centre.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Peers

• Landsec (Land Securities):

Direct peers

• Meadowhall Shopping Centre: Large UK regional shopping centre anchored by major national retailers with mixed leisure/dining offer; comparable as a single-asset regional mall business model and asset-class benchmark.
• Trinity Leeds: Indoor UK shopping centre with broad retail, F&B and leisure tenant mix; comparable single-asset format, national-tenant anchoring and urban-revitalisation story.
• Bluewater Shopping Centre: Major Kent-based regional shopping centre with a similarly broad mix of retail, dining and leisure; the closest geographic comparable to The Pentagon and a useful benchmark for tenant mix and footfall scale within the same catchment region.
• Eldon Square, Newcastle: Mid-tier UK regional shopping centre with broad retail mix and leisure anchors; directly comparable in scale, tenant profile and asset class.
• The Oracle, Reading: Mid-sized UK shopping centre combining retail, restaurants and a cinema/leisure mix anchored by national chains; structurally similar to The Pentagon's mixed retail + leisure positioning at a comparable scale.
• Cribbs Causeway, Bristol: Major UK out-of-town regional mall with national retailer and leisure tenant mix; relevant benchmark for footfall, occupancy dynamics and tenant concentration in a single-asset UK centre.

Broad incumbents

• Hammerson plc: UK/Irish REIT owning and operating a portfolio of premium shopping centres and retail parks; relevant incumbent comparable for asset valuation benchmarks, leasing strategy and capex approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/pentagonShoppingCentre
• Facebookfacebook.com/pentagonshoppingcentre
• LinkedInlinkedin.com/company/the-pentagon-shopping-centre

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Pentagon Shopping Centre