What Penti BiH does

Penti BiH, legally operated by INTIMA-ST d.o.o., is a Bosnia and Herzegovina–based intimate apparel and lifestyle retailer that sells lingerie, swimwear, sleepwear, socks, outerwear, and related accessories. It operates a dual-channel model: an e-commerce storefront at penti.ba with nationwide delivery through ExpressOne, and seven physical retail locations distributed across Sarajevo (4), Mostar (1), Tuzla (1), and Tešanj (1). Merchandising is structured around a women-led core (lingerie, beachwear, sleepwear) with sub-brands extending the assortment to men (Penti Men) and children/youth (Penti Young), and additional capsule collections including Bridal, NU Basic, and Light & Lovely.

The technology stack supporting the e-commerce channel is conventional retail infrastructure: 128-bit SSL-encrypted checkout integrated with WebPay and the Monri Payment Gateway (the latter PCI DSS Level 1 certified, the highest card-data security standard). The catalogue is segmented into roughly a dozen primary categories with deep sub-navigation by fit and coverage (e.g., push-up, wireless comfort, total support for swimwear; Brazilian cut, thongs, hipster, bodysuits, shapewear for lingerie; maternity, kids, and unisex options within sleepwear). Prices are listed in Convertible Marks (KM) inclusive of 17% VAT, with a 10 KM standard shipping fee waived above 150 KM on regular-priced items. Marketing is centred on the owned webshop, Facebook, Instagram, and email newsletter; product pages, size guides, and category merchandising carry top-of-funnel demand.

Revenue is generated exclusively through one-time retail transactions — both in-store and online — to individual consumers, with no B2B or wholesale channel disclosed. Pricing is unit-based across all categories, and the addressable market is restricted to Bosnia and Herzegovina (international delivery is not available). No external investment, M&A activity, parent company, or subsidiary relationships are indicated in the source data; the entity operates as a privately held, owner-managed specialty retailer with a stated headcount on the order of six and operating status confirmed as active.

Name

Penti BiH

Legal name

INTIMA-ST d.o.o.

Website

https://penti.ba

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Penti BiH, operated by INTIMA-ST d.o.o., is a Bosnia and Herzegovina-based specialty retailer selling lingerie, swimwear, sleepwear, socks, and outerwear through an e-commerce storefront and seven physical stores, serving women, men, and children nationwide.

Ownership category

akta.pro rank

Product category

Intimate Apparel Retail

NAICS

Clothing and Clothing Accessories Retailers (458110)

SIC

Retail-Women's Clothing Stores (5621)

akta.pro primary industry

Intimates, Lingerie & Sleepwear Retail (CRAAABAF)

Keywords

• Intimate apparel retail
• Women's lingerie
• Swimwear retail
• Fashion e-commerce
• Family clothing store

Headquarters

HQ city

Sarajevo

HQ country

Bosnia & Herzegovina

HQ region

Europe

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail Sales - E-commerce: Online sales through penti.ba webshop where customers purchase lingerie, swimwear, sleepwear, socks, and accessories. Products are priced in Convertible Marks (KM) and include VAT. Payment options include credit/debit cards (MasterCard, Visa, Visa Electron, Maestro) and cash on delivery.
2. Retail Sales - Physical Stores: In-store retail sales across 7 physical locations in Bosnia and Herzegovina

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Penti BiH sells branded intimate apparel, swimwear, sleepwear, hosiery, outerwear, and lifestyle clothing for women, men, and children through its own e-commerce webshop at penti.ba and seven physical retail stores in Bosnia and Herzegovina. The assortment is organized into product categories (Beachwear, Lingerie, Sleepwear, Outerwear, Socks) plus sub-brands Penti Young and Penti MEN, supported by collections such as Bridal Collection, NU Basic, and Light & Lovely. Customers can purchase online with credit card or cash on delivery, or in-store across Sarajevo, Mostar, Tuzla, and Tešanj.

Product overview

Penti BiH is a fashion e-commerce retailer specializing in intimate apparel, swimwear, sleepwear, and lifestyle clothing. The offering is organized as a unified e-commerce platform with multiple product categories: the core Beachwear program (swimwear, beach clothing, beach accessories), Women's Lingerie (bras, panties, shapewear, bodysuits), Sleepwear collection, Outerwear division (sportswear and daily clothing), Socks, plus two sub-brands (Penti Young for children's/youth wear and Penti Men for men's wear), all complemented by a Sale section. The company operates both online (webshop) and through seven physical retail locations across Bosnia and Herzegovina.

Differentiator

Problem solved

Functional benefit

Brands

• Penti Young: A sub-brand focused on children's underwear, pajamas, swimwear, and socks for girls and boys.
• Penti MEN
• Bridal Collection
• NU Basic Collection
• Light & Lovely

Products and services

• Plažni program (Beachwear) Beachwear collection for women including swimwear tops (push-up, wireless comfort, total support), bottoms (light, medium, maximum coverage), one-piece swimsuits, beach clothing, and beach accessories, sold online and in Penti BiH stores across BiH.
• Rublje (Women's Lingerie) Women's underwear and intimate apparel assortment spanning bridal, shaping, basic, and maternity lines, sold via the penti.ba webshop and in-store across BiH.
• Spavaći program (Sleepwear) Women's sleepwear line with collections such as Light & Lovely and Bridal Collection, plus pajama sets, nightgowns, robes, and maternity sleepwear, sold through Penti BiH channels.
• Outerwear Outerwear division combining sportswear (sports bras, tops, leggings, tracksuits, sports shirts) with daily clothing for women, sold via penti.ba and Penti BiH retail stores.
• Čarape (Socks and Hosiery) Hosiery range spanning patterned and opaque leggings, classic pantyhose, stay-ups, shaping and maternity leggings, knee-highs, thigh-highs, short socks, and footies, sold through Penti BiH online and retail channels.
• Penti Young (Children's and Youth) Sub-brand Penti Young offering swimwear, underwear, pajamas, leggings, and socks for girls, boys, and unisex children, plus accessories, sold via penti.ba and physical Penti BiH stores.
• Penti MEN Sub-brand Penti MEN covering men's beachwear, pajamas, t-shirts, underwear, and socks, sold through the Penti BiH webshop and physical stores.
• Penti Sale Sale section offering discounted and promotional items spanning lingerie, swimwear, sleepwear, outerwear, hosiery, men's, and children's assortments on the Penti BiH webshop.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Partnerships

Three partnerships are on record, tiered core.

• ExpressOnecoreOthersExpressOne is the courier service partner responsible for delivering orders across Bosnia and Herzegovina. They handle all shipping from the point when the seller hands over the package until delivery to the customer's address.
• Monri Payment GatewaycoreTechnology or IntegrationMonri provides payment processing infrastructure for credit card transactions. It is PCI DSS Level 1 certified, the highest security standard for payment card data.
• WebPaycoreTechnology or IntegrationWebPay is the online payment processing system used for secure credit card transactions on the Penti BiH e-commerce platform.

Scale indicators1 record

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• H&M (Hennes & Mauritz): Mass-market apparel retailer with significant lingerie and sleepwear offering across women, men, and children. Adjacent competitor that draws share away from intimate-apparel specialists like Penti BiH through broad assortment.
• C&A: European heritage apparel retailer with established BiH presence and broad women's, men's, and kids' lines including underwear and sleepwear. Adjacent competitor with overlapping family-segment apparel categories.
• Triumph International: Global heritage lingerie brand with worldwide retail and wholesale distribution. Overlaps with Penti BiH's core lingerie and shapewear categories but operates at much larger scale and via broader channels.
• Victoria's Secret: Global lingerie and intimate-apparel brand. Category-comparable (bras, sleepwear, swimwear) but operates at global scale and a different price/positioning tier than Penti BiH's mass-market assortment.

Direct peers

• Intimissimi: Italian lingerie and intimate-apparel retailer with stores across Europe. Closely comparable assortment (bras, briefs, sleepwear, bridal-style lines) and similar premium-moderate price positioning.
• Tezenis: Calzedonia Group's accessible intimate-apparel brand covering lingerie, sleepwear, and loungewear for women, men, and kids. Strongly analogous to Penti BiH in horizontal family segmentation and price-tier positioning.
• Calzedonia: Italian intimate-apparel specialist (hosiery, swimwear, lingerie) with broad European retail footprint. Directly comparable in product mix (swimwear, leggings, hosiery, beachwear) and vertical retail + e-commerce model.
• Yamamay: Italian intimate apparel, swimwear and hosiery retailer with European footprint. Comparable category breadth (lingerie, swimwear, sleepwear, kids) and physical-plus-online omni-channel model.
• Penti (Turkey): The originating Turkish intimate-apparel brand operating since 1950. Penti BiH operates under the same brand identity and product taxonomy (lingerie, swimwear, sleepwear, hosiery, kids/men sub-brands), making it a near-perfect structural peer in a different geography.

Regional players

• Reserved: Polish mass-apparel retailer with strong presence across Central and Southeastern Europe, including BiH. Adjacent competitor to Penti BiH for family-oriented apparel and intimate wear.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/penti.bih
• Instagraminstagram.com/penti.bih
• LinkedInlinkedin.com/company/penti-bih

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Penti BiH