Penticton Trade and Convention Centre

What Penticton Trade and Convention Centre does

The Penticton Trade and Convention Centre is a public assembly facility owned by the City of Penticton and operated by Oak View Group, the largest public assembly facility management company in Canada. Originally opened in 1965 as the Peach Bowl Convention Centre and expanded in 1988, the venue offers 60,000 sq. ft. of ground-level meeting and exhibit space, including two pillar-free divisible ballrooms totaling 28,731 sq. ft., seven configurable meeting rooms, a boardroom for 16, and 14,000 sq. ft. of lobby space. It can accommodate up to 222 10'x10' trade show booths and supports conventions of 150-650 delegates with a trade show component.

The centre generates revenue through three primary streams: venue rental (quote-based pricing with tables, chairs, linens, stage, dance floor, podiums, parking, and Wi-Fi included), in-house food and beverage services with customizable menus and locally sourced ingredients, and ancillary exhibitor services including booth setup, AV equipment, and materials handling. Ticketing for public events is handled through the ValleyFirstTix platform. The go-to-market approach is sales-led, targeting association meeting planners, corporate event organizers, and trade show producers, supported by FAM tours, trade show presence, and a strategic partnership with the Meet In Penticton Convention Bureau founded in January 2022.

Strategically, PTCC is positioned as the largest dedicated full-service convention centre in the BC Interior, anchored by an integrated destination package that includes a 2024-opened Four Points by Sheraton with a direct pedestrian connection, 900+ walkable hotel rooms, and proximity to 80+ wineries in the South Okanagan. Named customers span healthcare, education, public safety, recreation, and entertainment associations, with recurring anchor events such as the sanctioned Penticton Elvis Festival (24th year in 2026) and the CHBA South Okanagan Home and Reno Show (148 exhibitors in the most recent edition).

Name

Penticton Trade and Convention Centre

Legal name

Penticton Trade and Convention Centre

Website

https://pentictonconventioncentre.com

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

11–50 employees

Short description

Penticton Trade and Convention Centre is a 60,000 sq. ft. public assembly facility owned by the City of Penticton and managed by Oak View Group, hosting conventions, trade shows, meetings, and banquets for 150-650 delegates in British Columbia's South Okanagan wine country.

Ownership category

akta.pro rank

Product category

Convention and Event Venue Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Food Service Contractors (722310)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Convention & Exhibition Centers (Public Convention Centers, Civic Centers) (THAHAAAA)

akta.pro secondary industries

Conference Centers & Dedicated Meeting Venues (THAHAAAB), Conference & Convention Center Catering (THAHAKAB)

Keywords

• Convention venue rentals
• Trade show hosting
• Corporate meeting spaces
• Event catering services
• Banquet and event venues

Headquarters

HQ city

Penticton

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Venue rental: Rental of meeting rooms, ballrooms, and exhibit spaces for conventions, conferences, trade shows, banquets, and meetings. Includes tables, chairs, linens, stage, dance floor, podiums, and complimentary parking.
2. Food and beverage services: In-house catering for events including breakfast, lunch, dinner, receptions, and break services. Uses locally sourced produce and offers customizable menus.
3. Ticket sales commission: Tickets sold through ValleyFirstTix platform for public events such as concerts, festivals, and special events
4. Exhibitor services: Services for exhibitors including booth setup, AV equipment rental, and materials handling

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

Penticton Trade and Convention Centre is a full-service event venue offering 60,000 sq. ft. of ground-level flexible meeting and exhibit space, accommodating conventions, trade shows, corporate meetings, and banquets. The facility includes two pillar-free divisible ballrooms (28,731 sq. ft.), seven configurable meeting rooms, drive-in access with 16 ft. loading bays, in-house food and beverage catering with locally sourced menus, full audio/visual capabilities, complimentary Wi-Fi, and free parking. It serves event planners, associations, corporate meeting organizers, trade show operators, and social event hosts primarily across Western Canada.

Product overview

The Penticton Trade and Convention Centre is a single, unified venue product offering comprehensive event hosting services. It provides 60,000 sq. ft. of flexible ground-level space that serves multiple event types: Conventions & Conferences (for 150-650 delegates with trade show components), Trade Shows (with capacity for up to 222 10'x10' booths), Meetings (7 configurable rooms plus divisible ballroom space), and Banquets & Holiday Parties. These core services are supported by integrated add-on modules including in-house Food & Beverage (with locally sourced menus), AV & Technology Services (full audio/visual capabilities with no patch fees), and Exhibitor Services (move-in/out logistics and order management). The venue operates as a full-service facility with complimentary Wi-Fi, free parking, and on-site event managers.

Differentiator

Problem solved

Functional benefit

Products and services

• Conventions & Conferences Event hosting service for conventions and conferences sized 150-650 delegates with trade show components. Includes dedicated event manager, full AV capabilities, and access to 60,000 sq. ft. of ground-level flexible space. Designed for association meetings, professional conferences, and multi-day programming.
• Trade Shows Trade show and exhibition venue service providing capacity for up to 222 10'x10' booths across 60,000 sq. ft. of flexible ground-level space. Includes Ballroom 2 (13,680 sq. ft., 72 booths) with drive-in access and dedicated power, plus preferred vendor coordination with Showtime Event & Display, SW Event Technology, and Show in Motion.
• Meetings Meeting space rental service for corporate meetings, board meetings, team retreats, and training sessions. Includes 7 configurable meeting rooms, a boardroom for 16, 28,731 sq. ft. of divisible ballroom space, and 14,000 sq. ft. of lobby space with complimentary Wi-Fi and free parking.
• Banquets & Holiday Parties Complete holiday party packages and banquet dining experiences for social events such as weddings, galas, awards ceremonies, and corporate holiday parties. Includes customizable menus, themed buffets, dance floor, and entertainment capabilities with in-house food and beverage service.
• Food & Beverage Catering In-house catering service providing customizable menus, themed buffets, reception displays, and locally sourced produce with vegetarian and vegan options. Supports breakfast, lunch, dinner, receptions, and break services for events of all sizes.
• AV & Technology Services Audio/visual services with full capabilities including preferred AV provider (SW Event Technology) and option to bring outside AV providers. No patch fees charged, distinguishing the venue from competitors.
• Exhibitor Services Exhibitor services for trade show organizers and exhibitors, including exhibitor orders, move-in & move-out logistics support, materials handling coordination, and access to preferred vendors such as Showtime Event & Display and Show in Motion.

Quantifiable outcome

• 10,800 tickets sold for special events (2017 projection)
• +4 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered core, major and preferred.

• Meet In Penticton Convention BureaucoreStrategic or Co-development Partner · 1 January 2022Brand new entity founded in January 2022 to maximize use of Penticton's convention facilities. Provides RFP distribution, bid development assistance, supplier information, off-site activities, site tours, and FAM tours. Team includes Karen Davy (Convention Bureau & Business Liaison Manager) and sales managers from PTCC and Penticton Lakeside Resort.
• Mundi Hotel Enterprises Inc.majorStrategic or Co-development Partner · 1 December 2020$1.5 million city land sale and building agreement for a hotel adjacent to PTCC. Hotel (Four Points by Sheraton) features approximately 105 rooms, six stories, 100-seat restaurant, rooftop patio, swimming pool, and direct pedestrian connection to PTCC. Groundbreaking April 20, 2022. Opened 2024.
• Oak View GroupcoreImplementation/ SI/ Consulting PartnerOak View Group is the largest public assembly facility management company in Canada. They manage the Penticton Trade and Convention Centre, South Okanagan Events Centre, OHS Training Centre, and Memorial Arena on behalf of the City of Penticton.
• ValleyFirstTixmajorChannel Partner/ Reseller/ DistributorOfficial ticketing partner for public events at the Penticton Trade and Convention Centre. Tickets sold online at ValleyFirstTix.com and in person at Valley First Box Office at the South Okanagan Events Centre.
• Showtime Event & DisplaypreferredChannel Partner/ Reseller/ DistributorPreferred show decorator with decades of experience working with provincial and national clients. Offers high-quality components for trade and consumer shows.
• SW Event TechnologypreferredChannel Partner/ Reseller/ DistributorSister company to Showtime offering outstanding customer service, wide range of AV equipment and experience for events.
• Show in MotionpreferredChannel Partner/ Reseller/ DistributorWestern Canada's premier show service supplier since 1988. Headquartered in Penticton BC. Offers complete range of show services including Pipe & Drape Exhibit Booths, Hardwall Booths, Tables, Chairs, Carpet, Registration Counters, Furniture Rentals, Materials Handling & Storage Services.
• Travel PentictoncoreStrategic or Co-development PartnerOrganization providing visitor information and promoting Penticton tourism. Connected with Meet In Penticton Convention Bureau for event planning support.
• City of PentictoncoreOthersOwner of the Penticton Trade and Convention Centre facility. Oak View Group manages operations on behalf of the City.
• Elvis Presley EnterprisesmajorStrategic or Co-development PartnerOfficial sanctioning and licensing partner for the Penticton Elvis Festival. Festival entering 24th year in 2026. Winner of professional division advances to Memphis 'Ultimate Elvis Finals'.

Scale indicators8 records

Recent moves12 records

Expansion highlights5 records

Regional players

• Sandman Centre (Kamloops): Multi-purpose events arena in the BC Interior offering concerts, sports, and tradeshow-style events. Relevant as a sibling-format venue competing for the same regional corporate and association event budgets.

Direct peers

• Victoria Conference Centre: Western Canadian convention venue competing for association and government conferences that might otherwise route through Penticton. Similar in mid-tier capacity and public-facility ownership structure, with a strong destination-appeal sales motion.
• Kamloops Convention Centre: Mid-size Canadian convention centre serving BC Interior associations and corporate events. Comparable in scale, segmentation (associations, corporate, social events), and sales motion to PTCC, both serving secondary markets outside Vancouver.
• Kelowna Convention Centre (Delta Grand Okanagan): Headline convention and events venue in Kelowna, the nearest larger city in the BC Interior. Competes directly with PTCC for regional association, corporate, and trade show business in the Okanagan corridor, with overlapping hotel-inventory and wine-country positioning.
• South Okanagan Events Centre (SOEC): Adjacent events facility physically adjoined to PTCC, forming the SOEC Complex with 95,000+ sq. ft. of combined meeting space. Managed by the same Oak View Group team and competes for/integrates with PTCC bookings across concerts, sporting events, and trade shows.
• Whistler Conference Centre: Destination-focused western Canadian conference venue with comparable leisure-anchor positioning (skiing vs. wine country). Competes for incentive and association events where the destination experience is a primary booking driver.

Broad incumbents

• Vancouver Convention Centre: Flagship BC convention facility with significantly larger capacity and hotel inventory. Captures the largest western Canadian conferences; PTCC positions itself as a destination alternative for events that value leisure access and hotel walkability over maximum capacity.
• TELUS Convention Centre (Calgary): Larger-scale western Canadian convention centre operated under a similar Spectra/OVG facility management lineage. Competes for regional association and corporate events that exceed PTCC's capacity ceiling of 650 delegates.
• Edmonton Convention Centre: Major prairie convention centre competing for large western Canadian association and trade show events. Serves as a step-up option when PTCC's mid-size capacity is insufficient for the program.

Others

• Oak View Group (parent operator): Parent management company operating PTCC and the broader Canadian public assembly facility portfolio, including Rogers Arena and other major venues. Comparable as the operating ecosystem that drives PTCC's commercial practices and national RFP distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/thePTCC
• Facebookfacebook.com/about
• LinkedInlinkedin.com/company/penticton-trade-and-convention-centre
• Instagraminstagram.com/theptcc

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Penticton Trade and Convention Centre