The People's Farm

What The People's Farm does

The People's Farm, LLC is a privately held, Las Vegas-based controlled environment agriculture (CEA) company that grows and sells microgreens. It operates from a single facility at 4770 Wynn Rd., Las Vegas, Nevada, and cultivates four primary fresh SKUs — Rainbow Mix, Sweet Broccoli, Sugar Pea, and Sunflower — plus a Microgreens Powder SKU. Its growing method uses hemp mats as a soilless substrate with only water and oxygen as inputs; no pesticides, herbicides, or other chemicals are used, which the company describes as "beyond organic." Crops are harvested at 7–10 days old, and the company claims microgreens deliver 4–40x more nutrients per ounce than mature vegetable equivalents, broccoli microgreens require 158–236x less water than mature broccoli, and harvest cycles are 93% shorter. Production occurs in a controlled indoor environment with management of light, temperature, humidity, and water.

The company sells through three channels: direct farm sales to Las Vegas Valley consumers (including free 2oz samples distributed as part of farm-visit customer acquisition), direct supply to local restaurants and food-service operators, and educational engagement with schools and teachers via on-site field trips. It holds PrimusGFS certification with a 100% audit score and GAP certification, covering food safety under GFSI-recognized standards. The business model includes a community co-ownership component that allows local residents to invest in and co-own farm operations. The company is founder-led by CEO Mark Engler, with Andre Faria as Director of Operations and Leo DeSouza as Marketing Director. No funding rounds, revenue figures, or headcount are disclosed.

The primary customer segments are health-conscious Las Vegas households (primary), local restaurants and chefs, and schools/educators. Distribution is entirely hyperlocal and direct, with no retail or third-party wholesale channels disclosed. Marketing is driven by an extensive blog, active social presence (Instagram, Facebook, YouTube, LinkedIn), email capture tied to free farm-visit samples, and in-person farm visits and field trips. Geographic scope is limited to the Las Vegas Valley / Nevada market, and there are no announced plans for expansion beyond a single site.

Name

The People's Farm

Legal name

The People's Farm, LLC

Website

https://peoplesfarm.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

The People's Farm is a Las Vegas controlled environment agriculture company that grows microgreens on hemp mats using only water and oxygen, selling directly to local consumers, restaurants, and schools via farm visits and on-site sales.

Ownership category

akta.pro rank

Product category

Microgreens Production

NAICS

Food Crops Grown Under Cover (11141)

SIC

Agricultural Production-Crops (100)

akta.pro primary industry

Greenhouse Herb & Microgreens Production (Culinary Herbs, Microgreens) (AFAGAHAC)

akta.pro secondary industries

Organic Herb, Spice & Medicinal/Aromatic Plant Farming (AFAGAKAE), Sprouts & Microgreens Farming (Alfalfa Sprouts, Microgreens, Wheatgrass) (AFAGADAL)

Keywords

• Microgreens production
• Controlled environment agriculture
• Indoor vertical farming
• Hydroponic microgreens
• Sustainable urban farming

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Direct Microgreens Sales: Direct-to-consumer and direct-to-restaurant sales of fresh microgreens products. Customers can purchase at the farm or potentially through local delivery. Products include individual varieties and blends sold in clamshell containers.
2. Farm Visit Experience: Community engagement through farm visits, educational tours, and field trips. Free 2oz microgreens samples offered to visitors as customer acquisition strategy.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

The People's Farm grows and sells fresh microgreens (Rainbow Mix, Sweet Broccoli, Sugar Pea, Sunflower) and a Microgreens Powder from a single indoor controlled environment agriculture facility in Las Vegas, Nevada. Crops are cultivated on hemp mats using only water and oxygen, with no soil, pesticides, or herbicides, and are sold directly to consumers at the farm and to local restaurants. The company also offers free farm visits and educational field trips as community engagement channels.

Product overview

The People's Farm is a controlled environment agriculture company that grows microgreens using only water, oxygen, and hemp mats—no soil, pesticides, or chemicals. Their product portfolio consists of four primary microgreen varieties (Rainbow Mix, Sweet Broccoli, Sugar Pea, and Sunflower) harvested at 7-10 days old, plus Microgreens Powder. They claim their microgreens contain 4-40x more nutrition per ounce than mature vegetables and are grown using methods they describe as 'beyond organic.'

Differentiator

Problem solved

Functional benefit

Products and services

• Rainbow Mix A blend of colorful microgreens combining multiple varieties to offer diverse flavors and nutritional profiles in a single clamshell-packaged product for home cooks and chefs.
• Sweet Broccoli Broccoli microgreens harvested at 7-10 days old, with a mild, slightly sweet flavor and high sulforaphane content, sold as a fresh single-variety microgreen.
• Sugar Pea Pea microgreens (pea shoots) with a sweet, delicate flavor and crunchy texture, rich in vitamins A, C, and K, folate, and fiber, sold as a fresh single-variety microgreen.
• Sunflower Sunflower microgreens/shoots with a nutty, mild flavor and crunchy texture, providing complete protein and essential amino acids, sold as a fresh single-variety microgreen.
• Microgreens Powder A powdered superfood form of microgreens delivering the same nutritional benefits in a convenient, easy-to-use format for smoothies, recipes, and nutritional supplementation.

Quantifiable outcome

• Microgreens contain 4-40x more nutrients than mature vegetables
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators5 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Smallhold: Distributed indoor farming operator specializing in mushrooms and microgreens sold to restaurants and retailers. Comparable as a small-batch, restaurant-focused indoor grower with a sustainability narrative; similar scale and customer motion to The People's Farm.
• Fresh Origins: Specialty microgreens and edible flowers grower supplying high-end restaurants across North America. The closest direct product peer to The People's Farm — same product category (microgreens), same customer segment (restaurants/chefs), and similar beyond-organic positioning.

Others

• Freight Farms: Manufactures containerized vertical-farming infrastructure sold to growers and operators. Adjacent rather than competitive — relevant to The People's Farm as a potential future infrastructure option for replicating its single-site model into other cities.

Broad incumbents

• BrightFarms: Greenhouse grower of local leafy greens and herbs supplying regional grocery chains. Comparable as a CEA company focused on hyperlocal freshness for retail/foodservice, but at multi-state scale and with greenhouse hydroponics rather than hemp-mat microgreens.
• Gotham Greens: Urban greenhouse operator producing leafy greens, herbs, and salad dressings across multiple U.S. cities. Comparable as a CEA grower selling fresh produce to retail and foodservice, though focused on greenhouse hydroponics rather than the People's Farm's hemp-mat microgreens approach.
• Plenty: Vertical indoor farming company building large-scale, technology-driven farms for leafy greens. Comparable as a CEA operator pursuing tech differentiation in fresh produce, though pursuing much larger retail distribution than The People's Farm's farm-direct model.
• 80 Acres Farms: Indoor vertical farm producing leafy greens, herbs, and microgreens for grocery and foodservice. Comparable as a CEA microgreens/greens supplier, though operating at multi-site institutional scale versus The People's Farm's single-location model.
• Bowery Farming: Largest U.S. indoor vertical-farming operator selling packaged salads and leafy greens to retailers and restaurants nationwide. Comparable as a CEA company serving restaurant and retail channels with sustainability messaging, but operates at vastly greater scale and capital base than The People's Farm.
• AeroFarms: Vertical-farming operator using aeroponics to grow leafy greens and microgreens for retail and foodservice. Directly comparable as a CEA microgreens/leafy-greens producer, but at institutional scale and serving national grocery channels.

Emerging players

• Square Roots: Container-based indoor farming company growing herbs and leafy greens in urban settings. Comparable as a tech-forward, mission-driven CEA startup pursuing local/distributed production, but using modular containers rather than a fixed indoor facility.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@ThePeoplesFarm
• Facebookfacebook.com/thepeoplesfarmvegas
• LinkedInlinkedin.com/company/the-peoples-farm
• Instagraminstagram.com/peoples.farm

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The People's Farm