Peoria Subaru

What Peoria Subaru does

Peoria Subaru is a franchised Subaru automobile dealership headquartered in Peoria, Arizona, serving retail consumers in the Phoenix metropolitan area including Glendale. The dealership sells new 2026 Subaru vehicles (236 units across nine nameplates: Outback, Crosstrek, Forester, Forester Hybrid, Ascent, WRX, BRZ, Impreza, Solterra, and Trailseeker), certified pre-owned Subarus (10 units), and pre-owned vehicles from other manufacturers (105 units). Pricing on new vehicles ranges from $28,281 (Crosstrek) to $47,505 (Ascent), with CPO units starting at $22,495 and used vehicles from $3,695.

The dealership's supporting service backbone consists of a factory-authorized service center staffed by certified technicians using genuine OEM Subaru parts, a parts department with online ordering, and a finance department that offers loans, leases, and extended warranty products through multiple lender relationships. Proprietary technology the dealership inherits and retails includes Subaru's Symmetrical All-Wheel Drive system, SUBARU BOXER engines (180-271 hp), EyeSight Driver-Assist Technology (Adaptive Cruise Control, Pre-Collision Braking, Lane Keep Assist), and STARLINK infotainment with Apple CarPlay, Android Auto, and SiriusXM integration.

The business model combines one-time vehicle sales (new, CPO, used) with recurring service and parts revenue, plus F&I transaction fees on financed sales. GTM is a hybrid of physical showroom visits in Peoria and a digital funnel covering online inventory browsing, no-SSN pre-qualification, online loan applications, service scheduling, and a CarFinder request form. Customer segments are dominated by individual retail buyers seeking AWD-capable daily, family, and adventure vehicles, with a secondary business/corporate buyer segment for fleet needs; service customers form a third segment driving parts and labor revenue.

Name

Peoria Subaru

Website

https://peoriasubaru.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Peoria Subaru is a franchised Subaru automobile dealership in Peoria, Arizona, selling new, certified pre-owned, and used vehicles to individual retail consumers in the Phoenix metro area. It operates an attached service center, OEM parts department, and in-house finance department.

Ownership category

akta.pro rank

Headquarters

HQ city

Peoria

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Vehicle Sales: Sale of new Subaru vehicles including Outback, Forester, Crosstrek, Ascent, Impreza, WRX, BRZ, Solterra, and Trailseeker models. Revenue from dealer inventory sales to retail customers.
2. Certified Pre-Owned (CPO) Vehicle Sales: Sale of Subaru CPO vehicles that have passed 152-point inspection with 7-year/100,000-mile powertrain warranty. Premium pricing over standard used vehicles.
3. Used Vehicle Sales: Sale of pre-owned vehicles including Subaru models and other brands. Inventory includes various makes and model years.
4. Service and Maintenance: Routine maintenance (oil changes, tire rotations, brake service) and extensive repairs performed by certified technicians using genuine Subaru parts
5. Parts Sales: Sale of genuine OEM Subaru parts, accessories, and aftermarket components. Includes parts ordering through online store.
6. Financing and Insurance Products: Auto financing assistance connecting customers with lenders, lease agreements, and extended warranty products through finance department

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Peoria Subaru is a franchised Subaru automobile dealership that sells new Subaru vehicles (the full 2026 lineup including Outback, Crosstrek, Forester, Forester Hybrid, WRX, Ascent, Solterra, Trailseeker, Impreza, BRZ, and Legacy), Subaru Certified Pre-Owned vehicles, and multi-brand pre-owned vehicles. The dealership also operates a certified service center performing routine maintenance and repairs using genuine OEM Subaru parts, a parts department with online ordering, an in-house finance department offering loans and leases, and a CarFinder vehicle-matching tool, all delivered through a physical showroom in Peoria, AZ serving the Phoenix metropolitan area.

Product overview

Peoria Subaru is a Subaru brand automobile dealership offering new Subaru vehicles, certified pre-owned (CPO) vehicles, and general pre-owned vehicles from multiple automakers. The 2026 Subaru lineup includes SUVs (Outback, Crosstrek, Forester, Forester Hybrid, Ascent, Trailseeker, Solterra), sedans (WRX, Legacy), a coupe (BRZ), and a hatchback (Impreza). Supporting services include a certified service center, parts department with OEM components, financing and leasing options, and a CarFinder vehicle search tool. The dealership positions itself on quality service, certified pre-owned inspections, and comprehensive automotive care for drivers in the Phoenix/Glendale, AZ area.

Differentiator

Problem solved

Functional benefit

Products and services

• Subaru Outback Midsize SUV wagon with spacious cabin, 8.7 inches of ground clearance, standard Symmetrical AWD, and EyeSight safety features. Sold to retail consumers in the Phoenix metro area.
• Subaru Crosstrek Compact SUV blending maneuverability with rugged Subaru performance and Symmetrical AWD capability. Sold to retail consumers.
• Subaru Forester Versatile SUV with generous cargo space, elevated ground clearance, and standard EyeSight driver-assist technology. Sold to retail consumers and families.
• Subaru Forester Hybrid

Quantifiable outcome

• 97% of Subaru vehicles sold in last 10 years still on road today
• +5 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature5 records

Partnerships

One partnership is on record.

• Subaru CorporationcoreOEM/ Whitelabel/ Licensing PartnerSubaru Corporation is the manufacturer of Subaru vehicles and genuine parts. Peoria Subaru operates as a franchised dealership authorized to sell new Subaru vehicles, parts, and provide factory-authorized service. Parts are manufactured by Subaru Corporation to exact vehicle specifications.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• AutoNation: AutoNation is the largest US franchised automotive retailer, operating hundreds of new-vehicle dealerships across multiple brands including in the Phoenix metro. Peoria Subaru competes with AutoNation's Phoenix-area stores for the same franchised-dealer business, but AutoNation's portfolio spans many brands and geographies rather than specializing in Subaru.
• Lithia Motors: Lithia Motors is one of the largest US franchised dealer groups, with an aggressive M&A-led store growth strategy and a presence in many US metros including Arizona. It competes directly with Peoria Subaru through its multi-brand dealership footprint while operating at far greater scale and brand breadth.
• Penske Automotive Group: Penske Automotive Group operates premium and luxury franchised dealerships worldwide, including selected US metros, and competes for upper-trim new-vehicle sales, F&I attach, and service work. While it skews more premium and broader-geography than Peoria Subaru, its franchised dealership model is directly comparable.
• Group 1 Automotive: Group 1 Automotive is a sizeable US and UK franchised dealer group operating stores across many OEM brands. Its franchised-dealer unit economics, F&I attach model, and service-center structure mirror those of Peoria Subaru, though at materially larger scale and broader brand mix.
• Asbury Automotive Group: Asbury Automotive Group operates a multi-brand franchised dealership portfolio across the Sunbelt and other US regions. Its franchise dealer business model, reliance on F&I margin, and service-department operations closely parallel Peoria Subaru's structure, although Asbury is far larger and more geographically diversified.
• Sonic Automotive: Sonic Automotive operates franchised dealerships and the EchoPark used-vehicle brand across multiple US regions. It competes with Peoria Subaru in the franchised new-vehicle segment and (via EchoPark) in the used-vehicle segment, though from a much broader multi-brand platform.
• Galpin Motors: Galpin Motors is a large multi-brand dealer group in California that includes a Galpin Subaru franchise, operating the same franchised-dealer business model as Peoria Subaru (new sales, CPO, service, parts, F&I). Comparable for unit economics and customer lifecycle dynamics despite its broader brand portfolio.

Emerging players

• Vroom: Vroom is an online used-vehicle retailer that competes for digitally-engaged used-car shoppers in the Phoenix metro. While its direct competitive overlap with Peoria Subaru's used-vehicle inventory is partial, it represents an emerging alternative fulfillment model that erodes share from traditional showroom dealers.
• Carvana: Carvana is an online-only used-vehicle retailer with Phoenix-area fulfillment that competes for the same used-vehicle demand as Peoria Subaru's 105-unit pre-owned inventory. As an emerging digital-first model, it pressures traditional dealer showrooms but does not sell new vehicles or offer OEM-authorized service.

Direct peers

• CarMax: CarMax is the largest US used-vehicle retailer with multiple Phoenix-area locations, directly competing with Peoria Subaru's 105-unit pre-owned inventory business for value-conscious used-car shoppers. Both rely on reconditioning, in-house financing, and omnichannel browsing, but CarMax specializes exclusively in used vehicles rather than new franchise sales.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/peoria-subaru

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peoria Subaru