Grupo Peraltas

What Grupo Peraltas does

Grupo Peraltas (legal entity: Peraltas Turismo) is a privately held, family-owned Brazilian tourism and hospitality enterprise founded in 1979 and headquartered in Brotas, São Paulo — officially recognized as the National Capital of Adventure Tourism. The company operates across six integrated business units: Brotas Eco Hotel Fazenda (a 30-alqueire pet-friendly eco farm resort with water park, restaurants, and recreation facilities), Escolas/Estudo do Meio (multidisciplinary educational programs for school groups covering astronomy, geology, biology, and sciences), Acampamento de Férias (seasonal vacation camps for children aged 4-17 during January and July school breaks), C.E.U. — Centro de Estudos do Universo (a science education center with a 65-person digital planetarium, observatory dome, geological exhibits, and content certified by SAB), Formaturas All Party (graduation trip packages in partnership with All Party, the market leader in Brazilian graduation travel), and Brotas Beach Tennis Club (a 12+ court beach tennis facility with membership, tournaments, and lessons). Infrastructure spans hotel accommodations, a 5-pool water park with cave-themed Lagoa Encantada, a 1,800-meter zip line at 120 meters height, an 8km rafting route with 14 rapids, and event venues including a 130-seat auditorium.

The company's technology stack centers on physical experiential infrastructure rather than software: a proprietary online booking dashboard (dashboard.peraltas.com.br), dedicated WhatsApp contact centers per business unit, and educational content developed over 21+ years at C.E.U. (proprietary programs Cosmos, Gaia, Navegar é Preciso, among others). The C.E.U. science center includes a digital planetarium with 360°x180° projection, a modern electronic telescope, a 20-meter geological wall (Geo-show), a Stonehenge replica, and rocket launch demonstration facilities — representing a significant fixed-asset educational tourism investment.

Peraltas generates revenue through a hybrid model combining one-time package purchases (vacation camps, school programs, graduation trips, C.E.U. visits), recurring hotel/membership subscriptions (Brotas Eco Hotel Fazenda, Brotas Beach Tennis Club), and event-based pricing (themed parties, tournaments). Distribution is direct-to-consumer via website, WhatsApp, online registration platform, and physical on-site sales at the Brotas property, supplemented by the All Party partnership for graduation trip distribution. Customer segments span families, schools and educational institutions, children and youth, beach tennis enthusiasts, and corporate groups — with pricing structured as unit pricing for group packages and subscription billing for the beach tennis club.

Name

Grupo Peraltas

Legal name

Peraltas Turismo

Website

https://peraltas.com.br

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

11–50 employees

Short description

Grupo Peraltas is a family-owned Brazilian tourism and hospitality company founded in 1979, operating six integrated business units — an eco farm hotel, school educational programs, vacation camps, a science center (C.E.U.), graduation trips, and a beach tennis club — from a 30-alqueire property in Brotas, São Paulo, serving families, schools, and youth across Brazil.

Ownership category

akta.pro rank

Product category

Eco-Tourism and Hospitality Services

NAICS

Traveler Accommodation (7211), Tour Operators (561520), Amusement Parks and Arcades (7131), Nature Parks and Other Similar Institutions (712190)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC)

akta.pro secondary industry

Specialty Membership Clubs (Category-Focused) (CRAEADAI)

Keywords

• Eco tourism hospitality
• Vacation camp services
• Educational field trips
• Science education center
• Adventure tourism resort

Headquarters

HQ city

Brotas

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Hotel and Hospitality: Brotas Eco Hotel Fazenda accommodation with packages including half board or full board (breakfast, lunch, dinner), recreation, and access to water park and activities. Revenue from room bookings, food and beverage, and ancillary services.
2. Summer Vacation Camps: Camp packages for children and youth aged 4-17 during January and July vacation periods. Packages include transport from São Paulo, meals, 24-hour monitors, nurse and infirmary, health insurance, canteen, ecotourism activities, C.E.U. activities, themed competitions, and insurance. Package durations of 5-7 days or extended periods.
3. School Educational Programs: Educational packages for schools including day camping, 2-day, and 3-day options with pedagogical activities in astronomy, geology, biology, sciences, and astronautics. Includes C.E.U. visits, accommodation options, meals, and recreational monitoring.
4. Graduation Trips (All Party): Partnership with All Party for graduation trip packages including accommodation at Brotas, activities (rafting, zip line, waterfalls), themed parties with DJ and shows, and full support services.
5. Beach Tennis Club Membership: Club membership with unlimited court access, associate benefits, discounts on food, shop, and tournament registrations, monthly post-paid consumption accounts, and exclusive events at Brotas Eco Hotel Fazenda.
6. C.E.U. Educational Center: Science education center open to public on Saturdays, offering sessions on astronomy, geology, biology, sciences, and astronautics for schools, companies, and general public.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Grupo Peraltas operates an integrated eco-tourism resort, vacation camp, and experiential education destination on a 30-alqueire property in Brotas, São Paulo. The company sells accommodation, meals, adventure activities (zip line, rafting, water park), supervised vacation camps for children and youth, curriculum-aligned school field trips, science education programs at the C.E.U. planetarium/observatory, graduation trip packages, and beach tennis club memberships. Revenue is generated through package bookings, per-participant program fees, and recurring club subscriptions across six business units.

Differentiator

Problem solved

Functional benefit

Brands

• Brotas Eco Hotel Fazenda: Eco hotel and farm resort located on 30 alqueires with water park, recreational activities, restaurant, beach tennis arena, and various nature activities.
• C.E.U - Centro de Estudos do Universo
• All Party

Quantifiable outcome

• Over 45 years of continuous operation in tourism, hospitality and educational experiences
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• All PartycoreStrategic or Co-development PartnerAll Party is described as the market leader in graduation trips in Brazil. Peraltas Tourism offers graduation trip packages in partnership with All Party, providing accommodation at Brotas, adventure activities (rafting, zip line, waterfalls), themed parties with DJ and shows, and complete support. All Party handles the graduation travel distribution while Peraltas provides the venue and activities.

Scale indicators12 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Brotas Aventuras: Brotas-based adventure tourism operator offering rafting, zip lines, and outdoor activities. Shares the same destination and overlapping customer base; competes directly on adventure tourism rather than lodging.
• Nannai Resort & Spa: Premium Brazilian beach resort with all-inclusive packages, multiple pools, and recreation programming. Comparable destination-resort model aimed at families and couples.
• Rio Quente Resorts / Hot Park: Brazilian destination resort with integrated water park, hotel, and family activities. Most direct analog to Brotas Eco Hotel Fazenda's combo of lodging, water park, and on-site recreation; competes for São Paulo-origin family vacations.
• Tauá Resort Alexânia / Caeté: Brazilian resort chain offering all-inclusive family stays with on-site activities, pools, and entertainment. Comparable business model of integrated resort experience and competes for domestic family/corporate bookings.

Broad incumbents

• Beto Carrero World: Brazil's largest theme park resort, combining accommodation, rides, and attractions for families. Competes for the same São Paulo-originating family travel budget at much greater scale.
• Wet'n Wild (Mexico-based, with Brazil operations): Major water park brand with Brazilian locations. Comparable to Brotas Eco Hotel Fazenda's water park component but lacks integrated lodging and educational offerings.
• Club Med (Brazil locations): Global all-inclusive resort brand with Brazilian presence. Comparable all-inclusive, activity-rich family positioning and competes for premium family vacations.
• Bourbon Hotels & Resorts: Large Brazilian hotel and resort chain with multiple properties, including resort-format hotels with pools, sports facilities, and event venues. Operates at greater scale and broader geographic footprint than Peraltas.

Emerging players

• Beach Tennis Brasil (BTB): National beach tennis federation and tournament organizer in Brazil. Comparable beach tennis focus and audience; complementary rather than direct competitor since BTB organizes competitions while Peraltas operates the venue.

Others

• CVC Turismo (educational/school tours): Major Brazilian travel agency operator of packaged school and educational trips. Comparable channel/operator role in school group travel, though Peraltas owns the physical asset rather than acting as intermediary.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/peraltas
• LinkedInlinkedin.com/company/grupo-peraltas

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grupo Peraltas