What Perception Strategies does

Perception Strategies is a Brooklyn, New York-based strategic consulting firm founded in 2015 as a commercial spin-off of the nonprofit Perception Institute (founded 2009). The firm applies social psychology research to organizational well-being, leadership development, and culture transformation, working with both nonprofit organizations and large corporate clients. Its leadership team includes co-founders Alexis McGill Johnson and Rachel Godsil, with Rachel Godsil serving as Principal and Jason Craige Harris serving as CEO.

The firm delivers five service lines: Organizational Assessments, Leadership Coaching & Training, Strategic Planning & Advisory, Learning & Development Programs, and Dialogue & Repair Services. Disclosed client engagements include a multi-country program for a Fortune 500 retailer reaching approximately 20,000 staff across three countries, and work with a global environmental nonprofit. Perception Lab, the firm's newest offering, extends beyond bespoke consulting into a branded learning/research platform. The practice is positioned as a mission-aligned alternative to mainstream culture-change consultancies, with methodology grounded in the academic research library inherited from Perception Institute.

Commercially, Perception Strategies operates a professional services revenue model with no disclosed pricing, contract sizes, or revenue figures, and no outside funding. The organization is small, with approximately five employees, and concentrates delivery in Brooklyn while serving clients internationally. Distribution appears client- and referral-driven rather than channel-based, and the firm competes on research credibility and mission alignment rather than scale.

Name

Perception Strategies

Legal name

Perception Strategies LLC

Website

https://perception-strategies.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Perception Strategies is a Brooklyn-based social-psychology consulting firm, spun out of Perception Institute in 2015, that delivers organizational assessments, leadership coaching, strategic advisory, learning programs, and dialogue/repair services to nonprofits and large corporations.

Ownership category

akta.pro rank

Product category

Management Consulting

NAICS

Management Consulting Services (54161), Administrative Management and General Management Consulting Services (541611)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Leadership Assessment, 360 Feedback & Development Planning (EDABAAAK)

akta.pro secondary industries

Conflict Resolution, Negotiation & Stakeholder Management Coaching (EDABANAK), Strategy, Decision-Making & Business Acumen Coaching (EDABANAH)

Keywords

• Organizational consulting
• Leadership development
• Culture transformation
• DEI advisory
• Organizational assessment

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Strategic Consulting Services: The company provides strategic consulting engagements including organizational assessments, leadership coaching, learning and development programs, and dialogue/repair services. These are custom engagements tailored to client needs, likely structured as project-based or retainer arrangements.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Perception Strategies is a strategic consulting firm that delivers organizational assessments, leadership coaching, strategic advisory, learning and development workshops, and dialogue/repair services to nonprofits and corporations. Their work is grounded in social psychology research on implicit bias, identity anxiety, and stereotype threat, and is designed to help leaders and institutions build healthier, more equitable, and more collaborative cultures. Engagements are custom and delivered through coaching, training, facilitated dialogue, and data-driven organizational analysis.

Product overview

Perception Strategies is a strategic consulting firm offering a portfolio of integrated services centered on organizational well-being and culture transformation. The core offerings include Assessment Services (data-driven organizational analysis using surveys, interviews, and focus groups), Leadership Coaching & Training (developing leaders with clarity, courage, and compassion), Strategic Planning & Advisory (guiding organizations through planning, change management, and communications), Learning & Development Programs (workshops and facilitated dialogues on dignity, belonging, and workplace skills), and Dialogue & Repair Services (mediation, restorative justice, and crisis communications). These services are delivered through coaching, training, peer learning, and assessment methodologies grounded in social psychology research.

Differentiator

Problem solved

Functional benefit

Products and services

• Assessment Services Systematic organizational assessment services using surveys, interviews, focus groups, and data reviews with both qualitative and quantitative methods to identify patterns, pinpoint breakdowns, and track trends, surfacing underlying dynamics and translating insight into action.
• Leadership Coaching & Training

Quantifiable outcome

• Conducted climate and belonging survey of over 20,000 staff across 3 countries
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Perception InstitutecoreStrategic or Co-development PartnerPerception Strategies was founded by the co-founders of Perception Institute in 2015. The company maintains a close relationship with Perception Institute, with team members serving as Co-Founder and Senior Research Advisor. Perception Institute provides the research foundation and original studies that inform Perception Strategies' consulting methodologies.
• UCLA School of LawminorStrategic or Co-development PartnerSeveral team members and collaborators are affiliated with UCLA School of Law, including Professor Devon Carbado (faculty) and Asmara Carbado (alumni). These academic affiliations contribute research expertise and thought leadership.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cook Ross: DEI consulting firm offering culture audits, leadership development, and inclusion strategy. Direct peer offering assessment, learning, and advisory services that mirror Perception Strategies' core portfolio.
• Coqual: Research-driven non-profit producing reports and convenings on diversity, inclusion, and belonging in the workplace. Highly comparable to Perception Strategies because both ground their advisory work in empirical social science rather than generic consulting frameworks.
• Kaleidoscope Group: DEI and culture transformation consultancy serving Fortune 1000 clients with assessments, strategy, and learning programs. Direct peer — comparable offerings, similar client base, and overlapping methodology centered on equity and inclusion.
• Root Inc. Culture transformation and change management consultancy working with large enterprises on engagement and organizational effectiveness. Direct peer in culture and leadership strategy work for enterprise buyers.

Broad incumbents

• Heidrick & Struggles: Global executive search and leadership advisory firm with a dedicated DEI and culture practice. Broad incumbent with overlapping leadership advisory offerings but much wider portfolio of services across executive search and consulting.
• Korn Ferry: Global organizational consulting firm combining executive search, talent management, and leadership development. Broad incumbent overlapping with Perception Strategies on leadership coaching and organizational assessment.
• Bain & Company: Global management consulting firm with an Organization practice addressing operating model, change, and culture. Broad incumbent that competes for the same large-scale organizational transformation engagements.
• Deloitte: Global professional services firm with a Human Capital practice spanning leadership, culture, DEI, and organizational transformation. Broad incumbent serving overlapping enterprise buyers across assessment and advisory.
• EY-Parthenon: Global strategy and consulting arm of EY with People Advisory Services spanning culture, leadership, and organizational change. Broad incumbent with overlapping leadership and transformation advisory offerings.
• McKinsey & Company: Global management consulting firm whose Organization Practice addresses culture, change management, and leadership effectiveness. Broad incumbent competing for the same enterprise culture transformation mandates at much larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/perception-strategies

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Perception Strategies