What Perceptycs does

Perceptycs is a UK-based, founder-led mobile app growth marketing agency operating as Perceptycs Limited (with parent/related entity Rosetta Brands Ltd) from Nateby, Lancashire and a secondary office in Bristol. The company targets Pre-Seed through Series B mobile app startups, selling a bundled suite of services that includes growth strategy, creative-led paid advertising, product-led growth, full-funnel experimentation, data analysis, app store optimisation, and scaled creative production. Its core proposition is providing an in-house-style, full-service team that integrates into client sprints, replacing fragmented freelancers or traditional agencies; pricing is not publicly disclosed and engagements appear to be project- or retainer-based with bespoke scopes negotiated after a multi-step intake form.

The operating model rests on a proprietary Creative Framework for Conversion built from learnings across thousands of ad creatives, a Full Funnel Experimentation methodology, and user psychology/segmentation analysis. Distribution is amplified by a claimed network of 60+ channels generating 350M+ monthly views and 12M+ subscribers. The leadership team includes Founder & CEO Nathan Hudson (two-time former Head of Growth), CTO Jude Hudson (27+ years experience, including deep learning and neural network work), Head of Growth Rosie Hoggmascall, Head of User Acquisition Marcus Burke (ex-InnoGames, Blinkist, StudySmarter), and Senior Growth Consultant Chris Winterhoff. Public outcomes from case studies include a 300% MRR increase in 60 days (Timecap), 50% MoM booking growth over 6 months with a 93% CPI reduction (Ambl), and 20% MoM active user growth over 11 months at flat spend (Spoke).

Commercially, the company runs a sales-led GTM with consultation booking as the primary acquisition channel, supplemented by content marketing through case studies, LinkedIn (Rosetta Brands Ltd), Instagram (@rosetta_brands), and Twitter/X. Total headcount is 7, no external funding rounds, awards, partnerships, patents, or revenue figures are disclosed, and the entity is privately held. Given the boutique scale, customer concentration in a small number of retainer clients is likely high and represents the principal business risk; conversely, the senior operator pedigree and demonstrable case-study outcomes provide a credible foundation for graduating engagements from early-stage founders toward larger Series A and beyond clients.

Name

Perceptycs

Legal name

Perceptycs Limited

Website

https://perceptycs.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Perceptycs is a UK-based, founder-led mobile app growth marketing agency serving Pre-Seed to Series B startups with bundled services spanning growth strategy, creative-led paid advertising, product-led growth, full-funnel experimentation, data analysis, ASO, and scaled creative production.

Ownership category

akta.pro rank

Product category

Mobile App Growth Marketing Services

NAICS

Advertising Agencies (541810), Marketing Consulting Services (541613)

SIC

Services-Advertising (7310), Services-Management Consulting Services (8742)

akta.pro primary industry

B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)

Keywords

• Mobile app growth
• Growth marketing services
• Paid advertising management
• App store optimization
• User acquisition services

Headquarters

HQ city

Nateby, Lancashire

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Growth Marketing and Strategy Services: Perceptycs generates revenue through consulting and managed services as a full-service growth partner for mobile apps. Services include growth strategy, creative-led paid advertising, product-led growth, full funnel experimentation, data analysis, app store optimisation, and campaign management. Revenue appears to be project-based or retainer-based professional services.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Perceptycs is a full-service growth partner for mobile applications that helps pre-seed to Series B startups achieve profitable user growth, retention and revenue. The company delivers integrated services spanning growth strategy, creative-led paid advertising, product-led growth, full funnel experimentation, data analysis, app store optimisation and scalable creative production. Engagements are positioned as a strategic partnership rather than a transactional agency relationship, with the team integrating into the client's weekly sprint workflow.

Product overview

Perceptycs is a full-service mobile app growth partner offering a unified portfolio of services including Growth Strategy, Creative Led Paid Advertising, Product-Led Growth, Full Funnel Experimentation, Data Analysis, and App Store Optimisation. The company also provides Scale Creative Production for extended creative needs. These services work together as an integrated growth solution for mobile apps at pre-seed to series B stages, helping clients find product-market fit, drive user acquisition, increase retention, and maximize revenue.

Differentiator

Problem solved

Functional benefit

Products and services

• Growth Strategy

Quantifiable outcome

• 300% increase to MRR (iOS subscription revenue) in 60 days
• +6 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Incipia: App marketing agency focused on ASO, paid user acquisition and consulting for mobile startups — comparable niche and service set to Perceptycs.
• Moburst: Global mobile-first digital agency offering user acquisition, ASO and creative services to app clients; overlaps directly with Perceptycs' core offering and target segments.
• Yodel Mobile: London-based mobile marketing agency offering ASO, user acquisition and growth strategy for app clients — directly comparable vertical, geography and service mix to Perceptycs.
• Phiture: Berlin-based mobile growth consultancy providing full-funnel experimentation, ASO and user acquisition to subscription apps — same delivery model and target customer as Perceptycs.
• AppMasters: Boutique agency offering mobile app marketing, growth hacking and user acquisition for app founders; similar stage of customer (startup founders) and services as Perceptycs.

Broad incumbents

• Singular: Mobile attribution and marketing analytics platform widely used by app marketers; competes with Perceptycs' data analysis offering and underpins much of the same UA decisioning process.
• AppLovin: Large public mobile ad-tech and monetisation platform that operates adjacent services (UA, analytics, creative tools) at much greater scale; competes indirectly for the same marketing budgets.
• Liftoff: Mobile ad network and DSP providing programmatic user acquisition and creative optimisation tools to app marketers; larger incumbent operating in the same spend channels as Perceptycs' clients.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/rosetta_brands
• LinkedInlinkedin.com/company/perceptycs
• Instagraminstagram.com/rosetta_brands/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Perceptycs