Yodel Mobile
- Company typePrivate
- Founded2007
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Yodel Mobile does
Yodel Mobile is a London-headquartered, B2B professional services agency founded in 2007 that provides specialised mobile app marketing services to app developers and consumer brands globally. The company operates four core service lines — App Store Optimisation (ASO), paid User Acquisition (UA) campaigns, Mobile Consultancy, and a data-driven Creative Studio — addressing the full mobile app lifecycle from discovery and install through retention and revenue. Since being acquired by US-based NP Digital in April 2025, Yodel Mobile has functioned as a global centre of excellence for app growth within NP Digital's broader marketing services portfolio, with continued expansion into the US market.
The agency's technical stack is service-oriented rather than product-platform oriented: it relies on specialist human expertise layered with applied AI/ML capabilities including NLP-driven ASO (semantic keyword analysis, description optimisation), SKAN/AdAttributionKit analytics, cannibalisation and incrementality testing, and generative AI for content and creative production. A dedicated AI Innovation & ASO Director oversees the integration of these capabilities, and the firm publishes educational assets such as SKAN playbooks and an App Growth Playbook. Yodel Mobile reports supporting 1,500+ apps and has won multiple EMMA awards, including App Marketing Agency of the Year and a Grand Prix.
Yodel Mobile generates revenue through professional services engagements: retainers, project-based fees, and campaign management arrangements. Pricing is not publicly disclosed and is quote-based per client scope. Its GTM is sales-led, combining direct outreach, consultation-led inbound, and thought-leadership content (blog, whitepapers, webinars) to attract enterprise and mid-market clients. Named customers include B&Q (retail), Yodel Delivery (logistics), Hoppa (travel), and the Royal Horticultural Society (non-profit). Headcount is in the 11–50 range, with the London office at Smokehouse Yard, St John Street, serving as the primary operational base.
Yodel Mobile firmographics
Firmographics- Name
- Yodel Mobile
- Legal name
- Yodel Mobile Ltd.
- Website
- https://yodelmobile.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Yodel Mobile industry classification
Industry- Product category
- Mobile App Marketing Services
- NAICS
- Advertising Agencies (54181), Advertising Agencies (541810)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- App Store Optimization (ASO) & Mobile Growth Marketing (MPAAACAI)
- akta.pro secondary industry
- Mobile & App Performance Marketing (UA, App Store Ads) (BPAFACAF)
Keywords
Where Yodel Mobile is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Yodel Mobile business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Mobile App Marketing Services: Yodel Mobile generates revenue by providing professional services to app developers and brands seeking mobile app growth. Services include App Store Optimisation (ASO), paid User Acquisition campaigns, mobile consultancy, and creative studio services. As an agency model, revenue is generated through consulting fees, campaign management fees, and retainer agreements with clients. No public disclosure of revenue mix or pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom agency retainer and project-based arrangements |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels8 records
Yodel Mobile product offering
Product offeringCore offering
Yodel Mobile is a full-service mobile app marketing agency that helps app developers and brands launch, scale, and transform their apps through four integrated service lines: App Store Optimization (ASO), paid User Acquisition campaigns across Meta, TikTok, Google and Apple Search Ads, Mobile Consultancy on retention and growth strategy, and a Creative Studio producing app store assets and UA creative. Services are delivered as custom retainers or project-based engagements and are supported by AI-driven ASO research and SKAN-based measurement.
Differentiator
Problem solved
Functional benefit
Products and services
- App Store Optimization (ASO) Service improving app discoverability and ranking in Apple App Store and Google Play Store through keyword optimization, metadata refinement, visual asset optimization, and conversion rate optimization; targeted at app developers and brands seeking organic growth.
- User Acquisition (UA) Paid user acquisition campaigns across Meta, TikTok, Google, and Apple Search Ads designed to drive app installs and scale growth for global brands.
- Mobile Consultancy Strategic consulting services to boost retention, build data confidence, and drive engagement and revenue for mobile-first businesses.
- Creative Studio Data-driven creative design service producing app store visual assets, app preview videos, screenshots, and UGC-style content for ASO and UA campaigns.
Quantifiable outcome
- B&Q achieved increase in app revenue (specific percentage case study in progress)
- +2 more outcomes
Companies that use Yodel Mobile
Customer profileNamed customers4 records
Segments1 record
Ideal customer profiles2 records
Yodel Mobile technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability8 records
Yodel Mobile partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Yodel Mobile competitors and assessment
Company assessmentDirect peers
- Gummicube: Specialist ASO agency providing app store optimisation, search ads management and consulting for app marketers. Direct competitor in the ASO Agency of the Year category alongside Yodel Mobile.
- Phiture: Berlin-based mobile growth consultancy specialising in ASO, subscription monetisation, retention and user acquisition. Closest direct competitor to Yodel Mobile, operating a similar specialist agency model serving app developers and brands globally.
- AppTweak: ASO intelligence platform and agency services provider combining tooling with hands-on optimisation consulting. Competes with Yodel Mobile's ASO practice and is referenced alongside Yodel in industry webinars.
- Moburst: Global mobile marketing agency offering ASO, user acquisition, creative and consulting services for app clients. Closely comparable full-service mobile growth agency competing for the same enterprise client base.
- Udonis: Mobile marketing agency focused on user acquisition and ASO for app developers, particularly gaming. Direct specialist agency peer with comparable UA-led service offering.
Emerging players
- Single Grain: Digital marketing agency with growing mobile app and SaaS growth practices. Partial overlap with Yodel Mobile's broader digital growth remit but less specialised in pure app marketing.
Broad incumbents
- Liftoff: Major mobile ad network and DSP that has expanded into creative and managed services for app advertisers. Larger incumbent competing for paid UA budget and broader mobile growth mandates.
- AppsFlyer: Leading mobile attribution and marketing analytics platform with adjacent agency and managed-services offerings. Larger incumbent providing measurement infrastructure Yodel's clients depend on.
- Sensor Tower: Mobile market intelligence platform that has expanded into advisory and ASO/UA services. Larger incumbent with broader data assets, competing for analyst-led app marketing engagements.
- Adjust (now part of Applovin): Mobile measurement and attribution platform with adjacent analytics-driven optimisation services. Provides infrastructure used by app marketers and competes for analytics-led consulting engagements.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Yodel Mobile social profiles
Digital presenceYodel Mobile financial estimates
Financial estimateRevenue estimate
Valuation estimate
Yodel Mobile leadership team
Management profileNumber of profiles
Profiles5 records
Yodel Mobile funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Yodel Mobile M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Yodel Mobile
What does Yodel Mobile do?
Yodel Mobile is a full-service mobile app marketing agency that helps app developers and brands launch, scale, and transform their apps through four integrated service lines: App Store Optimization (ASO), paid User Acquisition campaigns across Meta, TikTok, Google and Apple Search Ads, Mobile Consultancy on retention and growth strategy, and a Creative Studio producing app store assets and UA creative. Services are delivered as custom retainers or project-based engagements and are supported by AI-driven ASO research and SKAN-based measurement.
Is Yodel Mobile a public or private company?
Yodel Mobile is a private company. It is classified as corporate owned and is currently operating.
When was Yodel Mobile founded?
Yodel Mobile was founded in 2007. It employs 11 to 50 people.
Where is Yodel Mobile based?
Yodel Mobile is headquartered in London, United Kingdom, in the Europe region.
How does Yodel Mobile make money?
One revenue line is on record: mobile App Marketing Services.
Who are Yodel Mobile's main competitors?
Direct peers on record are Gummicube, Phiture, AppTweak, Moburst and Udonis. Single Grain is listed as an emerging player. Broad incumbents are Liftoff, AppsFlyer, Sensor Tower and Adjust (now part of Applovin).
Does Yodel Mobile have an API?
No public API is recorded for Yodel Mobile.
What industry is Yodel Mobile in?
Yodel Mobile's product category is Mobile App Marketing Services. Its primary akta.pro industry code is MPAAACAI, App Store Optimization (ASO) & Mobile Growth Marketing, with a secondary code of BPAFACAF, Mobile & App Performance Marketing (UA, App Store Ads). Its NAICS code is 54181 and its SIC code is 7311.