Pereda
Pereda is a Spanish e-commerce retailer founded in 1953, based in Leganés, Madrid, selling bathroom, plumbing, heating, and kitchen products to both individual consumers and professional installers across Spain via a PrestaShop storefront.
- Company typePrivate
- Founded1953
- HeadquartersLeganés, Madrid, Spain
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
What Pereda does
Pereda is a Spanish e-commerce retailer specializing in bathroom, plumbing, heating, and kitchen products, headquartered in Leganés, Madrid. Founded in 1953, the company has operated for over 70 years and currently runs a 73-person organization. Its online storefront operates on the PrestaShop platform and distributes national brands including ROCA, GROHE, and RAMON SOLER, covering bathroom fixtures, plumbing supplies, kitchen furniture, heating and cooling equipment, tiles, and installation tools.
The business model is asset-light e-commerce distribution within Spain. Pereda serves two core customer segments: individual consumers (homeowners) and professional installers, the latter served through a dedicated Area Instaladores portal. The company monetizes via direct product sales across multiple categories, with value-added tools such as the ClimaHome Calculator for aerothermia sizing and customer support through WhatsApp. Marketing includes branded YouTube promotional campaigns (e.g., REBAJAS).
Distribution is single-country (Spain), and there is no disclosed evidence of international expansion, M&A activity, funding rounds, or partnerships. The leadership team is not publicly disclosed in the source data. Operationally, Pereda is a focused, niche specialist retailer competing against larger DIY/bathroom chains; its competitive positioning rests on brand authorization, installer relationships, and category depth rather than scale or technology differentiation.
Pereda firmographics
Firmographics- Name
- Pereda
- Legal name
- Pereda
- Website
- https://pereda.com
- Company type
- Private
- Founded year
- 1953
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Pereda is a Spanish e-commerce retailer founded in 1953, based in Leganés, Madrid, selling bathroom, plumbing, heating, and kitchen products to both individual consumers and professional installers across Spain via a PrestaShop storefront.
- Ownership category
- akta.pro rank
Pereda industry classification
Industry- Product category
- Plumbing & Bathroom Supplies E-commerce
- NAICS
- Plumbing and Heating Equipment and Supplies (Hydronics) Merchant Wholesalers (423720)
- SIC
- Heating Equip, Except Elec & Warm Air; & Plumbing Fixtures (3430)
- akta.pro primary industry
- Air Handling Units (AHUs) & Rooftop Units (RTUs) (IMADANAA)
- akta.pro secondary industry
- Pump, Well & Booster System Service for Irrigation (HSAIAEAI)
Keywords
Where Pereda is headquartered
LocationHeadquarters
- HQ city
- Leganés, Madrid
- HQ country
- Spain
- HQ region
- Europe
Markets served
Pereda business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Product Sales (B2C & B2B): Direct sales of bathroom fixtures, plumbing supplies, kitchen furniture, heating/cooling equipment, tiles, tools and other construction/plumbing products to both individual consumers and professional installers through e-commerce platform
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product unit pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Pereda product offering
Product offeringCore offering
Pereda is an online retailer of bathroom, plumbing, heating, and kitchen products operating in Spain. It sells sanitary ware, faucets, water heaters, bathroom furniture, climate control and renewable energy systems, piping, tiles, kitchen furniture, shower screens, tools, pool equipment, and water treatment products through its e-commerce platform pereda.com. The assortment includes national brands such as ROCA, GROHE, and RAMON SOLER, and the company provides a dedicated professional installer area with special promotions and discounts alongside direct consumer sales.
Product overview
Pereda is an online plumbing and bathroom supplies retailer operating in Spain, offering a comprehensive portfolio of bathroom furniture, sanitary ware, faucets, heating and renewable energy solutions, kitchen furniture, tiles, pool equipment, plumbing supplies, and water treatment products. The product range spans 16 main categories including Sanitarios (sanitary ware), Griferías (faucets), Termos eléctricos y Calentadores (water heaters), Muebles de Baño (bathroom furniture), Climatización (climate control), Tubería (piping), Azulejos (tiles), Fregaderos (sinks), Herramientas (tools), Bombas y Piscina (pumps and pools), Muebles de Cocina (kitchen furniture), Mamparas de Ducha (shower screens), Fontanería (plumbing), and Tratamiento de Agua (water treatment). Pereda sells products from brands such as ROCA, GROHE, RAMÓN SOLER, HANSGROHE, HAIER, THERMOR, GIATSU, FIORA, TATAY, GEDY, SONIA, CICSA, BAXI, and FERROLI, among others. The company also operates an Area Instaladores (installer zone) for professional customers and offers climate/home automation solutions like the Pereda ClimaHome aerothermal calculator.
Differentiator
Problem solved
Functional benefit
Products and services
- Mampara Victoria plus L2-E frontal ROCA Front sliding shower screen 120cm with 1 sliding door + 1 fixed panel, chrome or black matte profile, transparent glass with Maxiclean treatment included. Targeted at consumers and installers fitting modern bathrooms.
- Mampara de ducha angular Victoria plus 2L2 ROCA Angular sliding shower screen with 2 sliding doors + 2 fixed panels, available in 100x70, 100x80, 120x70, 120x80 cm sizes, with Maxiclean treatment. Targeted at consumers and installers fitting corner shower installations.
- Inodoro THE GAP SQUARE ROCA Complete toilet model THE GAP SQUARE with horizontal outlet, includes bowl, bottom feed cistern, and seat with lid. Targeted at consumers and installers renovating bathrooms.
- Columna bañera termostática Blautherm RAMON SOLER Thermostatic bathtub column with extensible height, 30cm rosette, 8L/min shower flow, 20L/min bath flow, Hot Block safety system. Targeted at consumers and installers fitting bathtubs.
- Grifo de bidé TITANIUM RAMON SOLER Single-lever bidet faucet with ceramic cartridge 35mm, AENOR certification, thermoblock system, water and energy savings. Targeted at consumers and installers fitting bidets.
- Grifo bañera negro New Fly RAMON SOLER Black matte single-lever bathtub faucet with ceramic cartridge, water savings system, 20L/min bath and 12L/min shower flow. Targeted at consumers and installers fitting bathtubs.
- Grifo lavabo Cala ROCA Basin faucet with cold-start technology, chrome Evershine finish, water and energy savings, flexible supply lines included. Targeted at consumers and installers fitting bathroom basins.
- Lavabo sobre encimera Diana SOLID 37cm Round solid surface countertop basin, 37cm diameter, white matte finish, acrylic solid surface with antibacterial properties. Targeted at consumers and installers outfitting modern bathrooms.
- Plato de ducha resina antideslizante SILEX BONE 40T Fiora Ultra-flat Silex shower tray in resin+mineral alloy, slate texture, antislip, 40T Bone color, valve included. Targeted at consumers and installers fitting walk-in showers.
- Mueble de baño 60cm suspendido NIZA Suspended bathroom cabinet 60cm in Collet oak wood, 16mm body and 19mm drawer fronts, soft-close metallic drawers. Targeted at consumers and installers furnishing bathrooms.
- Mueble baño fondo reducido Kairo 50x38cm Reduced-depth suspended bathroom cabinet 50x38cm, white gloss finish, 16mm particle board with 19mm MDF fronts. Targeted at consumers and installers fitting small bathrooms.
- Foco led NEGRO Galicia 30cm 30cm LED mirror light for bathroom, 8.5W, 5000K, aluminum material, black finish. Targeted at consumers and installers outfitting bathroom mirror lighting.
- Cesta ducha doble para grifo Aluminium TATAY Double shower shelf made of high-quality aluminum, no drilling required, 10-year warranty. Targeted at consumers and installers adding shower storage.
- Papelera inoxidable satinada GENWEC Pedal-operated 5L waste bin in satin-finished AISI 410 stainless steel, with removable ABS inner bucket. Targeted at consumers and installers for bathroom and hospitality use.
- Mampara frontal de ducha MILAN perfil NEGRO Front fixed + folding shower screen MILAN 100x195cm with black aluminum profile and 6mm tempered safety glass. Targeted at consumers and installers fitting modern shower installations.
Companies that use Pereda
Customer profileSegments2 records
Ideal customer profiles2 records
Pereda technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Pereda partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights3 records
Pereda competitors and assessment
Company assessmentRegional players
- Worten: Iberian electronics and home appliances retailer with growing home category offering white goods, water heaters, and small appliances that overlap with part of Pereda's catalog (electrodomésticos, termos) under a similar e-commerce-plus-store model.
- AKI Bricolaje: Spanish DIY and home improvement chain under ADEO with physical stores plus e-commerce, focused on renovation, plumbing, and tools for the Spanish market — comparable category and customer overlap with Pereda.
- Bauhaus: European DIY specialist with stores in Spain focused on workshops, tools, plumbing, bathroom, and building materials — comparable specialty-trade positioning and customer overlap in the renovation category.
Broad incumbents
- Brico Dépôt: Kingfisher-owned warehouse-format DIY chain operating across Spain, selling plumbing, bathroom, heating, and renovation products to both consumers and trade — overlapping assortment with Pereda but distributed through large physical stores.
- Leroy Merlin: Spain's leading omnichannel DIY retailer (part of ADEO), carrying identical bathroom, plumbing, tiling, and HVAC categories with both stores and a large e-commerce site — overlapping customer base but much broader assortment and scale.
- Amazon Spain: General marketplace selling many of the same ROCA, GROHE, and HVAC brands alongside Pereda's catalog, with massive scale advantages in fulfillment, advertising, and price competitiveness — broadest overlap on identical SKUs.
Direct peers
- ManoMano: Online home improvement and DIY marketplace with strong Spain presence, selling the same plumbing, bathroom, HVAC, and tool categories to consumers and trade installers via e-commerce — directly comparable business model and category mix.
- Plazeti: Spanish online bathroom and home retailer carrying sanitary ware, furniture, faucets, and accessories targeted at both consumers and installers — closely comparable in assortment and channel.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Pereda social profiles
Digital presencePereda financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pereda leadership team
Management profileNumber of profiles
Pereda funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pereda M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pereda
What does Pereda do?
Pereda is an online retailer of bathroom, plumbing, heating, and kitchen products operating in Spain. It sells sanitary ware, faucets, water heaters, bathroom furniture, climate control and renewable energy systems, piping, tiles, kitchen furniture, shower screens, tools, pool equipment, and water treatment products through its e-commerce platform pereda.com. The assortment includes national brands such as ROCA, GROHE, and RAMON SOLER, and the company provides a dedicated professional installer area with special promotions and discounts alongside direct consumer sales.
Is Pereda a public or private company?
Pereda is a private company. It is classified as unknown and is currently operating.
When was Pereda founded?
Pereda was founded in 1953. It employs 51 to 100 people.
Where is Pereda based?
Pereda is headquartered in Leganés, Madrid, Spain, in the Europe region.
How does Pereda make money?
One revenue line is on record: product Sales (B2C & B2B).
Who are Pereda's main competitors?
Regional players on record are Worten, AKI Bricolaje and Bauhaus. Broad incumbents are Brico Dépôt, Leroy Merlin and Amazon Spain. Direct peers are ManoMano and Plazeti.
Does Pereda have an API?
No public API is recorded for Pereda.
What industry is Pereda in?
Pereda's product category is Plumbing & Bathroom Supplies E-commerce. Its primary akta.pro industry code is IMADANAA, Air Handling Units (AHUs) & Rooftop Units (RTUs), with a secondary code of HSAIAEAI, Pump, Well & Booster System Service for Irrigation. Its NAICS code is 423720 and its SIC code is 3430.