Perennials India

What Perennials India does

Perennials India (legally Perennials and Sutherland L.L.C., a US-domiciled LLC with operations referenced in Vadodara, Gujarat) designs, manufactures, and sells luxury performance textiles and rugs intended for both indoor and outdoor use. The core product portfolio spans five categories — Fabrics, Rugs, Trims, Wallcoverings, and Throws — built around a proprietary fabric technology that delivers fade, mildew, and mold resistance while preserving a premium aesthetic and soft hand feel. Supporting the core line are a Rug Visualizer digital configurator for bespoke rug designs, in-stock handmade rugs for immediate shipment, and a curated 'Luxe for Less' discount tier. The company is paired with sister brand Sutherland Furniture to offer a bundled outdoor living solution under shared ownership.

The business operates a tri-channel go-to-market: a multilingual direct-to-consumer e-commerce storefront (English, French, German, Italian, Spanish), physical showrooms for in-person product evaluation, and a dedicated contract/dealer channel for hospitality, yachting, cruise, and commercial interior projects. Revenue is generated primarily through one-time purchases of premium textile goods with quote-based pricing for custom and contract work, supplemented by periodic promotional discounting via the Luxe for Less category. Customer segmentation spans residential homeowners, hospitality and marine buyers, professional interior designers, and contract/commercial specifiers, with marketing supported by an editorial platform (The Spill Magazine), an email newsletter, organic and paid social across eight-plus platforms, and a customer-submitted photo gallery powered by Emplifi.

Perennials is a privately held LLC with no disclosed institutional investors, parent company, or subsidiaries, and the source data shows no funding rounds, M&A, leadership changes, or regulatory actions. The Vadodara, India-based entity appears to function as a regional sales or distribution arm within the broader Perennials & Sutherland L.L.C. structure, employing approximately 50 people. The investment-relevant observation is that nearly all substantive product, brand, and channel signals originate from the US parent (perennialsfabrics.com), while India-specific operational, financial, or leadership data is absent from the source set.

Name

Perennials India

Legal name

Perennials and Sutherland L.L.C.

Website

https://perennialsindia.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Perennials India, part of Perennials & Sutherland L.L.C., designs and sells luxury fade-, mildew-, and mold-resistant performance fabrics, custom and in-stock rugs, wallcoverings, trims, and throws for indoor and outdoor use. It serves residential homeowners, interior designers, and contract buyers in hospitality, yachting, and commercial interiors through e-commerce, showrooms, and a dedicated contract channel.

Ownership category

akta.pro rank

Product category

Performance Textiles and Rugs

NAICS

Carpet and Rug Mills (314110), Home Furnishings Retailers (44912)

SIC

Carpets & Rugs (2273), Retail-Home Furniture, Furnishings & Equipment Stores (5700), Wholesale-Furniture & Home Furnishings (5020)

akta.pro primary industry

Woven Floor Coverings Manufacturing (Axminster/Wilton/Flatweave) (IMAOAJAF)

Keywords

• Performance fabrics
• Luxury indoor outdoor textiles
• Custom handmade rugs
• Hospitality marine fabrics
• Designer wallcoverings trims

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Luxury Fabric Sales: Revenue generated from selling premium performance fabrics for indoor and outdoor use. Products include designer fabrics marketed as combining luxury aesthetics with performance characteristics.
2. Custom Rug Sales: Revenue from bespoke and custom-designed rugs, including the Rug Visualizer tool that allows customers to picture designs in their preferred colors. Also includes in-stock ready-to-roll handmade rugs.
3. Wallcoverings and Trims: Additional interior product lines including wallcoverings and decorative trims for complete interior design solutions.
4. Throws and Accessories: Throw pillows and accessories that complement the core fabric and rug product lines.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Perennials designs, manufactures, and sells luxury performance fabrics, custom and ready-to-roll handmade rugs, wallcoverings, decorative trims, and throws for indoor and outdoor residential, hospitality, marine/yachting, and commercial applications. Products are engineered to be fade-resistant, mildew/mold-resistant, and easy to maintain while preserving a premium aesthetic. Distribution runs through a direct-to-consumer e-commerce storefront, physical showrooms, and a dedicated Contract/Dealer channel for large commercial installations.

Product overview

Perennials India operates as a luxury indoor/outdoor fabrics and custom rugs company, offering a unified portfolio of performance-oriented textile products. The core product line includes Fabrics (performance textiles for indoor/outdoor use), Rugs (handmade in-stock and custom options), Wallcoverings, Trims (including Terrace Collection), and Throws. Supporting tools include the Rug Visualizer for custom design visualization, while Collections organize products by theme. The company also publishes The Spill Magazine as an inspiration content platform and maintains a Luxe for Less discounted category. All products emphasize technical superiority with fade-, mildew-, and mold-resistant properties while maintaining luxury aesthetics. The company is part of Perennials and Sutherland L.L.C., with sister brand Sutherland Furniture for complementary outdoor furniture.

Differentiator

Problem solved

Functional benefit

Products and services

• Performance Fabrics Luxury performance fabrics engineered for both indoor and outdoor use, featuring fade-, mildew-, and mold-resistant properties with easy maintenance and a premium aesthetic. Sold to residential homeowners, interior designers, and commercial/hospitality buyers through the e-commerce storefront and Contract channel.
• Rugs Handmade rugs available in in-stock ready-to-roll configurations for immediate shipping and as custom designs, designed to be luxurious, soft, and durable for residential and commercial interiors.
• Custom Rugs (Bespoke Manufacturing Service) Bespoke rug manufacturing service allowing customers to design custom rugs to their specifications, including custom size, color, and design options, supported by the Rug Visualizer digital tool for previewing designs in different colors before purchase.
• Trims (incl. Terrace Collection) Decorative trims and borders (including the Terrace Collection) used to finish and enhance upholstery and interior design projects.
• Wallcoverings Luxury wallcovering products bringing timeless design to interior spaces while carrying the same performance characteristics as the fabric line.
• Throws and Pillows Throws and pillows made from the same performance fabrics as the core line, combining comfort with durability for indoor and outdoor settings.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

One partnership is on record.

• Sutherland FurniturecoreStrategic or Co-development PartnerSutherland Furniture is Perennials' sister company, both under Perennials & Sutherland L.L.C. They offer complementary outdoor furniture products, creating a complete outdoor living solution when paired with Perennials' performance fabrics. The companies share branding and cross-market on each other's websites, with clear navigation between the two brands.

Recent moves1 record

Expansion highlights5 records

Direct peers

• Schumacher: Iconic luxury fabric, wallcovering, and trim brand selling directly to designers and consumers through showrooms and e-commerce—a near-direct comparable in product breadth, channel strategy, and customer profile.
• Kravet Inc. One of the largest family-owned luxury decorative fabric, trim, and home furnishings distributors in the US, serving the same interior designer and contract customer base as Perennials with comparable multi-channel distribution.
• Crypton: Performance textile technology company supplying stain-, odor-, and moisture-resistant fabrics to the contract and residential markets—directly competing in the technical-performance fabric category Perennials leads with.
• Lee Jofa: Luxury decorative fabric and wallcovering brand (part of Kravet) targeting high-end residential and hospitality interiors, directly overlapping Perennials' designer-driven go-to-market and product categories.
• Sunbrella (Glen Raven): The dominant performance fabric brand for indoor/outdoor use, including marine and contract applications. Direct category peer to Perennials' performance fabric offering, with overlapping fade, mildew, and mold resistance properties.
• Pierre Frey: French luxury textile house offering high-end fabrics, wallcoverings, and trims to designers and the hospitality trade, comparable to Perennials in premium positioning, designer-led distribution, and project-driven contract sales.
• Thibaut: Long-established American designer of fabric, wallcovering, and trim collections distributed to designers and decorators—overlapping product categories (wallcoverings, trims, fabrics) and designer channel with Perennials.
• Rubelli: Italian luxury textile manufacturer producing high-end fabrics for residential, hospitality, and marine interiors—an international peer in the same premium performance-and-aesthetics category as Perennials.
• Scalamandré: Heritage luxury American fabric and wallcovering house with a comparable product mix (fabrics, trims, wallcoverings) and an established position in high-end residential, hospitality, and contract projects.
• Holly Hunt: Luxury furniture, textile, and home accessories brand with to-the-trade showrooms, comparable to Perennials in serving interior designers and high-end residential and contract projects with a curated, premium product mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/perennialsfab
• YouTubeyoutube.com/user/perennialsfabrics
• Facebookfacebook.com/perennialsfabrics
• LinkedInlinkedin.com/company/perennials-india
• Instagraminstagram.com/perennialsfabrics
• Pinterestpinterest.com/perennialsfab

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Perennials India