What Perez & Perez does

Perez & Perez Bankruptcy is a family-owned consumer bankruptcy law firm founded in 2013 by husband-and-wife attorneys Jay and Cassandra Perez after both served at what the firm describes as the nation's largest consumer bankruptcy law firm. The firm operates from three Indiana offices (Indianapolis headquarters, Lafayette, and Brownsburg) and now delivers all client appointments virtually via Zoom in addition to in-person meetings. Its core practice is consumer bankruptcy representation, with Chapter 7 (liquidation/discharge, fees of $1,800-$2,300) and Chapter 13 (3-5 year repayment plan, fees of $4,000-$4,500) as the two anchor products, supplemented by ancillary services such as student loan debt assistance (including ITT Tech Closed School Discharge), judgment lien avoidance, bankruptcy redemption, debt settlement, and debt consolidation advisement. A bundled credit education program ("7 Steps to a 720 Credit Score") is included with every case to support post-discharge credit rebuilding.

The firm's underlying technology stack is conventional for a small professional services practice: an SEO-optimized website (perezlawindiana.com) with intake and online scheduling forms, blog content marketing, and directory presence on Avvo, Justia, Yelp, and Google. No proprietary software platform, AI tooling, or technical automation is disclosed. Service delivery is performed by licensed attorneys and a long-tenured legal assistant (Marla Tate) using standard court e-filing and document workflows; jurisdictional admissions include the Indiana Supreme Court and the Northern and Southern District federal courts of Indiana.

Commercially, Perez & Perez operates a sales-led, consumer-fee-for-service model targeting Indiana residents (over 45 counties and 130+ cities) facing unsecured debt, foreclosure, creditor harassment, or above-median-income situations requiring a repayment plan. Pricing is flat-fee per case with flexible installment payment plans and the option to roll a portion of Chapter 13 fees into the trustee plan. The go-to-market combines a low-friction $99 Debt Strategy Session entry offer with content marketing, organic SEO, and directory listings. The firm is privately held by its founding partners, with no disclosed outside investors, funding rounds, or parent entities.

Name

Perez & Perez

Legal name

Perez & Perez Bankruptcy

Website

https://perezlawindiana.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Perez & Perez is a family-owned Indiana consumer bankruptcy law firm offering Chapter 7 and Chapter 13 representation, plus ancillary student loan, judgment lien, and debt settlement services, to individual debtors across 45+ Indiana counties via three offices and 100% virtual appointments.

Ownership category

akta.pro rank

Product category

Consumer Bankruptcy Legal Services

akta.pro primary industry

Bankruptcy, Restructuring & Insolvency Law (BPAHAAAH)

akta.pro secondary industry

Credit Counseling & Debt Management Plans (DMP) (FSAKAJAH)

Keywords

• Consumer bankruptcy services
• Chapter 7 bankruptcy
• Chapter 13 bankruptcy
• Debt relief legal
• Credit rebuilding services

Headquarters

HQ city

Indianapolis

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Legal Services - Attorney Fees: Flat-fee legal services for bankruptcy representation. Chapter 7 attorney fees range from $1800-$2300; Chapter 13 attorney fees range from $4000-$4500 total. Fees can be paid in installments over time, and part of Chapter 13 fees can be incorporated into trustee payment plan over 3-5 years.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Perez & Perez is a family-owned Indiana consumer bankruptcy law firm that represents individuals in Chapter 7 (liquidation/discharge of unsecured debts) and Chapter 13 (3–5 year court-supervised repayment plan) filings. The firm also provides ancillary legal services including student loan discharge assistance, debt settlement, debt consolidation advisory, judgment lien avoidance, ITT Tech closed school discharges, and bankruptcy redemption, plus a bundled "7 Steps to a 720 Credit Score" credit education program. Services are delivered via three Indiana offices and 100% virtual appointments, with flat-fee pricing and no-interest payment plans.

Product overview

Perez & Perez is a family-owned bankruptcy law firm offering consumer bankruptcy legal services primarily in Indiana. The firm operates a platform-plus-services model centered on two core bankruptcy filing services: Chapter 7 (liquidation/discharge) and Chapter 13 (repayment plan). These core services are supplemented by ancillary legal offerings including student loan debt assistance, debt settlement, debt consolidation advisement, judgment lien avoidance, ITT Tech closed school discharge, and bankruptcy redemption. The firm also provides a credit education program called '7 Steps to a 720 Credit Score' as an add-on included with every bankruptcy case to help clients rebuild their credit post-discharge.

Differentiator

Problem solved

Functional benefit

Brands

• 7 Steps to a 720 Credit Score: A credit education program that teaches clients how to improve their credit score after bankruptcy by adding truthful positive information to their credit reports.

Products and services

• Chapter 7 Bankruptcy
• Chapter 13 Bankruptcy
• Student Loan Debt Services
• Debt Settlement
• Debt Consolidation Advisory
• Judgment Lien Avoidance
• Bankruptcy Redemption (Section 722)
• Debt Strategy Session
• 7 Steps to a 720 Credit Score Program

Quantifiable outcome

• Chapter 7 typically completed in 3 months with debt discharge
• +2 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• National Association of Consumer Bankruptcy Attorneys (NACBA)moderateOthersProfessional organization membership for consumer bankruptcy attorneys. NACBA provides continuing education, contacts with bankruptcy attorneys across the country, and access to legal research resources. Membership indicates the firm is serious about consumer bankruptcy practice and helps attorneys stay current on developing issues.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• SoloSuit: A consumer-facing legal tech company that helps consumers respond to debt lawsuits and offers bankruptcy-related resources. It overlaps with Perez & Perez's debt-resolution and pre-bankruptcy counseling use cases, particularly for credit-card and unsecured-debt defendants in Indiana and nationally.

Broad incumbents

• Rocket Lawyer: A subscription-based online legal services platform offering document preparation and attorney consultations across many practice areas, including bankruptcy. It competes for self-directed consumer bankruptcy prospects but is a broad horizontal legal services player rather than a bankruptcy specialist.
• LegalZoom: A large online legal services platform that, alongside formation and family law, offers Chapter 7 bankruptcy filing packages paired with independent attorney networks. It competes with Perez & Perez for the same price-sensitive Chapter 7 prospects nationally, but without the firm's local Indiana specialization or in-court representation depth.

Others

• Nolo: A long-standing publisher of do-it-yourself legal information, books, and forms, including consumer bankruptcy materials. Nolo functions as an alternative to attorney-led bankruptcy filing for self-directed consumers, indirectly competing with Perez & Perez's bankruptcy education and intake funnel.
• Justia: A legal information and lawyer directory platform where Perez & Perez already maintains a profile. Justia is an enabling ecosystem participant, channeling consumer bankruptcy traffic to attorneys and competing for top-of-funnel awareness through free legal Q&A and guides.
• Avvo: An online legal directory and Q&A site where Perez & Perez is listed. It functions as a referral channel and competitor for bankruptcy attorney discovery, especially for consumers searching for Indiana-based legal help.

Direct peers

• Upsolve: A 501(c)(3) nonprofit that helps low-income consumers file Chapter 7 bankruptcy for free using a guided online platform. It targets the same distressed-consumer bankruptcy segment as Perez & Perez, with overlapping Indiana and national reach, but competes on price (free) rather than full-service attorney representation.
• Jacob & Meyers (legacy): A national consumer law firm historically known for large-scale bankruptcy practices; its bankruptcy affiliate (Macey Bankruptcy Law) was the prior employer of the Perez founders and is the firm from which Perez & Perez absorbed clients in 2013. It is comparable as a former large-scale consumer bankruptcy model against which the smaller Perez & Perez competes on personalization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/PerezLawIndiana
• Facebookfacebook.com/perezlawindiana
• LinkedInlinkedin.com/company/perez-&-perez

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Perez & Perez