PerformAce
PerformAce is a Gurugram, India-based ad-tech company operating a multi-channel advertising platform that includes deterministic audience segmentation (InsightX), CTV/OTT (VisionTV), native ads (NativeHub), and brand distribution (AudienceX) for advertisers and agencies.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What PerformAce does
PerformAce (PerformAce Media) is a Gurugram, Haryana-based advertising-technology company founded in 2023 that operates a multi-channel ad platform spanning connected TV/OTT, native advertising, brand distribution, and broader programmatic inventory. The company's commercial surface today consists of four named product lines: InsightX, a deterministic audience segmentation product positioned as privacy-first and not dependent on personally identifiable information; VisionTV, its CTV/OTT offering; AudienceX, focused on brand distribution; and NativeHub, its native advertising vertical. A fifth product, AdVance, is publicly listed as forthcoming, alongside planned 'Partners' and 'Creatives' offerings.
At the technology layer, PerformAce's stated differentiator is deterministic (rather than probabilistic) audience segmentation, marketed as 'AI-powered' and privacy-first. The company explicitly avoids reliance on PII, which is consistent with positioning around the post-third-party-cookie regulatory environment. The underlying technical mechanism — whether rule-based, identity-graph-based, or model-driven — is not disclosed, and there is no external validation of model performance or data assets.
Commercially, PerformAce sells advertising services and platform access via a direct-sales / consultation model, with a claimed global ('no geographical boundaries') go-to-market posture despite its India headquarters and 27-person team. No customers, pricing, case studies, partnerships, funding rounds, revenue figures, or management team details are publicly disclosed, which materially limits diligence-grade visibility into commercial traction.
PerformAce firmographics
Firmographics- Name
- PerformAce
- Legal name
- PerformAce Media
- Website
- https://performacemedia.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- PerformAce is a Gurugram, India-based ad-tech company operating a multi-channel advertising platform that includes deterministic audience segmentation (InsightX), CTV/OTT (VisionTV), native ads (NativeHub), and brand distribution (AudienceX) for advertisers and agencies.
- Ownership category
- akta.pro rank
PerformAce industry classification
Industry- Product category
- Digital Advertising Technology
- NAICS
- Advertising Agencies (54181), Media Buying Agencies (541830), Media Buying Agencies (54183)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Programmatic Display & Video (DSP/RTB) (BPAFACAC)
- akta.pro secondary industry
- Performance Creative & Ad Production (Dynamic/Iterative) (BPAFACAI)
Keywords
PerformAce business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Digital Marketing Services: PerformAce generates revenue through providing digital marketing services including audience segmentation (InsightX), media planning and execution (AudienceX), CTV/OTT advertising (VisionTV), and native advertising (NativeHub). The company operates as a full-service digital marketing platform with deterministic data capabilities.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
PerformAce product offering
Product offeringCore offering
PerformAce operates a digital advertising technology platform that offers deterministic audience segmentation, connected TV (CTV/OTT) advertising, brand distribution and media planning, and native advertising. Its product suite—InsightX, VisionTV, AudienceX, and NativeHub—enables brands and advertisers to execute targeted, multi-channel campaigns across the open web using privacy-first, non-PII-based audience data with programmatic buying and real-time reporting.
Product overview
PerformAce operates as a digital advertising technology company offering a unified platform-plus-modules architecture. The core portfolio consists of five named products: InsightX provides deterministic audience segmentation and data integration capabilities across multiple media publishers and data platforms; VisionTV handles connected TV (CTV), OTT, and OEM advertising with household-sync targeting and multiscreen campaign synergy; AudienceX combines audience planning, segment integration, and creative innovations for brand distribution; NativeHub delivers native advertising with unified optimization, CPC-driven traffic, and dynamic creative capabilities; and AdVance represents an upcoming product currently in development. The platform emphasizes data-driven targeting, programmatic buying, and cross-platform campaign activation without accessing personally identifiable information (PII).
Differentiator
Problem solved
Functional benefit
Brands
- InsightX: Tech + Data + APIs platform providing deterministic segmentation, seamless integration with media publishers, custom audience segmentation, privacy-first approach, cross-platform campaign activation, data-driven precision, and scalable solutions.
- VisionTV
- AudienceX
- NativeHub
Products and services
- InsightX
- VisionTV
- AudienceX
- NativeHub
Quantifiable outcome
- Cross-platform campaign activation across open web
- +2 more outcomes
Companies that use PerformAce
Customer profileSegments1 record
Ideal customer profiles1 record
PerformAce technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
PerformAce partnerships and signals
Strategic signalRecent moves6 records
Expansion highlights5 records
PerformAce competitors and assessment
Company assessmentDirect peers
- Lotame: Data management and audience-targeting platform providing deterministic and syndicated audience segments for advertisers. Highly comparable to PerformAce's InsightX segmentation focus.
- LiveRamp: Data collaboration and identity-resolution platform that enables deterministic audience segmentation without reliance on PII. Directly comparable to InsightX's privacy-first deterministic segmentation positioning.
- Quantcast: AI-driven programmatic platform with proprietary audience data (Quantcast Audience Grid) and CTV capabilities. Closely comparable to PerformAce's positioning of AI-powered deterministic segmentation and CTV activation.
- Simpli.fi: Programmatic platform specializing in household-level, geo-targeted CTV and digital advertising. Comparable to VisionTV's household-sync and hyper-targeted geofencing offering.
- MediaMath: Independent DSP offering programmatic media buying with audience targeting and cross-channel optimization. Direct comparator for PerformAce's AudienceX and VisionTV activation capabilities.
- Adform: Independent full-stack programmatic ad platform offering DSP, DMP, and creative tools for cross-channel campaign activation. Closely matches PerformAce's stack of data + activation + native advertising.
Broad incumbents
- The Trade Desk: Leading independent DSP with programmatic display, video, CTV and audience-targeting capabilities across the open web. Comparable to PerformAce as both offer cross-channel programmatic activation, though at vastly larger scale and with deeper publisher integrations.
- Magnite: Independent sell-side platform with strong CTV/OTT inventory and programmatic monetization capabilities. Comparable to PerformAce VisionTV's CTV/OTT emphasis from the demand-side perspective.
- Yahoo Advertising (Yahoo DSP): Established omnichannel ad platform providing programmatic buying, native, and audience solutions. Overlaps with PerformAce's AudienceX and NativeHub capabilities at a much larger scale.
Regional players
- InMobi: India-headquartered mobile-first adtech and marketing platform with audience targeting and programmatic capabilities. Most direct India-based peer; comparable scope and addressable markets in mobile and programmatic.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
PerformAce social profiles
Digital presencePerformAce financial estimates
Financial estimateRevenue estimate
Valuation estimate
PerformAce leadership team
Management profileNumber of profiles
Profiles1 record
PerformAce funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PerformAce M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PerformAce
What does PerformAce do?
PerformAce operates a digital advertising technology platform that offers deterministic audience segmentation, connected TV (CTV/OTT) advertising, brand distribution and media planning, and native advertising. Its product suite—InsightX, VisionTV, AudienceX, and NativeHub—enables brands and advertisers to execute targeted, multi-channel campaigns across the open web using privacy-first, non-PII-based audience data with programmatic buying and real-time reporting.
Is PerformAce a public or private company?
PerformAce is a private company. It is classified as unknown and is currently operating.
When was PerformAce founded?
PerformAce was founded in -1. It employs 11 to 50 people.
How does PerformAce make money?
One revenue line is on record: digital Marketing Services.
Who are PerformAce's main competitors?
Direct peers on record are Lotame, LiveRamp, Quantcast, Simpli.fi, MediaMath and Adform. Broad incumbents are The Trade Desk, Magnite and Yahoo Advertising (Yahoo DSP). InMobi is listed as a regional player.
Does PerformAce have an API?
No public API is recorded for PerformAce.
What industry is PerformAce in?
PerformAce's product category is Digital Advertising Technology. Its primary akta.pro industry code is BPAFACAC, Programmatic Display & Video (DSP/RTB), with a secondary code of BPAFACAI, Performance Creative & Ad Production (Dynamic/Iterative). Its NAICS code is 54181 and its SIC code is 7310.