Performance Interpreting
Performance Interpreting coordinates a 100+ interpreter network to deliver BSL and ISL interpretation at live events across the UK and Ireland, serving event organisers, venues, sports clubs, and broadcasters with end-to-end Deaf access services and a training academy.
- Company typePrivate
- Founded-
- HeadquartersSidcup, United Kingdom
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Performance Interpreting does
Performance Interpreting Ltd is a UK-based provider of British Sign Language (BSL) and Irish Sign Language (ISL) interpretation services for live events, founded in 2015 and registered in Sidcup, UK. The company coordinates a network of 100+ NRCPD-registered interpreters to deliver end-to-end Deaf access at concerts, festivals, sports fixtures, arenas, theatres, comedy shows, and broadcast events. Its core offering combines interpreter sourcing, briefing, team design, production coordination (sight-line placement, lighting, stage positioning), and on-site management, supplemented by a Deaf Access Consultancy that advises on compliance with the Equality Act 2010, Disability Discrimination Act 1995, and Irish Sign Language Act 2017. The company is the appointed Deaf Access provider for Wembley Stadium and the 2023 King's Coronation, and counts Premier League clubs, the BBC, Channel 4, Sky, ITV, UEFA, The FA, Royal Albert Hall, The O2, Live Nation, and Festival Republic among its enterprise clients.
The company operates three interconnected revenue streams: (1) project-based interpreting services for event organisers and venues (the primary revenue stream, priced per engagement); (2) PI Academy, a wholly-owned training subsidiary offering NRCPD-approved CPD courses priced £50-£595, one-to-one mentoring at £45-£60 per session, free and paid Song Club cohorts, and Personalised Pathways programmes; and (3) consumer-side demand generation through the PI Events App, a free iOS/Android application enabling Deaf audiences to discover interpreted events, request access, and use at-event support tools. The PI Events App is free and serves as a customer acquisition channel rather than a direct revenue source. The company is privately held, founder-led, and bootstrapped with no disclosed external funding rounds. It is self-described as the UK and Ireland's largest performance interpreting provider, with 6 core employees and a 100+ interpreter network operating largely on a freelance/contractor basis.
Performance Interpreting firmographics
Firmographics- Name
- Performance Interpreting
- Legal name
- Performance Interpreting Ltd
- Website
- https://performanceinterpreting.co.uk
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Performance Interpreting coordinates a 100+ interpreter network to deliver BSL and ISL interpretation at live events across the UK and Ireland, serving event organisers, venues, sports clubs, and broadcasters with end-to-end Deaf access services and a training academy.
- Ownership category
- akta.pro rank
Performance Interpreting industry classification
Industry- Product category
- Sign Language Interpretation Services
- NAICS
- Translation and Interpretation Services (541930), Translation and Interpretation Services (54193)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Note-Taking, Interpreting & Communication Access Services (EDALAGAD)
- akta.pro secondary industry
- Simultaneous Interpretation, Translation & Conference Audio (Interpretation Booths, Infrared) (THAHAEAJ)
Keywords
Where Performance Interpreting is headquartered
LocationHeadquarters
- HQ city
- Sidcup
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Performance Interpreting business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Live Event Interpreting Services: BSL and ISL interpreting services for live events including concerts, festivals, sports events, theatre, comedy, and broadcast. PI handles interpreter sourcing, briefing, team design, and on-site coordination. Revenue is project/contract-based based on event scale and requirements.
- PI Academy Training Courses: CPD courses, workshops, retreats, and mentoring for sign language interpreters and Deaf performers. Courses range from £50 to £595. Revenue generated through course fees, deposits, and instalment payments via Klarna.
- Mentoring Services: One-to-one mentoring sessions with experienced performance interpreters at £45-£60 per session. Personalised Pathways programme matches interpreters with mentors based on goals.
- PI Events App: Free app for Deaf audiences providing event discovery, interpreter requests, and access tools. Serves as customer acquisition channel for interpreting services rather than direct revenue source.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Music Festival Interpreting 2-Day Residential Course - £595 |
| One time/ perpetual license | Pay-as-you-go | Introduction to Football Interpreting - £270 |
| One time/ perpetual license | Pay-as-you-go | Theatre Rehearsal Interpreting Course - £205 |
| One time/ perpetual license | Pay-as-you-go | Expression Course - £215 |
| One time/ perpetual license | Pay-as-you-go | Introduction to Drag Queen Interpreting - £200 |
| One time/ perpetual license | Pay-as-you-go | Introduction to Music Interpreting - £240 |
| One time/ perpetual license | Pay-as-you-go | Introduction to Political Interpreting - £225 |
| One time/ perpetual license | Pay-as-you-go | Using Tech to Prepare for Music Events - £60 |
| One time/ perpetual license | Pay-as-you-go | Lone Worker Personal Safety - Self-Defence Course - £215 |
| One time/ perpetual license | Pay-as-you-go | So You Want To Be A Music Interpreter? - £50 |
| One time/ perpetual license | Pay-as-you-go | Song Club Lab - £250 |
| One time/ perpetual license | Pay-as-you-go | From Moves to Grooves Workshop - €185 |
| One time/ perpetual license | Pay-as-you-go | Mentoring Sessions - £45-£60 per session |
| Freemium | Monthly | PI Events App - Free |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Performance Interpreting product offering
Product offeringCore offering
Performance Interpreting provides on-demand British Sign Language (BSL) and Irish Sign Language (ISL) interpretation services for live events including concerts, festivals, sport, theatre, comedy, and broadcast. Beyond interpreter booking, the company offers deaf-access consultancy, mediation support, mentoring for trainee interpreters, and an online training academy (PI Academy) delivering accredited CPD courses, with the PI Events mobile app serving as a free accessibility tool for Deaf audiences.
Product overview
Performance Interpreting operates as a unified platform with three interconnected service pillars: (1) Core Interpreter Services providing BSL and ISL interpreting for live events including concerts, festivals, sport, theatre, comedy, and broadcast; (2) PI Events App - a free mobile application enabling Deaf audiences to discover interpreted events, request access, and use on-site tools; and (3) PI Academy - a professional development platform offering NRCPD-approved CPD courses, mentoring, Song Club sessions, and Personalised Pathways for sign language interpreters and Deaf performers. The company also provides Deaf Access Consultancy services for venues and event organisers seeking legal compliance and access planning.
Differentiator
Problem solved
Functional benefit
Brands
- PI Academy: Professional development division offering CPD courses, mentoring, and training for sign language interpreters and Deaf performers.
Products and services
- Core Interpreter Booking and Coordination
- Deaf Access Consultancy
- Mediation Support
- PI Academy Online Training Platform
- Mentoring Programme
- Personalised Professional Pathways
- PI Events Mobile App
Quantifiable outcome
- Wembley Stadium committed to BSL interpreting at every concert as standard - a first for any national stadium
- +3 more outcomes
Companies that use Performance Interpreting
Customer profileNamed customers19 records
Segments4 records
Ideal customer profiles2 records
Performance Interpreting technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Performance Interpreting partnerships and signals
Strategic signalPartnerships
21 partnerships are on record, tiered flagship, core and minor.
- Wembley StadiumflagshipAppointed Deaf Access provider for Wembley Stadium. BSL interpreting at every concert is now standard practice at the national stadium. Also covers FA Cup finals, EFL Cup finals, and international fixtures. This flagship partnership establishes the operational standard for stadium Deaf access across the UK.
- Southbank CentrecoreLong-standing partnership for BSL access at Southbank Centre events including Royal Festival Hall, Barbican Centre, and RFH venues.
- The O2coreLong-standing partnership providing BSL interpretation at The O2 Arena and indigo at The O2 for concerts, comedy, and entertainment events.
- Festival RepubliccoreFestival Republic partnership covering Reading Festival, Leeds Festival, Brighton Pride, London Pride, Manchester Pride, and other festivals in their portfolio.
- Live NationcoreConcert and festival BSL interpretation across Live Nation venues and events in the UK and Ireland.
- BBCcoreBroadcast BSL interpretation and media coverage. Projects include Eurovision, Strictly Come Dancing, Paralympics/Olympics, Parliament TV, and various broadcast television programmes.
- Channel 4coreBroadcast BSL interpretation for Channel 4 productions and television coverage.
- SkycoreBroadcast BSL interpretation for Sky productions and sports coverage.
- ITVcoreBroadcast BSL interpretation for ITV productions including Code of Silence (award-winning series).
- Arsenal FCcorePremier League match-day BSL interpretation at Emirates Stadium. Partnership with Cadbury featuring Ian Wright and first team for Deaf fan engagement.
- Chelsea FCcorePremier League match-day BSL interpretation at Stamford Bridge.
- Fulham FCcorePremier League match-day BSL interpretation at Craven Cottage.
- West Ham UnitedcorePremier League match-day BSL interpretation at London Stadium.
- The FAcoreNational governing body partnership for cup finals and national events including FA Cup Final and EFL Cup Final.
- UEFAcoreEuropean football governing body partnership for international fixtures and events at UK venues.
- Croke ParkcoreIreland's largest stadium for GAA events with BSL/ISL interpretation for major sporting events.
- England NetballminorInternational netball fixtures BSL interpretation.
- NFL UKminorAmerican football events BSL interpretation in the UK.
- Royal Albert HallcoreBSL interpretation at Royal Albert Hall concerts and events.
- RoundhousecoreBSL interpretation at Roundhouse venue events.
- Labyrinth SupervisionminorRecommended supervision partner. Labyrinth is a directory of BSL interpreters qualified as Professional Supervisors through 360 Supervision. PI recommends all interpreters explore professional supervision through Labyrinth.
Scale indicators6 records
Recent moves7 records
Expansion highlights5 records
Performance Interpreting competitors and assessment
Company assessmentOthers
- Signature: UK awarding body for deafness and sign language qualifications, including BSL and interpreter certifications, and host of the Hall of Fame that inducted PI in 2022. Comparable as the industry's credentialing authority whose qualifications underpin PI's interpreter quality standards and Academy CPD approvals.
- NRCPD: UK National Registers of Communication Professionals working with Deaf and Deafblind People — the voluntary regulator of sign language interpreters and translators. Comparable as the regulatory body whose registration underwrites PI's 100+ interpreter network and whose CPD scheme accredits PI Academy courses.
Direct peers
- Sign Solutions: One of the largest UK-based BSL/ISL interpreting agencies providing on-site, video remote, and video relay interpreting across corporate, legal, healthcare and event settings. Directly comparable to Performance Interpreting as a BSL interpreting provider with overlapping customer types in events and broadcast.
- Language Empire: UK interpreting and translation provider offering face-to-face, telephone, video remote, and BSL interpreting across more than 200 languages. Direct overlap with PI on BSL event and corporate interpreting services, though operating at a broader, less performance-specialist scale.
- Remark! Interpreting: UK-based BSL interpreting and translation agency with a Deaf-owned model and broad coverage across conferences, events, legal, and corporate work. Comparable as a direct BSL interpretation competitor serving enterprise clients, though with less specialisation in performance settings than PI.
Emerging players
- Action Deafness: UK Deaf-led charity providing communication support, Deaf awareness training, and BSL interpreting services. Comparable as a Deaf-community-rooted provider of interpreting and training, operating at smaller scale than PI but addressing overlapping customer segments in events and education.
- AccessAble: UK provider of detailed accessibility information for venues, events and attractions, used by event organisers to publish access guides for disabled visitors including Deaf audiences. Comparable as an accessibility-focused provider in the live-event space, addressing the same Deaf community need through information rather than live interpretation.
- iBSL: Online BSL learning platform offering structured courses for hearing learners and CPD for interpreters. Comparable as a BSL training provider that addresses the same interpreter development pipeline that PI Academy serves, though from a self-paced online model rather than PI's specialist in-person performance courses.
Broad incumbents
- LanguageLine Solutions: Global leader in interpretation services including on-demand video, telephone, and in-person interpreting with BSL capability in the UK. Comparable as a scaled interpretation incumbent that competes for enterprise interpretation budgets, including events and broadcast, though not performance-specialist.
- The Big Word: One of the UK's largest language services companies offering translation, interpreting (including BSL), localisation and language technology across public sector, corporate and event clients. Comparable as a broad incumbent interpretation provider; not specialised in performance BSL/ISL but addresses adjacent event and broadcast interpretation budgets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Performance Interpreting social profiles
Digital presencePerformance Interpreting compliance and trust
Trust signalCompliance2 records
Performance Interpreting financial estimates
Financial estimateRevenue estimate
Valuation estimate
Performance Interpreting leadership team
Management profileNumber of profiles
Performance Interpreting subsidiaries and ownership
Company hierarchySubsidiaries1 record
Performance Interpreting funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Performance Interpreting M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Performance Interpreting
What does Performance Interpreting do?
Performance Interpreting provides on-demand British Sign Language (BSL) and Irish Sign Language (ISL) interpretation services for live events including concerts, festivals, sport, theatre, comedy, and broadcast. Beyond interpreter booking, the company offers deaf-access consultancy, mediation support, mentoring for trainee interpreters, and an online training academy (PI Academy) delivering accredited CPD courses, with the PI Events mobile app serving as a free accessibility tool for Deaf audiences.
Is Performance Interpreting a public or private company?
Performance Interpreting is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Performance Interpreting founded?
Performance Interpreting was founded in -1. It employs 1 to 10 people.
Where is Performance Interpreting based?
Performance Interpreting is headquartered in Sidcup, United Kingdom, in the Europe region.
How does Performance Interpreting make money?
Four revenue lines are on record. Live Event Interpreting Services are the primary driver. The others are PI Academy Training Courses, mentoring Services and PI Events App.
Who are Performance Interpreting's main competitors?
Others on record are Signature and NRCPD. Direct peers are Sign Solutions, Language Empire and Remark! Interpreting. Emerging players are Action Deafness, AccessAble and iBSL. Broad incumbents are LanguageLine Solutions and The Big Word.
Does Performance Interpreting have an API?
No public API is recorded for Performance Interpreting.
What industry is Performance Interpreting in?
Performance Interpreting's product category is Sign Language Interpretation Services. Its primary akta.pro industry code is EDALAGAD, Note-Taking, Interpreting & Communication Access Services, with a secondary code of THAHAEAJ, Simultaneous Interpretation, Translation & Conference Audio (Interpretation Booths, Infrared). Its NAICS code is 541930 and its SIC code is 8200.