La Permaentreprise
La Permaentreprise is a registered business-transformation framework and consulting brand operated by French ESN norsys SAS, applying 13 permaculture principles and 24 impact objectives to help SMEs, ETIs, and large enterprises reconcile economic performance with social and environmental responsibility through certified training, workshops, and consulting.
- Company typePrivate
- Founded2021
- HeadquartersEnnevelin, France
- Headcount11–50
- GTM typeB2B
- OfferingServices
What La Permaentreprise does
La Permaentreprise is a business transformation framework and consulting brand rather than an independent legal entity; it is wholly developed and operated by norsys SAS, a private French digital services company (ESN) headquartered in Ennevelin, near Lille, with approximately 750 employees. Created around 2021 by Sylvain Breuzard, founder and president of norsys, the model adapts 13 permaculture design principles to business strategy through three core ethics — care for humans, preservation of the planet, and setting fair limits with wealth sharing — operationalized via 24 standardized impact objectives plus customizable complements. The intellectual property comprises a registered trademark (Permaentreprise®), a reference book authored by Breuzard (Eyrolles, with a second edition in 2023), proprietary canvas tools, and a free 15-minute self-assessment test, all reinforced by an endorsement from David Holmgren, co-founder of permaculture.
The offering is monetized through four streams: (i) the École de la permaentreprise, a Qualiopi-certified 3-day intensive training priced at €2,000 HT per participant; (ii) journée permadev, a one-day immersive experience co-created with Tribaleo at €400-€500 HT per person; (iii) book royalties through Eyrolles distribution; and (iv) bespoke consulting and the parcours permaentreprendre program, co-piloted with MEDEF Hauts-de-France to accompany 10-company cohorts. The go-to-market is a hybrid of direct enterprise sales, community-led growth via a certified permaleader network with regional grappes in Nord, Grand Ouest, and Rhône-Alpes, and event-driven demand generation through TEDx, BFM, and earned media (Les Échos, Le Monde, La Croix, Ouest-France).
The customer base spans small businesses to mid-market ETIs across digital services, textile, insurance mediation, renewable energy, IT services, and marketing, with documented outcomes including a 5% absenteeism reduction at TMC Innovation, 98% of norsys clients rating collaborators as more engaged than competitors (2023 survey), and B Corp certification at 100.7 points for Bastien Tissages Techniques. Several hundred companies are reportedly in transformation, with multiple dozens established as permaentreprises, though Permaentreprise itself operates with approximately 12 dedicated employees. Strategic positioning is anchored by partnerships with CJD, Mouvement Impact France, MEDEF, Audencia, and RegenEcosystem.
La Permaentreprise firmographics
Firmographics- Name
- La Permaentreprise
- Legal name
- norsys SAS
- Website
- https://permaentreprise.fr
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- La Permaentreprise is a registered business-transformation framework and consulting brand operated by French ESN norsys SAS, applying 13 permaculture principles and 24 impact objectives to help SMEs, ETIs, and large enterprises reconcile economic performance with social and environmental responsibility through certified training, workshops, and consulting.
- Ownership category
- akta.pro rank
La Permaentreprise industry classification
Industry- Product category
- Sustainability Consulting and Training
- NAICS
- Professional, Scientific, and Technical Services (541)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Leadership Assessment, 360 Feedback & Development Planning (EDABAAAK)
- akta.pro secondary industries
- Corporate Learning & Training Content Development (EDAGAKAC), Environmental Education, Capacity Building & Community Engagement (BPADALAO)
Keywords
Where La Permaentreprise is headquartered
LocationHeadquarters
- HQ city
- Ennevelin
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
La Permaentreprise business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Professional Training Services: 3-day intensive training programs at the École de la permaentreprise, certified Qualiopi, targeting business leaders and consultants. Revenue generated through participant fees.
- Permadev Event Sessions: One-day immersive permadev events co-created with Tribaleo, priced per person with group discounts available. Provides hands-on experience with complex challenges from pioneering permaentreprises.
- Book Sales: Sylvain Breuzard's book 'La Permaentreprise' published by Eyrolles, with second edition including testimonies from 12 business leaders.
- Consulting and Support Services: Tailored support for organizations implementing the permaentreprise model, including the 'parcours permaentreprendre' program.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | One time | École de la permaentreprise - 3-day intensive training |
| Subscription | One time | Journée Permadev - Single day immersive event |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
La Permaentreprise product offering
Product offeringCore offering
La Permaentreprise is a business transformation framework that applies permaculture's 13 design principles to corporate strategy, integrating economic performance with social and environmental responsibility. The offering is delivered through the École de la permaentreprise (3-day Qualiopi-certified training), Journées Permadev (immersive one-day workshops), tailored consulting (accompagnement sur-mesure and Parcours permaentreprendre), themed workshops, learning expeditions, and Sylvain Breuzard's reference book published by Eyrolles. Customers adopt the model to formalize 24 common impact objectives, access canvas tools, and ultimately pursue B Corp certification or Société à Mission status.
Product overview
La Permaentreprise is not a software product but a comprehensive business model framework inspired by permaculture principles, developed by Sylvain Breuzard (norsys group). The portfolio consists of: a reference book explaining the model and methodology; the École de la permaentreprise, a 3-day Qualiopi-certified training program; Permadev experiential workshop days; themed workshops; learning expeditions; seminars; and custom consulting services. These offerings help organizations transform their business model to align economic performance with social and environmental responsibility through 24 impact objectives and three core principles (caring for humans, preserving the planet, setting limits and sharing wealth).
Differentiator
Problem solved
Functional benefit
Products and services
- École de la permaentreprise
Quantifiable outcome
- 98% of clients consider norsys collaborators more engaged than competitors (2023 client survey)
- +3 more outcomes
Companies that use La Permaentreprise
Customer profileNamed customers12 records
Segments5 records
Ideal customer profiles3 records
La Permaentreprise technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
La Permaentreprise partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core, notable and minor.
- TribaleocoreTribaleo co-created the journée permadev format with norsys. This collaborative format allows participants to experience challenges faced by permaentreprises during their development in an accelerated format.
- Centre des Jeunes Dirigeants d'entreprise (CJD)notablePatronal movement sharing alignment with permaentreprise principles for business transformation.
- Mouvement Impact FrancenotablePatronal movement collaborating on sustainable business transformation.
- MEDEF Hauts-de-France and DouaisisnotableMEDEF regional branches piloting the parcours permaentreprendre training-action program with auddicé and norsys, accompanying 10 companies over 6 months.
- AudenciaminorBusiness school mentioned in the partner/client ecosystem.
- SygmatelminorCompany working with suppliers on sustainable packaging practices.
- RegenEcosystemnotableRelated organization in the regenerative business ecosystem, linked to norsys.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
La Permaentreprise competitors and assessment
Company assessmentEmerging players
- Greenly: Carbon-accounting platform serving SMEs and mid-market with advisory attached. Comparable as an emerging player targeting the same French mid-market sustainability-transformation buyer, but with a software-led rather than training-led delivery model.
- Wecount: French SaaS-enabled sustainability platform for SMEs covering carbon accounting, CSRD readiness, and ESG reporting. Comparable as an emerging player addressing the same French mid-market transformation buyer through a more software-driven (versus methodology-driven) approach.
Direct peers
- Utopies: French sustainability and CSR strategy consultancy advising large enterprises and ETIs on transformation, B Corp, and purpose-driven strategy. Directly comparable as a French-language peer serving the same SME/ETI buyer seeking integrated ESG/business model transformation.
- Novethic: French sustainable-finance and CSR research/advisory subsidiary of Caisse des Dépôts. Comparable as a French organization providing CSR expertise, labels guidance, and transformation resources to corporate sustainability leaders — overlapping with Permaentreprise's RSE manager persona.
- EcoAct: Paris-origin carbon and sustainability consultancy (now part of Accenture) advising organizations on climate strategy, reporting, and decarbonization. Comparable as a French-rooted sustainability transformation peer with overlapping buyer personas.
- Carbone 4: Paris-based climate strategy and decarbonization consultancy. Comparable as a French specialist helping companies align business strategy with climate/social impact, with similar advisory-led GTM and premium positioning.
- Des Enjeux et des Hommes: French consultancy supporting SMEs and ETIs in CSR and sustainable transformation journeys. Closely comparable by target customer (French mid-market leaders), methodology (structured transformation framework), and pricing model.
Others
- Mouvement Impact France: Leading French network of committed enterprises driving social and environmental impact. Listed as an active Permaentreprise partner and a peer community for the same PME/ETI buyer.
- B Lab France: French affiliate of B Lab, the B Corp certification body. Comparable as an ecosystem enabler — Permaentreprise is explicitly positioned as a 'facilitating method' for B Corp certification, making B Lab France a complementary ecosystem player rather than direct competitor.
Broad incumbents
- Cegos: Largest French corporate training provider with global reach across leadership, management, and CSR topics. Comparable as a broad incumbent offering corporate training and consulting at scale, against which Permaentreprise's École must position as a specialized premium alternative.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
La Permaentreprise social profiles
Digital presenceLa Permaentreprise compliance and trust
Trust signalCompliance1 record
La Permaentreprise financial estimates
Financial estimateRevenue estimate
Valuation estimate
La Permaentreprise leadership team
Management profileNumber of profiles
Profiles1 record
La Permaentreprise funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
La Permaentreprise M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about La Permaentreprise
What does La Permaentreprise do?
La Permaentreprise is a business transformation framework that applies permaculture's 13 design principles to corporate strategy, integrating economic performance with social and environmental responsibility. The offering is delivered through the École de la permaentreprise (3-day Qualiopi-certified training), Journées Permadev (immersive one-day workshops), tailored consulting (accompagnement sur-mesure and Parcours permaentreprendre), themed workshops, learning expeditions, and Sylvain Breuzard's reference book published by Eyrolles. Customers adopt the model to formalize 24 common impact objectives, access canvas tools, and ultimately pursue B Corp certification or Société à Mission status.
Is La Permaentreprise a public or private company?
La Permaentreprise is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was La Permaentreprise founded?
La Permaentreprise was founded in 2021. It employs 11 to 50 people.
Where is La Permaentreprise based?
La Permaentreprise is headquartered in Ennevelin, France, in the Europe region.
How does La Permaentreprise make money?
Four revenue lines are on record. Professional Training Services are the primary driver. The others are permadev Event Sessions, book Sales and consulting and Support Services.
Who are La Permaentreprise's main competitors?
Emerging players on record are Greenly and Wecount. Direct peers are Utopies, Novethic, EcoAct, Carbone 4 and Des Enjeux et des Hommes. Others are Mouvement Impact France and B Lab France. Cegos is listed as a broad incumbent.
Does La Permaentreprise have an API?
No public API is recorded for La Permaentreprise.
What industry is La Permaentreprise in?
La Permaentreprise's product category is Sustainability Consulting and Training. Its primary akta.pro industry code is EDABAAAK, Leadership Assessment, 360 Feedback & Development Planning, with a secondary code of EDAGAKAC, Corporate Learning & Training Content Development. Its NAICS code is 541 and its SIC code is 8742.