Permagard Products Ltd

What Permagard Products Ltd does

Permagard Products Ltd is a Bristol-based, family-owned UK manufacturer and online specialist supplier of damp proofing, basement waterproofing, structural repair, ventilation, timber treatment, epoxy flooring and green roof products. Founded in 1989 by Dave Wookey (now run by his son Steve Wookey), the company operates a hybrid distribution model centred on its e-commerce platform permagard.co.uk, a physical trade counter in Avonmouth, and inside-sales phone/email ordering with 1–3 day UK delivery.

Its core technology is cavity drain membrane systems (PermaSEAL range, Type C waterproofing compliant with BS8102:2022) and structural repair anchoring products, including the patented Easi-Fix mechanical wall tie invented by the founder. The company manufactures and distributes four proprietary sub-brands (PermaSEAL, Easi-Fix, PermaPROTECT, PermaCOAT) and serves as a stockist for third-party brands including Newton Waterproofing, Wykamol, Mapei, Remmers, Nuaire, Capital Valley Plastics (Radbar) and Draper Tools.

Revenue is generated almost entirely through one-time product sales — direct unit pricing on the website and bulk/pallet pricing for trade contractors — with no subscription or recurring component. Customers are split between specialist contractors (waterproofing, damp proofing, structural repair, builders, architects) and DIY homeowners undertaking property renovation, with architects/specifiers supported through BREEAM and LEED compliance documentation. The technical team is CSSW-certified and the operation has 35+ years of continuous trading, ~6,000 Reviews.co.uk reviews averaging 4.8/5 (96% recommendation rate), and a 15,000 sq ft Bristol warehouse enabling same-day dispatch.

Name

Permagard Products Ltd

Legal name

Permagard Products Ltd

Website

https://permagard.co.uk

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

1–10 employees

Short description

Permagard Products Ltd is a Bristol-based, family-owned UK manufacturer and e-commerce specialist supplier of damp proofing, basement waterproofing, structural repair and related building renovation products, serving trade contractors, architects/specifiers and DIY homeowners since 1989.

Ownership category

akta.pro rank

Product category

Building Waterproofing and Damp Proofing Products

NAICS

Industrial Supplies Merchant Wholesalers (42384)

SIC

Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070), Wholesale-Lumber & Other Construction Materials (5030)

akta.pro primary industry

Fasteners, Adhesives & Sealants Retail (Nails, Screws, Glues, Caulks) (CRAIAEAK)

Keywords

• Damp proofing products
• Basement waterproofing systems
• Structural repair products
• Cavity drain membranes
• Building chemicals

Headquarters

HQ city

Avonmouth, Bristol

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Product Sales (E-commerce & Trade Counter): Permagard generates the vast majority of revenue through direct sales of damp proofing, basement waterproofing, structural repair, ventilation, epoxy flooring, and green roof products via its e-commerce website and physical Bristol trade counter. Customers include specialist contractors, trade professionals, and DIY homeowners. Orders are placed online or by phone, with 1-3 day delivery across the UK and click-and-collect available at the Bristol counter.
2. Own-Brand Manufacturing (PermaSEAL, Easi-Fix, PermaPROTECT, PermaCOAT): Permagard manufactures and sells its own branded product ranges including PermaSEAL (damp proofing and waterproofing), Easi-Fix (structural repair), PermaPROTECT (anti-mould), and PermaCOAT. These proprietary brands are a key revenue driver and differentiator, allowing higher margins than distributed third-party brands.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Permagard Products Ltd manufactures and supplies specialist building preservation, damp proofing, basement waterproofing, and structural repair products under its own brands (PermaSEAL, Easi-Fix, PermaPROTECT, PermaCOAT, PermaCEM) and distributes complementary third-party brands. Its core offering spans cavity drain membranes, damp-proof membranes, tanking slurries, sump pump systems, mechanical and resin wall ties, helical bars, crack-stitching kits, timber treatment products, ventilation systems, epoxy flooring, and green roof components, sold primarily via its own e-commerce site and Bristol trade counter.

Product overview

Permagard Products Ltd is a manufacturer and supplier of specialist building renovation and repair products, operating as a unified product ecosystem rather than a software platform. The company manufactures its own branded product ranges including PermaSEAL (damp proofing and basement waterproofing products including cavity drain membranes, sump pump systems, and drainage channels), Easi-Fix (structural repair products including patented neoprene wall ties, helical spiral bars, crack stitching kits, and lateral restraints), PermaCEM (anchor grout and cementitious products), PermaPROTECT (anti-mould products), and PermaCOAT (coatings). These proprietary ranges are complemented by third-party brands including Newton Waterproofing, Capital Valley Plastics/Radbar, Nuaire, Wykamol, Mapei, and Remmers. The product portfolio covers damp proofing, basement waterproofing (Type C cavity drain systems compliant with BS8102:2022), structural repair, ventilation/condensation control, timber treatments, epoxy flooring, green roofs, and flood protection. Products are sold through an e-commerce platform with 1-3 day delivery and free technical advice.

Differentiator

Problem solved

Functional benefit

Brands

• PermaSEAL: Complete damp and waterproofing range including cavity drain membranes, damp proofing products, tanking products, and basement drainage systems.
• Easi-Fix
• PermaPROTECT
• PermaCOAT

Products and services

• PermaSEAL (Product Range)

Quantifiable outcome

• Near-universal customer recommendation rate of 96% based on ~6,000 reviews (4.8/5 average)
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Newton Waterproofing SystemscoreChannel Partner/ Reseller/ DistributorPermagard was the first distributor to the UK remedial market of Platon membranes and subsequently Newton Waterproofing Systems. Permagard stocks and distributes the full Newton range including Newton damp proofing membranes, waterproof membranes, and Newton Fibran XPS insulation. Newton pumps (TAS250) are included in PermaSEAL sump and pump systems.
• Capital Valley PlasticscoreChannel Partner/ Reseller/ DistributorAward-winning manufacturer of gas barriers, damp proof membranes, and DPMs for concrete floors. Established 1987. Permagard stocks the full Radbar range of specialist DPMs and radon gas barriers, including the Radbar High Performance Gas Barrier DPC compliant with NHBC Amber 1.
• Nuaire Ventilation SystemsminorChannel Partner/ Reseller/ DistributorNuaire is a ventilation manufacturer whose products are stocked by Permagard, including Positive Input Ventilation (PIV) units and heat recovery ventilation systems sold through the Permagard e-commerce platform.
• PMI-PlastminorChannel Partner/ Reseller/ DistributorGerman manufacturer specialising in dimpled membranes for damp proofing and waterproofing. Permagard stocks PMI-Plast products including PM Power Fix membrane adhesive and PM Profi Band membrane adhesive tape. PMI-Plast maintains an active R&D unit and adapts products based on industry feedback.
• RemmersminorChannel Partner/ Reseller/ DistributorGerman building chemicals manufacturer whose products are stocked and sold by Permagard. Listed as a proud stockist brand alongside Permagard's own brands.
• WykamolminorChannel Partner/ Reseller/ DistributorBrand whose Wykamol cavity drain membranes and related waterproofing products are stocked by Permagard. Listed among 'Proud Stockists of' brands on the Permagard website.
• MapeiminorChannel Partner/ Reseller/ DistributorGlobal building chemicals manufacturer whose products are stocked by Permagard. Listed among 'Proud Stockists of' brands on the Permagard website.
• Draper ToolsminorChannel Partner/ Reseller/ DistributorTool manufacturer whose products (SDS drill bits, caulking guns, builders gloves) are stocked by Permagard as accessories complementary to their core product lines.

Scale indicators5 records

Recent moves3 records

Expansion highlights5 records

Broad incumbents

• Sika: Global construction chemicals manufacturer offering waterproofing, sealing, bonding, and structural repair products. Sika competes at the broader category level with Permagard's PermaSEAL and structural repair ranges.
• Mapei: Global building chemicals manufacturer whose products (waterproofing, tanking, flooring) are distributed by Permagard and directly compete with the company's own-brand ranges in the contractor and specifier market.

Direct peers

• MacLennan Waterproofing: UK specialist in basement and structural waterproofing systems including Type C cavity drain membranes, tanking, and pump systems. Competes with Permagard for contractor and specifier relationships on basement conversion projects.
• Wykamol: UK manufacturer of waterproofing and damp proofing membranes, tanking slurries, and structural repair products. Wykamol membranes are stocked by Permagard, creating both a distribution and direct-competition relationship across cavity drain membranes.
• Safeguard Europe: UK supplier of damp proofing creams, DPC injection systems, structural repair products, and waterproofing membranes. Directly comparable product portfolio and target customer base to Permagard.
• Newton Waterproofing Systems: UK specialist in structural waterproofing membranes, sump pumps, and damp proofing systems. Permagard both distributes Newton's full range and competes with it via its own PermaSEAL membranes, making it the closest direct peer.
• Property Repair Systems: UK supplier of structural repair, damp proofing, and waterproofing products including wall tie replacement, crack stitching, and timber treatments. Overlaps directly with Permagard's Easi-Fix and timber treatment ranges.
• Delta Membrane Systems: UK-based manufacturer and supplier of Type C cavity drain membranes, sump pumps, and basement waterproofing systems. Directly competes with Permagard's PermaSEAL line for contractor specifications on basement and below-ground projects.

Emerging players

• Timberwise: UK property care company providing timber treatment, damp proofing, and basement waterproofing services. Overlaps with Permagard's timber treatment and waterproofing product categories but operates more as an installer than pure product supplier.
• Aquadry Waterproofing Treatments: UK waterproofing contractor and product supplier focused on basement conversions and structural waterproofing. Smaller competitor operating in adjacent segments of Permagard's contractor customer base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Permagard_UK
• Facebookfacebook.com/Permagard.Products.Ltd
• LinkedInlinkedin.com/company/permagard-products-ltd

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Permagard Products Ltd