What Permagen does

Permagen is an Australian carbon developer, established in 2013 and headquartered in Sydney, that originates high-integrity Australian Carbon Credit Units (ACCUs) through environmental plantings on rural land. The company's core activity is developing nature-based carbon offset projects — planting native trees on partnered farmland that sequester carbon over a 25-year project lifespan — and selling the resulting ACCUs directly to corporate buyers, ESG funds, and carbon credit brokers seeking to meet Net Zero commitments. Permagen's proprietary technology is a carbon yield measurement software, developed over 18 months, that maps carbon sequestration potential down to individual paddocks across Australia and visualizes it as a heatmap to identify optimal planting sites.

The business operates a vertically integrated model spanning the full carbon supply chain: landowner origination via the Landowner Partnership Program, project registration and management with the Clean Energy Regulator, tree planting execution (via partners such as Pacific Reforestation), and direct ACCU sale to enterprise buyers. Revenue is generated through ACCU sales at market prices ranging from $25 to $55 per unit, with revenue shared with landowners over the 25-year project term. The go-to-market is enterprise field sales targeting large corporate emitters, supplemented by direct outreach to landowners for project origination. Permagen's flagship Pig Hill project in Tasmania completed planting in December 2023 (60,000 native trees across 200 hectares), and the 2024 pipeline extends into multiple sites across New South Wales.

The company is privately held by its four co-founders — Simon Kidston (Chairman), Ben Guo (Non-executive Director), Harrison Holihan, and Michael Ho (General Manager) — who collectively brought Genex Power (ASX:GNX) from startup to a listed renewables operator with $1bn+ in assets. Permagen has raised AUD $2 million from strategic investors including Regal Funds Management (via Attunga Capital), Square Resources, and Growth Farms, with a further AUD $3 million raise planned to accelerate pipeline development under its partnership with Kakariki Capital's Land Generation Fund.

Name

Permagen

Legal name

Permagen Limited

Website

https://permagen.com.au

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Permagen is an Australian carbon developer that originates high-integrity Australian Carbon Credit Units (ACCUs) through environmental plantings on rural land, selling credits to corporate emitters with Net Zero commitments while partnering with landowners on 25-year projects.

Ownership category

akta.pro rank

Product category

Carbon Credit Development

NAICS

Timber Tract Operations (11311), Support Activities for Forestry (1153)

SIC

Forestry (800)

akta.pro primary industry

Agroforestry & Perennial Cropping Systems (EUABABAD)

akta.pro secondary industries

Timberland Carbon & Natural Capital Project Development (Offsets/REDD+) (AFAMAKAH), Carbon Accounting, Verification & Registry Services (MRV, Audits, Certification) (IMAMAJAE), Project-Originated Carbon Credit Marketing & Offtake (Primary Market) (EUAGAIAC)

Keywords

• Carbon credit development
• Environmental plantings
• ACCU origination
• Nature-based offsets
• Carbon farming partnerships

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. ACCU Sales: Permagen originates Australian Carbon Credit Units (ACCUs) through environmental plantings projects on rural land. The company sells ACCUs directly to corporate buyers, government entities, and investors seeking to meet emission reduction targets. Revenue is generated through the sale of carbon certificates over the 25-year project lifespan, with revenue shared with landowners.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Permagen originates high-integrity Australian Carbon Credit Units (ACCUs) through environmental plantings (reforestation) projects on rural land. The company works across the full carbon supply chain, partnering with landowners to plant native trees that sequester carbon, then selling the resulting ACCUs directly to corporate buyers, ESG funds, and carbon credit brokers. Its work is supported by a proprietary carbon yield measurement software that maps carbon potential down to every paddock across Australia.

Product overview

Permagen is an Australian carbon developer offering a unified carbon credit development and sales service. The core offering is Environmental Plantings projects that generate Australian Carbon Credit Units (ACCUs) through native tree planting on rural land. The company operates across the full carbon supply chain: partnering with landowners via their Landowner Partnership Program, developing and managing planting projects, and selling ACCUs directly to Corporate Buyers. Permagen develops nature-based carbon projects as its primary product, with no modular or add-on products identified.

Differentiator

Problem solved

Functional benefit

Products and services

• Environmental Plantings (ACCU Development) Permagen's primary offering: origination of high-integrity Australian Carbon Credit Units (ACCUs) through environmental plantings projects on rural land. The company works across the carbon supply chain from project development to ACCU sale, partnering with landowners to plant native trees that sequester carbon.
• Landowner Partnership Program Carbon farming partnership service for rural landowners and farmers. Permagen assesses properties for carbon project viability, handles project registration with the Clean Energy Regulator, manages tree planting operations, and shares revenue with landowners over the 25-year project term.
• Corporate Carbon Credit Sales Direct sale of ACCUs to corporate buyers including corporations, commodity funds, ESG funds, and carbon credit brokers. Targets organizations with Net Zero commitments seeking high-integrity offsets for meeting emission reduction targets.

Quantifiable outcome

• ACCU prices have risen >100% since 2021 and may reach $110 per ACCU by 2032
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Pacific ReforestationminorStrategic or Co-development PartnerPacific Reforestation is Permagen's planting partner for the Pig Hill project in Tasmania, responsible for executing the tree planting operations on the 200-hectare site.

Scale indicators10 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• South Pole Group: One of the world's largest carbon project developers and climate consulting firms, originating credits across nature-based, renewables, and tech-based methodologies. Broader geographic reach and portfolio, overlapping with Permagen on environmental plantings and corporate offtake demand.
• Climate Impact X (CIX): Singapore-based carbon exchange offering high-integrity voluntary credits with project-level traceability. Overlaps with Permagen on the buyer-of-ACCU side and as a comparable high-integrity marketplace destination.
• CBL Markets / Xpansiv: Global environmental commodities exchange and registry infrastructure (formerly CBL) trading carbon credits including ACCUs. Provides the trading-side counterpart to Permagen's origination activities and is a potential offtake route.

Emerging players

• Sylvera: Carbon credit ratings and analytics firm using satellite and on-the-ground data to evaluate credit quality. Adjacent to Permagen's proprietary yield software and a potential partner/competitor for differentiating Permagen's plantings credits in the market.
• Pachama: Tech-enabled nature-based carbon credit developer and marketplace focused on high-quality forest and nature-based credits. Comparable product category (forestry MRV and high-integrity credits) with similar target buyers, though global in scope.
• Cloverly: Nature-based carbon credit distributor focused on high-integrity projects for corporate buyers. Comparable downstream channel and overlap with Permagen's corporate carbon buyer offering.

Others

• Greening Australia: Long-established Australian not-for-profit restoring native vegetation and biodiversity through planting projects. Functions as a partial comparator and potential ecosystem partner in the same Australian environmental plantings landscape.
• Square Resources: Strategic investor and natural resources marketing/trading house with deep emitter relationships. Already a core investor and channel partner for Permagen's ACCU offtake to major emitters.

Direct peers

• Carbon Growth Partners: Australian carbon project developer focused on nature-based and ACCU project origination for landowners and corporates. Directly comparable operating model, geography, and customer base to Permagen.
• Renoster Emissions: Australian carbon developer generating ACCUs via environmental plantings and avoided-emissions methods. Direct competitor for the same landowner base and ACCU buyer relationships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/permagen

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Permagen