Pernambuco Centro de Convenções

What Pernambuco Centro de Convenções does

Pernambuco Centro de Convenções (PeCeCon) is a large-scale convention and events venue located between Recife and Olinda in Pernambuco, Brazil, on Av. Prof. Andrade Bezerra, 1051 – Salgadinho, Olinda. The facility was originally constructed in 1979 as public infrastructure and was subsequently requalified and transferred to private operations under Consórcio CID through a concession arrangement. Its core product is physical event infrastructure: Teatro Guararapes (one of Brazil's largest theaters at 2,396 seats), six auditoriums (ranging from 202 to 378 seats), the 18,670 m² fully air-conditioned Pavilhão de Feiras exhibition pavilion, a 2,300 m² panoramic mezzanine with industrial kitchen, modular convention areas totaling roughly 2,000 m², a 530 m² foyer, and an 80,000 m² outdoor area capable of accommodating events for up to 80,000 people. Parking for 2,000 vehicles and direct proximity to the airport (12 km) round out the operating asset.

The venue sells event space rental to event organizers, corporate clients, and entertainment promoters across three primary use cases: congresses, conventions, and trade fairs; corporate meetings, conferences, and product launches; and concerts, theater productions, and large outdoor events. Pricing is quote-based and not publicly disclosed; clients reach the commercial team through the website, email ([email protected]), or phone. The business model is therefore a single revenue stream — venue space rental — executed via a direct sales motion, with no disclosed recurring contracts, dynamic pricing, or intermediated distribution. The center is supported by a lean team of approximately 9 employees, suggesting that concession operations are run largely through Consórcio CID partners and event-driven labor. Named 2024 events — SEBRAE Feira do Empreendedor, Bee Gees Alive, Belchior O Musical, São Petersburgo Ballet, Hairnor, Petnor, and CONEVEPA — indicate international, cultural, and trade-show demand.

Name

Pernambuco Centro de Convenções

Legal name

Centro de Convenções de Pernambuco

Website

https://pernambucocecon.com.br

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

1–10 employees

Short description

Pernambuco Centro de Convenções is a Brazilian convention center in Olinda, Pernambuco, operated under private concession by Consórcio CID. It rents theaters, auditoriums, exhibition halls, and outdoor space to event organizers, corporate clients, and entertainment promoters.

Ownership category

akta.pro rank

Product category

Convention and Event Venue Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Arts, Entertainment, and Recreation (71)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Convention & Exhibition Centers (Public Convention Centers, Civic Centers) (THAHAAAA)

akta.pro secondary industries

Conference Centers & Dedicated Meeting Venues (THAHAAAB), Multipurpose Event Center Operations (Civic Centers, Community Event Complexes) (MPAGALAE), Performing Arts & Cultural Event Venues (Theaters, Museums) (THAHAAAG)

Keywords

• Convention center rental
• Event venue hosting
• Convention facilities
• Exhibition spaces
• Corporate event hosting

Headquarters

HQ city

Olinda

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales, Others

Revenue model

1. Venue Space Rental: Revenue generated from renting out event spaces including theaters, auditoriums, exhibition halls, convention areas, and external areas. Pricing is quote-based and varies by space type, duration, and event requirements.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Pernambuco Centro de Convenções rents out its convention center complex in Olinda, Brazil to event organizers, corporations, and promoters. Offerings include Teatro Guararapes (2,396-seat theater), multiple auditoriums, the 18,670 m² Pavilhão de Feiras exhibition pavilion, modular convention halls, exhibition areas, a 530 m² foyer, and an 80,000 m² outdoor area capable of hosting up to 80,000 people. Pricing is quote-based and varies by space, duration, and event requirements.

Product overview

Pernambuco Centro de Convenções is a convention center complex offering multiple interconnected event venues. The facility includes Teatro Guararapes (one of Brazil's largest theaters with 2,396 seats), multiple auditoriums ranging from 378 to 1,800 capacity, the 18,670m² Pavilhão de Feiras exhibition pavilion, a 2,300m² panoramic mezzanine, convention areas with modular spaces, exhibition areas, and an 80,000m² outdoor area for shows. The venue also provides parking for 2,000 vehicles. Originally built in 1979, the center was modernized and is now operated by private concession Consórcio CID, located between Recife and Olinda, 12km from the airport.

Differentiator

Problem solved

Functional benefit

Products and services

• Teatro Guararapes One of the largest theaters in Brazil with 2,396 seats (including audience, upper floor, and 6 boxes of 6 seats each), featuring a 1,050 m² stage with 10.25 m ceiling height and 24.5 m stage opening width. Used for concerts, theater performances, and large cultural productions.
• Auditório 378 Lugares A 378-seat theater equipped with air conditioning and sound system, featuring a 90.30 m² stage with 6 m ceiling height. Suitable for mid-sized conferences, performances, and corporate presentations.
• Auditórios 202 Lugares Two auditoriums with 202 seats each, each featuring a 65 m² stage with 6 m ceiling height. Suited for parallel sessions, smaller conferences, and breakout meetings.
• Pavilhão de Feiras An 18,670 m² fully air-conditioned and modular fair pavilion with 11 m ceiling height, 8 access gates, 1 main entrance, 2 ticket offices, 6 female bathrooms, and 6 male bathrooms. Used for large trade fairs, exhibitions, and congresses.
• Mezzanino Panorâmico A 2,300 m² fully air-conditioned and illuminated panoramic mezzanine with direct access to the pavilion, featuring an industrial kitchen. Suitable for receptions, networking events, and catering services.
• Área de Convenções Convention area featuring 3 modular auditoriums (450-1800 people, 1,400 m²), 1 modular auditorium (500 people, 584 m²), 3 multifunctional rooms (up to 100 people each), 3 support rooms (40 m² each), credentialing area (55 m²), exhibition area, and restroom facilities.
• Área de Exposição Exhibition area for cocktails, events, and exhibitions across different segments, subdivided into 4 interconnected sectors with strategic location between theaters, auditoriums, and multifunctional rooms.
• Foyer A 530 m² premium area located in front of Teatro Guararapes with 4 m ceiling height and natural lighting. Used as a reception, registration, or pre-function space for theater events.
• Área Externa External outdoor area spanning 80,000 m² designed for events hosting up to 80,000 people, including shows, concerts, and large-scale events.
• Estacionamento Parking facility with capacity for 2,000 vehicles, supporting event logistics for venue renters and attendees.

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Regional players

• Centro de Convenções de Florianópolis: A convention center in Florianópolis, southern Brazil, hosting fairs, congresses and corporate events. Comparable venue-operator model but competing in a different Brazilian region.
• Centro de Convenções de Salvador: Convention center in Salvador, Bahia, another Northeast Brazilian state, hosting fairs, congresses and corporate events. Direct regional competitor in the same Northeast Brazil event market.
• Centro de Convenções do Ceará (Eventus): A major convention and event center in Fortaleza, Ceará, also in Northeast Brazil. Comparable as a regional competitor targeting the same Northeast corporate, government, and entertainment event market as PeCeCon.

Broad incumbents

• ASM Global: Global venue management and event services operator running convention centers, arenas, theaters and stadiums worldwide. Comparable as a broad incumbent managing third-party venues under concession-type arrangements like Consórcio CID.
• GL Events: International group operating convention and exhibition venues and providing event services globally. Comparable as an established incumbent in venue management with broader geographic and service scope.

Direct peers

• Pro Magno Centro de Eventos: São Paulo multi-space event center hosting fairs, congresses, concerts and corporate events. Comparable modular multi-format venue and customer base.
• Expo Center Norte: São Paulo-based convention and exhibition complex hosting trade fairs, congresses and corporate events across multiple modular halls. Direct competitor for mid-to-large Brazilian events.
• Distrito Anhembi: One of Brazil's largest convention, fair and event complexes in São Paulo, hosting fairs, congresses, concerts and corporate events. Direct competitor for national and international event bookings, with larger scale and stronger brand recognition.
• Transamerica Expo Center: A large convention and exhibition center in São Paulo operating theaters, auditoriums and exhibition halls for fairs, congresses, and corporate events. Closely comparable venue format and target customers to PeCeCon.
• Riocentro: Rio de Janeiro's flagship convention and exhibition center hosting fairs, congresses, concerts and large corporate events. Comparable venue mix and customer base to PeCeCon at national scale.

Market position

Strengths4 records

Weaknesses2 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/@PernambucoCecon
• Facebookfacebook.com/100070116648543
• Instagraminstagram.com/pernambucocecon
• LinkedInlinkedin.com/company/pernambuco-centro-de-conven%C3%A7%C3%B5es

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pernambuco Centro de Convenções