Persévérance entrepreneuriale

What Persévérance entrepreneuriale does

Persévérance entrepreneuriale is a Quebec-based non-profit program operated under the Entrepreneuriat Think Tank OBNL, founded by Nathaly Riverin in 2022 and commercially launched in January 2023. The organization delivers intensive 12-month coaching and support programs (the Programme Persévérance, plus the 12-week Pivoter intensive) targeting Quebec entrepreneurs experiencing acute business distress, financial crisis, and mental health deterioration. The core offering combines one-on-one coaching sessions, peer cohort experiences, a 24-hour immersive retreat at the École d'Entrepreneurship de Beauce (EEB), access to senior expert credits valued at $3,000 CAD, and mentorship from a network of 'Grands Persévérants' (successful entrepreneurs who have themselves navigated crises). As of January 2026 the program has served more than 2,500 entrepreneurs across 25 cohorts, delivered over 6,000 hours of coaching, and reports 87.5% business survival and 95% mental health improvement among participants.

The business model is anchored on the Bourse d'Honneur scholarship structure, where accepted participants contribute $395 CAD per month for 12 months, complemented by a Community Hub subscription product tiered at $50, $200, and $300 CAD per month and charitable donations. The organization originally operated on a $900,000 CAD three-year grant from Quebec's MEIE under the Plan québécois en entrepreneuriat (PQE) 2022-2025, but this funding was eliminated effective April 1, 2024, forcing a transformation to a self-sustaining, fee-based model supported by a tiered partnership ecosystem (Gold: Quebec government, Desjardins, MNP, BNC, EEB; Silver: Beauvais Truchon, LN-Syndics). Technology infrastructure is built on Kajabi for learning management, community membership, and course delivery, with CRM integration and stated adoption of AI tools post-restructuring to optimize operations. Go-to-market is community-led and consultative, combining a free discovery call, regional ambassador referrals across Quebec, content marketing (50+ blog posts and downloadable guides), and earned media (notably Les Affaires coverage), operating from a small 8-person team.

Name

Persévérance entrepreneuriale

Legal name

Entrepreneuriat Think Tank

Website

https://perseveranceentrepreneuriale.org

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Persévérance entrepreneuriale is a Quebec non-profit program that delivers 12-month intensive coaching and peer-support cohorts for entrepreneurs in business and mental-health crisis, serving 2,500+ founders across 25 cohorts since January 2023 via a $395/month participant-contribution model.

Ownership category

akta.pro rank

Product category

Entrepreneur Support Services

NAICS

Professional and Management Development Training (611430), Professional and Management Development Training (61143), Management, Scientific, and Technical Consulting Services (5416)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Founder/Entrepreneur & Family Business Executive Coaching (EDABANAM)

akta.pro secondary industries

Entrepreneurship Foundations & Startup Basics (EDAMAHAA), Leadership, Management & Teamwork for Business (EDAMAHAI)

Keywords

• Entrepreneur coaching programs
• Small business advisory
• Mental health support
• Business turnaround services
• Entrepreneur peer community

Headquarters

HQ city

Québec

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Program Fees (Bourse d'Honneur): Monthly contribution of 395 CAD per month for 12 months from entrepreneurs participating in the Bourse d'Honneur (honor scholarship) program. This represents the primary revenue stream from program participants.
2. Community Membership Fees: Community Hub subscription model with three tiers: Membre (50 CAD/month or 540 CAD/year), Acteur (200 CAD/month or 2160 CAD/year), and Parrain (300 CAD/month or 3240 CAD/year). Provides ongoing access to resources, workshops, expert presentations, and networking events.
3. Donations: Charitable donations from supporters who believe in the mission. The organization positions donation as a way to 'give forward' - program recipients are expected to contribute when able in the future.
4. Government Subsidies (formerly): Previously received 900,000 CAD over 3 years from MEIE (Ministry of Economy, Innovation and Energy) under Plan québécois en entrepreneuriat (PQE) 2022-2025. This funding was cut entirely on April 1, 2024, forcing a transformation of the business model.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Persévérance entrepreneuriale sells two intensive coaching programs for Quebec entrepreneurs in difficulty: the annual Programme Persévérance (12 months, including 8 coaching sessions, 3,000 CAD in senior-expert credits, 50 hours of training/co-development, a peer cohort, a 24-hour immersion at the École d'Entrepreneurship de Beauce, and 10 mentor conferences) and the 12-week Programme Pivoter (diagnostic + intensive turnaround). It also sells a tiered Community Hub subscription and operates a Bourse d'honneur honor-scholarship model where participants contribute 395 CAD/month for 12 months.

Differentiator

Problem solved

Functional benefit

Products and services

• Programme Persévérance (Annual Program) 12-month intensive coaching and support program for Quebec entrepreneurs in difficulty, including 8 coaching sessions, 3,000 CAD in senior-expert credits (accounting, legal, HR, marketing), 50 hours of training and co-development, a peer cohort of entrepreneurs facing similar challenges, a 24-hour immersion at the École d'Entrepreneurship de Beauce, and 10 exclusive conferences with inspiring entrepreneur mentors ('Grands Persévérants'). Delivered under the Bourse d'honneur model at 395 CAD/month for 12 months.
• Programme Pivoter (Intensive 12-week Program) 12-week (extendable to 6 months) intensive turnaround program where senior experts diagnose the entrepreneur's challenges and transform difficulties into opportunities. Includes 15–30 hours of concrete expert engagements and 20 hours of training. Designed for entrepreneurs needing urgent stabilization and momentum.
• Espace Persévérants Community Hub Membership Subscription-based online community for current and former program participants and supporters, delivered via the Kajabi platform. Provides ongoing access to resources, workshops, expert presentations, networking events, and monthly challenges. Three tiers: Membre (50 CAD/month or 540 CAD/year), Acteur (200 CAD/month or 2,160 CAD/year), and Parrain (300 CAD/month or 3,240 CAD/year), with a 10% discount for annual billing.

Quantifiable outcome

• 82% of supported entrepreneurs achieve financial stress liberation
• +4 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• MNPcoreStrategic or Co-development Partner · 1 February 2023Accounting and consulting firm providing expert support to program participants. Multiple MNP partners serve as experts including Jonathan Banford (CPA, corporate restructuring) and Pierre Marchand (corporate restructuring associate).
• Rouge CanaricoreStrategic or Co-development Partner · 1 February 2023Business strategy firm founded by PDG Nathaly Riverin. Rouge Canari provides business strategy expertise and is an integral founding partner of the program. Nathaly Riverin is simultaneously founder and PDG of Rouge Canari.
• Clinique LacroixminorStrategic or Co-development Partner · 1 February 2023Healthcare partner from startup phase providing health-related expertise for entrepreneurs dealing with stress and burnout.
• Infini StratégiesminorStrategic or Co-development Partner · 1 February 2023Strategy consulting firm that was part of the founding partner group supporting initial program development.
• CompliciaminorStrategic or Co-development Partner · 1 February 2023Business consulting partner from startup phase that contributed to initial program development and methodology.
• École d'Entrepreneurship de Beauce (EEB)coreStrategic or Co-development Partner · 15 December 2022Host of the 24-hour immersive experience for program participants. Provides access to the Nova positive psychology approach, entrepreneur coaching methodology, and network of successful entrepreneurs. Co-founder relationship through Nathaly Riverin's prior involvement.
• Gold Partners (Quebec, Desjardins, MNP, BNC, EEB logos)minorStrategic or Co-development PartnerGold tier partners with visible logo placement on website. Includes Quebec government body, Desjardins financial cooperative, accounting firm MNP, Banque Nationale du Canada, and École d'Entrepreneurship de Beauce.
• Silver Partners (Beauvais Truchon, LN-Syndics, EEB)minorStrategic or Co-development PartnerSilver tier partners including accounting/consulting firm Beauvais Truchon, LN-Syndics (licensed insolvency trustees), and École d'Entrepreneurship de Beauce.
• Les AffairesminorGTM or Marketing PartnerMajor Quebec business magazine that provided earned media coverage through Dominic Gagnon's article on bankruptcy and mental health challenges, generating immediate awareness and filling cohorts for two years.
• Brigadier-général (ret) Richard GiguèreminorOthersFormer Canadian Army Brigadier-General, TVA columnist, and expert in geopolitical environment reading who serves as webinar guest speaker sharing strategic anticipation skills with entrepreneurs. Former CEO-in-Residence at Centech.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Regional players

• SCORE: US-based non-profit providing free business mentoring and education to entrepreneurs through a volunteer network. Directly comparable peer-coaching and education model serving small business owners, but operating exclusively in the United States.
• PME MTL: Montreal-based network of expert advisors supporting SME growth and business transfers. Comparable Quebec-region focus on serving entrepreneurs with advisory services, though oriented toward growth rather than crisis recovery.

Direct peers

• Entrepreneurs' Organization (EO): Global peer network of founders offering member-driven learning, mentorship, and peer support through local chapters and forums. Comparable on the peer-cohort and experiential education model, though EO targets high-growth founders rather than those in financial distress.
• Futurpreneur Canada: Canadian non-profit providing mentorship, financing, and support to young entrepreneurs (ages 18-39). Comparable mission of backing entrepreneurs through structured programs with peer and expert engagement, though Futurpreneur focuses on launch-stage founders versus Persévérance's crisis-stage.
• Les Grands Entrepreneurs: Quebec-based community and content platform celebrating and supporting local entrepreneurs. Comparable audience (Quebec SMB founders) and mission of strengthening the local entrepreneurial ecosystem, with overlapping ambassador-style engagement.
• École d'Entrepreneurship de Beauce (EEB): Co-founder-affiliated Quebec entrepreneurship education organization that hosts the Persévérance 24-hour immersion and shares founder Nathaly Riverin. Directly comparable on target audience (Quebec entrepreneurs), coaching methodology (Nova approach), and education/coaching format.

Others

• MNP LLP (Advisory): Canadian accounting and business advisory firm with a dedicated corporate restructuring practice that supplies expert advisors to Persévérance participants. Indirect peer in the entrepreneur advisory ecosystem with overlapping client base and complementary (rather than competing) service offering.

Broad incumbents

• BDC Advisory Services (Info Entrepreneurs): Business Development Bank of Canada's advisory arm providing free and paid consulting to Canadian SMEs, including Quebec entrepreneurs. Overlaps on entrepreneur advisory/coaching but serves a much broader audience across all stages, not specifically crisis management.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/pers-v-rance-entrepreneuriale

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Persévérance entrepreneuriale