INFINI Strategies

What INFINI Strategies does

INFINI Strategies (legal name INFINI Stratégies) is an independent, founder-owned boutique consulting firm headquartered in Québec, Canada, providing business strategy, marketing and go-to-market strategy, and artificial intelligence integration services to small and medium-sized enterprises across Quebec and Canada. Its core deliverables include vision and positioning diagnostics, annual marketing plans with sales-marketing alignment, AI implementation roadmaps targeting process automation, customer service, sales support, and administration, and recurring outsourced marketing leadership engagements where the founder acts as a fractional CMO. The firm operates without proprietary software products; its underlying technology stack consists of third-party tools, including AWS for hosting, GoHighLevel for CRM, Google Analytics/Tag Manager for measurement, and Meta/LinkedIn/TikTok advertising pixels, alongside various AI tools that are tested internally before being recommended to clients.

The business model is professional services plus managed services: project-based mandates for strategy and AI integration engagements, structured around diagnostic, strategy development, and action planning phases, complemented by a continuing fractional CMO retainer billed at a few days per month. Pricing is opaque (quote-based per engagement), starting with a free 30-minute discovery call followed by a consultative, sales-led motion targeting SME owners and executives. The firm has no disclosed funding, no parent company, no subsidiaries, no named customers, and operates with one to ten personnel led by founder Francis Mathieu, which constrains delivery capacity but underwrites the marketing claim of direct senior access on every engagement.

Name

INFINI Strategies

Legal name

INFINI Stratégies

Website

https://infinistrategies.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

INFINI Strategies is an independent Quebec-based consulting firm offering business strategy, marketing and go-to-market strategy, AI integration services, and fractional CMO engagements to small and medium-sized enterprises across Canada, led by founder Francis Mathieu.

Ownership category

akta.pro rank

Product category

Management Consulting

NAICS

Management Consulting Services (54161), Administrative Management and General Management Consulting Services (541611), Marketing Consulting Services (541613)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Corporate Strategy Advisory (BPAHADAA)

akta.pro secondary industry

Manufacturing & Operations Excellence (Lean/Six Sigma) (BPAHAHAC)

Keywords

• Strategic consulting services
• Business strategy consulting
• Marketing strategy consulting
• AI integration consulting
• Fractional CMO services

Headquarters

HQ city

Québec

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Business Strategy Consulting: Engagements focused on vision, business model, positioning, and brand strategy. These are structured mandates that include diagnostic, strategy development, and action planning.
2. Marketing Strategy and Go-to-Market Consulting: Marketing plans, digital strategy, and sales-marketing alignment services. Includes annual marketing planning and go-to-market execution support.
3. AI Integration Services: Process diagnostic, AI roadmap development, implementation support, and team adoption services. Structured around specific use cases and measurable outcomes.
4. Outsourced Marketing Leadership: Ongoing support where a senior strategist acts as external marketing leadership, attending leadership meetings, driving plan execution, and managing internal resources or suppliers. Billed at a few days per month cadence.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

INFINI Strategies provides senior-level consulting for small and medium-sized businesses across three core service lines: business strategy (vision, business model, positioning, brand strategy), marketing and go-to-market strategy (annual marketing plans, go-to-market execution, sales-marketing alignment, dashboards), and AI integration (process diagnostic, AI roadmap, tool configuration, adoption support). An optional ongoing outsourced marketing leadership engagement acts as an external CMO on a multi-day-per-month cadence.

Differentiator

Problem solved

Functional benefit

Products and services

• Business Strategy Comprehensive business strategy consulting for SME owners and executives covering vision, business model, positioning, and brand strategy. Includes diagnostic analysis, market and competitive research, brand blueprint development, and ongoing support through the optional Outsourced Marketing Leadership engagement.
• Marketing and Go-to-Market Strategy Marketing strategy and commercialization services for SMEs, including annual marketing plans, go-to-market strategies for new products, services, or markets, digital strategy, and sales-marketing alignment. Deliverables include dashboards and performance metrics.
• Artificial Intelligence Integration AI implementation consulting helping SMEs identify measurable value opportunities, create implementation roadmaps, configure tools, build automations and assistants, and drive team adoption. Covers sales, customer service, administration, marketing, operations, and leadership use cases.
• Outsourced Marketing Leadership Ongoing advisory engagement where a senior strategist (Francis Mathieu) participates in leadership meetings, drives plan execution, and manages internal resources or external suppliers. Provides executive-level marketing guidance without the cost of a full-time CMO hire.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Partnerships

Three partnerships are on record, tiered minor.

• Meta Platforms (Facebook, Instagram)minorGTM or Marketing PartnerAdvertising pixels measure campaign performance and enable relevant advertising delivery. Pixel is triggered only after user consent to advertising cookies.
• LinkedIn (Microsoft)minorGTM or Marketing PartnerAdvertising pixels measure campaign effectiveness for reaching professional audience. Same consent-based activation as other advertising platforms.
• TikTokminorGTM or Marketing PartnerAdvertising pixels for campaign measurement and relevant advertising delivery. Pixel activated only with advertising cookie consent.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• BCG: Global strategy and consulting firm with deep AI/innovation practices (BCG X) that overlap with INFINI's strategy and AI integration offerings for senior executives.
• McKinsey & Company: Premier global management consultancy with strategy, operations, and AI practice areas that overlap INFINI's core services; competes for executive-level advisory work across industries.
• Bain & Company: Global strategy consultancy whose strategy and corporate development work overlaps with INFINI's business strategy and go-to-market advisory, though serving much larger enterprise clients.
• Deloitte Consulting: Big Four consultancy offering strategy, transformation, and AI implementation services to mid-market and enterprise clients; an indirect competitor for SME clients seeking scaled advisory relationships.
• KPMG Canada: Big Four firm with a Québec presence and a management consulting practice covering strategy, digital transformation, and AI — competing for the same senior executive mandates as INFINI.

Direct peers

• Chief Outsiders: A fractional CMO and strategy consulting firm serving mid-market and growth-stage SMEs with senior marketing executives on a part-time basis — directly mirroring INFINI's Outsourced Marketing Leadership offering.

Emerging players

• Holistic AI: AI-focused consultancy providing AI strategy, governance, and implementation services to enterprises; an emerging peer in the AI integration space where INFINI also operates.
• Define Labs: Boutique AI and growth strategy consultancy serving SMEs and scale-ups with AI implementation and go-to-market services — comparable niche focus to INFINI's SME AI practice.

Others

• MarketingProfs: Marketing training and advisory platform serving SME marketers with education and content; thematically adjacent to INFINI's marketing strategy and SME enablement offerings.

Regional players

• Raymond Chabot Grant Thornton: Major Québec-based professional services firm offering strategy, consulting, and advisory services to local SMEs — the most direct regional competitor for INFINI's Québec client base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/infini-strategies
• Facebookfacebook.com/infinistrategies

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about INFINI Strategies