Personia Szkolenia i Rekrutacja

What Personia Szkolenia i Rekrutacja does

Personia Szkolenia i Rekrutacja (Personia Sp. z o.o.) is a Polish HR, training, and recruitment consulting firm founded in 2008 by Marta Wożny-Tomczak and headquartered in Gdynia, Poland. The company operates nationwide, delivering managerial training, sales training, soft skills development, business coaching, employee recruitment (including executive search), and talent assessment to corporate clients, alongside career development products for individual consumers. Over 17 years it has served 93,000+ clients and completed 2,000+ HR projects, with the CEO personally credited with training 63,500+ participants and authoring four published books.

Its portfolio is structured as a hybrid B2B/B2C model. B2B engagements include training programs for managers and sales teams, recruitment assignments, and talent assessments priced at 1,900 PLN per unit, delivered to a roster of enterprise clients including Maspex, Fortum, Polpharma, Fielmann, Decathlon, Santander Bank Polska, Euro Styl Grupa Dom Development, Lux Med, Veolia Poland, Fundacja Marka Kamińskiego, and Ministerstwo Obrony Narodowej. B2C offerings are productized through an e-commerce storefront: the "Bądź Skuteczny" online training series at 249 PLN, webinars at 149 PLN, books and e-books at 29.90–75 PLN, CV services at 399–1,730 PLN, LinkedIn audits at 399 PLN, advisory consultations at 449 PLN, and the Sales Academy subscription at 299–3,588 PLN.

The go-to-market is content-led and heavily dependent on the CEO's personal brand. Distribution assets include multi-city SEO landing pages across 20+ Polish cities, a CEO-branded podcast ("Szef bez presji"), multi-platform social media presence (LinkedIn, TikTok), webinars, and four published books. The firm is privately held, 100% Polish-owned, operates with a publicly visible core team of approximately six people, has no external funding, and does not disclose revenue. Its technology footprint is conventional web content and e-commerce on top of human-delivered services — there is no indication of proprietary platform, AI/ML capabilities, or significant software infrastructure.

Name

Personia Szkolenia i Rekrutacja

Legal name

Personia Sp. z o.o.

Website

https://personia.pl

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Personia is a Polish HR, training, and recruitment firm founded in 2008, delivering managerial and sales training, coaching, talent assessment, and recruitment to Polish enterprise clients, plus productized career development services for individual consumers.

Ownership category

akta.pro rank

Product category

HR Consulting and Training Services

NAICS

Human Resources Consulting Services (541612), Professional and Management Development Training (61143), Employment Placement Agencies (561311)

SIC

Services-Employment Agencies (7361), Services-Educational Services (8200)

akta.pro industry

PRIMARYBPACANAM

Training Delivery Providers (In-Person, Virtual, Train-the-Trainer)

Business & Public Services/HR, Staffing & Recruitment Services/Training, Learning & Development Services

SECONDARYBPACAOAA

Individual Outplacement & Career Coaching

Business & Public Services/HR, Staffing & Recruitment Services/Outplacement, Career Transition & Workforce Redeployment

SECONDARYBPACANAD

Sales, Customer Service & Soft Skills Training

Business & Public Services/HR, Staffing & Recruitment Services/Training, Learning & Development Services

SECONDARYEDAAAKAO

Career Coaching, Mentoring & Placement Support Services

Education/Adult & Continuing Education/Career Readiness & Employability Skills (Resume, Interview, Workplace Skills)

Keywords

• Corporate training services
• Executive recruitment
• HR consulting
• Career coaching services
• Talent assessment

Headquarters

HQ city

Gdynia

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Training Services: Interactive online training programs ('Bądź Skuteczny' series) on topics including time management, communication, negotiation, stress management, and team leadership. Sold as one-time purchases.
2. Webinars: Online seminar recordings and live webinars on career development, sales techniques, and professional skills. Sold individually at 149 PLN per session.
3. Books and E-books: Published books and e-books on entrepreneurship, career development, and personal effectiveness. Price range 29.90-75 PLN.
4. HR Consulting and Recruitment: Professional HR services including recruitment, talent assessment, employer branding. B2B services for corporate clients delivered nationwide.
5. Individual Career Services: CV development, LinkedIn audits, career consultations, job interview simulations, and talent research for individual clients. Package pricing available.
6. Coaching and Mentoring: One-on-one coaching and mentoring sessions for business clients and individuals. Sessions conducted in-person or online. Packages available (e.g., 3 consultations for 999 PLN).

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Personia is a Polish HR consulting and training firm that delivers managerial training, sales training, soft skills training, business coaching/mentoring, employee recruitment, and talent assessment for corporate clients, and CV writing, LinkedIn audits, career counseling, and job interview simulations for individual clients. The firm also sells interactive online training courses (the 'Bądź Skuteczny' series), webinars, and books/e-books through its own e-commerce storefront, operating nationwide across Poland.

Product overview

Personia Szkolenia i Rekrutacja is a Polish HR and training consulting company offering a portfolio of services under its own brand. The core offering includes training services (managerial, sales, soft skills), business coaching/mentoring, employee recruitment (headhunting and traditional), and talent assessment. The company sells interactive online training courses (the 'Bądź Skuteczny' series including time management, communication, negotiation, stress management, and team management), webinars, and eBooks/physical books on career and business topics. Individual services include CV writing, LinkedIn profile audits, job interview simulations, and career consultations. The company operates nationwide across Poland and serves both business clients (B2B) and individual clients (B2C).

Differentiator

Problem solved

Functional benefit

Products and services

• Bądź Skuteczny Interactive Online Training Series (time management, communication, negotiation, positive image, stress management, team management) Series of six interactive online training courses covering time management, communication, negotiation, building a positive professional image, stress management, and team management. Sold individually at 249 PLN per course to individuals and professionals seeking self-paced skill development.
• Akademia Mistrzów Sprzedaży (Sales Academy Program) Online sales mastery academy course with pricing ranging from 299 PLN to 3,588 PLN depending on program scope and duration. Targets sales professionals seeking structured sales capability development.
• Webinars (career development, job search, sales, effectiveness) Online seminars covering topics such as effective job search, strategic career change, sales techniques, client acquisition, and personal effectiveness. Sold individually at 149 PLN per session to individuals.
• Books and e-books (entrepreneurship, CV creation, business management, motivation) Published books and e-books on entrepreneurship, career development, CV creation, running a business, and motivation. Pricing between 29.90 and 75 PLN. Distributed to individual buyers via the e-commerce storefront.
• Managerial Training (Szkolenia menedżerskie) Manager training services for business clients covering leadership and management skills. Delivered on-site and online nationwide in Poland.
• Sales Training (Szkolenia sprzedażowe) Sales training services for business clients covering sales techniques and negotiation skills. Delivered on-site and online nationwide in Poland.
• Soft Skills Training (Szkolenia z zakresu umiejętności miękkich) Soft skills training services covering communication, stress management, and personal effectiveness. Delivered to business clients on-site and online nationwide in Poland.
• Business Mentoring / Coaching (Mentoring biznesowy / Coaching) Business mentoring and coaching services delivered through 1:1 sessions, both in-person and online. Targeted at business clients and individuals including packages such as 3 consultations for 999 PLN.
• Employee Recruitment (Rekrutacja pracowników) Employee recruitment services including headhunting and traditional recruitment for mid-to-senior level positions. B2B service for corporate clients delivered nationwide in Poland.
• Employee Talent Assessment (Badanie talentów pracowników) Talent assessment services for employees to identify strengths and development areas. B2B service for corporate clients as part of organizational development.
• Career Counseling (Doradztwo zawodowe) Career counseling services for individual clients to help with career planning and job search. Offered individually at 449 PLN per consultation or in packages of 3 sessions for 999 PLN.
• Personal Coaching (Coaching osobisty) Personal coaching services for individual clients focusing on individual development needs. Delivered in-person and online.
• Individual Talent Assessment (Badanie Talentów) Individual talent assessment service identifying personal strengths and career alignment. Priced at 1,900 PLN for a comprehensive assessment. Targeted at individual clients.
• CV Audit (Audyt CV) CV audit service reviewing and improving resume effectiveness. Priced at 399 PLN for individual clients.
• Professional CV Development (Profesjonalne opracowanie CV) Professional CV writing service priced between 1,160 and 1,730 PLN for individual clients seeking tailored resume creation.
• LinkedIn Profile Audit (Audyt profilu LinkedIn) LinkedIn profile audit service priced at 399 PLN for individual clients seeking to improve their LinkedIn presence.
• LinkedIn Job Search and Expert Brand Training Training on effective job search and building expert brand on LinkedIn, priced at 450 PLN for individual clients.
• Job Interview Simulation (Symulacja rozmowy kwalifikacyjnej) Job interview simulation service priced at 449 PLN for individual clients preparing for recruitment interviews.

Quantifiable outcome

• 93,000 satisfied clients served
• +2 more outcomes

Named customers11 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Devire: Polish recruitment and HR consulting firm providing permanent and contract placement, executive search, and HR advisory across multiple sectors. Comparable in B2B focus, recruitment methodology, and nationwide Polish coverage to Personia.
• Grafton Recruitment Poland: One of the largest recruitment and HR services firms in Poland, offering permanent placement, temporary staffing, and HR consulting. Directly comparable to Personia's B2B recruitment and HR consulting arm serving enterprise clients across Poland.
• Cegos Poland: Global training and professional development provider with strong Polish presence, offering management, sales, and soft skills training programs. Comparable to Personia's B2B training delivery (managerial, sales, soft skills) for corporate clients.
• Michael Page Poland: Global recruitment firm with operations in Poland specializing in mid-to-senior level permanent placements and talent advisory. Comparable to Personia's mid-to-senior level recruitment and headhunting services.
• Hays Poland: International recruitment and talent solutions firm with Polish operations, covering permanent placement, temporary staffing, and HR consulting. Overlaps directly with Personia's recruitment and HR service offerings to enterprise clients.

Broad incumbents

• Spring Professional Poland: Part of the Adecco Group, providing professional recruitment and HR services in Poland. Comparable to Personia's recruitment practice but with access to a much larger global network and enterprise client base.
• Talent Solutions (Randstad Poland): Large Polish HR services provider offering recruitment, training, and talent management across industries. As a broader incumbent, overlaps with Personia's combined HR + training portfolio but at materially larger scale.

Emerging players

• Reclim: Polish recruitment and HR consulting firm focused on mid-to-senior level placements. Comparable to Personia's recruitment practice though not as diversified into training and individual career services.

Others

• Wydawnictwo Onepress / Helion (HR training content): Major Polish business book publisher producing career and business titles. Comparable as an adjacent content-business model — Personia publishes its own books (4) and e-books in similar career/business categories sold directly to consumers.

Regional players

• Polski HR: Polish HR services and training organization offering career development, training, and HR consulting. Comparable in scope of services (training + career services + HR consulting) and Polish-market focus.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/Marta.Wozny.Tomczak.Personia
• LinkedInlinkedin.com/company/personia
• Instagraminstagram.com/marta.woznytomczak.personia
• TikToktiktok.com/@personiaharuje

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Personia Szkolenia i Rekrutacja