Polski HR

What Polski HR does

AfterMarket.pl, doing business as Aftermarket.eu, is a Poland-based private internet domain marketplace platform. Its contact footprint is centered in Łódź and its service is oriented toward customers across Europe, supporting multiple TLDs including .de (€1.25/year), .eu (€3.95/year), and .com (€10.75/year). The company operates a unified domain ecosystem covering registration of new domains, a secondary marketplace for buying and selling previously owned domains, a domain catching service that targets expiring assets, an auction platform (including Last Minute auctions and 1 PLN starting auctions), and complementary web hosting and affiliate services. Distribution is fully self-serve via the aftermarket.eu website, supported by multi-language localization (English, German, Polish) and a JSON API at json.aftermarket.pl for programmatic integration.

The platform serves approximately 149,189 registered users who have listed 445,996 domains, with 415,306 active sale offers and 1,201 concurrent auctions at the time of observation, and has recorded 611,544 lifetime completed transactions. Customer segments include businesses and entrepreneurs establishing or expanding online presence (the primary segment), domain investors engaged in buying and selling domains as an investment, and specialized domain catchers seeking expiring assets. Monetization is multi-stream: recurring annual registration fees, marketplace commissions, auction transaction fees, catching service fees, hosting subscriptions, and affiliate-driven revenue. Domain Lease via installments adds a non-recurring financing-style revenue layer. Reputation signals are strong on third-party review platforms — a 4.9 rating from 438 Google reviews and a 4.8 rating from 191 Trustpilot reviews.

The company's core technology is a custom marketplace and auction engine integrated with registration and catching infrastructure. There are no disclosed AI/ML components, patents, certifications, or institutional investors. Ownership, founding date, headcount, and financial figures are not publicly available in the source materials, and the company operates as an independent private entity.

Name

Polski HR

Legal name

AfterMarket.pl

Website

https://polskihr.com.pl

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

AfterMarket.pl operates Aftermarket.eu, a Poland-based self-serve domain marketplace for registration, secondary-market trading, auctions, and catching services. It serves 149,000+ users — businesses, domain investors, and catchers — across Europe via its web platform and JSON API.

Ownership category

akta.pro rank

Product category

Domain Marketplace

NAICS

Wholesale Trade Agents and Brokers (4251), Lessors of Nonfinancial Intangible Assets (except Copyrighted Works) (53311)

akta.pro industry

PRIMARYCRAFAAAC

Auction-based Generalist Marketplaces

Consumer Products & Retail/E-commerce & Marketplaces/Generalist Online Marketplaces

SECONDARYCRAFAGAN

Managed Consignment & Authentication-led Resale

Consumer Products & Retail/E-commerce & Marketplaces/Secondhand/Resale & Recommerce Platforms

SECONDARYBPAMAGAG

Digital Goods, Subscriptions & Gift Card Marketplaces

Business & Public Services/Web, Mobile & Digital Platforms/E-commerce Marketplaces & Shopping Platforms

Keywords

• Domain registration services
• Domain marketplace
• Domain auctions
• Expired domain catching
• Web hosting services

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Infrastructure, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Domain Registration Fees: Revenue from registering new domain names for customers on a per-registration basis. Domain registration is priced per year (e.g., .de at 1.25 EUR, .eu at 3.95 EUR, .com at 10.75 EUR).
2. Marketplace Commissions: Revenue from commissions charged on domain sales conducted through the marketplace. Fees and commissions apply to sale offers.
3. Auction Fees: Revenue from auction-based domain sales, including Last Minute auctions and auctions starting from 1 PLN.
4. Domain Catching Fees: Revenue from the domain catching service which helps users acquire expiring domains.
5. Hosting Services: Web servers and hosting services offered alongside domain services.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

AfterMarket.pl operates an internet domain marketplace platform that offers domain registration for multiple TLDs (.de, .eu, .com, .pl), a peer-to-peer marketplace for buying and selling pre-owned domain names, timed and Last Minute domain auctions, a domain catching service for acquiring expiring domains, and ancillary web hosting. The platform supports self-serve account creation, listing management, and programmatic access via a JSON API.

Product overview

AfterMarket is an internet domain marketplace platform offering a comprehensive suite of domain-related services. The core offering consists of domain registration for various TLDs (.de, .eu, .com), a marketplace for buying and selling pre-owned domains, domain auctions including Last Minute auctions and 1 PLN starting auctions, domain catching for expiring domains, and domain selling tools. Additional services include web hosting, an affiliate program, and specialized .ustka.pl domain registration. The platform operates as a unified ecosystem where users can register new domains, buy from the marketplace, participate in auctions, catch expiring domains, and sell their own domains.

Differentiator

Problem solved

Functional benefit

Products and services

• Domain Registration Registration of new domain names across multiple TLDs (.de, .eu, .com, country-specific), sold on 1-year terms, targeted at businesses and individuals establishing an online presence.
• Domain Marketplace Peer-to-peer marketplace where third-party sellers list pre-owned domains and buyers can search, make offers, or purchase directly. Premium domain categories and direct purchase options are included.
• Domain Auctions Auction system for buying and selling premium and standard domains, including Last Minute auctions and 1 PLN starting auctions, with timed bidding and auctions-with-bids formats.
• Domain Catching Service enabling users to acquire domains as they expire, including search of expiring domains, backordering, and dedicated auctions for caught domains.
• Web Servers and Hosting Web hosting and server services offered as an add-on for customers needing a complete web presence alongside their registered domain.
• JSON API for Domain Registration Programmatic API that enables developers and businesses to register, manage, and automate domain operations on the platform.

Quantifiable outcome

• 611,544 completed transactions demonstrate platform reliability and trust
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• GoDaddy Auctions / Afternic: GoDaddy Auctions and Afternic are the domain aftermarket arms of the largest global registrar, offering auction-based and fixed-price marketplace sales. They are a direct peer in domain resale, with the additional advantage of GoDaddy's primary registration funnel.
• Dan.com: Dan.com is a domain marketplace specializing in installment-based lease-to-own transactions and streamlined buy-now transactions. Acquired by GoDaddy, it overlaps directly with AfterMarket.eu's marketplace and lease offerings, particularly in the European SMB segment.
• Sedo: Sedo is the world's largest domain marketplace, offering domain sales, auctions, and brokerage. It is the most direct competitor to AfterMarket.eu, with a similar marketplace-plus-auction model, though Sedo operates globally and at materially larger inventory scale.
• Namecheap Marketplace: Namecheap operates a domain registrar with a secondary marketplace for aftermarket domains. It is a direct competitor combining registration, transfer, and aftermarket sales in one platform — closely paralleling AfterMarket.eu's full-lifecycle model.
• Flippa: Flippa is a marketplace for buying and selling digital assets including domains, websites, and online businesses. It is comparable as a self-serve marketplace for intangible digital assets with auction-style bidding and a similar horizontal SMB/entrepreneur buyer persona.
• SquadHelp: SquadHelp is a brandable-domain marketplace combined with naming contests. It is comparable as a domain marketplace serving SMBs and startups looking for premium brandable names, with an auction/contest model paralleling portions of AfterMarket.eu's premium offerings.
• Dynadot: Dynadot is a domain registrar offering aftermarket listings, expired-domain auctions, and bulk search tools. It overlaps directly with AfterMarket.eu's registration-plus-marketplace-plus-catching combination and appeals to a similar SMB and investor customer base.
• DropCatch: DropCatch is a domain catching service that allows users to bid on and acquire expiring domains the moment they drop. It is a direct competitor specifically to AfterMarket.eu's domain catching and expired-domain auction products.
• BrandBucket: BrandBucket is a curated marketplace for brandable domain names, serving startups and brand owners. It is a direct peer in the premium/brandable segment of the domain aftermarket, addressing the same entrepreneur customer segment as AfterMarket.eu.

Broad incumbents

• IONOS (1&1) Domain Auctions: IONOS is a large European web hosting and domain registrar with a secondary marketplace for aftermarket domains. It is a broad incumbent competing with AfterMarket.eu in European domain registration and resale as part of a wider hosting and web presence portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/polski-hr

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Polski HR