CV. Aura Seed Indonesia

What CV. Aura Seed Indonesia does

CV. Aura Seed Indonesia is a privately held Indonesian agricultural-inputs retailer operating the e-commerce platform pertanianindonesia.com (also doing business as "Pertanian Indonesia" and "Toko Pertanian Indonesia") from its headquarters at Jln. Kademangan 34 A, Lirboyo, Mojoroto, Kediri, East Java. The business sells agricultural supplies across four core categories — Benih (hybrid F1 and superior seeds for chili, tomato, melon, watermelon, cucumber, and other vegetables), Pestisida (fungicides, insecticides, herbicides, bactericides, rodenticides, nematicides), Pupuk (leaf, organic, compound, NPK, micro fertilizers), and Alat Pertanian (manual and electric sprayers, hydroponic equipment, spare parts) — totaling roughly 580 active SKUs. The technology stack is a conventional storefront e-commerce platform with shopping cart, user-account registration, voucher/discount system, and order tracking; the company also accepts manual orders via WhatsApp and SMS (0812-5227-1859) and processes advance bank-transfer payments. Logistics is handled through partnerships with JNE, TIKI, J&T Express, Sicepat, and Pos Indonesia, supplemented by sea freight, bus, truck, and rail for larger orders, enabling shipping to all of Indonesia including outside Java.

The customer base spans smallholder commercial and subsistence vegetable farmers (primary segment), urban gardeners and hobbyists, hydroponic farmers, and agricultural retail stores (Toko Pertanian/Toko Tani) who resell or dropship the company's products under a separate pricing program. Free cultivation consultation (konsultasi budidaya tanaman) is offered as a differentiator. Revenue is generated through one-time per-unit product sales at retail pricing, with bulk and reseller discounts applied on request; unit prices range from Rp1,000 to Rp2,000,000+ ex-works (excluding shipping). Headcount is 19 employees and there is no disclosed parent company, outside investment, or revenue figure. Marketing leans on the website storefront, a daily "Promo Hari Ini" promotion page (85 items), SEO-driven organic search, and direct WhatsApp/SMS engagement rather than paid digital advertising or formal sales teams. The company emphasizes its long-standing experience in serving Indonesian farmers and its location in Kediri, a recognized horticultural center of East Java.

Name

CV. Aura Seed Indonesia

Legal name

CV. Aura Seed Indonesia

Website

https://pertanianindonesia.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

CV. Aura Seed Indonesia operates pertanianindonesia.com, a Kediri-based e-commerce store selling hybrid seeds, pesticides, fertilizers, and agricultural tools to Indonesian smallholder farmers, hydroponic growers, urban gardeners, and agricultural resellers, with nationwide shipping via multiple logistics partners.

Ownership category

akta.pro rank

Headquarters

HQ city

Kediri

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: One-time transaction revenue from selling agricultural supplies including hybrid seeds (F1), pesticides, fertilizers, agricultural tools, spare parts, and hydroponic equipment. Products are sold at unit prices with pricing varying by product type. Discounts available for bulk purchases and promotional periods.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

CV. Aura Seed Indonesia operates pertanianindonesia.com, an online agricultural supplies store selling hybrid F1 seeds (chili, tomato, melon, watermelon, vegetables), agricultural pesticides (insecticides, fungicides, herbicides, bactericides, rodenticides, nematicides), fertilizers (leaf, organic, NPK, micro), farming tools, electric and manual sprayers, hydroponic equipment and nutrient solutions, and sprayer spare parts to Indonesian farmers, gardeners, and agricultural resellers, with nationwide shipping through multiple third-party logistics partners.

Product overview

CV. Aura Seed Indonesia operates pertanianindonesia.com, an online e-commerce platform specializing in agricultural products for Indonesian farmers and gardeners. The platform offers four main product categories: Benih (Seeds) including hybrid F1 and superior varieties of chili, tomato, melon, watermelon, and vegetables; Pestisida (Pesticides) including fungicides, insecticides, herbicides, and bactericides; Pupuk (Fertilizers) including leaf fertilizer, organic fertilizer, NPK, and micro fertilizers; and Alat Pertanian (Agricultural Tools) including electric and manual sprayers, irrigation systems, hydroponic equipment, and spare parts. The store is located in Kediri, East Java, serving farmers throughout Indonesia with nationwide delivery through JNE, TIKI, J&T, SiCepat, and Pos Indonesia. Featured products include Swan and CBA electric sprayers, hydroponic supplies, and various seed varieties with the daily promotional program.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Ships to all regions of Indonesia including outside Java

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Five partnerships are on record, tiered supporting.

• JNE ExpresssupportingOthersShipping and logistics partnership for nationwide package delivery. JNE is one of Indonesia's largest expedition services used for standard shipping of agricultural products.
• TIKI (Citra Van Titipan Kilat)supportingOthersShipping partnership providing alternative logistics option for product delivery across Indonesia.
• J&T ExpresssupportingOthersExpress shipping partnership for timely product delivery to customers throughout Indonesia.
• Sicepat (Si Cepat)supportingOthersLogistics partnership providing shipping services for product delivery to Indonesian customers.
• Pos IndonesiasupportingOthersState-owned postal and logistics service partnership, particularly used for small package shipments.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• PasTani: Indonesian online agricultural input retailer; comparable as a direct e-commerce competitor selling seeds, fertilizers, and pesticides to Indonesian farmers with nationwide shipping.
• TaniHub Group: Indonesian agri-tech e-commerce platform connecting farmers and consumers; directly comparable as an online agricultural marketplace operating in Indonesia, though more focused on fresh produce than agricultural inputs.

Emerging players

• Limakilo: Indonesian B2B agricultural commodity platform; relevant adjacent peer operating in Indonesian agri-tech with focus on smallholder farmer supply chains.
• 8villages: Indonesian digital agriculture platform connecting farmers with information, inputs, and markets; partial overlap as a digital platform serving Indonesian smallholder farmer purchasing of inputs.
• Crowde: Indonesian agri-tech startup offering farming input marketplace and P2E financing to farmers; serves the same smallholder farmer customer segment via a digital-first model.
• iGrow: Indonesian agri-tech platform providing farming inputs, financing, and marketplace services to smallholder farmers; partial overlap with Pertanian Indonesia's target customer base of Indonesian smallholders.

Others

• Bayer Indonesia (Crop Science): Global agrichemical and seed company with Indonesia operations supplying crop protection products through similar retail channels; comparable as a principal supplier evaluating direct distribution.
• BISI International: Major Indonesian hybrid seed producer listed on IDX; comparable as a domestic seed company whose hybrid corn and vegetable seeds are sold through similar agricultural retail channels.
• Syngenta Indonesia: Global crop protection manufacturer whose pesticides (Virtako, Orondis Opti, Anvil 50 SC) are stocked by Pertanian Indonesia; relevant as a supplier that is increasingly piloting direct-to-farmer digital channels in Indonesia.
• East West Seed Indonesia: Major hybrid vegetable seed producer whose products (such as Benih Tomat Optimis F1) are resold by Pertanian Indonesia; comparable as it operates in the same Indonesian horticultural seed market and could compete via direct farmer sales.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/cv.-aura-seed-indonesia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CV. Aura Seed Indonesia