Peruke & Periwig
Peruke & Periwig is a single-location cocktail bar at 31 Dawson Street, Dublin 2, operated under Press Up Entertainment Group. The venue offers two distinct drink menus across multiple floors, serves nightlife consumers and corporate clients seven nights per week, and runs gift card sales via Loylap.
- Company typePrivate
- Founded-
- HeadquartersDublin 2, Ireland
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Peruke & Periwig does
Peruke & Periwig is a single-location cocktail bar operated at 31 Dawson Street, Dublin 2, under the Press Up Entertainment Group hospitality portfolio. The venue spans a ground-floor bar plus first- and second-floor lounge areas and operates seven nights a week, with late closing hours (until 1am Thursday, 2am Friday/Saturday) and a weekend brunch service. Two distinct drink menus are offered: a Ground Floor 'Cocktail Bible' of reimagined classic cocktails, draught pints, craft beers, freshly brewed coffee, premium whiskeys, spirits, liqueurs, and wines; and a 'Mad Tea Party' 1st/2nd-floor lounge menu of signature cocktails with unconventional creative adjustments. The workforce is reported at 9 employees.
The business operates a direct-to-consumer model. Revenue is generated from on-site beverage sales, food and brunch bookings, corporate/private-hire events (enquiries handled via [email protected]), and gift card sales issued through the Press Up / Eclective digital platform and serviced via Loylap. Distribution channels include walk-in trade, a direct website booking form (with party sizes up to 18+ and booking types covering food, drink, drink & finger food, and brunch), OpenTable for online reservations of parties of six or under, and email-led corporate enquiries. Marketing is organic, relying on a Twitter/X feed, a website newsletter signup, and a photo gallery on the company's WordPress site (peruke.ie). The bar is GDPR-compliant under Press Up Entertainment Group's privacy and data-protection framework.
There is no disclosed proprietary technology, AI/ML capability, mobile app, public funding, or expansion beyond the single Dublin venue. Strategic differentiation rests on craft-cocktail product, the Dawson Street location, multi-floor experience design, and the operational and digital infrastructure shared across the Press Up Entertainment Group portfolio.
Peruke & Periwig firmographics
Firmographics- Name
- Peruke & Periwig
- Legal name
- Press Up Entertainment Group
- Website
- https://peruke.ie
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Peruke & Periwig is a single-location cocktail bar at 31 Dawson Street, Dublin 2, operated under Press Up Entertainment Group. The venue offers two distinct drink menus across multiple floors, serves nightlife consumers and corporate clients seven nights per week, and runs gift card sales via Loylap.
- Ownership category
- akta.pro rank
Peruke & Periwig industry classification
Industry- Product category
- Cocktail Bar / Hospitality Services
- NAICS
- Drinking Places (Alcoholic Beverages) (722410)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Cocktail Bars & Lounges (CRANACAD)
- akta.pro secondary industry
- Cocktail Lounges & Speakeasies (MPAGAIAD)
Keywords
Where Peruke & Periwig is headquartered
LocationHeadquarters
- HQ city
- Dublin 2
- HQ country
- Ireland
- HQ region
- Europe
Offices1 record
Markets served
Peruke & Periwig business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- On-site beverage sales: Revenue generated from sale of cocktails, draught pints, craft beers, freshly brewed coffee, premium whiskeys, spirits, liqueurs, and wines. The bar operates seven nights per week with varying opening hours.
- Table reservations and bookings: Revenue derived from table reservations for food, drink, and brunch services. Reservations are managed via OpenTable platform for smaller parties and direct enquiries for larger groups.
- Corporate events and private bookings: Revenue from corporate meetings and events enquiries. The venue offers dedicated spaces including ground floor bar and first and second floor lounge areas for private bookings.
- Gift card sales: Press Up Gift Cards are sold through a third-party gift card service provider (Loylap). Optional registration to protect card balance in case of loss.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Peruke & Periwig product offering
Product offeringCore offering
Peruke & Periwig is a single-location cocktail bar in central Dublin that sells expertly crafted cocktails alongside draught pints, craft beers, freshly brewed coffee, premium whiskeys, spirits, liqueurs, and wines. The venue spans a ground-floor bar plus first and second-floor lounge areas and operates seven nights a week, with table reservations available via OpenTable for small parties and direct enquiries for larger groups and corporate events. Gift cards are also sold through the parent group's digital platform.
Product overview
Peruke & Periwig is a cocktail bar offering with two distinct drink experiences across its floors: the ground floor Cocktail Bible menu featuring classic cocktails, draught pints, craft beers, coffee, and premium spirits; and the first and second floor Mad Tea Party lounge areas serving signature cocktails with unconventional creative adjustments. The venue operates seven nights a week and also offers gift cards through its parent company's platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Ground Floor Cocktail Menu (Cocktail Bible)
Companies that use Peruke & Periwig
Customer profileSegments2 records
Ideal customer profiles2 records
Peruke & Periwig technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Peruke & Periwig partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core, supporting and primary.
- OpenTablecoreOpenTable is used as the primary online reservation platform for Peruke & Periwig. The bar directs customers to book through OpenTable for parties of 6 people or under. This integration enables online table reservations for food, drink, finger food, and weekend brunch bookings.
- LoylapsupportingLoylap provides the gift card service infrastructure for Press Up Entertainment Group venues including Peruke & Periwig. Customers have the optional ability to register their gift card through Loylap to protect their balance in case of loss.
- EclectivesupportingEclective is the parent company's website and digital services provider. The gift card purchasing functionality is hosted on eclective.ie. Peruke & Periwig's booking and contact functionality also operates on the Eclective/Press Up digital platform.
- Press Up Entertainment GroupprimaryPress Up Entertainment Group is the parent company of Peruke & Periwig. The parent company manages the privacy policy, data protection practices, and overall operations for the venue. Peruke & Periwig is one of multiple bars, hotels, and entertainment venues under the Press Up Entertainment Group umbrella.
Scale indicators1 record
Recent moves5 records
Peruke & Periwig competitors and assessment
Company assessmentDirect peers
- The Long Hall: Historic Dublin pub with strong cocktail and spirits focus. Comparable on Dublin city-centre nightlife catchment, on-premise alcohol-led revenue, and small-footprint single-venue operation.
- The Liquor Rooms: Multi-floor Dublin cocktail bar on Wellington Quay offering signature cocktails and late-night trading. Directly comparable on multi-level venue, on-premise cocktail-led model, and Dublin city-centre catchment.
- The Blind Pig: Dublin speakeasy-style cocktail lounge focused on bespoke cocktails. Comparable on craft cocktail product, late-night trading, and Dublin nightlife customer base.
- 360° (at The Bridge 1869): Dublin cocktail bar within a hospitality group, multi-floor venue serving premium cocktails. Comparable on craft cocktail positioning, central Dublin location, and group-owned operating model.
- The Barber: Dublin cocktail bar with craft cocktail focus and themed interior. Comparable on Dublin nightlife catchment, craft cocktail product, and small single-venue operating model.
- The Vintage Cocktail Club: Dublin city-centre cocktail bar known for creative, speakeasy-style mixology and small-venue format. Directly comparable to Peruke & Periwig on product (craft cocktails), customer (nightlife consumers), and pricing tier.
- Berlin Bar (Dublin): Dublin cocktail and events venue with creative drinks menu. Comparable on Dublin city-centre location, on-premise cocktail-led revenue, and event/private booking capability.
Others
- Café en Seine: Dublin multi-floor cocktail bar and brasserie also operated by Press Up Entertainment Group. Comparable as a sibling venue within the same parent group with shared digital infrastructure and operating model.
Emerging players
- The Dead Rabbit: New York cocktail bar famous for creative reimagined classics and themed multi-floor venues. Comparable on creative cocktail program, multi-floor venue format, and cocktail destination positioning.
- Lyaness (Sea Containers London): London-based destination cocktail bar known for creative mixology. Comparable on premium craft cocktail positioning, late-night trading, and destination-bar consumer experience.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Peruke & Periwig social profiles
Digital presencePeruke & Periwig compliance and trust
Trust signalCompliance1 record
Peruke & Periwig financial estimates
Financial estimateRevenue estimate
Valuation estimate
Peruke & Periwig leadership team
Management profileNumber of profiles
Peruke & Periwig funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Peruke & Periwig M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Peruke & Periwig
What does Peruke & Periwig do?
Peruke & Periwig is a single-location cocktail bar in central Dublin that sells expertly crafted cocktails alongside draught pints, craft beers, freshly brewed coffee, premium whiskeys, spirits, liqueurs, and wines. The venue spans a ground-floor bar plus first and second-floor lounge areas and operates seven nights a week, with table reservations available via OpenTable for small parties and direct enquiries for larger groups and corporate events. Gift cards are also sold through the parent group's digital platform.
Is Peruke & Periwig a public or private company?
Peruke & Periwig is a private company. It is classified as corporate owned and is currently operating.
When was Peruke & Periwig founded?
Peruke & Periwig was founded in -1. It employs 1 to 10 people.
Where is Peruke & Periwig based?
Peruke & Periwig is headquartered in Dublin 2, Ireland, in the Europe region.
How does Peruke & Periwig make money?
Four revenue lines are on record. On-site beverage sales are the primary driver. The others are table reservations and bookings, corporate events and private bookings and gift card sales.
Who are Peruke & Periwig's main competitors?
Direct peers on record are The Long Hall, The Liquor Rooms, The Blind Pig, 360° (at The Bridge 1869), The Barber, The Vintage Cocktail Club and Berlin Bar (Dublin). Café en Seine is listed as an others. Emerging players are The Dead Rabbit and Lyaness (Sea Containers London).
Does Peruke & Periwig have an API?
No public API is recorded for Peruke & Periwig.
What industry is Peruke & Periwig in?
Peruke & Periwig's product category is Cocktail Bar / Hospitality Services. Its primary akta.pro industry code is CRANACAD, Cocktail Bars & Lounges, with a secondary code of MPAGAIAD, Cocktail Lounges & Speakeasies. Its NAICS code is 722410 and its SIC code is 5810.