Pestana CR7 Times Square

What Pestana CR7 Times Square does

Pestana CR7 Times Square is a single boutique hotel property located in midtown Manhattan, New York, operating under the CR7 Lifestyle Hotels brand — a co-branded partnership between Pestana Hotel Group, a Portuguese hospitality operator with more than 100 properties across Europe, the Americas, and Africa, and footballer Cristiano Ronaldo. The property opened in 2019 as the brand's North American flagship and offers room accommodations with rates starting from approximately $166/night, on-site food and beverage, Magic Spa wellness services, and venues for events, weddings, and corporate meetings. Technology is delivered through Pestana Hotel Group's centralized property management and booking infrastructure rather than proprietary systems built at the property level.

The business model is a classic asset-light hospitality revenue stack: per-night room rentals as the primary stream, supplemented by F&B, events/meetings, and spa. Distribution combines direct booking on pestana.com, major online travel agencies, and Global Distribution System (GDS) codes for corporate travel management. The Pestana Guest Club loyalty program — tiered Bronze, Silver, and Gold — drives repeat and cross-property demand across the parent group's portfolio. Customer segments are horizontal: urban leisure travelers, business travelers, and events/groups, with no named anchor enterprise accounts. The firmographic listing reports only 10 employees, which reflects on-site administrative staff; broader operations, technology, and brand management are handled centrally by Pestana Hotel Group under the parent legal entity Intervisa Viagens e Turismo, Lda., registered in Lisbon, Portugal.

Recognition includes the 2023 World Travel Awards "United States Leading Lifestyle Hotel," 2025 TripAdvisor Travelers Choice and Best of the Best awards, and Green Key sustainability certification. The property carries 1,666 accumulated guest reviews on the pestana.com platform. Strategic positioning is anchored on the celebrity-driven CR7 brand, the Times Square location, and the operational backstop of Pestana's global distribution and loyalty ecosystem.

Name

Pestana CR7 Times Square

Legal name

Intervisa Viagens e Turismo, Lda.

Website

https://pestanacr7.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Pestana CR7 Times Square is a midtown Manhattan boutique hotel operated under the CR7 Lifestyle Hotels brand, a Pestana Hotel Group partnership with Cristiano Ronaldo. It serves urban leisure, business, and group travelers through room rentals, F&B, events, and spa, distributed via Pestana's global booking platform and loyalty program.

Ownership category

akta.pro rank

Product category

Hotel Accommodation

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211), Accommodation (721)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Urban & Downtown Full-Service Hotels (THAGAAAA)

akta.pro secondary industries

Urban Luxury Hotels (City Luxury) (THAGACAE), City/Urban Convention Hotels (THAGALAA)

Keywords

• Hotel accommodation
• Hospitality services
• Hotel rooms
• Spa services
• Event venues

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Hotel Room Accommodations: Primary revenue from guest room rentals at Pestana CR7 Times Square in midtown Manhattan, New York. Room rates vary seasonally and by room type, with rates starting from approximately $166/night as indicated on the booking platform.
2. Food and Beverage: On-site dining services and bar facilities serving hotel guests and external visitors.
3. Events and Meetings: Venues available for weddings, conferences, meetings, and special occasions as part of the Pestana Hotels & Events service offering.
4. Spa and Wellness Services: Magic Spa services offered at the property for hotel guests seeking wellness experiences.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Pestana CR7 Times Square is a hotel property in midtown Manhattan, New York, offering guest room accommodations, on-site food and beverage, event and meeting venues, and Magic Spa wellness services. It operates under the CR7 Lifestyle Hotels co-brand with Cristiano Ronaldo and is part of the Pestana Hotel Group's global portfolio of over 100 properties.

Product overview

Pestana CR7 Times Square is a single hotel property operated under the CR7 Lifestyle Hotels brand, a sub-brand of Pestana Hotel Group. The broader portfolio includes CR7-branded hotels (Lisbon, Madrid, Funchal, Marrakech, and Times Square) alongside the parent company's other brands: Pestana Hotels & Resorts, Pestana Collection Hotels, Pousadas de Portugal, and Pestana Residences. The CR7 Lifestyle Hotels brand represents a distinctive hotel line enhanced by Cristiano Ronaldo's signature style, positioning these properties as cosmopolitan accommodations in prime urban locations. The company also operates a loyalty program called Pestana Guest Club with tiered membership benefits.

Differentiator

Problem solved

Functional benefit

Brands

• CR7 Lifestyle Hotels: A lifestyle hotel brand created in partnership with footballer Cristiano Ronaldo, featuring distinctive hotels enhanced by his signature style

Products and services

• Pestana CR7 Times Square Hotel Accommodations Cosmopolitan hotel centrally located in midtown Manhattan offering guest room accommodations enhanced by Cristiano Ronaldo's signature style. Room rates start from approximately $166 per night and vary seasonally and by room type. Serves urban leisure travelers, business travelers, and group bookings visiting New York City.
• Magic Spa Spa and wellness services offered at the Pestana CR7 Times Square property for hotel guests seeking relaxation and wellness experiences.
• Pestana Guest Club Loyalty Program Tiered membership program (Bronze, Silver, Gold) available to guests of Pestana CR7 Times Square, offering member-only discounts ranging from 10% to 15% and additional discounts on subsequent stays.
• Events and Meetings Venues Venues available at Pestana CR7 Times Square for weddings, conferences, business meetings, and special occasions, part of the broader Pestana Hotels & Events service offering.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Cristiano RonaldoflagshipStrategic or Co-development PartnerCR7 Lifestyle Hotels is a co-branded hotel brand developed through partnership between Pestana Hotel Group and Cristiano Ronaldo. The brand features hotels designed with Ronaldo's signature style, offering distinctive accommodations enhanced by his personal brand. Properties include Pestana CR7 Times Square (New York), Pestana CR7 Gran Vía Madrid, Pestana CR7 Lisboa, and Pestana CR7 Funchal (Madeira). The first hotel in the partnership, Pestana CR7 Funchal, was launched in Madeira where modern comfort merges with the stunning natural beauty of the island, providing unique experiences next to the marina and the Atlantic Ocean.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Pod Hotels: Compact lifestyle hotel brand concentrated in NYC (Times Square, 51st, etc.), targeting urban value-conscious travelers with modern design. Direct comparable in product type, target segment, and midtown Manhattan location.
• Moxy Hotels (Marriott): Marriott's lifestyle/select-service brand targeting younger urban travelers with smaller rooms, vibrant public spaces, and F&B concepts. Comparable mid-tier lifestyle positioning in dense urban markets including NYC.
• Pestana Park Avenue: Sister property under the same Pestana Hotel Group, located in Manhattan (Murray Hill), described as the 100th hotel of the group. Directly comparable as a Pestana-owned NYC urban property sharing brand, loyalty, and distribution infrastructure.
• W Hotels (Marriott): Marriott's lifestyle/luxury brand with NYC Times Square and nearby locations. Comparable celebrity/design-led positioning at a slightly higher price band; competes for the same lifestyle-driven traveler.
• citizenM: Lifestyle hotel operator focused on compact, tech-enabled rooms in dense urban gateways (NYC Times Square among them). Directly comparable in design-led mid-luxury positioning and tech-forward guest experience.
• Ace Hotel: Iconic lifestyle hotel brand with NYC presence (and other urban gateways), positioned around design, F&B, music, and cultural programming. Comparable mid-tier lifestyle positioning and experience-led F&B.
• Freehand Hotels: Lifestyle/hostel hybrid brand operating in NYC, blending private rooms with social spaces, F&B, and event programming. Comparable lifestyle positioning and revenue diversification.
• The Hoxton: Lifestyle hotel brand with locations in gateway cities (including NYC), offering design-led rooms, F&B, and lobby-as-community-hub concepts. Comparable lifestyle positioning and F&B-driven revenue model.
• Yotel: Urban lifestyle brand with NYC Times Square location offering compact cabins, communal spaces, and a tech-forward experience. Comparable mid-tier lifestyle positioning targeting modern urban travelers.

Broad incumbents

• Hilton Garden Inn / Hampton Inn (Midtown): Large-incumbent select-service brands with multiple midtown Manhattan locations competing for value-oriented business and leisure travelers. Comparable mid-tier nightly rate band and Manhattan distribution, but broader/less lifestyle-focused portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/pestanahotels
• YouTubeyoutube.com/user/PestanaHotelsResorts
• Facebookfacebook.com/pestanahotelsresorts
• Instagraminstagram.com/pestanahotels
• LinkedInlinkedin.com/company/pestana-cr7-times-square

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pestana CR7 Times Square