Peter & Sons
Peter & Sons (Spinart Ltd., Malta) is a B2B iGaming studio producing art-driven slot games, scratch cards, and instant-win titles for online casino operators, distributing content via its proprietary FUSE Remote Game Server to 1000+ operators across 15+ regulated markets.
- Company typePrivate
- Founded2019
- HeadquartersYerevan, Armenia
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Peter & Sons does
Peter & Sons (legally Spinart Ltd., Malta-licensed under MGA/CRP/681/2019) is an international iGaming game studio founded in 2019, designing and producing art-driven video slot games, scratch cards, and instant-win games for the licensed online casino market. The studio operates from Yerevan (Armenia), Barcelona (Spain), and Limassol (Cyprus) with a globally distributed team that doubled in headcount during 2025 to over 100 team members. The product platform is built around a proprietary, microservices-based Remote Game Server branded FUSE — featuring a mobile-friendly game client, auto-scalable cloud infrastructure delivering average response times under 100 ms, and an integrated gamification suite (Free Spins, Cash Spins, Cash Quest, Cash Rain, Cash Battle, Cash Pots) — together with hand-drawn art, recurring character IP (notably the Barbarossa saga), and original composed soundtracks. The first spin-out studio Bitpunch operates on the FUSE framework, signaling a deliberate move from single-studio production toward a platform-style portfolio.
Peter & Sons distributes content exclusively through B2B channels: principal aggregator deals with Light & Wonder and EveryMatrix, parallel relationships with SOFTSWISS, Relax Gaming, Yggdrasil, Playtech, IGT, Hub88, GR8_TECH, betConstruct, BRAGG Gaming, Skill On Net, REEVO, and Groove Technologies, plus direct operator partnerships with bet365, BetVictor, Rank Interactive (12 UK brands), Kaizen Gaming / Betano (19 markets), Lottomatica Group, Interwetten, Entain, Solverde, Nordplay, Blixx Gaming, Lotto Baden-Württemberg, and others. This network reaches 1000+ operator brands across 15+ regulated jurisdictions including Malta, UK, Italy, Spain, Germany, Sweden, Denmark, Finland, Greece, Ontario, New Jersey, and Brazil.
The business model is B2B game licensing and royalties on slot/scratch/instant-win content, supplemented by managed-service platform access for partners using the FUSE infrastructure. Pricing is not publicly disclosed. The studio has been organically funded, with no disclosed VC rounds, and has scaled through reinvested cash flow, multi-market licensing milestones, an active event presence (SBC Summit Malta, ICE Barcelona), and a high-volume award profile in 2025-2026 including four MiGEA titles, two SBC Europe titles, the SlotCatalog Game Studio of the Year, and the International Gaming Awards Rising Star.
Peter & Sons firmographics
Firmographics- Name
- Peter & Sons
- Legal name
- Spinart Ltd.
- Website
- https://peterandsonsgames.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Peter & Sons (Spinart Ltd., Malta) is a B2B iGaming studio producing art-driven slot games, scratch cards, and instant-win titles for online casino operators, distributing content via its proprietary FUSE Remote Game Server to 1000+ operators across 15+ regulated markets.
- Ownership category
- akta.pro rank
Peter & Sons industry classification
Industry- Product category
- Online Casino Game Development
- NAICS
- Other Gambling Industries (713290)
- akta.pro primary industry
- Online Casino Studios & Game Publishers (Slots, RNG, Live Dealer) (MPAEABAJ)
- akta.pro secondary industries
- Game Aggregation, Content Distribution & RGS (Remote Game Servers) (MPAEAKAG), iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms) (MPAEAKAA), Real-Money Online Casino Operators (RNG Slots & Table Games) (MPAEABAA)
Keywords
Where Peter & Sons is headquartered
LocationHeadquarters
- HQ city
- Yerevan
- HQ country
- Armenia
- HQ region
- Asia
Offices3 records
Markets served
Peter & Sons business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain
Revenue model
- Game Licensing to Operators: Licensing fees and royalties from providing video slots, scratch cards, and instant-win games to online casino operators across regulated markets. Games distributed through aggregators and direct operator partnerships.
- Platform Services: Providing Remote Game Server infrastructure and gamification tools to B2B partners, including operators using their cloud-ready, mobile-friendly platform.
Go-to-market motion3 records
Distribution channels12 records
Marketing channels5 records
Peter & Sons product offering
Product offeringCore offering
Peter & Sons is a B2B iGaming game studio that designs, develops, and licenses art-driven video slot games, scratch cards, and instant-win games to online casino operators and aggregators worldwide. Its portfolio is delivered through a proprietary modular Remote Game Server (RGS) platform with cloud-based infrastructure, gamification tools, and responsible gaming features, and is licensed across more than 15 regulated jurisdictions.
Product overview
Peter & Sons is an international iGaming studio (founded 2019) offering a multi-product portfolio centered on art-driven slot games. Their core offering consists of distinctive video slots (including Soapranos, Roadquake, Barbarossa series, Rust World, Ginger Wins, and others) supplemented by scratch cards and instant-win games. The portfolio is delivered through a proprietary Remote Game Server (RGS) platform with modular microservices architecture, supported by auto-scalable cloud infrastructure. Gamification tools (Free Spins, Cash Spins, Cash Quest, Cash Rain, Cash Battle, Cash Pots) are available as add-on features. The company also operates FUSE, a remote game studio incubation program, with Bitpunch as the first launched studio under this framework.
Differentiator
Problem solved
Functional benefit
Products and services
- Peter & Sons Slot Games Hand-drawn, art-driven video slot games with distinctive visual identity, bold characters, and unique mechanics, licensed to online casino operators and aggregators across regulated markets.
- Scratch Cards
Quantifiable outcome
- Maximum win potential up to 30,000x bet in games like Soapranos
- +2 more outcomes
Companies that use Peter & Sons
Customer profileNamed customers28 records
Segments3 records
Ideal customer profiles2 records
Peter & Sons technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature6 records
Peter & Sons partnerships and signals
Strategic signalScale indicators6 records
Recent moves9 records
Expansion highlights6 records
Peter & Sons competitors and assessment
Company assessmentDirect peers
- Thunderkick: Boutique B2B slot studio with distinctive art direction and a portfolio of regulated-market content. Comparable to Peter & Sons in studio size, creative-led brand, and B2B operator licensing model.
- Hacksaw Gaming: Smaller, fast-scaling iGaming slot and instant-win studio serving regulated markets via aggregators. Closely comparable to Peter & Sons in studio size, art-led differentiation, and regulated-market focus.
- Yggdrasil Gaming: Art-distinguished B2B slot studio with a strong proprietary content identity and aggregation/distribution capabilities. Directly comparable to Peter & Sons in go-to-market (operator + aggregator model) and creative-led positioning.
- Push Gaming: Mid-sized B2B slot studio known for visually distinctive games and broad regulated-market reach. Comparable to Peter & Sons in product philosophy, B2B licensing model, and tier-1 operator partnerships.
- Big Time Gaming: B2B slot studio (acquired by Evolution) known for distinctive mechanics and regulated-market distribution. Comparable in creative differentiation, mechanic-led innovation, and B2B operator licensing.
- Nolimit City: Art-driven, mechanically bold B2B slot studio with strong brand identity, distributed via aggregators. Comparable to Peter & Sons in creative differentiation, dark/character-driven themes, and operator-licensing model.
- ELK Studios: Art-forward B2B slot studio with a defined visual identity and established aggregator distribution. Comparable in studio scale, creative philosophy, and reliance on aggregator-led distribution to regulated operators.
- Relax Gaming: Dual-role B2B aggregator and slot studio serving regulated markets with both proprietary content and third-party distribution. Closely comparable as both a content peer and a distribution channel used by Peter & Sons.
Broad incumbents
- Pragmatic Play: One of the largest multi-product iGaming content suppliers (slots, live casino, bingo, virtual sports). A broad incumbent competing for the same operator shelf space Peter & Sons targets, but with a much wider product portfolio and release cadence.
- Light & Wonder: Global iGaming platform, aggregator, and content owner (incl. multiple acquired studios). A key distribution partner for Peter & Sons and a broader incumbent that both competes with and routes content to operators.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Peter & Sons social profiles
Digital presencePeter & Sons financial estimates
Financial estimateRevenue estimate
Valuation estimate
Peter & Sons leadership team
Management profileNumber of profiles
Profiles3 records
Peter & Sons funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Peter & Sons M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Peter & Sons
What does Peter & Sons do?
Peter & Sons is a B2B iGaming game studio that designs, develops, and licenses art-driven video slot games, scratch cards, and instant-win games to online casino operators and aggregators worldwide. Its portfolio is delivered through a proprietary modular Remote Game Server (RGS) platform with cloud-based infrastructure, gamification tools, and responsible gaming features, and is licensed across more than 15 regulated jurisdictions.
Is Peter & Sons a public or private company?
Peter & Sons is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Peter & Sons founded?
Peter & Sons was founded in 2019. It employs 11 to 50 people.
Where is Peter & Sons based?
Peter & Sons is headquartered in Yerevan, Armenia, in the Asia region.
How does Peter & Sons make money?
Two revenue lines are on record. Game Licensing to Operators are the primary driver. The others are platform Services.
Who are Peter & Sons's main competitors?
Direct peers on record are Thunderkick, Hacksaw Gaming, Yggdrasil Gaming, Push Gaming, Big Time Gaming, Nolimit City, ELK Studios and Relax Gaming. Broad incumbents are Pragmatic Play and Light & Wonder.
Does Peter & Sons have an API?
No public API is recorded for Peter & Sons.
What industry is Peter & Sons in?
Peter & Sons's product category is Online Casino Game Development. Its primary akta.pro industry code is MPAEABAJ, Online Casino Studios & Game Publishers (Slots, RNG, Live Dealer), with a secondary code of MPAEAKAG, Game Aggregation, Content Distribution & RGS (Remote Game Servers). Its NAICS code is 713290.