Bäcker Peter
Bäcker Peter is a family-owned Essen-based artisan bakery founded in 1905, operating 49 specialty retail stores across the Ruhr area. It sells additive-free breads, pastries, cakes, and house-roasted Kaffee Peter coffee directly to retail consumers alongside charity and community programs.
- Company typePrivate
- Founded1905
- HeadquartersEssen, Ruhr, Germany
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Bäcker Peter does
Bäcker Peter (legal entity: Peter Backwaren OHG) is a family-owned German artisan bakery founded in 1905 and headquartered at Zur Schmiede 13, Essen. The company operates 49 owned Fachgeschäfte (specialty retail stores) across the Ruhr area in Essen, Bochum, Bottrop, and Hattingen, and reports approximately 20,000 daily customer visits. Production is centralized in what the company describes as one of the most modern bakeries in Germany (electric ovens, glass-walled bakery for tours), while select items are finished in-store for freshness. The portfolio is built around additive-free breads and rolls (including Dinkel/spelt, lactose-free, and vegan variants), pastries and cakes, customizable snack products, and house-roasted Kaffee Peter coffee sourced via direct trade from a cooperative in Jinotega, Nicaragua, roasted in-house since the 2016 launch of the Kaffee Peter brand. Specialty/signature items such as the Peterliner filled pastry and a 45-hour Focaccia support a premium artisanal positioning.
The business model is direct-to-consumer retail: sell freshly baked bread, rolls, pastries, and coffee through company-owned specialty stores; unit pricing with weekly "Wochenangebote" promotional offers of 10-25%; a branded loyalty app distributing digital coupons and special offers to drive repeat visits. Customer segments are horizontal individual consumers (families, professionals, seniors) seeking additive-free, traditionally crafted baked goods in the Ruhr area. Beyond retail, Bäcker Peter monetizes a "Backstubenführungen" (bakery tour) experience, children's birthday-party programs, and community initiatives including the Bäcker Peter für Essen/Bochum charity program and the Klimpergeld rounding-up donation scheme (€39,294.74 raised in 2023; €195,000+ cumulative since 2007). An international social-enterprise initiative - a training bakery in Sukuta, Gambia - operates in partnership with BlueKitchen and connects to broader CSR positioning.
Strategically, the business has pursued measured expansion (Essen store densification in 2019, entry into Bochum-Langendreer in February 2024) alongside selective pruning (Bottrop Ostring closure in 2023), continuous product innovation (multiple 2025 launches), and vertical integration in coffee. The company remains privately held under founding-family management (Klaus Peter and Dorothée Peter), with no disclosed external investors, parent company, subsidiaries, or M&A activity. There is no public revenue, headcount, or financial disclosure; the platform's stated employee count of 1-10 is inconsistent with the operational footprint and is treated as a data artifact.
Bäcker Peter firmographics
Firmographics- Name
- Bäcker Peter
- Legal name
- Peter Backwaren OHG
- Website
- https://peter-backwaren.de
- Company type
- Private
- Founded year
- 1905
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Bäcker Peter is a family-owned Essen-based artisan bakery founded in 1905, operating 49 specialty retail stores across the Ruhr area. It sells additive-free breads, pastries, cakes, and house-roasted Kaffee Peter coffee directly to retail consumers alongside charity and community programs.
- Ownership category
- akta.pro rank
Bäcker Peter industry classification
Industry- Product category
- Artisan Bakery
- NAICS
- Retail Bakeries (311811), Baked Goods Retailers (445291), Bakeries and Tortilla Manufacturing (3118)
- SIC
- Retail-Eating & Drinking Places (5810), Bakery Products (2050)
- akta.pro primary industry
- Retail Bakeries (Bread & Daily Bakery) (THAFAFAA)
- akta.pro secondary industries
- Cafe-Bakeries (Bakery + Coffee/Foodservice) (THAFAFAG), Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI)
Keywords
Where Bäcker Peter is headquartered
LocationHeadquarters
- HQ city
- Essen, Ruhr
- HQ country
- Germany
- HQ region
- Europe
Offices3 records
Markets served
Bäcker Peter business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales
Revenue model
- Bakery Retail Sales: Sale of freshly baked breads, rolls, pastries, and cakes through 49 company-owned specialty stores. Products are baked fresh daily, with some items baked in-store for improved freshness.
- Coffee Sales: Sale of house-roasted coffee and specialty coffee drinks (espresso, cappuccino, latte macchiato) in their retail locations. Includes seasonal varieties like Winter-Espresso and green bean products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Weekly special offers on selected products |
| Unit Pricing | Pay-as-you-go | Standard product pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Bäcker Peter product offering
Product offeringCore offering
Bäcker Peter is a traditional German artisan bakery that produces and sells fresh additive-free breads, rolls, pastries, cakes, and customizable snacks through 49 company-owned specialty stores in the Ruhr area. The portfolio is complemented by an in-house coffee roasting brand (Kaffee Peter) sourced directly from a farmers' cooperative in Jinotega, Nicaragua, and by experience services such as bakery tours and children's birthday parties.
Product overview
Bäcker Peter is an artisan bakery based in Essen, Germany, operating 49 retail locations since 1905. The company produces a unified portfolio centered on fresh baked goods: breads and rolls, house-roasted coffee (Kaffee Peter) sourced via direct trade from Nicaragua, pastries and cakes, and customizable snack products. All items are produced without additives using traditional craftsmanship combined with modern baking technology. The company also operates social initiatives including the 'Bäcker Peter für Essen/Bochum' charity program and maintains an international development project in Gambia. The portfolio does not follow a platform-plus-modules architecture.
Differentiator
Problem solved
Functional benefit
Brands
- Kaffee Peter: Proprietary coffee brand established in 2016, featuring beans sourced from a farmers' cooperative in Jinotega, Nicaragua through direct trade, roasted in-house.
Quantifiable outcome
- Serves approximately 20,000 customers daily
- +1 more outcomes
Companies that use Bäcker Peter
Customer profileNamed customers3 records
Segments1 record
Ideal customer profiles2 records
Bäcker Peter technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Bäcker Peter partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered minor and core.
- Folkwang Museum EssenminorCultural partnership during the European Football Championship 2024, promoting local cultural institutions.
- Björn Steiger Stiftung (Herzsicher)minorCharitable partnership to equip Bäcker Peter stores with automated external defibrillators (AEDs) and support heart safety awareness through the sale of 'Herzenswärmer' pastries.
- BlueKitchen (Heinz Bohrmann)coreTraining restaurant in Sukuta, Gambia that houses Bäcker Peter's satellite bakery. Bohrmann coordinates the Rallye Dresden-Dakar-Banjul and manages various social projects including the bakery, medical clinic, sewing training, and food distribution programs.
- Mills United – RolandmühlecorePrimary flour supplier for Bäcker Peter. Provides the core raw material for all bread and pastry production across all 49 stores.
- BÄKO West eGcorePurchasing cooperative for bakeries supplying seeds, marzipan, chocolate, malt, backing agents, and vanilla pods.
- VriendshofminorApple supplier from Rees am Niederrhein. Provides apples for various pastries including Apfelringe products.
- MühlenbergshofminorLocal farm in Essen-Oefte supplying potatoes for the Dinkel Kartoffelbrot and other seasonal products.
- Mein Mobil EiminorEgg supplier providing eggs for all baking needs across the company's production.
- Wurst EsserminorMeat and sausage supplier for savory pastry products.
- Elele GmbHminorLocal supplier in Essen providing fresh products including salads for café offerings.
Scale indicators5 records
Recent moves10 records
Expansion highlights6 records
Bäcker Peter competitors and assessment
Company assessmentDirect peers
- Kamps: One of Germany's largest traditional bakery chains with hundreds of retail locations. Closest direct competitor to Bäcker Peter in scale, retail bakery positioning, and cafe-attached stores across Germany.
- Sternenbäck: German regional bakery chain operating multiple retail stores with traditional bakery assortment. Comparable multi-store, traditional-craft bakery operator with similar scale.
- Dat Backhus: German retail bakery chain operating company-owned specialty stores with a similar mix of fresh breads, rolls, pastries, and coffee. Highly comparable in store format and direct-to-consumer bakery retail model.
- Schäfer's Brot- und Kuchenspezialitäten: Regional German bakery chain with a similar specialty-bread and pastry assortment across own-retail stores. Closely comparable as a mid-sized, multi-store traditional bakery operator.
- Müller Brot: Family-owned German regional bakery operating its own retail stores with a traditional bakery assortment. Comparable in ownership structure (private/family), store format, and additive-conscious positioning.
- Wiener Feinbäcker Heberer: Cafe-bakery hybrid chain in Germany combining retail bakery with espresso/coffee bar seating. Highly comparable to Bäcker Peter's cafe-bakery format and coffee + pastry proposition.
- BackWerk: Self-service German bakery chain with low-price positioning and franchise-style expansion. Direct peer in bakery retail format, though positioned more on value than artisan premium.
- Stolle GmbH: Northern German artisan bakery chain producing additive-free breads and pastries for retail and wholesale. Comparable in additive-free / traditional craftsmanship positioning and multi-store bakery operations.
Broad incumbents
- Lieken Brot- und Backwaren (Aryzta): Major German industrial bakery group producing branded and private-label bread under names like Lieken. A broad incumbent in the same product category, serving retail channels rather than own-store artisan retail.
- Harry Brot: One of Germany's largest industrial bakeries, supplying branded bread and bakery products to supermarkets and discounters. Comparable as a scaled German bread brand, though operates in wholesale/industrial rather than own-retail artisan channels.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Bäcker Peter social profiles
Digital presenceBäcker Peter financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bäcker Peter leadership team
Management profileNumber of profiles
Profiles2 records
Bäcker Peter funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bäcker Peter M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bäcker Peter
What does Bäcker Peter do?
Bäcker Peter is a traditional German artisan bakery that produces and sells fresh additive-free breads, rolls, pastries, cakes, and customizable snacks through 49 company-owned specialty stores in the Ruhr area. The portfolio is complemented by an in-house coffee roasting brand (Kaffee Peter) sourced directly from a farmers' cooperative in Jinotega, Nicaragua, and by experience services such as bakery tours and children's birthday parties.
Is Bäcker Peter a public or private company?
Bäcker Peter is a private company. It is classified as family owned and is currently operating.
When was Bäcker Peter founded?
Bäcker Peter was founded in 1905. It employs 1 to 10 people.
Where is Bäcker Peter based?
Bäcker Peter is headquartered in Essen, Ruhr, Germany, in the Europe region.
How does Bäcker Peter make money?
Two revenue lines are on record. Bakery Retail Sales are the primary driver. The others are coffee Sales.
Who are Bäcker Peter's main competitors?
Direct peers on record are Kamps, Sternenbäck, Dat Backhus, Schäfer's Brot- und Kuchenspezialitäten, Müller Brot, Wiener Feinbäcker Heberer, BackWerk and Stolle GmbH. Broad incumbents are Lieken Brot- und Backwaren (Aryzta) and Harry Brot.
Does Bäcker Peter have an API?
No public API is recorded for Bäcker Peter.
What industry is Bäcker Peter in?
Bäcker Peter's product category is Artisan Bakery. Its primary akta.pro industry code is THAFAFAA, Retail Bakeries (Bread & Daily Bakery), with a secondary code of THAFAFAG, Cafe-Bakeries (Bakery + Coffee/Foodservice). Its NAICS code is 311811 and its SIC code is 5810.