Peter Field Golf

Name

Peter Field Golf

Legal name

GF3 LTD

Website

https://peterfieldgolf.co.uk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Golf Retail and Coaching

NAICS

Sporting Goods Retailers (45911)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Golf Equipment, Apparel & Pro Shop Retail (CRAMABAG)

akta.pro secondary industries

Golf Footwear & Apparel Retail (CRAMACAH), Golf Balls Retail (CRAMAGAB), Golf Grips, Shafts & Components Retail (CRAMAGAJ)

Keywords

• Golf retail
• Custom club fitting
• Golf lessons
• Golf coaching
• Golf equipment

Headquarters

HQ city

Easton, Norwich, Norfolk

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Golf Equipment Retail: Sale of golf clubs, balls, clothing, shoes, accessories, bags, and trolleys through both physical store and e-commerce website. Products include major brands such as TaylorMade, Ping, Odyssey, L.A.B, Mizuno, Nike, Under Armour, and more.
2. Golf Lessons: PGA Professional coaching services including standard 30-minute and 60-minute lessons, technology-enhanced lessons with video analysis, on-course playing analysis, and lesson packages. Prices from £27 for 30-min to £33 for 60-min lessons.
3. Custom Club Fitting: Custom fitting services for drivers, irons, wedges, putters using Trackman 4 and other technology. Fitting services start from £25.
4. Gift Vouchers: Gift vouchers for golf lessons and shop use valid for 12 months from purchase date.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Peter Field Golf is a specialist golf retailer and coaching facility operating a physical store and e-commerce site from Norwich, UK. It sells golf equipment, apparel, shoes, accessories, bags and trolleys from brands such as TaylorMade, Ping, Mizuno, Odyssey, L.A.B., Nike, Adidas and Under Armour, alongside PGA-led lessons (30/60-minute, on-course, technology-enhanced) and custom club fitting using Trackman 4, GC Quad, K-motion 3D and 700+ shafts.

Product overview

Peter Field Golf is a golf retail store and coaching facility located in Norwich, UK, operating as a single-store retailer rather than a multi-product software company. Their offering comprises two main pillars: (1) an e-commerce retail operation selling golf equipment across multiple categories including golf balls (TaylorMade TP5, SpeedSoft, Tour Response Stripe), golf clubs (drivers, fairway woods, hybrids, irons, wedges, putters from TaylorMade, Ping, Mizuno, L.A.B, Odyssey, Scotty Cameron), golf clothing (Nike, Adidas, Ping, Under Armour), shoes, accessories, bags & trolleys (Motocaddy), and junior golf equipment; and (2) golf coaching services including standard 30/60-minute lessons, technology-enhanced lessons using video analysis and launch monitors (Trackman 4, GC Quad, K-motion 3D), on-course playing analysis, and TPI screening. Additionally, they offer custom club fitting services using advanced technology and a wide selection of shafts. The company also sells gift vouchers and organizes golf events.

Differentiator

Problem solved

Functional benefit

Products and services

• Golf Clubs Full range of golf clubs including drivers, fairway woods, hybrids, irons, wedges, putters, chippers, package sets, and junior clubs from brands such as TaylorMade, Ping, Mizuno, L.A.B, Cleveland, Odyssey, and Scotty Cameron. Sold through the physical Norwich store and online.
• Golf Balls Golf balls including TaylorMade TP5, TP5 Pix, SpeedSoft, Tour Response Stripe and other major brand balls sold individually or in dozens.
• Golf Clothing Golf apparel including shirts, shorts, trousers, jackets, sweatshirts, waterproofs, women's clothing, accessories, hats, and socks from Nike, Adidas, Ping, and Under Armour.
• Golf Shoes Golf footwear for men, women, and juniors including waterproof golf shoes.
• Golf Accessories Golf accessories including club headcovers, gloves, GPS devices, grips, tees, towels, umbrellas, and putting aids from brands such as Mizuno, Callaway, Nike, Odyssey, and Champ.
• Bags & Trolleys Golf bags and trolleys including electric trolleys, push/pull trolleys, stand bags, cart bags, backpacks, batteries, chargers, shoe bags, travel covers, and trolley accessories from Motocaddy and other brands.
• Secondhand & Ex-Demo Clubs Pre-owned and demonstration golf equipment including putters, drivers, irons, and other clubs at reduced prices with condition ratings.
• Junior Golf Equipment Golf equipment (clubs, shoes, accessories) designed specifically for junior golfers.
• Gift Vouchers Physical gift vouchers for golf lessons (from £33) and custom fittings (from £25), plus shop gift vouchers, valid for 12 months from purchase date.
• Golf Lessons PGA-led golf coaching including 30-minute (£27) and 60-minute (£33) lessons with video feedback, technology-enhanced 60-minute lessons using high-speed cameras, balance/pressure plate, GC Quad, and K-motion 3D biofeedback, on-course playing analysis (2 hours), and Titleist Performance Institute (TPI) screening. Package of 6 lessons offered at the price of 5 (£135). Available for men, ladies, and juniors.
• Custom Club Fitting Professional club fitting for drivers, irons, wedges, and putters using Trackman 4, GC Quad, Quintic ball-roll technology, and over 700 shaft options. From £25 per fitting; includes Trackman 4 use, bay rental, golf balls, a gapping session, and a 6-month club check. Dedicated putter, wedge, iron, driver, and junior fittings are offered, plus a Scotty Cameron Showcase and Mizuno Custom Fitting.
• Golf Events and Tournaments Organised golf events and tournaments for customers and the local golf community.

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Direct Golf: Major UK online golf retailer selling equipment, apparel, and accessories across the same premium brands. Competes head-on with Peter Field Golf's e-commerce channel on price, range, and delivery.
• Clubhouse Golf: UK online golf retailer offering multi-brand equipment, clothing and accessories with competitive pricing and delivery. Closely comparable business model and product mix to Peter Field Golf's e-commerce operation.
• American Golf: Largest specialist golf retailer in the UK with a national store footprint and online offering. Sells the same multi-brand equipment (TaylorMade, Ping, Mizuno, etc.), apparel, and accessories as Peter Field Golf, and competes directly for the same golf customer in the UK market.
• Scottsdale Golf: UK-based golf retailer with strong online presence and multiple brand partnerships, focused on equipment and apparel. Direct competitor for online golf customers across the same brand portfolio as Peter Field Golf.
• Custom Golf Clubs Ltd: UK custom fitting specialist offering bespoke club builds and fittings. Directly comparable to Peter Field Golf's fitting service line, although operates primarily online rather than with a physical fitting studio.

Broad incumbents

• Decathlon UK: Mass-market sporting goods retailer carrying entry-level and mid-range golf equipment, apparel and accessories alongside a wide sporting goods range. Competes with Peter Field Golf on price-sensitive equipment and apparel purchases.
• Sports Direct: UK mass-market sporting goods retailer under Frasers Group, selling golf apparel, footwear and equipment at value price points as part of a broader sporting goods assortment. Competes primarily on apparel and entry-level equipment pricing.

Others

• Titleist Fitting Events / PGA Pro Custom Fitting Network: Brand- and PGA-affiliated custom fitting network providing professional club fitting using Trackman and similar technology. Comparable as the ecosystem of authorised fitting specialists that compete for premium fitting customers alongside Peter Field Golf's in-house fitting studio.

Emerging players

• Mizuno Custom Fitting Centre Network: Mizuno operates a UK-wide network of authorised custom fitting centres, of which Peter Field Golf is one. Comparable as the brand-anchored fitting experience that delivers premium iron and wedge custom fits using similar launch monitor technology.

Regional players

• Golf World: UK golf retailer operating multiple stores and online channels across multiple regions. Comparable in product mix and customer base to Peter Field Golf, though with broader geographic reach outside East Anglia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/peter-field-golf

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peter Field Golf