Custom Built Golf Clubs

Name

Custom Built Golf Clubs

Legal name

Custom Built Golf Clubs

Website

https://custombuiltgolfclubs.nl

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Custom Golf Club Fitting Services

NAICS

Sporting Goods Retailers (45911)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Golf Clubs & Club Fitting Retail (CRAMAGAA)

akta.pro secondary industry

Golf Equipment Repair, Regripping & Customization Services (CRAMAGAK)

Keywords

• Custom golf club fitting
• Golf swing analysis
• Custom club building
• Golf club repair
• Golf equipment optimization

Headquarters

HQ city

Almere

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Custom Golf Club Sales: Build and sell custom golf clubs using Tom Wishon Golf components, tailored to each customer's specific measurements and swing characteristics
2. Club Repair and Maintenance: Repair services including shaft replacement, club extension/shortening, re-gripping, re-shafting, loft and lie adjustments; annual maintenance checks to restore clubs to known specifications
3. Fine-Tune Swing Analysis: Annual fine-tuning session combining maintenance with swing analysis to optimize ongoing performance
4. Free Initial Fitting: Complimentary club and swing analysis session to establish customer relationship and identify optimization opportunities

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Custom Built Golf Clubs is a certified clubmaker and clubfitter that builds and sells custom-fitted golf clubs for individual golfers. The service combines a free 2-2.5 hour club and swing analysis session (using SkyTrak launch monitor and video) with obligation-free consultation and the assembly of custom clubs from Tom Wishon Golf components matched to each golfer's physical and swing characteristics. Complementary offerings include annual maintenance, repair services (re-gripping, re-shafting, loft/lie adjustments), and Fine-Tune swing analysis sessions for existing customers.

Product overview

Custom Built Golf Clubs is a custom golf club fitter and clubmaker offering a comprehensive suite of services centered around golf club fitting, analysis, and custom club building. The core offering consists of professional club and swing analysis using video recording and launch monitor technology (SkyTrak), followed by obligation-free personalized advice. The company builds custom golf clubs using Tom Wishon Golf components, including Single Length Irons (Sterling Irons) for golfers of all skill levels. Additional services include annual maintenance, repair (shaft replacement, re-gripping, loft/lie adjustments), and Fine-Tune swing analysis sessions. The company positions itself as the oldest and most reputable clubmaker in the Netherlands, having operated since 1996.

Differentiator

Problem solved

Functional benefit

Products and services

• Club- en Swinganalyse (Club and Swing Analysis) Free 2-2.5 hour professional fitting session analyzing golf clubs' static properties and the golfer's dynamic swing characteristics using video recording and SkyTrak launch monitor technology, intended for individual golfers seeking properly fitted equipment.
• Custom Club Building Assembly of custom golf clubs from individual Tom Wishon Golf components (clubheads, shafts, grips) tailored to each golfer's physical and swing characteristics, including Single Length Iron configurations using Sterling Irons hybrid technology.
• Onderhoud en Reparatie (Maintenance and Repair) Annual maintenance checks that restore golf clubs to known specifications, plus repair services covering shaft replacement, club extension/shortening, re-gripping, re-shafting, and loft/lie adjustments across all golf club brands.
• Fine-Tune Swinganalyse Annual follow-up swing analysis session combined with maintenance to optimize existing custom-built clubs and help golfers continue improving their game.
• Vrijblijvend Clubadvies (Obligation-Free Club Advice) Post-analysis consultation delivering personalized recommendations on whether to optimize current clubs, make specific adjustments, or purchase new custom-built clubs based on the fitting results.

Quantifiable outcome

• 80%+ of golfers play with improperly fitted clubs
• +1 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Tom Wishon GolfcoreTechnology or Integration · 1 January 2015Since January 2015, Custom Built Golf Clubs has exclusively worked with Tom Wishon Golf components. Tom Wishon Golf only supplies clubmakers who have been in business for some time and understand how golf clubs should be custom fit built. TWG provides components suitable for golfers of every level with excellent quality in a very extensive assortment, allowing Custom Built Golf Clubs to build truly custom sets from clubhead, shaft, and grip components.

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• TrueSpec Golf: US custom club fitter and builder using launch monitor analysis (TrackMan) and premium component assembly, directly comparable in offering (custom build + fitting) and target customer (serious amateur and competitive golfers).
• Cool Clubs: Arizona-based custom club fitting and building studio specializing in personalized club builds with launch monitor analysis, structurally similar service offering to CBGC but serving a North American market.
• Club Champion: US-based custom club fitting and building chain operating a high-touch, appointment-only fitting model with launch-monitor analysis, the closest direct comparable in business model to CBGC but at much larger scale and multiple US locations.

Broad incumbents

• 2nd Swing Golf: US golf retailer with in-store custom fitting using launch monitors plus trade-in and new club sales; comparable fitting service offering but combined with a much larger retail and trade-in operation.
• Hireko Golf: US golf retailer offering custom club fitting, component sales, and custom builds; comparable in product (custom builds, components) but operates as a broader online retailer rather than a localized appointment-only studio.
• GolfTEC: Largest chain of swing-analysis and club-fitting centers in North America and UK; broader incumbent because lessons are the core offering, but uses comparable launch-monitor technology and offers custom fitting as a service extension.

Regional players

• Peter Morris Golf: UK-based custom club fitter and clubmaker with comparable appointment-based fitting and build services; relevant comparable as another European independent custom fitter in a neighboring market.

Others

• Diamond Golf International: Distributor of Tom Wishon Golf components outside the US (Europe, Asia, Oceania); ecosystem participant / supplier relationship rather than a direct competitor, but materially adjacent because it is CBGC's exclusive component source.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/custom-built-golf-clubs

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Custom Built Golf Clubs