Petersen & Partner Pharma Marketing GmbH

Name

Petersen & Partner Pharma Marketing GmbH

Legal name

Petersen & Partner Pharma Marketing GmbH

Website

https://petersenpartner.de

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Pharmaceutical Marketing Services

NAICS

Advertising, Public Relations, and Related Services (5418), Advertising Agencies (541810)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Healthcare/Pharma Creative Agencies (MPAAAAAJ)

akta.pro secondary industry

Healthcare & Life Sciences PR (MPAAADAD)

Keywords

• Pharmaceutical marketing services
• Healthcare public relations
• Medical communications agency
• Pharma event management
• Crisis communications healthcare

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Distribution channels1 record

Marketing channels4 records

Core offering

Petersen & Partner Pharma Marketing GmbH is a Hamburg-based healthcare marketing agency providing communications services to pharmaceutical and consumer healthcare companies. Its service portfolio covers public relations, scientific and multisensitive concept events, cooperation marketing, media resonance analysis, product launches, market positioning, crisis PR, cross-media campaigns, and online/social media communication, serving market leaders, challengers, and niche players in the pharma and healthcare sectors.

Product overview

Petersen & Partner Pharma Marketing GmbH is a Hamburg-based healthcare marketing agency with 20 years of experience, offering a comprehensive suite of marketing and communication services. The agency operates as part of 'the medical communication group' and provides services including Public Relations, event concepting, cooperation marketing, and media resonance analysis. Their service portfolio covers the full product lifecycle from new product introduction through positioning, brand PR, crisis PR, cross-media marketing, and online/social media communication. The company serves pharmaceutical companies, healthcare product manufacturers, and medical technology firms, functioning as a service-based agency rather than a software product company.

Differentiator

Problem solved

Functional benefit

Products and services

• Public Relations (PR) Strategic healthcare public relations service including press releases, media campaigns, marketing cooperation, and placement of brand messaging in the right media at the right time for pharmaceutical and healthcare companies.
• Konzept-Events (Concept Events) Scientific, multisensitive event conception and organization for healthcare clients, including press conferences, workshops, symposia, and incentives for professional and consumer media, with full planning, execution, and follow-up services.
• Kooperations-Marketing (Cooperation Marketing) Strategic cooperation marketing connecting brands with media, sales representatives, consumers, doctors, and pharmacists through creative win-win networking solutions across all channels.
• Medienresonanz-Analyse (Media Resonance Analysis) Media resonance analysis using a proprietary in-house developed program to qualitatively and quantitatively evaluate PR publications and identify future communication trends in tonality and visual execution.
• Produktneueinführung (Product Launch) Product launch service that accompanies pharmaceutical and healthcare products from initial development through market introduction.
• Produktpositionierung (Product Positioning) Market and competitive analysis service defining optimal positioning themes and market entry strategy for new products or relaunches.
• Krisen-PR (Crisis PR) Crisis communication service providing prevention strategies and effective solutions for crisis situations in the pharmaceutical market.
• Crossmediales Marketing (Cross-media Marketing) Integrated cross-media campaign service ensuring consistent brand messaging and visual identity across all communication channels.
• Online und Social Media Online communication service including online strategy, search engine optimized content, and social media community management for healthcare and pharmaceutical clients.

Named customers19 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• the medical communication group (tmcg)coreStrategic or Co-development PartnerPetersen & Partner operates as part of the medical communication group (tmcg), connecting medical understanding with creative communication and strategic brand competence. This affiliation enables the company to deliver messages that become relevant, reach people, and create impact.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• FleishmanHillard: Omnicom-owned global PR agency with a substantial healthcare and life sciences practice. Directly comparable in healthcare PR, media relations and crisis communications, but operating as part of a broader generalist PR network.
• McCann Health: Interpublic's healthcare communications network spanning advertising, PR, medical education and consulting. Comparable as a global pharma/healthcare marketing services provider, though materially larger and more diversified.
• Publicis Health: Healthcare-focused network within Publicis Groupe offering creative, media, PR and digital health communications to pharma clients globally. Comparable offering mix (PR, events, digital, cross-media) for pharmaceutical customers, but with international scale.
• Havas Health & You: Havas's global health and wellness communications network offering creative, PR, media and patient engagement. Comparable as a multi-disciplinary pharma marketing services provider competing for similar enterprise pharma budgets.
• Edelman: Global communications firm with a dedicated Health practice serving pharma, biotech and consumer health. Comparable in healthcare PR, product launch communications and crisis management, with much broader geographic and category reach.
• Ogilvy Health: Global healthcare communications arm of WPP/Ogilvy, providing advertising, PR and medical communications for pharma and consumer health clients. Comparable as a large-scale provider of healthcare marketing and PR services, though operating across a much broader portfolio.
• Syneos Health Communications: Biopharmaceutical services organization with a communications arm spanning advertising, PR, medical education and patient engagement. Comparable in delivering integrated pharma marketing services to enterprise pharma clients.
• BCW (Burson Cohn & Wolfe) Healthcare: Global communications agency with a strong healthcare and life sciences practice offering PR, medical education and public affairs. Comparable as an enterprise pharma PR and communications provider with similar product launch and crisis PR capabilities.

Direct peers

• Schmidt Public Relations: Munich-based healthcare and pharmaceutical PR agency in Germany offering media relations, product PR and communications strategy. Directly comparable as a DACH-region pharma-specialist PR firm serving the same enterprise client base.
• Ketchum Health: Healthcare-dedicated practice of Ketchum (Omnicom) providing PR, social and integrated communications to pharma and health clients. Comparable as a healthcare-specialist communications agency delivering PR, events and digital activation for similar pharmaceutical buyers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/petersen-&-partner-pharma-marketing-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Petersen & Partner Pharma Marketing GmbH