Petersfield Town FC

What Petersfield Town FC does

Petersfield Town FC is a community amateur football club based at The Smartspaces Stadium on Love Lane, Petersfield, Hampshire, UK. The club serves over 600 registered players organised across more than 50 teams, spanning men's first team, men's development, men's U18s, men's veterans, a women's first team, and an extensive youth programme that includes mixed and all-girls squads. Teams compete across seven Hampshire-area leagues, including the Velocity Wessex Premier Division, Hampshire County Women's Football League, Hampshire Combination & Development Football League, North East Hampshire Youth Football League, Hampshire Girls Youth Football League, Mid Solent Youth Football League, and Farnham & District Sunday League.

The club's commercial footprint is small and operationally light. Revenue streams consist of annual player membership and registration fees, corporate sponsorship, supporter-led fundraising via prize draws on the TeamFeePay platform, and merchandise sales through a Shopify storefront ("Through the Thirds"). From the 2025/26 season the club consolidated membership management onto TeamFeePay, indicating a shift toward digitised registration and fee collection. Pricing is not publicly disclosed; prospective members are directed to contact their team manager for registration links, consistent with a community-led, distributed acquisition model rather than centralised consumer marketing.

The club holds 3-star FA Accredited Club status, with all coaches FA qualified and all officials DBS checked under regular Hampshire FA inspections. It is privately held with no disclosed parent company, investors, or executive team beyond five employees. The stated value proposition centres on accessibility, enjoyment, and safeguarding across all ages and standards rather than competitive outcomes, and operations are clearly oriented toward community participation over commercial expansion.

Name

Petersfield Town FC

Legal name

Petersfield Town FC

Website

https://petersfieldtownfc.co.uk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Petersfield Town FC is a community amateur football club in Petersfield, Hampshire, UK, serving over 600 registered players across 50-plus men's, women's, veterans, and youth teams competing in multiple Hampshire regional leagues.

Ownership category

akta.pro rank

Product category

Amateur Community Football Club Services

NAICS

Sports Teams and Clubs (711211), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

Keywords

• Community football club
• Grassroots football programs
• Youth football teams
• Amateur football leagues
• Football club membership

Headquarters

HQ city

Petersfield

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Club Membership Fees: Annual membership and registration fees for players across all teams including youth, women's, men's, and veterans divisions. Managed through TeamFeePay platform.
2. Club Sponsorships: Corporate sponsorship revenue from club sponsors and potentially player/kit sponsorships.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Petersfield Town FC is a community amateur football club providing organized football participation across men's, women's, youth, and veterans teams competing in multiple Hampshire-based leagues. The club manages player membership and fee collection through the TeamFeePay platform and operates from The Smartspaces Stadium in Petersfield, serving over 600 registered players across more than 50 teams.

Product overview

Petersfield Town FC is a community football club operating as a single unified organization rather than a platform with modular products. The club offers organized football programs across multiple levels (senior men's, women's, veterans, and youth) serving over 600 registered players through 50+ teams. Supporting services include membership management via TeamFeePay, prize draw fundraising, club merchandise through a Shopify store, and match/fixture management integrated with FA systems. The Smartspaces Stadium serves as the primary facility. The club maintains FA accreditation and operates within Hampshire FA governance frameworks.

Differentiator

Problem solved

Functional benefit

Products and services

• Community Football Club Membership and Team Participation Annual membership and registration for participation in over 50 organized football teams across men's (first team, development, U18s, veterans), women's, mixed youth, and all-girls divisions competing in Hampshire-based leagues. Membership is administered through the TeamFeePay platform from the 2025/26 season, with over 600 registered players.
• Prize Draw Fundraising Campaign Supporters' prize draw campaign managed through the TeamFeePay platform to raise funds for club operations and development. Available to supporters via the dedicated TeamFeePay fundraiser link.
• Official Club Teamwear and Coaching Kit Official Petersfield Town FC branded teamwear and coaching kit available for purchase by players and supporters through the Through the Thirds Shopify store.

Quantifiable outcome

• Over 600 registered players
• +1 more outcomes

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• TeamFeePaycoreTechnology or IntegrationMembership management platform used by the club for player registrations and fundraiser administration. Starting from 2025/26 season, all club membership is managed through TeamFeePay.
• Hampshire FAcoreOthersGoverning body that regularly inspects the club to ensure standards are maintained. Provides FA qualification pathways and accreditation oversight.
• The Football Association (FA)coreOthersNational governing body providing FA Respect programme, codes of conduct, and accreditation framework. All club coaches are FA qualified.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Others

• FA (The Football Association): National governing body that sets accreditation standards, coach qualifications, and safeguarding frameworks Petersfield operates under. Not a competitor but a critical regulatory and partnership counterparty for the club.
• Hampshire FA: County-level governing body that conducts regular inspections of Petersfield Town FC and oversees league affiliations. Acts as regulator, partner, and inspection authority rather than a commercial peer.

Broad incumbents

• AFC Wimbledon: Fan-owned community football club originating from grassroots supporter activism. Comparable community-led ownership philosophy and grassroots ethos, though operating at a vastly higher professional tier.
• Havant & Waterlooville FC: Established Hampshire non-league club competing at a higher tier of the pyramid. Comparable as a regional football organization but operates with materially greater scale, infrastructure, and commercial sophistication.

Direct peers

• Farnham Town FC: Local Hampshire football club competing in similar regional leagues including the Velocity Wessex system. Directly comparable as a community amateur/semi-professional club operating at a comparable pyramid tier with mixed youth and senior teams.
• Bognor Regis Town FC: West Sussex-based non-league club also competing in the Velocity Wessex Premier Division. Highly comparable on competitive tier, community focus, and pyramid positioning to Petersfield Town FC.
• Alton Town FC: Hampshire community football club operating at a similar non-league tier with comparable youth and senior team structures. Directly comparable in scale, geographic setting, and community-led model.
• Lymington Town FC: Hampshire community football club competing in similar regional leagues. Directly comparable community-led model, pyramid tier, and youth/senior mix to Petersfield Town FC.
• Blackfield & Langley FC: Hampshire-based non-league club also playing in the Wessex football pyramid. Comparable as a community club at a similar competitive tier with mixed-age team structures.

Regional players

• AFC Totton: Larger Hampshire-based non-league club also playing in Wessex leagues. Comparable as a regional football operation, though slightly larger and more commercially developed than Petersfield.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/petersfield-town-fc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Petersfield Town FC