PETERS ORCHARDS, INC.

What PETERS ORCHARDS, INC. does

Peters Orchards, Inc. is a privately held, family-owned orchard operation headquartered in Waverly, Missouri, along the scenic bluffs of the Missouri River. Founded in 1908 by Hermann Peters, the company has operated continuously for over 115 years across five generations of the Peters and Campbell families, cultivating a 500-acre orchard that produces apples and peaches. The integrated operation spans growing, on-site packinghouse processing, and direct retail, with both a seasonal physical farm market and a Barn2Door-powered online storefront serving as the primary sales channels. No wholesale, institutional, or food-service distribution channels are referenced, and no employees, revenue figures, or institutional ownership are disclosed.

The business model is direct-to-consumer: the company sells its own produce through a seasonal market that opens to the public on the orchard property and through online ordering via the Barn2Door e-commerce platform. Marketing is limited to a basic company website, an email newsletter signup, and word-of-mouth driven by the on-site customer experience. The company is currently closed for the 2025 season with a planned 2026 reopening, consistent with its long-standing seasonal operating pattern. Pricing is not publicly disclosed and the company carries no proprietary technology, AI/ML capabilities, patents, certifications, or external funding — the operation is entirely self-financed family ownership with a single third-party technology dependency (Barn2Door) for digital commerce.

Name

PETERS ORCHARDS, INC.

Legal name

Peters Orchards, Inc.

Website

https://petersorchards.com

Company type

Private

Founded year

1908

Operating status

Operating

Headcount range

1–10 employees

Short description

Peters Orchards is a 115-year-old, family-owned 500-acre apple and peach orchard in Waverly, Missouri, selling fresh produce directly to local consumers and visitors through a seasonal on-site farm market and a Barn2Door online storefront.

Ownership category

akta.pro rank

Product category

Fresh Tree Fruit (Apples and Peaches)

NAICS

Apple Orchards (111331), Fruit and Tree Nut Combination Farming (111336), Fruit and Tree Nut Farming (1113)

SIC

Agricultural Production-Crops (100)

akta.pro primary industry

Pome Fruit Orchards (Apples, Pears, Quinces) (AFAGACAB)

akta.pro secondary industries

Stone Fruit Orchards (Peaches, Nectarines, Plums, Cherries, Apricots) (AFAGACAC), Orchard Management & Field Operations (Pruning/Training, Thinning, Irrigation/Fertigation) (AFAGACAL)

Keywords

• Fresh apples
• Fresh peaches
• Orchard farming
• Seasonal farm market
• Family farm produce

Headquarters

HQ city

Waverly

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Fresh Produce Retail Sales: Direct sales of apples and peaches grown on their 500-acre orchard to consumers visiting the seasonal market in Waverly, Missouri. This represents the primary revenue stream through in-person transactions at the farm market location.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Peters Orchards grows apples and peaches on a 500-acre family orchard in Waverly, Missouri, processing the fruit through an on-site packinghouse. The company sells this produce directly to consumers through a seasonal physical farm market located along the Missouri River bluffs and through an online store powered by Barn2Door.

Product overview

Peters Orchards, Inc. is a 500-acre family farm and orchard operation located in Waverly, Missouri, along the scenic bluffs of the Missouri River. Founded in 1908, the company has operated for over 115 years across five generations of family ownership. The core offering consists of fresh apples and peaches grown and packed on-site, sold through a physical seasonal market and an online store powered by Barn2Door. The operation includes a packinghouse facility for processing and packaging produce, serving consumers seeking safe, quality local produce.

Differentiator

Problem solved

Functional benefit

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

One partnership is on record.

• Barn2DoorcoreTechnology or IntegrationBarn2Door provides the e-commerce platform infrastructure for Peters Orchards' online store. The website links to the Barn2Door platform at app.barn2door.com for online purchasing. Barn2Door's logo appears on the website footer indicating their managed e-commerce services.

Scale indicators2 records

Recent moves3 records

Expansion highlights2 records

Broad incumbents

• Stemilt Growers: Large Washington-state grower-packer-shipper of apples, pears, and cherries — a broad incumbent in the same pome/stone fruit category as Peters Orchards but operating at commercial wholesale scale across national retail channels.
• Rainier Fruit Company: Multi-region grower-packer-shipper of apples, pears, and cherries with national retail distribution — a broad incumbent in tree-fruit production comparable in crop category, though operating at vastly larger scale than Peters Orchards.
• Honeybear Brands: Vertically integrated apple grower-packer-marketer sourcing from multiple U.S. regions and serving retail grocery chains — a broad incumbent operating at scale in the same crop category Peters Orchards serves locally.
• Allan Brothers: Multi-generation Washington family grower-packer of apples and pears — comparable in family-ownership heritage but a broad incumbent serving national retail and export channels rather than a local farm-market.
• Borton Fruit: Family-owned Washington apple and pear packer/marketer serving retail and foodservice channels — a broad incumbent in the same pome-fruit category with comparable heritage/family ownership but at commercial wholesale scale.
• FirstFruits Farms: Large Washington-state apple grower operating commercial orchards and packing facilities — a broad incumbent in the same core crop (apples) as Peters Orchards though operating at wholesale and retail-national scale.

Direct peers

• Lyman Orchards: Family-owned Connecticut apple and peach orchard operating a farm market, pick-your-own, and bakery — closely mirrors Peters Orchards' DTC farm-market model with the same core crops (apples and peaches).
• Bellewood Farms: Family-owned Washington-state apple orchard with on-site farm market, distillery, and gift shop selling directly to consumers — comparable DTC farm-market peer with similar apple-focused heritage model.
• Fishkill Farms: Multi-generational family orchard in New York's Hudson Valley producing apples, peaches, and other fruit, selling directly via farm store, CSA, and u-pick — a strong DTC peer with similar heritage and crop profile to Peters Orchards.
• Eckert's Inc. Family-owned multi-generation farm (founded 1837) operating pick-your-own orchards, farm markets, and agritourism experiences across Illinois and Missouri with apples, peaches, and other fruit — directly comparable in DTC farm market business model and crop mix to Peters Orchards.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/peters-orchards-inc.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PETERS ORCHARDS, INC.