Peter Thomson
Peter Thomson is a UK-based business development author and mentor whose company sells self-paced video courses, a monthly coaching membership, books, and done-for-you services to consultants, coaches, accountants, and professionals.
- Company typePrivate
- Founded1972
- Headquarters—
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Peter Thomson does
The Achievers Club Ltd, operating as Peter Thomson, is a UK-based business development education and coaching business founded in 1972 by Peter Thomson. The company targets consultants, coaches, accountants, and other growth-oriented professionals seeking to raise fees, improve client acquisition, and build seven- and eight-figure practices. The core offering comprises self-paced video courses (The Persuasion Formula, Time Management Formula, The Ultimate Lead Gen Tap), the monthly Paid Up Club Pro coaching membership, books sold through Amazon, and bespoke done-for-you services covering authority publishing, marketing systems design, and AI-driven growth engagements.
Delivery is built on the Kajabi platform for courses and membership, augmented by a dedicated iOS/Android mobile app and four GPT-powered AI assistants (Peter the Persuader, Peter the Productivity Expert, Paid Partner, Copywriting Coach) bundled with courses and the membership. Distribution is direct-to-consumer through the company website, with lead generation driven by a free Persuasion book, weekly blog content, a 'tgiMondays' email newsletter, and a podcast/video library exceeding 100 programs. Books are distributed via Amazon in paperback, eBook, and audiobook formats.
Revenue is generated through a mix of one-time course purchases priced £35–£97, a recurring £97/month subscription (after a £1 first-month trial), book sales, and premium done-for-you services. Peter Thomson remains the central delivery vehicle for live coaching and IP authorship, supported by a small team that includes an AI/marketing specialist (Darryl James). The business is founder-owned with no external funding, institutional investors, or parent company.
Peter Thomson firmographics
Firmographics- Name
- Peter Thomson
- Legal name
- The Achievers Club Ltd
- Website
- https://peterthomson.com
- Company type
- Private
- Founded year
- 1972
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Peter Thomson is a UK-based business development author and mentor whose company sells self-paced video courses, a monthly coaching membership, books, and done-for-you services to consultants, coaches, accountants, and professionals.
- Ownership category
- akta.pro rank
Peter Thomson industry classification
Industry- Product category
- Business Coaching and Education
- NAICS
- Professional, Scientific, and Technical Services (54), Management Consulting Services (54161)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Mentorship, Coaching & Office-Hours Platforms (MPACALAG)
- akta.pro secondary industries
- Learning Content Bundling & Subscription Passes (All-Access Libraries) (MPACALAL), Digital Learning & Course Subscriptions (CRAFAIAD)
Keywords
Peter Thomson business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- Online Courses: Self-paced video course programs sold as one-time purchases. The Persuasion Formula and Time Management Formula are the primary courses. Also includes book writing course. Revenue generated through direct sales via Kajabi checkout.
- Paid Up Club Pro Membership: Monthly subscription membership offering live masterclasses with Peter Thomson and Darryl James, access to AI GPT tools, community platform, member recordings vault, challenges with leaderboard, annual in-person assembly, email helpline, and free book. Charter membership at £1 first month, then £97/month.
- Book Sales: Physical books (paperback, eBook, audiobook) sold via Amazon including 'PAID!', 'Persuasion: Master the Art of Influence', and 'How to Write a Book in 10 Weeks'. Also available as free lead magnets to build email list.
- Done-For-You Services: Premium bespoke services including authority publishing (book written, produced, launched), marketing systems design and installation, AI-driven business growth, and direct mentorship with Peter Thomson and team.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | The Persuasion Formula course - one-time purchase including 34 video/audio modules and bonuses |
| One time/ perpetual license | Pay-as-you-go | The Time Management Formula course - one-time purchase including 20 video modules |
| One time/ perpetual license | Pay-as-you-go | The Ultimate Lead Gen Tap - one-time purchase for lead generation system |
| Subscription | Monthly | Paid Up Club Pro membership - monthly subscription with live coaching and community |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Peter Thomson product offering
Product offeringCore offering
Peter Thomson operates a business mentorship and education business offering self-paced video courses (The Persuasion Formula, The Time Management Formula, The Ultimate Lead Gen Tap), a monthly coaching membership (Paid Up Club Pro) with live masterclasses and AI-powered bots, published books sold through Amazon, and bespoke Done-For-You services including authority publishing, marketing systems, and AI-driven business growth. Offerings target individual consultants, coaches, accountants, and professionals seeking to charge premium fees and grow seven- and eight-figure practices.
Product overview
Peter Thomson is a business mentorship and education business offering a portfolio of self-paced video courses, live coaching memberships, books, and done-for-you services focused on persuasion, productivity, lead generation, and book writing for consultants, coaches, and professionals. The core product lineup includes: The Persuasion Formula (34-module course on ethical influence); The Time Management Formula (20-module course on attention management); The Ultimate Lead Gen Tap (lead generation system with a £1.8M follow-up script); Paid Up Club Pro (a monthly subscription coaching community with live masterclasses and two integrated GPT-powered AI bots); and Done-For-You Services (authority publishing, marketing systems, and AI-driven business growth). Complementary products include books — 'The Paid! Book,' 'How to Write a Book in 10 Weeks or Less,' and a free 'Persuasion' book used as a lead magnet. The Paid Up Club Pro also bundles an iOS/Android mobile app. The Kajabi platform is used to host and deliver all digital products.
Differentiator
Problem solved
Functional benefit
Brands
- Paid Up Club: A coaching membership programme offering masterclasses, AI tools (GPTs), community access, and resources for business growth. Membership is £1 for first month, then £97/month.
- The Persuasion Formula
- The Time Management Formula
- The Ultimate Lead Gen Tap
- The Achievers Club
Products and services
- The Persuasion Formula A 34-module self-paced video and audio course teaching ethical persuasion and influence techniques for consultants, coaches, and professionals. Includes rapport-building, power questions, agreement frameworks, calm confidence, the 'Peter the Persuader' AI bot (lifetime access), the Persuasion book bonus, an exclusive interview with Robert Cialdini, and downloadable transcripts.
- The Time Management Formula A 20-module self-paced video course (approximately 1 hour 18 minutes) focused on attention and self-management. Teaches the Money Clock Method, Red Spot Strategy, Double P Method, Golden Apple Technique, Carpet Fitter's Technique, and Eagle Eye Idea frameworks for productivity. Includes the 'Peter the Productivity Expert' AI bot bonus and the Persuasion book.
- The Ultimate Lead Gen Tap A lead generation system for consultants and professionals that replaces random marketing with a structured method for booked conversations. Includes five keys: strategy-first approach, positioning around client desires, follow-up system design, pre-qualification, and creating genuine curiosity. Bundled with a confidential follow-up script reportedly generating £1.8 million in additional fees over four years.
- Paid Up Club Pro A monthly coaching membership programme positioned as a '£100k profit engine.' Includes two live monthly masterclasses (90-minute session with Peter Thomson and 60-minute session with Darryl James on AI and marketing), a Q&A bonus session, two GPT-powered AI bots (Paid Partner and Copywriting Coach), an iOS/Android app, previous session recordings and interview vault, community access, challenges with leaderboard, an annual free members assembly ticket, email helpline, and a free copy of 'How to Write a Book in 10 Weeks or Less.'
- How to Write a Book in 10 Weeks or Less A book guiding professionals through a clear, proven plan to write, produce, and launch a business book in under 10 weeks. Positions the book as a lead magnet, credibility booster, and client-winning tool for authority positioning. Available via Amazon and bundled as a free bonus with multiple courses and the Paid Up Club Pro membership.
- The Paid! Book Peter Thomson's 'breakthrough system for charging what you're worth.' Available in paperback, eBook, and audiobook formats via Amazon. Includes bonus resources and templates to help readers take action. Part of the core framework taught across Peter Thomson's programmes.
- Done-For-You Services High-touch bespoke services including authority publishing (book written, produced, and launched on behalf of the client), custom marketing systems design and installation, AI-driven business growth and sales copy creation, and direct mentorship with Peter Thomson and his team.
- Persuasion: Master the Art of Influence in Any Conversation A free downloadable book titled 'Persuasion: Master the Art of Influence in Any Conversation.' Available at no cost in exchange for email sign-up. Covers the mindset shift for sales and communication, advanced persuasion techniques, non-verbal cues, the Golden Goose approach, and ethical strategies for building lasting client relationships. Also sold via Amazon.
Quantifiable outcome
- Sylvia Snowling increased turnover from £79,672 to £267,172 (235% increase) in one year, then £384,442 in second year from one insight
- +8 more outcomes
Companies that use Peter Thomson
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles4 records
Peter Thomson technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature4 records
Peter Thomson partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Robert CialdiniminorPeter Thomson interviewed Robert Cialdini, the world's leading authority on influence and author of 'Influence' and 'Pre-Suasion', during Cialdini's visit to London. The interview is offered as Bonus #3 with The Persuasion Formula course. Thomson credits Cialdini's framework on authority (title, trappings, clothing) as influencing his persuasion methodology.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Peter Thomson competitors and assessment
Company assessmentDirect peers
- Russell Brunson: Founder of ClickFunnels and creator of a portfolio of self-paced courses (One Funnel Away, DotCom Secrets), books, and the ClickFunnels software ecosystem. Comparable as a creator-led business education business combining courses, books, and a tool/membership stack for entrepreneurs.
- Ramit Sethi: I Will Teach You To Be Rich sells flagship courses (Zero to Launch, Money Coaching), books, and premium programs targeting professionals seeking to grow income. Overlaps with Peter on premium pricing, persuasion/negotiation curriculum, and self-paced plus high-touch delivery.
- Stu McLaren: Membership-site strategist and author of 'Membership Site School,' selling courses and coaching on building recurring-revenue membership businesses. Comparable as a creator-led education business where the membership model itself is a core teaching topic.
- Amy Porterfield: Online marketing educator selling self-paced courses and an annual paid membership (Marketing Made Simple) targeting coaches, consultants, and entrepreneurs. Direct overlap in target persona, course-plus-membership model, and Kajabi-based delivery.
- Chalene Johnson: Creator-led brand with multiple self-paced programs, paid communities (SmartLife), and books targeting entrepreneurs and coaches. Comparable course-plus-membership plus AI-enabled coaching extensions.
- Marie Forleo: Creator-led business education brand built around Marie Forleo's personal frameworks, offering flagship courses (B-School), a paid membership community (MarieTV/Marie Forleo International), books, and live coaching. Highly comparable operating model: founder-centric, Kajabi-style ecosystem, courses plus subscription community for entrepreneurs and coaches.
- Michael Hyatt: Full Focus is a paid membership plus self-paced courses (Full Focus Planner, courses on productivity and leadership) targeted at leaders and professionals. Comparable subscription-plus-course mix serving a similar SMB/professional buyer persona.
- Pat Flynn: Smart Passive Income brand sells courses, books, a paid community (SPI Pro), and tools for online entrepreneurs. Overlaps directly with Peter's course + paid community + book + audience-driven GTM motion.
Broad incumbents
- Tony Robbins: Long-standing personal-development and business-coaching brand offering premium masterminds, events, books, and partner content (Business Mastery, Date with Destiny). Much larger and broader incumbent in the personal-brand business-coaching category that Peter's business sits within.
Regional players
- Rob Moore: UK-based entrepreneur and author selling books, podcast content, courses, and speaking on business growth and property investing. Closest UK regional comparable in persona, personal-brand-led courses, and SMB/professional audience.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Peter Thomson social profiles
Digital presencePeter Thomson financial estimates
Financial estimateRevenue estimate
Valuation estimate
Peter Thomson leadership team
Management profileNumber of profiles
Profiles2 records
Peter Thomson funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Peter Thomson M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Peter Thomson
What does Peter Thomson do?
Peter Thomson operates a business mentorship and education business offering self-paced video courses (The Persuasion Formula, The Time Management Formula, The Ultimate Lead Gen Tap), a monthly coaching membership (Paid Up Club Pro) with live masterclasses and AI-powered bots, published books sold through Amazon, and bespoke Done-For-You services including authority publishing, marketing systems, and AI-driven business growth. Offerings target individual consultants, coaches, accountants, and professionals seeking to charge premium fees and grow seven- and eight-figure practices.
Is Peter Thomson a public or private company?
Peter Thomson is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Peter Thomson founded?
Peter Thomson was founded in 1972. It employs 1 to 10 people.
How does Peter Thomson make money?
Four revenue lines are on record. Online Courses are the primary driver. The others are paid Up Club Pro Membership, book Sales and done-For-You Services.
Who are Peter Thomson's main competitors?
Direct peers on record are Russell Brunson, Ramit Sethi, Stu McLaren, Amy Porterfield, Chalene Johnson, Marie Forleo, Michael Hyatt and Pat Flynn. Tony Robbins is listed as a broad incumbent. Rob Moore is listed as a regional player.
Does Peter Thomson have an API?
No public API is recorded for Peter Thomson.
What industry is Peter Thomson in?
Peter Thomson's product category is Business Coaching and Education. Its primary akta.pro industry code is MPACALAG, Mentorship, Coaching & Office-Hours Platforms, with a secondary code of MPACALAL, Learning Content Bundling & Subscription Passes (All-Access Libraries). Its NAICS code is 54 and its SIC code is 8200.