PETES AUTO BODY LLC

What PETES AUTO BODY LLC does

Pete's Auto Body LLC is a family-owned collision repair shop founded in 1968 and headquartered in Merced, California. The company operates a single physical location with approximately 7 employees, providing automotive frame repair, body work, paint, detailing, and 24-hour towing services to retail customers and insurance carriers in the Merced County trade area. Its ownership structure has remained within the Gonzales family across more than five decades of continuous operation.

The technical platform is conventional for an independent collision repair facility: structural alignment is performed on a Kansas Jack frame rack, welding is performed to American Welding Society standards, and repair procedures follow I-CAR Gold Class methodology. The shop holds I-CAR Gold Class certification and operates as an approved direct repair facility for AAA and a partner shop for Farmers Insurance, which channels insurance-claim-driven repair volume directly into the business. A 2016 Reader's Choice award and multi-decade local presence form the principal reputational assets.

Revenue is generated on a per-job basis through insurance carrier billing (predominantly through DRP relationships) and direct retail customer invoicing. There is no subscription, recurring, or contract-based revenue component, and no disclosed fleet or commercial accounts. Customer acquisition is anchored to insurer DRP referrals, walk-in local reputation, and the 24-hour towing operation that captures accident-scene leads and converts them into repair work.

Name

PETES AUTO BODY LLC

Legal name

Pete's Auto Body LLC

Website

https://petesautobody.net

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

1–10 employees

Short description

Pete's Auto Body LLC is a family-owned collision repair shop in Merced, California, founded in 1968, serving retail customers and insurance carriers with frame repair, body work, paint, detailing, and 24-hour towing services.

Ownership category

akta.pro rank

Product category

Auto Collision Repair

SIC

Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Auto Body Collision Repair (Cars & Light Trucks) (TLAKAEAA)

akta.pro secondary industry

Body Shop Mechanical & Suspension Repair (Post-Collision) (TLAKAEAH)

Keywords

• Collision repair services
• Auto body repair
• Frame straightening
• Automotive painting
• Vehicle towing

Headquarters

HQ city

Merced

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Collision Repair Services: One-time transaction-based services for vehicle collision repair including frame repair, auto body work, and paint services. Revenue generated per repair job based on damage assessment and scope of work.
2. Automotive Painting: Paint services for vehicles requiring refinishing or custom painting as part of collision repair or cosmetic restoration.
3. 24-Hour Towing Services: Towing services provided to customers needing vehicle transport, available 24 hours for accident recovery and vehicle transport needs.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Pete's Auto Body operates a single-location collision repair shop in Merced, California, providing frame straightening, auto body repair, automotive painting, vehicle detailing, and 24-hour towing services. The business serves individual vehicle owners and insurance-claim customers, primarily through walk-ins and direct repair program referrals from AAA and Farmers Insurance.

Product overview

Pete's Auto Body is a single-location collision repair shop offering a comprehensive suite of automotive repair and restoration services. The company operates as a unified service provider organized around five core departments: Frame Repair, Auto Body, Paint, Detail, and 24-hour Towing. These services are designed to handle the full lifecycle of collision repair from initial vehicle recovery through complete structural and cosmetic restoration.

Differentiator

Problem solved

Functional benefit

Products and services

• Frame Repair
• Auto Body Repair
• Automotive Painting
• Vehicle Detailing
• 24-Hour Towing Service

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• AAA InsurancecoreChannel Partner/ Reseller/ DistributorAAA Direct Repair Shop partnership. AAA refers policyholders requiring collision repair to Pete's Auto Body as an approved facility. Logo displayed prominently on website indicating partnership status.
• Farmers InsurancecoreChannel Partner/ Reseller/ DistributorInsurance company partnership for direct repair program. Farmers Insurance refers policyholders to Pete's Auto Body for collision repair services covered under insurance policies.

Scale indicators2 records

Recent moves5 records

Expansion highlights2 records

Broad incumbents

• Service King Collision: National MSO of collision repair centers with deep insurance carrier relationships. Directly comparable on services (frame, body, paint) and DRP model, though at materially larger scale than Pete's Auto Body.
• Maaco: National franchised auto body and paint chain. Comparable on paint and collision services, with a franchise model that competes for the same DRP and consumer-driven repair volume as Pete's Auto Body.
• Crash Champions: Large MSO offering collision repair, paint, and frame services across multiple states with major insurance DRP partnerships. Directly comparable service mix to Pete's Auto Body but with hundreds of locations and institutional backing.
• Caliber Collision: The largest multi-shop operator (MSO) of collision repair facilities in the United States. Highly comparable to Pete's Auto Body on core service offering (collision repair, painting, frame work) but operates at vastly greater scale with national DRP relationships.
• Gerber Collision & Glass: Large MSO providing collision repair and glass services across the U.S. and Canada with insurer relationships. Comparable core offering to Pete's Auto Body with overlapping DRP-driven customer acquisition model.
• CARSTAR: North American franchised collision repair network with insurance DRP partnerships. Directly comparable to Pete's on services offered (frame, body, paint) and DRP-driven go-to-market, but operates as a franchise system.
• Abra Auto Body & Glass: Multi-location collision and glass repair operator with DRP partnerships across multiple states. Comparable on core collision services and insurance-driven demand, but operating at a regional/national scale versus Pete's single-shop footprint.

Others

• Farmers Insurance: Insurance carrier that refers policyholders to Pete's Auto Body through its DRP program. Relevant as a customer-acquisition partner and as an indirect driver of revenue mix, though not a service competitor.
• AAA (American Automobile Association): Not a direct competitor but a key DRP partner for Pete's Auto Body, funneling insured policyholders to the shop. Highly relevant as the source of recurring demand and as a benchmark for quality/certification standards.

Emerging players

• Fix Auto USA: Growing franchise network of independent collision repair shops that competes for DRP volume from major insurers. Comparable service mix and insurance-driven model to Pete's Auto Body, with stronger digital/marketing infrastructure.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Petes-Auto-Body-166171623409220
• LinkedInlinkedin.com/company/petes-auto-body-llc

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PETES AUTO BODY LLC