Le Petit Théâtre du Vieux Noranda / Les Zybrides

What Le Petit Théâtre du Vieux Noranda / Les Zybrides does

Le Petit Théâtre du Vieux Noranda, operated by the founding troupe Les Zybrides, is a non-profit cultural organization headquartered at 112 7e rue, Rouyn-Noranda, Quebec, within the Canadian Corps building acquired in 2001. Founded in 1988 as a multidisciplinary theater company rooted in feminist and socially engaged practice, the organization functions as both a performance venue and a creation company serving the Abitibi-Témiscamingue region. Its mission centers on facilitating artistic emergence, democratizing access to the arts, and contributing to sustainable community development. Core offerings include seasonal event programming (theater, music, cinema, dance), venue and equipment rental for weddings and corporate events, school and adolescent workshops, artist residencies, and a solidarity ticketing model that donates $2 per ticket to rotating community causes (homelessness, domestic violence).

Revenue derives from four streams: ticket sales through the Weezevent online platform plus on-site and telephone box office ($5–$10 unit pricing); venue and equipment rental; educational workshops; and donations/fundraising campaigns (December 2023 raised $17,550 CAD, exceeding goal by 75%). The customer base is the local and regional community of Abitibi-Témiscamingue, including individual ticket buyers, schools and youth, event organizers, and touring artists. Distribution is direct-to-consumer with no reseller intermediaries. Operational technology consists of standard SaaS tools (Weezevent, Cyberimpact, Google Analytics) plus digital-arts infrastructure supporting the Laboratoire d'interactivité en arts vivants, which explores telepresence, VR, and interactive live performance. There is no proprietary AI/ML platform or disclosed revenue figure.

Name

Le Petit Théâtre du Vieux Noranda / Les Zybrides

Legal name

Petit Théâtre du Vieux Noranda

Website

https://petittheatre.org

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

1–10 employees

Short description

Le Petit Théâtre du Vieux Noranda / Les Zybrides is a non-profit regional theater and venue in Rouyn-Noranda, Quebec, producing multidisciplinary live performances, solidarity-driven ticketing, educational workshops, and venue rentals for the Abitibi-Témiscamingue community since 1988.

Ownership category

akta.pro rank

Product category

Live Performing Arts

NAICS

Theater Companies and Dinner Theaters (71111), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Theater & Performing Arts Venue Operations (Playhouses, Opera Houses) (MPAGALAB)

akta.pro secondary industries

Theater & Performing Arts Ticketing (HSACALAC), VIP Hospitality & Client Entertainment (Boxes, Suites, Hosted Experiences) (MPAGAHAG)

Keywords

• Live performing arts
• Theater venue rental
• Cultural event programming
• Artist residency programs
• Educational arts workshops

Headquarters

HQ city

Rouyn-Noranda

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Ticket sales: Primary revenue from ticket sales for performances and events. Sold through Weezevent online platform, telephone box office, and on-site. Ticket prices range from $5 (student) to $10 (regular) for some events, with solidarity pricing models.
2. Venue and equipment rental: Revenue from renting out theater spaces and equipment to external organizers and community groups. The venue accommodates weddings, corporate events, and external performances.
3. Workshops and artistic accompaniment: Revenue from workshops for schools and adolescents (Ateliers – Milieu scolaire et ados), digital explorers (Défricheurs numériques), and other educational programming.
4. Donations and fundraising campaigns: Community fundraising campaigns tied to ticket sales (e.g., $2 per ticket donated to community causes) and direct donations. Partner organizations issue tax receipts for donations.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Le Petit Théâtre du Vieux Noranda operates a multidisciplinary performing arts venue in Rouyn-Noranda, Quebec, presenting theater, music, cinema, dance, and original productions. The organization sells individual event tickets, rents its spaces and equipment to external organizers for weddings and events, runs educational workshops for schools and youth, hosts artist creation residencies, and integrates a solidarity ticketing model that donates a portion of each ticket to community causes. Its affiliated creation company Les Zybrides produces original multidisciplinary works combining live performance with digital technologies such as telepresence and virtual reality.

Product overview

Le Petit Théâtre du Vieux Noranda / Les Zybrides is a unified performing arts organization combining a performance venue and a theater creation company. The venue serves as a multi-purpose cultural center offering event programming (theater, music, cinema, dance), venue and equipment rental, educational workshops, and artist residencies. Les Zybrides, its founding theater company, functions as a sub-brand dedicated to multidisciplinary creation, forum theater, and live arts productions. Key initiatives include the digital technology program (Défricheurs numériques / Avantage numérique), the annual cinema retrospective project (100 ans de cinéma à Rouyn-Noranda), and a solidarity ticketing program (Billetterie solidaire) that redirects a portion of ticket sales to community causes. The organization also hosts a Lab d'interactivité exploring interactive technology in live arts.

Differentiator

Problem solved

Functional benefit

Products and services

• Venue and equipment rental (Location de salles et d'équipements)

Quantifiable outcome

• December 2023 fundraising campaign raised $17,550 for La Maison du Soleil Levant, exceeding the $10,000 goal by 75%, enabling 20 additional beds for the homelessness shelter
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Société du 100e de Rouyn-NorandacoreStrategic or Co-development Partner · 1 January 2025Lead partner of the '100 ans de cinéma à Rouyn-Noranda' cultural project celebrating the city's centennial in 2026. Monthly themed film screenings showcase works tied to the territory and its population throughout 2026. The project is a flagship cultural initiative for the city's 100th anniversary.
• Alternative pour ellescoreStrategic or Co-development Partner · 1 December 2024Annual solidarity campaign partner for December 2024-2025. The Petit Théâtre committed to raising $10,000 to support construction of 11 secure transitional housing units for women and children escaping domestic violence. Fundraising mechanisms included $2 per ticket donated, PayPass donation squares, and direct donation links. In 2023-2024, Alternative pour elles supported 95 women and 51 children and responded to 2,441 external service requests. The partnership reflects the theater's feminist roots and community engagement tradition.
• La Maison du Soleil LevantcoreStrategic or Co-development Partner · 1 December 2023Campaign partner for December 2023 solidarity campaign. The Petit Théâtre exceeded its $10,000 goal by raising $17,550, which funded 20 additional beds at the homelessness shelter. A second campaign in December 2025 raised $442 through ticket donations. The partnership addressed housing crisis and homelessness exacerbated by the Vieux-Noranda neighborhood pollution displacement.
• Cégep de l'Abitibi-TémiscamingueminorStrategic or Co-development PartnerInstitutional partner in the '100 ans de cinéma' project. Contributes to the cultural programming for Rouyn-Noranda's centennial celebrations.
• Bibliothèque municipale de Rouyn-NorandaminorStrategic or Co-development PartnerInstitutional partner in the '100 ans de cinéma' project. Contributes to the cultural programming for Rouyn-Noranda's centennial celebrations.
• UQAT (Université du Québec en Abitibi-Témiscamingue)minorStrategic or Co-development PartnerInstitutional partner in the '100 ans de cinéma' project. Contributes to the cultural programming for Rouyn-Noranda's centennial celebrations.
• FCIAT (Fondation du Cégep de l'Abitibi-Témiscamingue)minorStrategic or Co-development PartnerInstitutional partner in the '100 ans de cinéma' project. Contributes to the cultural programming for Rouyn-Noranda's centennial celebrations.
• Gestion Immobilière Abitibi-Témiscamingue (GIAT)minorStrategic or Co-development PartnerPartner in a housing reintegration project alongside Trilogie Immobilier. Making a housing unit available for clients of La Maison du Soleil Levant, contributing to efforts to address homelessness in the region. Part of a collaborative initiative with CISSSAT and the municipal housing authority.
• Trilogie ImmobilierminorStrategic or Co-development PartnerPartner in a housing reintegration project alongside GIAT. Making a housing unit available for clients of La Maison du Soleil Levant, contributing to efforts to address homelessness in the region. Part of a collaborative initiative with CISSSAT and the municipal housing authority.
• CISSS de l'Abitibi-Témiscamingue (Centre intégré de santé et de services sociaux)minorStrategic or Co-development PartnerHealthcare system partner in the housing reintegration project for people experiencing homelessness. Partnering with GIAT, Trilogie Immobilier, and the municipal housing authority to provide integrated social and health support services to housed individuals.
• Office municipal d'habitation de Rouyn-NorandaminorStrategic or Co-development PartnerMunicipal housing authority partner in the housing reintegration project for people experiencing homelessness. Collaborating with GIAT, Trilogie Immobilier, and CISSSAT to provide affordable housing and support services.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• TOHU: Montreal performing arts venue and creation hub for circus and multidisciplinary arts, with educational programming and artist residencies. Comparable as a venue-and-residency model for multidisciplinary performing arts with educational workshops.
• Citadel Theatre: Edmonton-based regional theater company operating its own complex with multiple performance spaces, education programs, and artist development. Comparable as a Canadian regional theater combining venue operation, season programming, and educational workshops.
• Théâtre du Rideau Vert: Long-running Montreal theater company producing classic and contemporary plays with its own venue. Comparable as a Quebec theater company that owns/operates a venue and produces season programming for live audiences.
• Théâtre de Quat'Sous: Montreal-based independent theater company producing socially engaged contemporary works and hosting multidisciplinary programming. Comparable as a small-to-mid Quebec theater company with a parallel mission of artistic emergence and social commentary.
• Centre du Théâtre d'Aujourd'hui: Montreal theater company focused on contemporary Quebec writing and new productions, operating its own venue. Comparable in producing contemporary multidisciplinary work and supporting emerging artists, though in a larger urban market.

Broad incumbents

• National Arts Centre (NAC): Canada's largest performing arts presenting organization, operating a major Ottawa venue with national touring, residencies, and educational programming. Comparable as a Canadian venue operator combining presenting, creation support, and education, but at much larger scale.
• Théâtre du Nouveau Monde (TNM): One of Quebec's largest theater companies, operating its own historic venue in Montreal and producing a full season of classical and contemporary work. Comparable as a Quebec venue-operating theater company, but at much larger scale and with broader programming.

Regional players

• Théâtre français de Toronto (TFT): Toronto-based francophone theater producing contemporary work in French, with educational outreach. Comparable as a regional French-language theater company serving a non-urban/diaspora audience with multidisciplinary production and education.
• Théâtre de la Ville (Paris): Historic Parisian municipal theater hosting dance, music, and contemporary performance, with international programming and residencies. Comparable as a theater-and-venue operator with multidisciplinary programming and international artist residencies (referenced via Le Petit Théâtre's Marseille connections).

Emerging players

• Ex Machina (Robert Lepage): Quebec City-based multidisciplinary creation company producing theater that integrates technology, multimedia, and immersive staging. Comparable as a Quebec-based company combining live performance with technological innovation in a regional base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/le-petit-th%C3%A9%C3%A2tre-du-vieux-noranda-les-zybrides

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Le Petit Théâtre du Vieux Noranda / Les Zybrides