Pet-Professionals

What Pet-Professionals does

Pet-Professionals is a privately held, founder-owned pet care services company founded in 2009 by Joanna Sutherland and Sarah Treagus and headquartered in Worthing, West Sussex, United Kingdom. It delivers a comprehensive suite of non-veterinary pet services — including dog walking (group and private), home boarding, behaviour modification, private and group dog training, puppy school classes, pet sitting and pop-in visits, a mobile pet clinic run by qualified veterinary nurses, pet taxi, canine massage/WEBB/Reiki, and pet first aid training — to pet owners across the South Coast corridor from Littlehampton to Brighton, with behaviour and training services offered throughout East and West Sussex.

The company operates as a labour-intensive direct-to-consumer service business with no proprietary technology platform; its only digital footprint is a Wix-hosted website used for marketing and information, supplemented by an online booking system for Puppy School classes and standard email/phone enquiry channels. Service delivery is performed by team members in customers' homes, at the company's training venues, or via mobile visits. The company holds the official Puppy School tutor licence (Gwen Bailey programme) and maintains referral partnerships with local veterinary practices and pet shops. Team members hold credentials from ICB, ABTC, PACT, KAD, and Southampton University, and the staff includes seven veterinary nurses.

Revenue is generated through unit-priced service transactions (e.g., £13-£20 per walk, £7.50-£15 per sit, £50-£110 per training course, £5-£15 per mobile clinic item) with no subscription contracts disclosed. Pet-Professionals has been recognised as a top-three dog trainer and walker in Worthing and Brighton for seven consecutive years and is privately held by its founding partners with no external investment or institutional backing.

Name

Pet-Professionals

Legal name

Pet-Professionals

Website

https://pet-professionals.co.uk

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Pet-Professionals is a founder-owned UK pet services company based in Worthing, Sussex, delivering dog walking, home boarding, training, behaviour modification, mobile clinic, pet taxi, and holistic therapy services to individual pet owners along the South Coast from Littlehampton to Brighton.

Ownership category

akta.pro rank

Product category

Pet Care Services

NAICS

Pet Care (except Veterinary) Services (81291)

SIC

Services-Personal Services (7200)

akta.pro primary industry

Pet Services (Grooming, Training, Daycare) (CRALAIAJ)

akta.pro secondary industries

Pet Massage Therapy (HSANAGAA), Scheduled Pick-Up/Drop-Off (Recurring Routes) (HSANAIAB), Holiday & Extended-Trip In-Home Pet Sitting (HSANAEAJ)

Keywords

• Dog walking services
• Pet boarding services
• Dog training classes
• Animal behaviour modification
• Pet care services

Headquarters

HQ city

Worthing

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Dog Walking Services: Group and solo dog walking services providing outdoor exercise and socialisation for pets while owners are busy. Revenue varies by walk type (group vs private).
2. Dog Home Boarding: Home boarding services where pets stay in team members' homes, providing a home-from-home experience. Includes live-in care option for owners who prefer pets stay in their own environment.
3. Dog Training and Behaviour Services: Behaviour modification packages, private training sessions, puppy school classes, and adolescent training classes. Revenue from session fees, course registrations, and package bookings.
4. Pet Sitting and Visits: Pop-in visits for pets in their own homes, including feeding, medication, enrichment, and companionship services.
5. Mobile Pet Clinic: Home visit services for routine pet health care including nail clipping, anal gland emptying, de-matting, and professional grooming performed by qualified veterinary nurses.
6. Pet Taxi/Transport: Transportation services for pets to vet visits, cattery, kennels, and specialist facilities with or without owners present.
7. Canine Massage and Holistic Therapies: WEBB (Whole Energy Body Balance), canine massage, bodywork, and Reiki services for pain management, anxiety reduction, and overall wellness.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Pet-Professionals delivers a unified portfolio of pet care services for dogs and cats across Sussex, including dog walking (group and solo), licensed home boarding, canine and feline behaviour modification, private and group puppy/adolescent training, pet sitting and pop-in visits, a mobile pet clinic for routine grooming and health-adjacent tasks, pet taxi transport, and canine massage/Reiki. The company sells these services directly to pet owners via phone, email, and online booking, with a team of over 20 qualified professionals delivering care in customers' homes, in team members' homes, or at training venues.

Product overview

Pet-Professionals operates as a comprehensive pet services company offering a unified portfolio of interconnected care services across the South coast of Sussex. The core offerings include Dog Walking and Home Boarding as primary day-care and overnight services, complemented by Behaviour and Training services (encompassing Private Training, Puppy Pre School, Puppy School Classes, and Adolescent Classes). Additional services include Pet Sitting and Pop In Visits, a Mobile Pet Clinic for home-based routine care, Pet Taxi transport, and Canine Massage/Bodywork/Reiki therapy. The company positions itself as a 'one stop shop' for all pet care needs outside of veterinary care, with over 20 team members providing services ranging from basic walking to specialised behaviour modification and holistic therapies. Services can be tailored to individual client needs and are available during days, evenings, and weekends.

Differentiator

Problem solved

Functional benefit

Products and services

• Dog Walking Dog walking service for dog owners in Sussex, offering group social walks and private one-on-one walks tailored to each dog's needs. Team members are canine first aid trained and insured, and complete internal walking and behaviour workshops. Group walks are priced at £13–£14 per walk and private walks at £18–£20 per walk.
• Dog Home Boarding Fully licensed home boarding service where dogs stay in team members' own homes and are treated as part of the family. Includes daily walks, text/call/picture updates, and an optional live-in care variant for pets that prefer to stay in their own home with a carer. Pricing is duration-based from £15 (up to 4 hours) to £35–£40 (24 hours/overnight), with multi-dog and exclusivity add-ons.
• Canine & Feline Behaviour Modification Behaviour modification packages for dogs, cats, and rabbits addressing issues such as reactivity, separation anxiety, resource guarding, and cat chasing. Consultations are delivered throughout East and West Sussex by qualified, ICB/ABTC-accredited behaviourists.
• Private Dog Training One-on-one training delivered in the owner's home to address issues such as recall, puppy biting, and lead pulling. Priced at £50 per hour session, including full follow-up training notes and videos.
• Puppy Pre School (Online) Virtual 4-week course for unvaccinated puppies from 8 weeks old covering basic skills, games, and puppy care guidance. Includes WhatsApp group support from behaviourist Jo and an optional 5th week social walk. Priced at £50 standard or £70 with the optional social walk.
• Puppy School Classes Official Puppy School 6-week training course for vaccinated puppies aged 12–20 weeks, held in Worthing and Hove/Brighton. Covers obedience basics, socialisation, and life skills. Priced at £105–£110 depending on location, including certificate, rosette, free treats, training manual, vouchers, and WhatsApp group support. A £2 online booking fee applies.
• Transforming Teenagers / Adolescent Class 4-week course for puppies and young dogs aged 5–24 months covering challenges arising from hormones, frustration, and distraction. Includes cooperative care and shaping techniques. Priced at £80 for the 4-week course.
• Pet Sitting and Pop-In Visits Pop-in visits for pets in their own home, including feeding, litter trays, toilet breaks, play, enrichment, medication administration, and cuddles. Priced at £7.50–£15 per visit depending on duration, number of pets, and location.
• Mobile Pet Clinic Home-visit service for routine pet health care including nail clipping (£5–£10), anal gland emptying (£10), de-matting (£15 per 30 minutes), professional grooming, and medication administration. A £20 home visit fee applies in addition to other services.
• Pet Taxi / Transport Transportation service for pets to vet visits, cattery/kennel collection and drop-off, and vet-to-specialist transfers. Available with or without the owner accompanying the pet. Priced on application.
• Canine Massage, Bodywork & Reiki Whole Energy Body Balance (WEBB) therapy and Reiki services for dogs experiencing age-related mobility issues, pain, injury recovery, or anxiety. Uses somatic bodywork methods to ease pain, regulate the nervous system, and balance energy.
• Pet First Aid Training Courses First aid training courses that teach pet owners and animal-care professionals emergency care techniques for pets.

Quantifiable outcome

• Dogs with reactivity issues can progress to confident walks any time of day
• +1 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Veterinary Practices (multiple)coreStrategic or Co-development PartnerPet-Professionals works closely with many veterinary practices to ensure clients receive a holistic approach to pet care. This partnership allows for coordinated care between veterinary health services and behavioural/training services.
• Pet Shops (multiple)minorStrategic or Co-development PartnerCollaborates with pet shops to ensure comprehensive pet care coverage for clients, referring customers between services as appropriate for holistic pet wellness.
• Puppy SchoolcoreStrategic or Co-development PartnerOfficial Puppy School tutors using the programme designed by UK's leading behaviourist Gwen Bailey. Pet-Professionals runs Puppy School classes in Worthing and Hove/Brighton under this franchise/programme. Online booking integration available through puppy school booking system.
• International Canine Behaviourists (ICB)minorOthersProfessional qualification body for canine behaviourists; team member Jo Sutherland holds ICB qualification.
• Animal Behaviour Training Council (ABTC)minorOthersRegulatory body representing animal trainers and behaviour therapists. Multiple team members (Sarah Treagus, Sarah Wattie) are ABTC registered.
• Professional Association of Canine Trainers (PACT)minorOthersProfessional association for canine trainers; team members hold PACT qualifications.
• Kids Around Dogs (KAD)minorOthersProfessional accreditation for professionals working with children and dogs; team members are KAD approved professionals.
• Southampton UniversityminorOthersTeam members hold Certificate in Applied Animal Behaviour from Southampton University.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/PetProfessionalsuk
• Instagraminstagram.com/petprofessionalsuk
• LinkedInlinkedin.com/company/pet-professionals

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pet-Professionals