Petshop
Petshop (Petshop.ru) is a Russian omnichannel pet supplies retailer founded in 2013, selling food, accessories, veterinary products, and grooming supplies for cats, dogs, and other pets via e-commerce, physical stores, and delivery to 100+ cities, with subscription, loyalty, and adjacent pet service verticals.
- Company typePrivate
- Founded2013
- HeadquartersSt. Petersburg, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Petshop does
Petshop (operating as Petshop.ru) is a Russian online and omnichannel pet supplies retailer founded in 2013 and headquartered in Moscow. The company sells pet food, accessories, veterinary products, and grooming supplies for cats, dogs, and other pets through its e-commerce storefront at petshop.ru, supported by physical retail stores and a courier delivery network covering more than 100 Russian and select CIS cities. Its assortment spans economy to premium and holistic tiers, with a dedicated veterinary diet and pharmacy section, and includes over 100 pet food brands such as Royal Canin, Purina (PRO PLAN, Purina ONE), SAVITA, FLORIDA, Organix, GO'KITCHEN, NOW'KITCHEN, Almo Nature, Monge, and Beaphar, alongside its own PETSHOP private label.
The core technology is a standard e-commerce retail platform layered with two retention features: the Автозаказ (Auto-order) subscription service, which delivers recurring orders at up to 30% discount, and the ПРО ЭКСПЕРТ (PRO EXPERT) loyalty program with bonus cashback. Petshop's business model is direct-to-consumer retail monetized primarily through one-time online and in-store purchases, supplemented by the recurring subscription stream. Pricing is product-level with promotional discounts (frequently 30–60% on partner brands), installment payment availability, and free delivery above 1,000 RUB. Customer segments are horizontal across cat owners, dog owners, young-pet owners, and pets requiring veterinary products.
Beyond core retail, Petshop operates an ecosystem of adjacent pet services via separate domains: a veterinary clinic (petshop.vet), grooming (grooming.petshop.ru), pet walking (petshopwalk.ru), pet hotel/boarding (pethome-hotel.ru), natural pet food delivery (petsmack.ru), and a charitable program (care.petshop.ru), with the PETSHOPDAYS festival serving as a community engagement channel. The company is privately held, employs 101–250 people, and acquired Pet Haus on 2025-07-07. No revenue, funding history, or AI/ML capabilities are disclosed in the source data.
Petshop firmographics
Firmographics- Name
- Petshop
- Website
- https://petshop.ru
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Petshop (Petshop.ru) is a Russian omnichannel pet supplies retailer founded in 2013, selling food, accessories, veterinary products, and grooming supplies for cats, dogs, and other pets via e-commerce, physical stores, and delivery to 100+ cities, with subscription, loyalty, and adjacent pet service verticals.
- Ownership category
- akta.pro rank
Petshop industry classification
Industry- Product category
- Online Pet Supplies Retail
- NAICS
- Pet and Pet Supplies Retailers (45991), Veterinary Services (54194), Pet Care (except Veterinary) Services (81291)
- SIC
- Retail-Misc General Merchandise Stores (5399)
- akta.pro primary industry
- General Pet Supplies Retail (Multi-category) (CRALAHAA)
- akta.pro secondary industries
- Pet Supplies Inventory-led Online Retailers (CRAFADAH), Pet Food & Treats Retail (CRALAHAB), Pet Pharmacy Retail (Prescription) (CRALAHAD)
Keywords
Where Petshop is headquartered
LocationHeadquarters
- HQ city
- St. Petersburg
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Petshop business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- E-commerce Retail Sales: Direct online sales of pet food, accessories, veterinary products, and supplies through petshop.ru. Customers purchase individual items with various payment options including installment plans.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard retail pricing with subscription discounts |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Petshop product offering
Product offeringCore offering
Petshop operates an online and physical retail platform selling pet food, accessories, veterinary products, and grooming supplies for cats, dogs, and other pets across Russia. It carries over 100 brands plus its own private label, and offers an auto-order subscription service with up to 30% discount, a PRO EXPERT loyalty program, and complementary pet care services including veterinary clinic, grooming, pet hotel, and pet walking.
Product overview
Petshop.ru is a Russian online pet supplies retailer operating as an e-commerce platform offering pet food, accessories, veterinary products, and grooming services for cats, dogs, and other pets. The platform features a core e-commerce service with an auto-order subscription module providing up to 30% discounts, and an integrated loyalty program (PRO EXPERT). The product portfolio spans multiple categories including holistic premium foods, dry/wet foods, veterinary therapeutic diets, veterinary pharmacy products, grooming supplies, and accessories. The company also operates complementary services including pet walking, pet hotel, veterinary clinic, grooming services, natural food delivery (PetSmack), and charitable initiatives. Petshop distributes over 100 pet food brands including Royal Canin, PRO PLAN, SAVITA, Organix, FLORIDA, Alleva, AWARD, and AlphaPet.
Differentiator
Problem solved
Functional benefit
Products and services
- Petshop.ru Online Store Russian online retail store selling pet food, accessories, hygiene, and care products for cats, dogs, and other pets, featuring over 100 brands and an own private label, with delivery across 100+ Russian cities.
- Автозаказ Auto-Order Subscription Subscription service that automatically delivers recurring pet food and supply orders on a customer-defined cadence, providing up to 30% discount versus standard retail pricing.
- Veterinary Clinic Service Professional veterinary services for pets, accessible via the petshop.vet website as a dedicated Petshop-affiliated clinic offering.
- Pet Grooming Service Professional pet grooming services for cats and dogs, offered as a Petshop-branded service at grooming.petshop.ru.
- Pet Hotel / Boarding Service Pet boarding and hotel service offering overnight and short-term accommodation for pets at pethome-hotel.ru as a Petshop-affiliated offering.
- Pet Walking Service Pet walking service connecting pet owners with walkers, offered as a Petshop-affiliated service at petshopwalk.ru.
- PetSmack Natural Food Delivery Natural and organic pet food and treats delivery service operated at petsmack.ru as part of the Petshop-affiliated portfolio.
Companies that use Petshop
Customer profileSegments4 records
Ideal customer profiles2 records
Petshop technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Petshop partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and supporting.
- Royal CanincorePremium pet food brand specializing in breed-specific and veterinary diets. Major brand partner sold through Petshop's online and physical channels.
- Purina (PRO PLAN, Purina ONE)coreNestlé-owned pet food company with multiple product lines. Key brand partner with regular promotional campaigns on Petshop platform.
- SAVITAcorePremium pet food brand including holistic, preventive, and veterinary product lines. Featured prominently with regular promotions and dedicated brand sections.
- FLORIDAcorePet food brand offering holistic and preventive nutrition products. Regular promotional campaigns with discounts up to 40%.
- OrganixcoreNatural pet food brand with organic and holistic product lines. Featured with promotional offers up to 60% discount.
- GO'KITCHENcorePremium pet food brand specializing in natural ingredients and grain-free options. Regular promotions including 35% discount for sterilized pet formulas.
- NOW'KITCHENsupportingGrain-free pet food brand. Promotional campaigns offering up to 40% discount.
- Almo NaturesupportingPremium Italian pet food brand. Regular promotions with up to 40% discount and buy-one-get-one-free offers.
- MongesupportingItalian pet food manufacturer with veterinary and premium product lines. Featured in veterinary diet sections.
- BeapharsupportingDutch veterinary company founded in 1943, specializing in anti-parasitic products, vitamins, and pet care products. Products represented in 86 countries.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Petshop competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Petshop social profiles
Digital presencePetshop financial estimates
Financial estimateRevenue estimate
Valuation estimate
Petshop leadership team
Management profileNumber of profiles
Profiles1 record
Petshop funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Petshop M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Petshop
What does Petshop do?
Petshop operates an online and physical retail platform selling pet food, accessories, veterinary products, and grooming supplies for cats, dogs, and other pets across Russia. It carries over 100 brands plus its own private label, and offers an auto-order subscription service with up to 30% discount, a PRO EXPERT loyalty program, and complementary pet care services including veterinary clinic, grooming, pet hotel, and pet walking.
Is Petshop a public or private company?
Petshop is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Petshop founded?
Petshop was founded in 2013. It employs 101 to 250 people.
Where is Petshop based?
Petshop is headquartered in St. Petersburg, United States, in the North America region.
How does Petshop make money?
One revenue line is on record: E-commerce Retail Sales.
Does Petshop have an API?
No public API is recorded for Petshop.
What industry is Petshop in?
Petshop's product category is Online Pet Supplies Retail. Its primary akta.pro industry code is CRALAHAA, General Pet Supplies Retail (Multi-category), with a secondary code of CRAFADAH, Pet Supplies Inventory-led Online Retailers. Its NAICS code is 45991 and its SIC code is 5399.