Petrilac Chile

What Petrilac Chile does

Petrilac is a privately held Argentine specialty coatings manufacturer producing a comprehensive portfolio of surface-treatment products for wood, metal, wood floors, walls and ceilings, aerosols, and marine/nautical applications. The company is headquartered in Vicente López, Buenos Aires, and operates through ten+ recognized sub-brands — including DANZKE, FERROBET, CORROLESS, XYLASOL, PENTA, PLASTILUX, SELLAGRES, TECHESCO, and STEELCOTE — each addressing a distinct application niche across roughly seventy-plus SKUs. Technical differentiation rests on proprietary formulations rather than digital technology: water-based H2O systems with reduced VOC emissions, Ferrobet/Corroless oxide-converter anti-corrosion systems that eliminate the need for separate priming, Converlux 3-in-1 multi-surface coatings, hydro-repellent self-cleaning treatments (Sellagres H2O), UV-filter-integrated yacht and teak finishes, and a rubber-based crack-sealing membrane (Membrana Sella Grietas).

Name

Petrilac Chile

Legal name

Petrilac

Website

https://petrilac.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Petrilac is a privately held Argentine specialty coatings manufacturer producing paints, varnishes, lacquers, waterproofing, and marine finishes across ten-plus sub-brands, sold through six company-owned retail branches and its website to DIY consumers, professional painters/contractors, and marine customers in Argentina.

Ownership category

akta.pro rank

Product category

Paint and Coatings Manufacturing

NAICS

Paint and Coating Manufacturing (325510), Paint, Coating, and Adhesive Manufacturing (3255)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851), Adhesives & Sealants (2891)

akta.pro primary industry

Wood Coatings & Finishes (IMAEAGAG)

Keywords

• Wood coatings
• Metal coatings
• Wood floor finishes
• Marine coatings
• Wall sealants

Headquarters

HQ city

Vicente López

HQ country

Argentina

HQ region

Latin America

Offices6 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Paint and coating product sales: Petrilac generates revenue through the manufacture and direct sale of paints, varnishes, enamels, primers, converters, sealers, and complementary finishing products for wood, metal, walls, ceilings, wooden floors, and marine applications. Products are sold through company-owned retail branches and the official website.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Petrilac manufactures and directly sells paints, varnishes, lacquers, enamels, primers, rust converters, waterproofing membranes, and complementary finishing products for wood, metal, walls, ceilings, wooden floors, and marine applications. The portfolio spans six primary product categories (Maderas/wood, Metales/metal, Pisos de madera/wood floors, Muros y techos/walls and ceilings, Aerosoles/aerosols, Náutica/marine) plus a Complementos line of ancillary products, distributed through six company-owned retail branches in Argentina and the official website.

Product overview

Petrilac Chile is a traditional paints and coatings manufacturer based in Argentina that produces a comprehensive portfolio of surface treatment products organized into six main categories: Wood Coatings (Maderas), Metal Coatings (Metales), Wood Floor Coatings (Pisos de madera), Wall and Ceiling Coatings (Muros y Techos), Aerosol Coatings (Aerosoles), and Nautical Products (Náutica). The product portfolio includes protective coatings, stains, lacquers, varnishes, waterproofing membranes, cleaners, and complementary products like adhesives, sealers, putties, and paint removers. Key brands within the portfolio include PETRILAC (flagship brand), DANZKE, XYLASOL, FERROBET, CORROLESS, PENTA, PLASTILUX, SELLAGRES, TECHESCO, and STEELCOTE. The company operates commercial offices in Buenos Aires and maintains official retail locations across multiple neighborhoods in Buenos Aires, Córdoba, and San Isidro.

Differentiator

Problem solved

Functional benefit

Brands

• CONVERLUX: Multi-purpose enamel product line
• CORROLESS
• DANZKE
• FERROBET
• PENTA
• PLASTILUX
• SELLAGRES
• SELLATEC
• STEELCOTE
• XYLASOL

Products and services

• PETRILAC TODO RIESGO All-risk protective wood coating for interior and exterior wood surfaces.
• DANZKE Protective wood coating for interior and exterior wood surfaces.
• DANZKE H2O Water-based protective wood coating providing environmentally friendly low-VOC finish.
• XYLASOL LASUR Lasure wood coating for protection and decoration of wood surfaces.
• 7 VIDAS Wood protection coating with extended durability.
• PENTA STAIN Wood stain for coloring and protecting wood.
• CONVERLUX 3EN1 (wood) 3-in-1 coating for wood that combines primer, color, and finish in a single product.
• LUSTRELAC Lacquer for wood floor finishing and protection.
• PENTA LPU Polyurethane-based wood coating for floor finishing.
• PENTA INSECTICIDA Insecticidal wood coating for protecting against wood-boring insects.
• FERROBET DUO Dual-action metal coating combining primer and finish with anti-corrosion properties.
• FERROBET Traditional metal coating and rust converter for metal surfaces.
• FERROBET GALVANIZADO Coating specifically formulated for galvanized metal surfaces.
• FERROBET DUO EXPRESS Fast-drying version of the dual-action metal coating.
• CONVERLUX 3 EN 1 (metal) 3-in-1 coating for metal surfaces combining primer, color, and finish.
• CORROLESS CONVERTIDOR Rust converter for metal surface preparation.
• CORROLESS ANTIOXIDO Y FONDO Anti-rust primer and base coat for metal surfaces.
• DANZKE DECK Protective coating formulated for wooden deck surfaces.
• DANZKE DECK ANTIDESLIZANTE Non-slip deck coating for wooden surfaces.
• MELACRIL Acrylic-based wood floor coating.
• PLASTILUX Q501 Polyurethane-based wood floor coating with quick-drying properties.
• PLASTILUX POLIPLAST Multi-plastic wood floor coating.
• PLASTILUX HYDROTOP DENSITY High-density hydro-top wood floor coating.
• TECHESCO LATEX Acrylic latex paint for interior and exterior walls and ceilings.
• TECHESCO MEMBRANA PASTA Paste-form membrane waterproofing product for roofs.
• TECHESCO MEMBRANA LIQUIDA Liquid membrane waterproofing coating for roof surfaces.
• SELLAGRES TRADICIONAL Traditional brick, tile, and ceramic sealant with self-cleaning hydrophobic technology.
• SELLAGRES DECORATIVO Decorative brick sealant with satin finish and anti-mold properties.
• SELLAGRES PETRISIL Long-lasting brick and tile sealant with over 10 years durability.
• ESMALTE MULTIPROPOSITO 3 en 1 (aerosol) Multi-purpose 3-in-1 aerosol paint for wood and metal surfaces.
• BARNIZ (aerosol) Varnish aerosol in glossy and satin finishes.
• ESMALTE ALTA TEMPERATURA (aerosol) High-temperature resistant aerosol enamel with anti-corrosion properties.
• MEMBRANA SELLA GRIETAS (aerosol) Rubber-based flexible crack-sealing membrane aerosol with waterproofing properties.
• TEAK OIL Teak oil that nourishes wood fibers, provides waterproofing, and includes UV filters for marine environments.
• YACHT VARNISH Marine varnish with five UV protection filters and extreme durability for boats and yachts.
• TEAK CLEANER Teak wood cleaner that revives original color without damaging wood.
• BOAT WASH Concentrated silicone boat wash for cleaning and shining marine surfaces.
• ESMALTE POLIURETANICO PARA SENTINA Polyurethane enamel for bilge areas resistant to oil and grease with permanent white finish.
• ESMALTE PARA MOTORES NAUTICOS High-temperature resistant enamel for marine engines with anti-corrosion properties.
• IGNIFUGO Fire retardant product for all types of wood that prevents ignition.
• MASILLA PETRILAC Wood fiber-based putty with high filling power for wood surfaces and floors.
• ACEITE DE TEKA Teak oil for restoring and maintaining teak wood, ideal for coastal zones.
• ADHESIVO SILANO Elastic adhesive for parquet flooring with rapid curing.
• RESTAURADOR PETRILAC Restorer for plasticized, hydro-lacquered, and floating wood floors.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• AkzoNobel: Global paints and coatings major (Dulux, International Paint). Operates broadly in decorative paints, marine coatings, and protective coatings — directly overlapping Petrilac's wood, metal, wall, and marine categories.
• Sherwin-Williams: Global coatings leader with Argentine operations. Competes across architectural paints, industrial coatings, and wood finishes with vastly larger R&D and distribution budgets.
• PPG Industries: Global industrial and architectural coatings giant. Competes with Petrilac in metal coatings, wood finishes, and protective industrial coatings through broader portfolio scale.
• BASF Coatings: Global chemical and coatings manufacturer. Relevant competitor in industrial coatings raw materials and finished coatings for wood and metal across South America.

Regional players

• Sayer Lack: Leading Mexican paint manufacturer with Latin American footprint. Comparable product range across wood, metal, and architectural paints, but operates primarily in Mexico rather than the Southern Cone.
• Renner (PPG): Major Brazilian coatings manufacturer under PPG ownership. Comparable wood-finish, industrial, and marine coating portfolio, but primarily serves Brazil rather than Argentina.

Direct peers

• Hempel: Specialist marine and protective coatings manufacturer with strong Latin American presence. Directly comparable to Petrilac's Náutica line (yacht varnish, teak treatments, marine enamels, bilge products).
• Jotun: Norwegian marine, protective, and decorative coatings company with Latin American distribution. Comparable in marine coatings and in metal protective coatings where Ferrobet/Corroless compete.
• Rust-Oleum: Specialty manufacturer of rust-preventive, decorative, and aerosol coatings. Closely comparable to Petrilac's Ferrobet/Corroless rust-converter range and to its multi-purpose 3-in-1 enamel aerosol line.
• Alba (Grupo Alba): Argentina's largest paint and coatings manufacturer (Alba, Colorín, El Muro brands). Closest direct competitor in the same Argentine market with overlapping architectural, wood, and metal coating categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/petrilac-chile

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Petrilac Chile