Pet Wants Charlotte: The Urban Feed Store

What Pet Wants Charlotte: The Urban Feed Store does

Pet Wants Charlotte: The Urban Feed Store is a privately held, single-location franchise operating under the Pet Wants brand from Charlotte, North Carolina. The company sells fresh, slow-cooked, small-batch, all-natural pet food made monthly (covering dog and cat formulas including grain-free, puppy, senior, and lean variants), alongside a curated catalog of third-party supplements, treats, natural chews, CBD products, grooming items, toys, and organic soy-free chicken feed. The underlying technology is a standard WooCommerce e-commerce storefront with account login and shopping cart functionality.

The business operates a direct-to-consumer model with three distribution channels: an e-commerce website for self-service ordering, free local delivery to homes, offices, schools, and doggie daycares within the Charlotte service area, and nationwide shipping. Pricing is unit-based (per pound for dry food, per item for supplements and accessories), with dog food ranging $3.59–$4.79/lb, cat food $4.39–$4.99/lb, and supplements and specialty items ranging $1.49–$119.99. The company also runs a Give.Match.Feed charitable program that matches customer donations dollar-for-dollar to feed local needy pets in partnership with regional rescues and shelters.

The customer base is a long-tail of health-conscious pet owners (primarily dog and cat owners, with a secondary backyard chicken owner segment) acquired through the website, organic social media on Facebook/Instagram/Twitter, and community outreach. The headcount is reported at 5 employees, and no institutional investors, funding rounds, or public ownership is disclosed. The owners have not granted any certifications, patents, or regulatory actions appear in the record, and there are no disclosed M&A, leadership changes, or structural transactions.

Name

Pet Wants Charlotte: The Urban Feed Store

Legal name

Pet Wants Charlotte

Website

https://petwantsclt.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Pet Wants Charlotte is a single-location franchise in Charlotte, NC that sells fresh, all-natural dog and cat food (made monthly) plus supplements, treats, CBD items, and chicken feed via a WooCommerce e-commerce site, local delivery, and nationwide shipping to health-conscious pet owners.

Ownership category

akta.pro rank

Product category

Pet Food Retail

NAICS

Pet and Pet Supplies Retailers (45991), Pet and Pet Supplies Retailers (459910)

SIC

Retail-Miscellaneous Shopping Goods Stores (5940)

akta.pro primary industry

Pet Food & Treats Retail (CRALAHAB)

akta.pro secondary industries

Pet Supplies Omnichannel (CRAFAEAJ), CBD/Hemp Pet Products Retail (CRANAHAF), Pet Health & Wellness Retail (Supplements, OTC, Flea/Tick) (CRALAHAC)

Keywords

• Natural pet food
• Pet retail store
• Pet supplements
• Pet treats
• Pet food delivery

Headquarters

HQ city

Charlotte

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Fresh Pet Food Sales: Primary revenue from selling slow-cooked, small batch, all-natural pet food made fresh monthly. Products include dry food for dogs and cats, with formulas like Chicken & Brown Rice, Salmon & Brown Rice, Lamb & Brown Rice, and grain-free options.
2. Pet Supplements and Treats: Secondary revenue stream from selling third-party supplements, natural chews, treats, CBD products for pets, grooming supplies, and pet care products from brands like Herbsmith, Grandma Lucy's, Dynamo Dog, and others.
3. Chicken Feed Sales: Revenue from selling organic layer chicken feed and other poultry-related products for backyard chicken owners.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Pet Wants Charlotte sells fresh, all-natural dog and cat food made monthly, alongside chicken feed, pet supplements, treats, and CBD pet products. The store combines a physical urban storefront in Charlotte, NC with an online e-commerce channel that supports local home delivery and nationwide shipping.

Product overview

Pet Wants Charlotte: The Urban Feed Store is a specialty pet food retailer offering a curated portfolio of fresh, all-natural pet food and supplies. The core offering centers on their house brand of Fresh Dry Dog Food and Fresh Dry Cat Food, which are slow-cooked in small batches and made fresh monthly to ensure nutritional potency. These core dry foods are complemented by Freeze-Dried Dog Food Toppers, Wet Food/Kibble Boosters (including topper products from brands like Weruva, Zignature, and Grandma Lucy's), Dog Treats (natural chews, packaged treats, and freeze-dried meats), Dog Supplements (Herbsmith line including digestive, joint, allergy, and bladder support products), Dog CBD Products (including Pawse Bark-Less CBD Treats), Dog Toys & Grooming, Cat Treats, Cat CBD Products, and Chicken Feed. The store also operates a charitable GIVE.MATCH.FEED program that matches customer donations dollar-for-dollar to feed local needy pets. The business differentiates through product freshness, all-natural ingredient standards (no corn, wheat, soy, animal by-products, or gluten), and free local delivery service.

Differentiator

Problem solved

Functional benefit

Products and services

• Fresh, all-natural dog food (monthly-made) Small-batch, all-natural fresh dog food produced on a monthly cycle under the Pet Wants brand, sold to pet owners seeking minimally processed nutrition for their dogs.
• Fresh, all-natural cat food (monthly-made) Small-batch, all-natural fresh cat food produced on a monthly cycle under the Pet Wants brand, aimed at cat owners who want fresher alternatives to standard kibble.
• Chicken feed Feed products for backyard and urban chickens, extending the store's "urban feed store" concept beyond dogs and cats.
• Pet supplements Dietary supplements formulated for dogs and cats, offered as complementary products to the fresh food line.
• Pet treats Treats for dogs and cats sold alongside the store's fresh food and supplement assortment.
• CBD pet products CBD-infused products marketed for pets, part of the store's specialty wellness assortment.

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor.

• Fighting Chance Ranch & RescueminorOthersLocal animal rescue organization participating in the Give.Match.Feed program. Donations can be directed to this rescue to help feed local needy cats and dogs. The company matches dollar for dollar donations received through this program.
• Billies BuddiesminorOthersLocal animal rescue organization receiving support through the Give.Match.Feed charitable initiative. The company matches donations directed to this organization to help feed needy local pets.
• Carolina P.A.W.S.minorOthersLocal pet rescue organization benefiting from the Give.Match.Feed program. Company matches monetary donations to maximize impact of community giving.
• Local Rescues, Shelters, and Pet Food PantriesminorOthersGive.Match.Feed is a pet food drive initiative partnering with various local rescues, shelters, and pet food pantries in the Charlotte community. The goal is to feed as many local needy pets as possible by matching dollar for dollar all donations received.

Scale indicators2 records

Recent moves5 records

Expansion highlights8 records

Direct peers

• The Farmer's Dog: Direct-to-consumer fresh, human-grade dog food brand delivering personalized, pre-portioned meals on a subscription basis nationwide. Competes head-on with Pet Wants Charlotte's fresh, all-natural, monthly-delivered dog food proposition.
• Ollie Pets: DTC fresh dog food company delivering customized, vet-formulated fresh meals on subscription. Same core proposition as Pet Wants Charlotte — fresh, natural ingredients delivered to the door — but with national reach and venture-backed marketing scale.
• Nom Nom (Mars Petcare / Petco): Fresh, personalized pet food delivery brand (now owned by Mars/Petco). Competes directly in DTC fresh dog/cat food with nationwide subscription delivery and significant parent-company distribution.
• Spot & Tango: DTC fresh and dry dog food brand with personalized meal plans delivered nationwide. Directly comparable product (fresh, all-natural dog food) and delivery model to Pet Wants Charlotte's core offering.
• JustFoodForDogs: Fresh, human-grade dog food brand sold via own retail kitchens, online, and select retail partners. Competes with Pet Wants Charlotte in the fresh, all-natural pet food category with a more developed national footprint.
• Stella & Chewy's: Premium raw and freeze-dried pet food brand sold through independent pet retailers and DTC. Comparable to Pet Wants Charlotte's premium, natural-ingredient positioning and freeze-dried topper product.

Broad incumbents

• Chewy: Largest online pet retailer in the US, selling food, treats, supplements, pharmacy, and supplies across dogs, cats, and other animals with autoship. Competes with Pet Wants Charlotte on the non-fresh portion of the assortment and increasingly on fresh/natural with owned brands.
• Pet Wants (Corporate / Franchisor): National pet food franchise brand selling slow-cooked, fresh, all-natural dog and cat food. Pet Wants Charlotte is a direct franchisee of this system, so the corporate brand sets formulations, brand standards, and franchise economics across multiple locations.
• Petco: National pet retailer with strong premium/natural assortment, in-store vet clinics, and DTC fresh food offerings (including Nom Nom). Competes with Pet Wants Charlotte across both brick-and-mortar and DTC fresh food channels.
• PetSmart: National big-box pet retailer carrying fresh, natural, and prescription pet food (including JustFoodForDogs kitchens in stores). Competes with Pet Wants Charlotte for natural/limited-ingredient customers in the Charlotte metro via physical stores and online.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks4 records

Key highlights6 records

Customer concentration

• Xx.com/petwantsclt
• Facebookfacebook.com/petwantsclt
• Instagraminstagram.com/petwantsclt
• LinkedInlinkedin.com/company/pet-wants-charlotte-the-urban-feed-store

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pet Wants Charlotte: The Urban Feed Store