Billies House

What Billies House does

Billies House is a privately held boutique florist, gift, plant, and home-decor retailer operating from a single brick-and-mortar location at 38133 Cleveland Avenue in downtown Squamish, British Columbia. Founded in 1973 and legally organized as Billies Bouquet Ltd, the business is owned and operated by husband-and-wife team Janine and Francis Reynolds. The store carries fresh-cut flowers (seasonal bouquets, vase arrangements, roses, sympathy pieces), potted plants (orchids, succulents, planters, terrariums), and a curated gift assortment spanning chocolates, gift baskets, self-care products, candles, balloons, puzzles, and hand-blown glass, alongside a roster of third-party artisan brands including Turner's Chocolate, Skwalwen Botanicals, Parker Street Soap Co., Hollow Tree Candles, Kitras Art Glass, and Villager Puzzles.

The underlying technology stack is a standard small-retail e-commerce configuration: a WordPress/WooCommerce storefront at billieshouse.com with Stripe payment processing, Klaviyo for email and SMS marketing, and Canada Post as the shipping partner. A dedicated sub-brand, Weddings With Billies (weddingswithbillies.com), handles full-service wedding floral and event coordination. The business operates same-day delivery in Squamish for orders placed before 1:30pm, six days a week, with zone-priced next-day delivery extending across the Sea to Sky Corridor to Furry Creek, Whistler, and Pemberton, plus Canada-wide flat-rate shipping via Canada Post. International and US orders are routed through a partner florist network.

The revenue model blends one-time product sales (flowers, plants, gifts), a recurring flower subscription service targeting workspaces and gift recipients, and professional-services revenue from the wedding vertical. Pricing spans from $14.99 single roses through $50-$190 rose arrangements, $50-$175 seasonal bouquets and vase arrangements, $200-$500 opulent luxury arrangements, $125-$170 gift baskets, and $49-$150 plants, with delivery fees varying by zone. Customer acquisition is driven by seasonal-occasion marketing (Valentine's Day, Mother's Day, Christmas, Thanksgiving, Father's Day, Teacher's Day) across Instagram, Facebook, and Pinterest, supported by Klaviyo email/SMS automation and L8P Digital Marketing as an external agency.

Name

Billies House

Legal name

Billies Bouquet Ltd

Website

https://billieshouse.com

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

1–10 employees

Short description

Billies House is a 1973-founded boutique florist, gift, plant, and home-decor shop in downtown Squamish, BC, serving individual consumers, wedding parties, and local businesses with same-day delivery across the Sea to Sky Corridor and Canada-wide shipping via Canada Post.

Ownership category

akta.pro rank

Product category

Retail Florist

NAICS

Florists (45931)

akta.pro primary industry

Flowers, Gifts & Specialty Occasion Marketplaces (CRAFABAN)

akta.pro secondary industries

Wedding & Bridal Floral (Bouquets, Boutonnieres, Corsages) (HSACAOAJ), Scented Candles & Wax Melts (Home Fragrance) (CRAJAEAD)

Keywords

• Retail florist
• Wedding floral design
• Flower subscriptions
• Gift baskets
• Home decor boutique

Headquarters

HQ city

Squamish

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Product Sales: One-time product sales through retail store and e-commerce website. Products include fresh flowers, gift baskets, plants, home decor, chocolates, candles, and self-care items.
2. Flower Subscriptions: Recurring subscription service for regular flower deliveries, ideal for workspaces, local businesses, or gifts for special occasions.
3. Wedding Services: Full-service wedding floral and event services operated through dedicated website weddingswithbillies.com.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels7 records

Core offering

Billies House is a boutique retail florist operating a downtown Squamish storefront and e-commerce site that sells fresh cut flowers (bouquets, vase arrangements, roses, sympathy pieces), potted plants (orchids, succulents, tropicals, terrariums), and curated gifts (chocolates, gift baskets, self-care, candles, balloons, puzzles, hand-blown glass). It complements retail with same-day delivery in Squamish and the Sea to Sky Corridor, recurring flower subscriptions, and full-service wedding and event florals under the Weddings With Billies brand.

Product overview

Billies House is an upscale florist and home decor boutique established in 1973 in downtown Squamish, BC, operating as a brick-and-mortar store with a full e-commerce platform. The product portfolio centers on three core offerings: fresh cut Flowers (including seasonal bouquets, vase arrangements, roses, tulips, dried arrangements, corsages, boutonnieres, centerpieces, and sympathy/casual occasion pieces), Plants (orchids, tropical plants, succulents, planters, and terrariums), and Gifts (chocolates, gift baskets, self-care products, balloons, candles, home fragrance, puzzles, and hand-blown glass). The business also provides services including Weddings With Billies (full-service wedding florals), Flower Subscriptions (recurring deliveries), and Same-Day Delivery in Squamish. The store curates multiple third-party brands including Turner's Chocolate (bean-to-bar chocolates from Whistler), Parker Street Soap Co. (natural bath products from Vancouver), Skwalwen Botanicals (botanical skincare), Hollow Tree Candles, Homecoming Candles, Anto Yukon, Pure Living, Kitras Art Glass, and Villager Puzzles. Holiday-specific offerings cover Christmas, Valentine's Day, Mother's Day, Father's Day, Thanksgiving, Easter, and Teacher's Day.

Differentiator

Problem solved

Functional benefit

Brands

• Weddings with Billies: Wedding floral arrangement and event planning service operated by the company, with dedicated website at weddingswithbillies.com.

Products and services

• Fresh Cut Flowers Hand-designed fresh cut floral arrangements for everyday gifting, romance, sympathy, weddings, and special occasions, priced by size and customization and targeted at individual consumers and event clients.
• Potted Plants Live potted plants such as orchids, tropicals, succulents, planters, and terrariums sold for home, office, and gifting use, available for local delivery or in-store pickup only.
• Gifts and Gift Baskets Curated gift items including gift baskets, chocolates, self-care products, candles, balloons, home fragrance, puzzles, and hand-blown glass, targeted at consumers seeking ready-made gifts for personal occasions.
• Sympathy and Celebration of Life Florals Funeral, sympathy, and celebration-of-life floral arrangements (casket sprays, wreaths, sympathy vase arrangements) for honoring loved ones, targeted at families and individuals arranging memorial tributes.
• Flower Subscriptions Recurring flower delivery service providing regular fresh arrangements on a subscription cadence, positioned for workspace use, local businesses, or as ongoing gifts for special occasions.
• Weddings With Billies Full-service wedding floral design and event coordination handled through a dedicated sub-brand (weddingswithbillies.com), providing bridal bouquets, boutonnieres, corsages, ceremony decor, and reception centerpieces for couples in the Sea to Sky Corridor and BC.
• Same-Day Local Delivery Same-day delivery of floral and gift orders within Squamish and across the Sea to Sky Corridor (Furry Creek to Pemberton) for orders placed before the daily cutoff, with zone-based pricing ranging from $18 to $50.
• Holiday Specials Seasonal holiday and occasion product collections for Christmas, Valentine's Day, Mother's Day, Father's Day, Thanksgiving, Easter, and Teacher's Day, offering curated florals and gift assortments timed to each occasion.

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Canada PostcoreTechnology or IntegrationShipping partner providing Canada-wide standard and expedited shipping services. Standard shipping (3-10 Days) at $18.00 flat rate and expedited shipping (1-3 Days) at $35.00 flat rate.
• StripecoreTechnology or IntegrationPayment processing partner handling credit card and payment transactions on the e-commerce website.
• KlaviyocoreTechnology or IntegrationEmail and SMS marketing platform used for newsletter updates, seasonal occasion notifications, and cart reminder messages.
• International Partner FloristsminorChannel Partner/ Reseller/ DistributorNetwork of partner florists around the world for handling out-of-town, US, and international delivery orders.
• L8P Digital MarketingminorGTM or Marketing PartnerDigital marketing agency providing online marketing services for the company.

Scale indicators3 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• The Bouqs Co. Online florist offering farm-sourced flower delivery through both one-time orders and recurring subscriptions. Comparable e-commerce plus subscription model targeting gifters and self-purchasers with similar price-band positioning to Billies House.
• BloomsyBox: Subscription-based flower delivery company offering farm-fresh bouquets on a weekly, monthly, or custom cadence. Most directly comparable to Billies House's subscription and workspace/business use cases, with similar target customer profiles (offices, gifters, individuals seeking regular floral deliveries).
• UrbanStems: Direct-to-consumer online florist offering premium arrangements and plants with same-day delivery in select metros. Comparable DTC positioning, design-forward aesthetic, and plant-and-flower assortment to Billies House's curated boutique model.
• Farmgirl Flowers: Premium online florist with a distinctive design-forward brand aesthetic and curated, hand-tied bouquets. Closely comparable to Billies House's boutique positioning, gift-friendly packaging, and emphasis on design quality over commodity flower retail.
• ProFlowers: Online flower delivery company offering fresh-cut flowers, plants, and gift bundles with nationwide shipping. Direct competitor in online flower and plant e-commerce with overlapping assortment in fresh flowers, potted plants, and add-on gifts.

Broad incumbents

• Teleflora: Florist delivery network connecting a national base of local florists to fulfill same-day orders. Comparable network-based delivery model to the partner florist network Billies House uses for international orders, though at vastly larger scale.
• FTD: Established online flower delivery brand operating an extensive partner florist network for same-day fulfillment. Broad incumbent overlapping with Billies House on flower e-commerce and same-day delivery, with similar gift and plant extensions.
• 1-800-Flowers.com: Large multi-category gifting retailer spanning fresh flowers, plants, gift baskets, gourmet food, and personalized gifts. Overlaps with Billies House on flowers, gift baskets, and curated gift assortment, but operates nationally as a much broader gifting platform rather than a local boutique.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/billieshousesquamish
• Instagraminstagram.com/billieshousesquamish
• Pinterestpinterest.ca/billiesflowerh/_saved
• LinkedInlinkedin.com/company/billies-flower-house

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Billies House