Posto Aldo Locatelli

What Posto Aldo Locatelli does

Posto Aldo Locatelli is a highway fuel station located on BR-364 in Cuiabá, Mato Grosso, Brazil, operating as a flagship asset of the family-owned Grupo Aldo Locatelli network of nine stations. It sells diesel, gasoline, and ethanol to long-haul truck drivers and transport companies, supplemented by truck maintenance services (engine, transmission, differential, and hydraulic oil changes; fuel, lubricant, air, Racor, and air-conditioning filter replacements) and accessory retail. The site spans 13 hectares with a restaurant, administrative building, bathrooms, tire shop, transport area, and large parking lot. Capacity averages 5.5 million liters per month, serving approximately 650 vehicles per day at peak, and the station claims 40% market share in the Cuiabá highway fuel segment. Pricing is unit-based with disclosed fuel prices of R$2.09/L diesel, R$2.91/L gasoline, and R$2.01/L ethanol; over 80% of billing flows through carta frete freight letters and fleet cards managed with transport companies.

The business is built on an in-house proprietary management software suite handling sales, purchasing, inventory, control, finance, and collection reporting, integrated with computerized fuel pumps that push each transaction directly into the system and supported by VPN and PABX infrastructure across branches on standardized Dell hardware. Go-to-market is sales-led and physical: sales occur at the pump by attendants, at the cashier queue by sellers, and at payment by cashiers, with relationship-marketing reinforcement via monthly driver barbecues, event sponsorships (Rota Cidadã, Festa de São Cristóvão, Cinema dos Motoristas), truck tarpaulin advertising, email campaigns tied to invoices, and a guerrilla partnership with the Federal Highway Police (PRF) for free driver health exams. The internal subsidiary ASFRETE (2011) manages freight-letter commercial relations, and the group works with Repom as a fleet card provider for customer acquisition.

Name

Posto Aldo Locatelli

Legal name

Posto Aldo Locatelli

Website

https://pexaldolocatelli.wordpress.com

Company type

Private

Founded year

1966

Operating status

Operating

Headcount range

51–100 employees

Short description

Posto Aldo Locatelli is a Brazilian highway fuel station in Cuiabá serving long-haul truck drivers and transport companies on BR-364 with diesel, gasoline, ethanol, oil changes, filters, accessories, and on-site restaurant services. It holds a 40% Cuiabá highway fuel market share as part of the family-owned Grupo Aldo Locatelli.

Ownership category

akta.pro rank

Product category

Highway Fuel Services

NAICS

Gasoline Stations with Convenience Stores (45711)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Truck Stops & Travel Centers (Heavy-Duty Retail) (EUALAIAF)

akta.pro secondary industries

Truck Stops & Travel Centers (Fuel + Convenience) (CRANAJAC), Travel Center/Truck Stop Convenience Retail (CRAHABAC), Commercial & Fleet Fueling (Cardlock, On-Site Tanks, Bulk Delivery) (EUALAIAD)

Keywords

• Highway fuel stations
• Diesel fuel retail
• Truck oil changes
• Commercial lubricants
• Transport fleet services

Headquarters

HQ city

Cuiabá

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Fuel Sales: Primary revenue stream from diesel, gasoline, and ethanol sales. Capacity of 5,500,000 liters/month average, can reach 6,500,000 liters/month. Serving approximately 650 vehicles per day. Freight letters and cards account for over 80% of billing.
2. Oil Change Services: Engine, transmission, differential, and hydraulic oil changes. One of the main services alongside fuel and filters.
3. Filter Replacements: Fuel, lubricant, air, Racor, and air conditioning filters. Promotional strategy for bulk purchases to negotiate better prices.
4. Accessories Sales: Sales of brake linings, hubcaps, tools, air horns, and air fresheners.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Posto Aldo Locatelli is a highway fuel station that sells diesel, gasoline, and ethanol and provides complementary truck services including engine/transmission/differential/hydraulic oil changes, fuel and air filter replacements, and accessories. The Cuiaba location serves as a primary fuel stop for truck traffic heading north on the BR-364 highway, with monthly fuel capacity of 5.5 million liters and approximately 650 vehicles served daily.

Product overview

Posto Aldo Locatelli is a highway fuel station network offering a comprehensive portfolio of products and services for truck drivers. The core offerings consist of fuels (Diesel, Gasolina, Etanol), oil changes, filter replacements, and accessories. The business differentiates through customer service quality, flexible payment options, and exclusive amenities such as a customer-exclusive vehicle service and regular driver events. The company operates proprietary management software for sales, inventory, and financial control.

Differentiator

Problem solved

Functional benefit

Products and services

• Combustíveis (Fuels: Diesel, Gasoline, Ethanol)

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• ASFRETEcoreOthers · 1 January 2011Internal company dedicated to freight management, handling commercial relations between the station and transport companies. Key operational partner managing freight letter programs and transport relationships.
• PRF (Policia Rodoviaria Federal)minorStrategic or Co-development PartnerFederal Highway Police partnership for guerrilla marketing action on BR-364 highway conducting free health exams for truck drivers to promote station services.
• Universities with Discount PartnershipsminorOthersPartnership with universities offering employees up to 40% discount on tuition. Employees who complete degrees receive bonuses.

Scale indicators5 records

Recent moves17 records

Expansion highlights5 records

Broad incumbents

• Ipiranga: Ipiranga is one of Brazil's largest fuel retail networks, part of Ultrapar group, with thousands of service stations across Brazil including highway locations. Comparable because it sells fuel and convenience at scale to Brazilian drivers, though it operates broader consumer-focused rather than dedicated truck-stop.
• Petrobras: Petrobras is the Brazilian state oil company that historically operated the BR gas station network (now Vibra Energia) and retains wholesale fuel relationships with highway retailers. Comparable as the dominant upstream fuel supplier to the Brazilian highway fuel retail market in which Locatelli operates.
• Raízen: Raízen is a Cosan-Shell joint venture and one of Brazil's largest fuel retailers, operating Shell-licensed service stations across the country including highway and convenience locations. Comparable because it operates highway fuel retail at national scale.
• Vibra Energia (formerly BR Distribuidora): Vibra Energia is Brazil's largest fuel distributor (former Petrobras distribution arm) with a national network of BR-branded gas stations including BR Mania convenience stores. Comparable as the dominant Brazilian fuel retail competitor serving similar customer segments including commercial trucking.
• Shell Brasil: Shell operates a national fuel retail network in Brazil, including highway service stations. Comparable as a major branded fuel competitor with scale advantages in supply and brand recognition.

Direct peers

• Rede Graal: Rede Graal is a Brazilian highway fuel station and restaurant chain focused on truck drivers and travelers, with locations along major Brazilian highways. Directly comparable because it shares the same core business model of highway fuel stations with on-site restaurants and truck driver amenities.
• Ale Combustíveis: Ale Combustíveis is a Brazilian regional fuel retail network with branded service stations across multiple states, including highway and commercial-fueling sites. Comparable as a multi-state fuel retailer serving similar commercial trucking and consumer segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/paldolocatelli
• LinkedInlinkedin.com/company/posto-aldo-locatelli

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Posto Aldo Locatelli