La Commanderie de Peyrassol

What La Commanderie de Peyrassol does

La Commanderie de Peyrassol is a privately-held Provençal wine estate and integrated œnotourism venue founded in the 13th century by the Knights Templar, with its first documented reference in a 1204 medieval parchment. Acquired by Philippe Austruy in 2001, the 850-hectare property in Flassans-sur-Issole (Var) combines 92 hectares of AOP Côtes de Provence vineyards on clay-limestone soils with a 5,000 m² lunar-phase market garden, 30 hectares of organic livestock farming, two restaurants (Michelin-starred Chez Jeannette with chef Benjamin Le Balch, plus Bistrot de Lou), 18 accommodation keys (La Commanderie guest rooms and the La Rouvière bastide), and the nearly 500-work Philippe Austruy Contemporary Art Collection featuring an 80-piece outdoor sculpture park and a 2016-built Art Center. The estate functions as a single physical and brand platform across wine, gastronomy, hospitality, culture, and events.

The product portfolio is bifurcated between estate wines (Cuvée 1204, Clos Peyrassol, Château Peyrassol, XIIIE) and branded wines (Les Commandeurs, #Lou, Cuvée Bertrand Lavier), distributed globally via the vignobles-austruy.com DTC storefront and on-site. Tourism inventory is priced à-la-carte: self-guided tours at €13, guided art/cellar tours at €20, and horse-drawn carriage tours at €23 per person. Reservations and event bookings flow through myasterio.com, The Fork, and a dedicated events sales team ([email protected]).

The business operates five revenue streams — wine sales, restaurant revenue, accommodation services, event hosting (weddings and corporate seminars), and wine-tourism experiences — across a hybrid B2C/B2B model. Customer segments include wine tourists, gastronomy diners, wedding couples, corporate event organizers, and contemporary art enthusiasts, all served primarily through direct channels with limited intermediary exposure. The legal entity is Commanderie de Peyrassol (SIRET 79433158700012, registered in Draguignan), owned by Philippe Austruy as an individual proprietor with no institutional investment disclosed.

Name

La Commanderie de Peyrassol

Legal name

Commanderie de Peyrassol

Website

https://peyrassol.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Winery and Œnotourism Hospitality

NAICS

Wineries (312130), Grape Vineyards (111332), Beer, Wine, and Liquor Retailers (445320), Drinking Places (Alcoholic Beverages) (7224), Historical Sites (71212)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Gastronomy & Wine-Focused Boutique Hotels (THAGADAG)

Keywords

• Provence rosé wines
• Wine tourism experiences
• Organic viticulture
• Fine dining hospitality
• Contemporary art estate

Headquarters

HQ city

Flassans-sur-Issole

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Wine Sales: Direct-to-consumer sales of estate wines (1204, Clos Peyrassol, Château Peyrassol, XIIIE) and branded wines (Les Commandeurs, #Lou) through online shop and on-site boutique
2. Restaurant Revenue: Two dining venues: Chez Jeannette (1 Michelin star, 2 Gault et Millau toques) offering refined gastronomic cuisine; Bistrot de Lou serving casual Provençal cuisine. Both use estate farm produce and wines
3. Accommodation Services: Guest rooms at La Commanderie de Peyrassol (5 rooms, June-August) and La Rouvière bastide (13 rooms, year-round) offering Provençal-style accommodations with wellness facilities
4. Event Hosting: Wedding receptions, seminars, workshops, and corporate events in dedicated spaces including covered terrace (200 people), Guards' room (25-45 people), Salle des Créateurs (25-100 people), and village square (1100 m²)
5. Wine Tourism Experiences: Guided cellar tours, art collection visits, calèche rides, electric cart vineyard tours, and Jardin Remarquable visits with ticket pricing ranging from €13-€23

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

La Commanderie de Peyrassol is an integrated wine estate and œnotourism destination producing AOP Côtes de Provence wines (1204, Clos Peyrassol, Château Peyrassol, XIIIE, Les Commandeurs, #Lou) from 92 hectares of organic vineyards. The estate combines wine production with gastronomy (Michelin-starred Chez Jeannette restaurant and Bistrot de Lou), accommodations (La Commanderie and La Rouvière), guided wine and art tours, a contemporary art collection of nearly 500 works, and dedicated venues for weddings and corporate seminars.

Product overview

La Commanderie de Peyrassol is a historic 13th-century wine estate in Provence offering an integrated oenotourism experience. The estate produces AOP Côtes de Provence wines across two ranges: premium estate wines (1204 Cuvée, Clos Peyrassol, Château Peyrassol, XIIIE) and branded wines (Les Commandeurs, #Lou, Cuvée Bertrand Lavier). Wine tourism offerings include cellar tours, tastings, and vineyard walks. Dining options feature Michelin-starred Chez Jeannette restaurant and casual Le Bistrot de Lou. Accommodations include guest rooms at La Commanderie and La Rouvière bastide. Cultural experiences encompass the Philippe Austruy Contemporary Art Collection with ~500 works, sculpture park with 80+ outdoor pieces, art center galleries, and a Jardin Remarquable. The estate also offers organic farm tours, corporate seminars, and wedding venue services.

Differentiator

Problem solved

Functional benefit

Brands

• Cuvée 1204: Gastronomic rosé wine produced since 2015, tribute to the first historical mention in 1204. Made from old vines with 40% cinsault, 30% grenache, 30% tibouren.
• Clos Peyrassol
• Château Peyrassol
• XIIIE
• Les Commandeurs
• #Lou

Products and services

• 1204 Cuvée Premium gastronomic rosé from old vines with 40% Cinsault, 30% Grenache, 30% Tibouren, aged 10 months with partial malolactic fermentation. AOP Côtes de Provence.
• Clos Peyrassol Premium rosé produced only in best vintages from the Clos Peyrassol vineyard surrounded by low stone walls. Features 40% Cinsault, 30% Grenache, 30% Tibouren with pneumatic pressing and stoneware jar aging.
• Château Peyrassol Heart of the estate's range, available in rosé, white, and red. Made from selected parcels of mainly old vines with organic farming. Features 50% Cinsault, 30% Grenache, 10% Syrah, 5% Mourvèdre, 5% Tibouren for rosé.
• XIIIE Cuvée Anniversary cuvée marking 20 years of Philippe Austruy's ownership. Features 60% Grenache, 40% Syrah with bottle design by Pierre Yovanovitch.
• Les Commandeurs AOP Côtes de Provence branded wine made with organic grapes from partner winemakers. Rosé: 50% Grenache, 35% Cinsault, 15% Syrah. Also available in red and white.
• #Lou Youthful, fruity brand wine reflecting Peyrassol DNA. Rosé: 50% Grenache, 25% Cinsault, 25% Syrah. White: 95% Rolle, 5% Ugni Blanc.
• Cuvée Bertrand Lavier Special Artist Vintage wine collaboration featuring contemporary artist Bertrand Lavier's artwork on the label.
• Chez Jeannette Restaurant Michelin-starred gastronomic restaurant by chef Benjamin Le Balch featuring seasonal Provençal cuisine from the estate's organic farm and kitchen garden. Reservation required.
• Le Bistrot de Lou Casual terrace restaurant featuring grilled meats and fish, seasonal salads, and Provençal small bites prepared with estate produce and olive oil. Open April through November.
• La Commanderie de Peyrassol Guest Rooms Five Provençal-style guest rooms at the heart of the village, including Village Square Room, Roméo & Juliette, Aux Couleurs, and two attic rooms. Seasonal availability June-August.
• La Rouvière Guest House 1835 bastide offering rooms, family suites, dining room, game lounge, relaxation area, and swimming pool. Located 1km from the estate center in preserved nature; year-round availability.
• Wine Tours and Tastings Guided vineyard experiences including cellar tours, art collection visits, horse-drawn carriage rides, electric cart vineyard tours, and remarkable garden walks. Unit-priced from €13-€23 per person.
• Seminars and Corporate Events Corporate seminar and workshop hosting with 5 meeting rooms, capacity for 80 people, modular spaces with projection and Wi-Fi, plus team-building activities including wine-themed quizzes and creative workshops.
• Wedding Venue Services Complete wedding hosting including glass terrace overlooking vineyards, lay ceremony space, reception rooms, on-site accommodations, and dedicated events team coordination. Multiple reception spaces for up to 200 people.

Quantifiable outcome

• 1 Michelin star awarded to Chez Jeannette restaurant in March 2025
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and major.

• Galleria ContinuacoreStrategic or Co-development Partner · 1 April 2025Collaborating with Galleria Continua for the Jonathas de Andrade monographic exhibition 'L'art de ne pas être vorace' (April-November 2025) as part of the Saison croisée Brésil – France 2025, presenting works exploring relationships with others, environment, and the living world
• Institut FrançaismajorGTM or Marketing Partner · 1 January 2025Partner in Saison croisée Brésil – France 2025, a cross-cultural initiative promoting French-Brazilian cultural exchanges with Jonathas de Andrade exhibition at the estate
• French Ministry of Culture (Ministère de la Culture)majorGTM or Marketing Partner · 1 January 2025Government partner supporting the Saison croisée Brésil – France 2025 initiative and cultural programming at the estate
• French Ministry of Foreign AffairsmajorGTM or Marketing Partner · 1 January 2025Governmental partner in the Saison croisée Brésil – France 2025 cultural diplomacy program featuring Jonathas de Andrade exhibition
• French Embassy in Brazil / Institut Français BrasilmajorGTM or Marketing Partner · 1 January 2025Partner in organizing the Saison croisée Brésil – France 2025 cultural exchange program featuring artistic collaborations at the Commanderie
• Brazilian GovernmentmajorGTM or Marketing Partner · 1 January 2025Government partner for cross-cultural Brazil-France 2025 season featuring Jonathas de Andrade exhibition at the estate
• Michel PortoscoreStrategic or Co-development PartnerDouble Michelin-starred chef named Chef of the Year 2012 by Gault et Millau, entrusted with creating the culinary offerings at La Commanderie de Peyrassol, mentoring the restaurant teams including chef Benjamin Le Balch

Scale indicators7 records

Expansion highlights1 record

Direct peers

• Château Minuty: Family-owned AOP Côtes de Provence rosé producer with strong prestige positioning. Direct peer offering premium rosé cuvées with parallel distribution model, though with less emphasis on integrated hospitality.
• Château de Berne: Provençal wine estate in Lorgues producing AOP Côtes de Provence wines with on-site hospitality (Relais & Châteaux-affiliated), spa, and multiple restaurants. Closely matches Peyrassol's wine + tourism + accommodation integration in the same region.
• Domaines Ott: Iconic Provençal rosé and wine producer (Clos Mireille, Château de Selle, Château Romassan) now owned by LVMH. Closely comparable AOP Côtes de Provence portfolio with similar terroir-driven positioning and premium pricing strategy.
• Château d'Esclans: Leading Provençal rosé producer (Whispering Angel, Rock Angel, Les Clans) operating in AOP Côtes de Provence. Direct competitor in the same appellation with similar rosé-led portfolio and luxury positioning, but at significantly greater scale and global distribution reach.
• Château La Coste: Aix-en-Provence wine estate combining organic vineyard, contemporary art centre (with works by Louise Bourgeois, Andy Goldsworthy), luxury hotel, and Michelin dining. The closest comparable integrated model to Peyrassol's wine + art + hospitality concept.
• Château Sainte-Marguerite: Family-run Provençal wine estate specializing in AOP Côtes de Provence rosé with organic and biodynamic certification, plus hospitality offerings. Comparable mid-sized peer with similar terroir-led positioning.

Emerging players

• Domaine de la Citadelle: Family-owned Provençal estate producing AOP Côtes de Provence and Luberon wines with museum of vineyard tools and tourism experiences. Smaller-scale peer with similar wine + heritage tourism positioning.

Broad incumbents

• Maison Moët & Chandon (LVMH): Flagship LVMH champagne and prestige wine house (Moët & Chandon, Dom Pérignon, Veuve Clicquot). Relevant as the broad luxury incumbent that owns Domaines Ott and signals potential strategic acquirer profile for premium Provence estates like Peyrassol.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfr-fr.facebook.com/ChateauPeyrassol
• LinkedInlinkedin.com/company/la-commanderie-de-peyrassol
• Instagraminstagram.com/peyrassol

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about La Commanderie de Peyrassol