People For Animals Public Policy Foundation

What People For Animals Public Policy Foundation does

People For Animals Public Policy Foundation (PFA PPF) is a registered non-profit trust headquartered in New Delhi, India, operating as the public-policy and legislative-reform arm of the broader People for Animals network founded by Maneka Gandhi in 1992. The organization focuses on animal welfare policy reform, legal advocacy, and capacity building for government stakeholders (judicial officers, law enforcement, veterinary departments, pollution control boards, and public prosecutors) across 20+ Indian states. Its core offerings include the Ahimsa Fellowship—an 8-month structured training program for animal welfare policy leaders—Capacity Building Programs, Policy Advocacy and Legal Interventions, and India's first demonstration facilities including a cage-free poultry training hub in Trichy (Tamil Nadu) and a Model Pig Demonstration Housing Unit in Rishikesh (Uttarakhand). Supporting services encompass resource publication (handbooks, policy briefs, scoping reports), an equine rescue sanctuary managed in partnership with SPCA Rudraprayag, and an online donation platform. PFA PPF reports 1,000,000+ animal lives impacted, 400+ policies reformed, and 1,200+ volunteers trained. The organization is led by Patron Maneka Gandhi and Trustee Gauri Maulekhi, supported by Priyanka Bangari (Managing Director of PFA Uttarakhand) and advisory board member Jayasimha Nuggehalli (Co-founder/COO of Global Food Partners). Revenue is generated entirely through charitable donations (eligible for 80G tax exemption), corporate and foundation grants (including Compass Group Foundation), and in-kind partnerships with government and international animal welfare bodies such as Humane Society International India.

Name

People For Animals Public Policy Foundation

Legal name

People For Animals Public Policy Foundation

Website

https://pfappf.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

1–10 employees

Short description

People For Animals Public Policy Foundation (PFA PPF) is a New Delhi-based non-profit trust that drives animal welfare policy reform, legal advocacy, and government capacity building across India through training programs, demonstration facilities, and strategic partnerships.

Ownership category

akta.pro rank

Product category

Animal Welfare Advocacy

NAICS

Social Advocacy Organizations (8133), Environment, Conservation and Wildlife Organizations (813312)

SIC

Services-Membership Organizations (8600), Services-Social Services (8300)

akta.pro primary industry

Advocacy, Policy & Public Awareness (Animal Welfare) (BPAGAIAJ)

akta.pro secondary industries

Education & Community Outreach (Responsible Pet Ownership) (BPAGAIAK), Animal Cruelty Prevention, Investigation & Humane Law Enforcement (BPAGAIAG), Animal Welfare & Advocacy Organizations (AFAEALAC)

Keywords

• Animal welfare advocacy
• Policy reform services
• Capacity building programs
• Legal advocacy services
• Nonprofit training programs

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Charitable Contributions: PFA PPF relies on donations from individuals and organizations. All donations are voluntary and non-refundable. Donations are eligible for tax exemption under section 80G of the Income Tax Act, 1961.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

People For Animals Public Policy Foundation is a non-profit animal welfare organization that delivers policy advocacy, legal interventions, capacity-building training for government officials and judicial officers, and direct animal welfare services. Its primary programs include the Ahimsa Fellowship, the Cage-Free Poultry Training Hub, the Model Pig Demonstration Housing Unit, and the Equine Rescue Sanctuary, all aimed at strengthening animal protection laws and practices across India.

Product overview

People For Animals Public Policy Foundation is a non-profit animal welfare advocacy organization operating as a platform of programs and services rather than a unified technology product. The core offerings include the Ahimsa Fellowship (an 8-month structured training program for animal protection professionals), Capacity Building Programs (training for judicial officers, law enforcement, and government officials on animal welfare laws), Policy Advocacy and Legal Interventions (working with courts and policymakers on legislative reforms), and demonstration facilities (cage-free poultry training hub and model pig housing unit). Supporting resources include handbooks, training manuals, research reports, and scoping studies. The organization also operates a donation platform for public contributions. All offerings are focused on animal welfare policy reform, capacity building, and legal advocacy rather than commercial technology products.

Differentiator

Problem solved

Functional benefit

Products and services

• Ahimsa Fellowship Eight-month structured fellowship program that equips passionate individuals to become skilled animal protection professionals driving systemic change through policy, advocacy, and reforms; fellows work with policymakers, law enforcement, and industry leaders.
• Capacity Building Programs Targeted capacity-building programs for judicial officers, law enforcement, veterinary departments, pollution control boards, and public prosecutors to strengthen understanding and enforcement of animal welfare laws.
• Policy Advocacy and Legal Interventions Legal advocacy initiatives driving landmark reforms such as the Prevention of Cruelty to Animals (Dog Breeding & Marketing) Rules, Livestock Market Rules, Pet Shop Rules, and the banning of animal sacrifice in Uttarakhand.
• Cage-Free Poultry Training Hub First collaborative cage-free poultry training hub in Trichy, Tamil Nadu, providing farmers with technical expertise and market access for cage-free egg production.
• Model Pig Demonstration Housing Unit India's first model pig housing demonstration unit at Pashulok, Rishikesh, showcasing group housing systems and crate/cage-free farrowing systems with nesting areas and warming zones for welfare-oriented pig husbandry.
• Equine Rescue Sanctuary and Infirmary India's first equine rescue sanctuary and infirmary for working animals along the Kedarnath Yatra route, managed in partnership with SPCA Rudraprayag to rehabilitate abused equines.

Quantifiable outcome

• 1,000,000+ animal lives impacted
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core, flagship and minor.

• Global Food PartnerscoreStrategic or Co-development Partner · 19 August 2025Partnership for establishing India's first collaborative cage-free poultry training hub in Trichy, Tamil Nadu. The facility serves as a model housing and training center, equipping farmers with technical expertise and market access for ethically produced eggs.
• Happy HenscoreStrategic or Co-development PartnerPartner in the cage-free poultry training hub initiative, contributing to sustainable farming practices and animal welfare in poultry production.
• Timbaktu Kutumbam FoundationcoreStrategic or Co-development PartnerPartner in the cage-free poultry training hub in Trichy, working to establish a scalable, high-welfare ecosystem for poultry production.
• Compass Group FoundationflagshipStrategic or Co-development PartnerFunding partner supporting the cage-free poultry training hub initiative, enabling the establishment of the first collaborative training facility.
• Department of Animal Husbandry, Government of UttarakhandflagshipStrategic or Co-development PartnerGovernment collaboration for India's first Model Pig Demonstration Housing Unit at Livestock Extension Officer Training Centre, Pashulok, Rishikesh. The unit showcases group housing systems and crate-free farrowing systems.
• Society for Prevention of Cruelty to Animals (SPCA)coreStrategic or Co-development PartnerPartnership to provide safe housing for rescued animals. PFA PPF manages the infirmary at SPCA Rudraprayag, focusing on rehabilitating abused equines rescued from the Kedarnath Yatra track.
• Humane Society International (HSI) IndiacoreStrategic or Co-development PartnerCollaboration on animal welfare initiatives including Joshimath crisis response where HSI India surveyed affected areas providing feed, shelters, and medical aid to displaced animals.
• Possible EducationminorGTM or Marketing PartnerCollaboration for webinar on 'Ethical Approaches Towards Animal Experimentation', exploring intersection of scientific innovation, ethics, law and intellectual property rights.
• NALSAR University of LawcoreStrategic or Co-development PartnerAcademic partnership where PFA PPF team members serve as resource persons for legal education on animal welfare law.
• NUSRL RanchiminorStrategic or Co-development PartnerAcademic institution where PFA PPF team members contribute as resource persons for animal welfare legal education.
• Jammu SPCAminorStrategic or Co-development PartnerMoU signed for collaboration on animal welfare initiatives.
• Global Food PartnerscoreStrategic or Co-development PartnerJayasimha Nuggehalli serves as Co-founder and COO of Global Food Partners while also contributing to PFA PPF, creating deep integration between the organizations.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• International Fund for Animal Welfare (IFAW): Global animal welfare and conservation organization with policy advocacy, rescue operations, and wildlife trade programs. Comparable in mission scope and policy orientation, with a far larger international donor base.
• Compassion in World Farming: Global farm animal welfare organization driving Better Chicken Commitment, cage-free campaigns, and policy reform. Comparable mission overlap with PFA PPF's farmed animal focus; well-established international funder base and corporate partnership playbook.
• Animal Welfare Board of India (AWBI): Statutory body under India's Ministry of Fisheries, Animal Husbandry and Dairying, mandated to advise on animal welfare laws and promote humane treatment. PFA PPF regularly engages AWBI (Jayasimha Nuggehalli held prior positions there), making it a closely adjacent institutional player.
• Wildlife Conservation Society (WCS) India: International wildlife conservation organization with India programs addressing wildlife trade, habitat protection, and policy reform. Comparable on the policy advocacy dimension of PFA PPF's work, though focused on wildlife rather than farmed or companion animals.

Direct peers

• Mercy For Animals: International nonprofit focused on farmed animal welfare, corporate cage-free campaigns, and undercover investigations. Comparable on farm animal advocacy and corporate engagement strategy - directly relevant to PFA PPF's cage-free poultry and piggery focus.
• Federation of Indian Animal Protection Organizations (FIAPO): Umbrella network of Indian animal protection NGOs focused on capacity building, policy advocacy, and member organization support. Closely comparable to PFA PPF in operating model - leveraging policy, training, and coalition-based advocacy across India's animal welfare sector.
• PETA India: India affiliate of People for the Ethical Treatment of Animals, focused on animal rights advocacy, cruelty investigations, and corporate campaign work. Directly competes with PFA PPF on policy advocacy, farmed animal welfare, and public awareness campaigns in India.
• World Animal Protection (India): Global animal welfare NGO with India operations focused on farm animal welfare, disaster response for animals, and wildlife protection. Comparable mission and advocacy orientation, with broader geographic reach and a larger international funder network.
• Humane Society International (HSI) India: Global animal welfare organization with India operations, already a partner of PFA PPF on Joshimath crisis response and other initiatives. Directly comparable in policy advocacy, farm animal welfare, and capacity-building approach; serves as both a peer and a strategic ally.
• Blue Cross of India: One of India's oldest animal welfare organizations, operating shelter, hospital, and ABC (Animal Birth Control) programs in Chennai. Comparable as a long-standing Indian animal welfare nonprofit with direct-service delivery and advocacy, though less policy-focused than PFA PPF.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/pfappf
• YouTubeyoutube.com/channel/UCshRD4Oxyd2VMwntbp6v1tA
• Facebookfacebook.com/pfappf
• LinkedInlinkedin.com/company/pfappf
• Instagraminstagram.com/pfappf/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about People For Animals Public Policy Foundation