What PFC Slavia Sofia does

PFC Slavia Sofia is a Bulgarian professional football club founded in 1913, competing in the top-tier First League (efbet Liga) and operating as a public limited company (ПФК Славия 1913 АД) headquartered at the Aleksandar Shalamanov Stadium in Sofia. The club fields a 29-player first-team squad supported by a coaching staff led by head coach Ristko Dostanich, and operates an integrated football ecosystem comprising the senior team, a reserve side (Slavia 2), the Slavia Academy for youth development, and a women's football section. The club is among the oldest in Bulgaria and has never been relegated from the top division; its competitive honours include the 1996 Golden Double (league and cup), the 1996 European semi-final (a first for a Bulgarian club), and 13 Bulgarian Cup titles.

The club's revenue model is diversified across five streams: matchday ticket sales (standardized at €15 per ticket across all sectors), broadcasting rights, player transfer fees (episodic, e.g., the sale of Kristiyan Balov to Red Star Belgrade), merchandise sales through the proprietary online store at shop.slaviasofia.com, and commercial sponsorships (including efbet, a domestic insurance company, and a bank). Distribution is direct-to-consumer via stadium box office, online ticket sales, and the club's e-commerce platform, with a secondary marketing presence on Facebook and Instagram (@pfcslavia1913).

The business is mid-tier within Bulgarian football: it finished 10th–11th in the 2025-2026 First League season, draws on a small employee base of 11 staff outside the playing squad, and operates exclusively in the domestic Bulgarian market. Management is led by president Ventsislav Stefanov, with the club pursuing modest squad renewal and pre-season preparation (Bansko training camp, June 22 to July 8) ahead of the 2026-2027 season opener against CSKA Sofia on July 20. No funding rounds, M&A activity, or institutional investors are disclosed; the ownership structure is locally managed under the corporate AD structure.

Name

PFC Slavia Sofia

Legal name

ПФК Славия 1913 АД

Website

https://pfcslavia.com

Company type

Private

Founded year

1913

Operating status

Operating

Headcount range

11–50 employees

Short description

PFC Slavia Sofia is a Bulgarian professional football club founded in 1913, competing in the First League from the Aleksandar Shalamanov Stadium in Sofia. It serves domestic fans and supporters through matchday tickets, broadcasting rights, merchandise, sponsorships, and player transfers.

Ownership category

akta.pro rank

Headquarters

HQ city

Sofia

HQ country

Bulgaria

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Matchday Revenue: Ticket sales for home matches at Aleksandar Shalamanov stadium, including individual match tickets and season subscriptions
2. Broadcasting Rights: Revenue from television and media broadcasting rights for First League matches
3. Player Transfers: Transfer fees from selling players to other clubs, such as Kristiyan Balov transfer to Red Star Belgrade
4. Merchandise Sales: Online store sales of club merchandise including jerseys, apparel and accessories
5. Sponsorship: Commercial partnerships with sponsors displayed on club website and official materials

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

PFC Slavia Sofia is a professional football club that fields a senior men's team in the Bulgarian First League (efbet Liga), supported by a reserve squad, a youth academy, and a women's football section. The club monetizes this offering through matchday ticket and season subscription sales at Aleksandar Shalamanov stadium, sale of official merchandise via its online store, player transfer fees, broadcasting rights, and commercial sponsorships.

Product overview

PFC Slavia Sofia is a professional football club based in Sofia, Bulgaria. The organization operates a unified portfolio consisting of its core professional football team competing in the Bulgarian First League, the Slavia Academy (youth development system including women's football), and an online merchandise store. The club plays home matches at Stadium Aleksandar Shalamanov.

Differentiator

Problem solved

Functional benefit

Products and services

• Professional Football Club Operations (First League Senior Team)

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• efbetminorOthersSports betting sponsor visible on club website partners section

Scale indicators6 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• PFC Levski Sofia: One of Bulgaria's traditional 'big three' clubs based in Sofia. Direct competitor in the First League with similar heritage, Sofia-based fan base, and comparable commercial scale — making it one of the closest comparables.
• PFC CSKA Sofia: The other major Sofia-based club and a direct rival in the Bulgarian First League. They share the same city market, similar league economics, and compete head-to-head for local fans, sponsors, and talent — most directly comparable to Slavia Sofia.
• PFC Beroe Stara Zagora: Bulgarian First League club with longstanding top-flight history. Comparable in scale, league position, and commercial profile to Slavia Sofia.
• PFC Ludogorets Razgrad: The dominant Bulgarian First League club in recent years with consistent European participation. While commercially larger, it competes in the same league and represents the upper-bound benchmark for what Bulgarian clubs can achieve commercially.
• PFC Botev Plovdiv: Bulgarian First League club with a traditional fan base. Comparable in scale and category, offering a useful read on mid-tier Bulgarian club economics outside Sofia.
• PFC Lokomotiv Plovdiv: Bulgarian First League club with similar scale and operating context to Slavia Sofia. Useful comparable for understanding economics of non-Sofia traditional Bulgarian clubs.
• FK CSKA 1948 Sofia: Sofia-based Bulgarian First League club. Direct in-market competitor for Slavia's local fan base, sponsorship pool, and talent pipeline.

Regional players

• Red Star Belgrade: Top Serbian football club and recent transfer counterparty for Slavia Sofia (Kristiyan Balov). Comparable as a regional Eastern European club with a similar operating model and academy-driven player trading approach, though in a larger football market.
• FCSB (Steaua Bucharest): Romania's most prominent football club. Comparable as a regional Eastern European club with similar heritage, league position dynamics, and Eastern-European commercial scale, though based in a larger Romanian market.
• GNK Dinamo Zagreb: Top Croatian football club with consistent European participation and an academy-driven player-trading model. Comparable as a regional Eastern European club, but with materially larger commercial scale than Slavia Sofia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/1Hv4cqf773
• Instagraminstagram.com/pfcslavia1913?igsh=MTBkZXFpa2kzOGRjcw==
• LinkedInlinkedin.com/company/pfc-slavia-sofia

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PFC Slavia Sofia