PgD Psychologische expertise voor de ouderenzorg

What PgD Psychologische expertise voor de ouderenzorg does

PgD Psychologische expertise voor de ouderenzorg is an independent Dutch foundation (Stichting) founded in 1971 that operates the leading professional knowledge-sharing network for psychologists working in elderly care (ouderenzorg) in the Netherlands. The organization serves approximately 90 affiliated healthcare organizations and their vakgroepen (psychology departments), collectively employing over 1,000 member psychologists as of 2025. Its mission, in the foundation's own framing, is to support psychologists in elderly care so as to improve the quality of care delivered to vulnerable older adults.

The core offering is a platform-plus-services model built around three integrated pillars: a digital and in-person knowledge network (kennisnetwerk) accessible via a member dashboard and curated knowledge bank of themed dossiers; a training and education program (scholing) that includes accredited courses (notably the 100-hour Basiscursus CGT co-developed with GERION, plus courses on Parkinson's and sexuality/intimacy in older adults), study afternoons, workshops, and guided intervision; and a supervision brokerage (supervisie) that mediates matching between experienced supervisors and member psychologists, with at least nine free supervision hours per affiliated organization per year. The platform layer is delivered through pgdexpertise.nl and integrates standard third-party tooling (Algolia, Google Analytics, Google Maps); there is no proprietary AI component. Operations are governed by an unpaid board and a small core management team of approximately five employees, headquartered in Eindhoven with primary training delivery in Bussum and additional venues across the Netherlands.

PgD's revenue model is subscription-plus-services: each member organization pays €2,380 per year for affiliation plus €65 per employed psychologist, while training courses, supervision hours beyond the free allocation (€110/hr), and travel reimbursements (€0.27/km) generate variable revenue. Members receive 40% discounts on standard courses (15% on the CGT basic course). The foundation is CRKBO-registered (since March 2014), enabling VAT-exempt accredited training, and is AVG/GDPR-compliant. Strategic partnerships with NIP-Sectie Ouderenpsychologie, CCE, Trimbos Instituut, GERION, and UKON extend PgD's reach into dementia care, depression interventions, and Person-Centred Care across the Dutch elderly-care ecosystem.

Name

PgD Psychologische expertise voor de ouderenzorg

Legal name

Stichting PgD Psychologische expertise voor de ouderenzorg

Website

https://pgdexpertise.nl

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

11–50 employees

Short description

PgD is an independent Dutch foundation founded in 1971 that operates a professional knowledge-sharing network for psychologists in elderly care, serving approximately 90 affiliated healthcare organizations and over 1,000 member psychologists with training, supervision, and a digital knowledge bank.

Ownership category

akta.pro rank

Headquarters

HQ city

Eindhoven

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Fees: Healthcare organizations pay an annual fixed connection fee plus a per-psychologist fee. Invoicing occurs annually.
2. Training and Course Fees: Members receive 40% discount on regular course prices. A reduced 15% discount applies to the 100-hour CGT basic course. Non-members pay full price.
3. Supervision Fees: Each affiliated organization receives a minimum of 9 hours of free supervision annually. Additional hours beyond the free allocation are charged at the hourly rate.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

PgD operates a professional knowledge-sharing network connecting psychology departments (vakgroepen) in Dutch elderly-care organizations. Its core offering bundles a digital knowledge bank and personal member dashboard with accredited training programs, guided intervision, and a supervision brokerage service that matches psychologists with experienced supervisors. The network is sustained by annual affiliation fees paid by member care organizations, on top of which individual psychologists receive discounted training rates and a baseline of free supervision hours.

Product overview

PgD Psychologische expertise voor de ouderenzorg is a professionally facilitated collaborative network (samenwerkingsverband) of psychology departments in Dutch elderly care organizations, founded in 1971 and operating as an independent foundation since December 2013. The offering is structured as a platform-plus-services model centered on the PgD network, which provides three integrated core services: a digital and in-person knowledge network (kennisnetwerk), training and education (scholing), and supervision brokerage (supervisie). The digital platform includes a personal dashboard with a training overview and portfolio for affiliated psychologists, and a knowledge bank with thematic dossiers. The training arm encompasses accredited courses (such as the 100-hour Basiscursus CGT, Psychologen en Parkinson, and Seksualiteit en intimiteit bij ouderen), study days (studiemiddagen), workshops, and guided intervision. The supervision service provides a supervisor database, mediation for individual or group supervision, and at least 9 hours of free annual supervision per affiliated organization. Additionally, PgD publishes collaborative knowledge products such as the GEDRAGen book on person-centered dementia care, and provides a safe learning and working environment framework with confidential advisors and a tiered complaints procedure.

Differentiator

Problem solved

Functional benefit

Products and services

• Kennisnetwerk (Digital Knowledge Network)

Quantifiable outcome

• PgD welcomed its 1000th member in 2025, demonstrating sustained membership growth.
• +1 more outcomes

Named customers12 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• NIP - Sectie OuderenpsychologiecoreStrategic or Co-development Partner · 1 January 2019The NIP (Nederlands Instituut van Psychologen) is the primary professional association representing psychologists. PgD supports the NIP Sectie Ouderenpsychologie, including providing content on topics such as the shortage of GZ training positions. Both organizations jointly organize symposia and collaborated on the book 'Gedrag*en*: Mensgericht samenwerken rondom dementie' published in 2023.
• CCE (Centrum voor Consultatie en Expertise)coreStrategic or Co-development PartnerPgD works with CCE and the NIP-sectie Ouderenpsychologie on the theme of problem behavior in dementia care, which resulted in the 2023 book 'GEDRAGen: Mensgericht samenwerken rondom dementie'. Since then, various workshops have been organized together, and PgD participates in the CCE's 'Veilige Grond' platform.
• Trimbos Instituut - Afdeling Programma OuderenminorStrategic or Co-development PartnerCollaboration with the Trimbos Instituut (knowledge centre for mental health) includes joint work on the intervention 'Samen Verder na de Diagnose Dementie' and Person-Centred Care.
• GERIONminorStrategic or Co-development PartnerGERION is the continuing education institute of the Department of Elder Medicine at Amsterdam UMC. PgD collaborates with GERION on developing appropriate training offerings for psychologists working in elderly care at every stage of career development, including the joint 100-hour CGT basic course.
• UKON (Universitair Kennisnetwerk Ouderenzorg Nijmegen)minorStrategic or Co-development PartnerPgD collaborates with UKON around themes including 'Doen bij depressie' (acting on depression).

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Others

• V&VN: Dutch professional association for nurses. V&VN uses a similar subscription-based professional-association model with continuing-education offerings, but for nurses rather than psychologists; structurally analogous but addressing a parallel profession.
• International Psychogeriatric Association (IPA): International professional association focused on psychogeriatrics. IPA is thematically aligned with PgD's elderly-care psychology mandate at a global scale, providing conferences and resources but with no direct overlap in PgD's Dutch employer-affiliation GTM model.

Broad incumbents

• Vilans: Dutch national knowledge center for long-term care. Vilans operates a similar knowledge-network and dissemination model for the broader long-term care sector, making it the closest structural analog to PgD at a wider scope (allied health and nursing, not just psychology).
• Nederlands Instituut van Psychologen (NIP): The national professional association for psychologists in the Netherlands. PgD collaborates closely with NIP's Sectie Ouderenpsychologie and both organizations jointly publish content, but NIP is the broader incumbent covering all psychology domains, while PgD is the specialized elderly-care network.
• Actiz: Dutch branch organization for elderly-care providers. Actiz is the industry body representing the care organizations that employ PgD's members; it operates at a higher (employer) level and provides a broader advocacy and policy function where PgD is the specialized clinical-professional layer.

Direct peers

• Centrum voor Consultatie en Expertise (CCE): Dutch expertise center that, like PgD, specializes in complex problem behavior in dementia care. PgD and CCE co-developed the 'GEDRAGen' book and ongoing workshops; CCE's focus on expertise brokerage to care organizations mirrors PgD's supervision-brokerage model.
• Trimbos Instituut: Dutch knowledge center for mental health. PgD is an active partner of Trimbos (joint work on 'Samen Verder na de Diagnose Dementie' and Person-Centred Care), and Trimbos runs an analogous knowledge-development-and-dissemination model serving a partly overlapping mental-health professional audience.
• GERION (Amsterdam UMC): Continuing-education institute for elder medicine at Amsterdam UMC. PgD and GERION co-developed the 100-hour Basiscursus CGT, indicating near-identical training-brokerage activity for elderly-care professionals, but GERION serves a broader medical audience (physicians, nurse practitioners).
• Universitair Kennisnetwerk Ouderenzorg Nijmegen (UKON): Academic knowledge network for elderly care affiliated with Radboudumc. PgD collaborates with UKON on themes like 'Doen bij depressie'; UKON operates a similar knowledge-dissemination model aimed at improving elderly-care practice, but with an academic/research orientation rather than PgD's psychologist-only focus.

Regional players

• British Psychological Society (BPS): UK chartered professional body for psychologists. BPS operates a similar member-society and CPD-accreditation model in a different geography; useful as a structural peer for benchmarking governance, accreditation and member-services design rather than direct competition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/pgd-psychologische-expertise-voor-de-ouderenzorg

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about PgD Psychologische expertise voor de ouderenzorg