Elogia Pharma (Grupo Viko)

What Elogia Pharma (Grupo Viko) does

Elogia Pharma is a specialized B2B pharmaceutical marketing agency operating as a boutique division of Grupo Viko (Viko Business), headquartered in Barcelona with an additional office in Mexico City. The company delivers "Full Pharma Marketing," an integrated service framework built around three pillars: Full Insights (market research and strategic intelligence grounded in pharma sector knowledge), Full Experiences (stakeholder engagement across HCPs, pharmacists, patients, and consumers), and Full Performance (data-driven campaign execution focused on conversion and retention). It serves enterprise pharmaceutical and healthcare clients across five verticals — Prescription, Consumer Healthcare, Animal Health, Rare Diseases, and Medical Devices — with a referenceable client base that includes Pfizer, Roche, Merck, Bayer, Boehringer Ingelheim, BMS, Lilly, Astellas, Chiesi, Alexion, Esteve, Ferrer, Kern Pharma, and more than 20 other enterprise brands.

The offering is augmented by proprietary content assets including the Pharma Update knowledge platform and downloadable market research studies such as "Estudio Complementos Alimenticios," which function as both thought leadership and lead-generation tools. Underlying capabilities are described as data-driven personalization combined with creativity and technology integration; the company positions itself around regulatory-compliant pharma marketing rather than any explicitly named AI/ML technology stack. Pricing is not publicly disclosed and is consistent with a quote-based, engagement-scoped professional services model typical of B2B agencies.

The go-to-market is sales-led and direct, targeting enterprise brand and marketing teams within pharmaceutical companies primarily in Spanish-speaking markets. Elogia Pharma has expanded capability through the acquisition of IDE360 to reinforce its pharma boutique and has extended geographic reach into Latin America via its Mexico office. The company is privately held, with no public funding events or external investor disclosures in the available data, and operates alongside other Grupo Viko divisions such as Elogia fashion under shared "A VIKO BUSINESS" branding.

Name

Elogia Pharma (Grupo Viko)

Legal name

Elogia

Website

https://pharma.elogia.net

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Elogia Pharma is a Barcelona-based B2B pharmaceutical marketing agency (part of Grupo Viko) that delivers integrated omnichannel marketing across Prescription, Consumer Healthcare, Animal Health, Rare Diseases, and Medical Devices for enterprise pharma brands in Spanish-speaking markets.

Ownership category

akta.pro rank

Product category

Pharmaceutical Marketing Services

NAICS

Advertising Agencies (54181), Marketing Consulting Services (541613)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Healthcare/Pharma Creative Agencies (MPAAAAAJ)

akta.pro secondary industry

B2B / Account-Based Marketing (ABM) Strategy Consulting (MPAAAFAM)

Keywords

• Pharmaceutical marketing services
• Omnichannel pharma marketing
• Healthcare digital marketing
• Consumer healthcare marketing
• Pharma brand strategy

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Pharma Marketing Services: Full-service pharmaceutical marketing agency providing omnichannel marketing strategies, market research studies, and integrated campaign implementation for pharmaceutical and healthcare brands.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels9 records

Core offering

Elogia Pharma is a B2B specialized marketing agency that sells integrated omnichannel pharmaceutical marketing services to enterprise pharma and consumer healthcare companies. Its "Full Pharma Marketing" offering combines market research and strategic insights (Full Insights), stakeholder relationship and user journey experiences (Full Experiences), and data-driven performance marketing for impact, conversion, and retention (Full Performance).

Product overview

Elogia Pharma operates as a specialized pharmaceutical marketing agency within Grupo Viko, offering a unified service called Full Pharma Marketing. The service is structured around three interconnected pillars: Full Insights (strategic intelligence and market research), Full Experiences (stakeholder engagement throughout the user journey), and Full Performance (data-driven marketing impact and retention). The agency complements its core marketing services with proprietary market research studies, such as the 'Estudio Complementos Alimenticios,' and maintains a content platform called Pharma Update for industry knowledge sharing. The company serves the full pharmaceutical universe including Prescription, Consumer Healthcare, Animal Health, Rare Diseases, and Medical Devices segments.

Differentiator

Problem solved

Functional benefit

Products and services

• Full Pharma Marketing A comprehensive pharmaceutical marketing service for enterprise pharma and consumer healthcare companies, combining market research and strategic intelligence, omnichannel stakeholder engagement, and data-driven performance marketing to deliver integrated campaigns across prescription, consumer healthcare, animal health, rare diseases, and medical devices segments.
• Estudio Complementos Alimenticios (Food Supplements Study) A proprietary market research study analyzing consumer decision-making patterns for food supplements, the role of pharmacies, and brand differentiation opportunities for consumer healthcare marketers.

Quantifiable outcome

• 72% of consumers prioritize safety and confidence in food supplements
• +3 more outcomes

Named customers30 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• IDE360coreStrategic or Co-development PartnerElogia acquired IDE360 to reinforce the Elogia Pharma boutique, strengthening their pharmaceutical marketing capabilities. This acquisition enhances their specialized pharma marketing offering by integrating IDE360's expertise into the Elogia Pharma division.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Ogilvy Health: WPP's dedicated healthcare marketing network. Like Elogia Pharma, it serves global pharma brands but adds deep HCP, payer and patient capabilities plus global media scale.
• Havas Health: Havas's global healthcare and wellness agency network. Competes for omnichannel pharma and consumer-health briefs with a model comparable to Elogia Pharma's Full Insights/Experiences/Performance pillars.
• DDB Health: DDB's healthcare arm within Omnicom. Competes in HCP engagement, creative, and patient marketing — categories overlapping Elogia Pharma's full pharma marketing remit.
• Saatchi & Saatchi Wellness: Publicis's consumer-health and wellness-focused agency. Overlaps with Elogia Pharma's OTC and consumer healthcare segment work for clients such as Reckitt and Humana.
• Publicis Health: The healthcare and pharma communications arm of Publicis Groupe. Competes with Elogia Pharma for the same enterprise pharma manufacturers (Pfizer, Roche, Merck, BMS) using a global, multi-agency footprint that Elogia Pharma cannot match at scale.
• TBWA\Health: Omnicom's healthcare creative collective. Targets the same pharmaceutical brand portfolios with creative-led, omnichannel campaigns of the type Elogia Pharma sells.
• McCann Health: IPG's healthcare network; a direct competitor for full-service pharma marketing engagements, including consumer healthcare and rare-disease categories where Elogia Pharma also operates.
• VMLY&R Health: WPP's brand experience and CRM-led health practice. Direct competitor on data-driven, performance-marketing engagements for global pharma clients.

Direct peers

• AbelsonTaylor: Independent U.S. healthcare and pharma creative agency. Closely comparable as a specialist, full-service pharma marketing boutique competing for branded Rx and consumer-health assignments.
• Concentric Health Experience: Independent healthcare marketing agency focused on pharma and biotech. Comparable as a digitally native, full-service specialist serving the same enterprise pharma customer profile.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/login
• YouTubeyoutube.com/user/elogia
• Facebookfacebook.com/elogia
• LinkedInlinkedin.com/company/elogia-pharma
• Instagraminstagram.com/elogia
• TikToktiktok.com/@we_are_elogia

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elogia Pharma (Grupo Viko)