Pheim Islamic Asset Management Sdn Bhd

What Pheim Islamic Asset Management Sdn Bhd does

Pheim Islamic Asset Management Sdn Bhd is a Malaysian-licensed Islamic asset manager established on 4 October 2021 as a wholly-owned subsidiary of Pheim Asset Management Sdn Bhd (Pheim Malaysia), one of the oldest boutique asset managers in ASEAN with 30 years of operating history since 1994. The firm specializes in Shariah-compliant investment management, providing Islamic unit trust funds, balanced funds, regional equity funds, private mandates, and external fund management services to institutional and retail investors seeking ethical, halal investment solutions aligned with Islamic finance principles. The subsidiary was created to consolidate the parent's Islamic product franchise into a dedicated legal entity with its own Capital Markets Services Licence from the Securities Commission Malaysia.

The product portfolio centers on Shariah-compliant offerings, anchored by the flagship Dana Makmur Pheim Islamic Balanced Fund (inception January 2002, +452.11% total return through 30 September 2023) and including Pheim Asia Ex-Japan Islamic Fund, Pheim Income Fund, and Pheim Emerging Companies Balanced Fund, alongside access to the offshore Pheim SICAV-SIF-ASEAN Emerging Companies Fund (+1,130.90% USD return over 25 years, ranked No. 1 globally in ASEAN Equity by LSEG Lipper). The investment approach is built around the proprietary 'Never Fully Invest at All Times' philosophy, which deliberately maintains partial cash positions to capture market dislocations and defend capital during downturns—an approach the firm credits with weathering ten major crises since 1994, including the Asian Financial Crisis, Global Financial Crisis, Covid-19, and the Russia-Ukraine War. Pheim Malaysia has been recognized by the CFA Institute as one of the first two firms in Malaysia to claim compliance with the CFA Institute's Asset Manager Code of Professional Conduct.

Revenue is generated through recurring management fees on unit trust funds and private mandates, with distribution of the Islamic unit trust funds occurring primarily through Malaysia's EPF-MIS (Employees Provident Fund Members Investment Scheme) via the EPF I-INVEST online platform. Distribution is facilitated through two licensed partners: iFAST Capital Sdn Bhd and Phillip Mutual Bhd, with EPF I-INVEST sales charges capped at 0.5% per transaction. The company serves four defined customer segments: Islamic/religious investors seeking Shariah-compliant mandates, institutional investors (pension funds, sovereign wealth funds, insurance companies), retail investors via unit trusts, and global investors seeking cross-border ASEAN Shariah-compliant exposure. Operational geographies span Malaysia, Singapore, Thailand, Indonesia, the Philippines, Vietnam, Korea, Taiwan, Hong Kong, and China.

Name

Pheim Islamic Asset Management Sdn Bhd

Legal name

Pheim Asset Management Sdn Bhd

Website

https://pheim.com.my

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Pheim Islamic Asset Management Sdn Bhd is a Malaysian-licensed Islamic asset manager (est. 2021) offering Shariah-compliant unit trust funds, balanced funds, private mandates, and EPF channel-distributed retail products for institutional, retail, and global investors across ASEAN and East Asia.

Ownership category

akta.pro rank

Product category

Islamic Asset Management

NAICS

Portfolio Management and Investment Advice (523940), Open-End Investment Funds (525910)

SIC

Investment Advice (6282)

akta.pro primary industry

Islamic Investment Banking & Capital Markets Services (FSABAGAG)

Keywords

• Islamic asset management
• Shariah-compliant investing
• Unit trust funds
• External fund management
• Private mandate services

Headquarters

HQ city

Kuala Lumpur

HQ country

Malaysia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Islamic Fund Management Services: Management fees from managing Islamic unit trust funds including Dana Makmur Pheim (Islamic Balanced Fund) and other Islamic funds. Pheim Islamic operates as a licensed Capital Markets Services provider managing Shariah-compliant investment portfolios for institutional and retail investors.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Pheim Islamic Asset Management Sdn Bhd is a Securities Commission Malaysia-licensed Islamic asset manager that manages Shariah-compliant investment portfolios for institutional and retail investors. It offers Islamic unit trust funds (including the flagship Dana Makmur Pheim Islamic Balanced Fund), regional Islamic equity funds, income funds, private mandate services for high-net-worth and institutional clients, and external fund management services for institutional mandates such as the Employees Provident Fund of Malaysia.

Product overview

Pheim Islamic Asset Management Sdn Bhd is a wholly-owned subsidiary of Pheim Asset Management Sdn Bhd (Pheim Malaysia), offering Islamic fund management products. The product portfolio centers on Shariah-compliant investment solutions including the flagship Dana Makmur Pheim (Islamic balanced fund), Pheim Asia Ex-Japan Islamic Fund (regional equity), Pheim Emerging Companies Balanced Fund, and Pheim Income Fund. The company also offers Private Mandate services for customized portfolios and External Fund Manager services for institutional clients. The parent company additionally manages the Pheim SICAV-SIF-ASEAN Emerging Companies Fund (offshore fund). All products benefit from Pheim Malaysia's 30-year track record and investment philosophy of 'Never Fully Invest at All Times'.

Differentiator

Problem solved

Functional benefit

Products and services

• Dana Makmur Pheim A Shariah-compliant balanced portfolio of equities and Sukuk with a maximum equity allocation of 60% in Malaysia. It is the flagship Islamic balanced fund of the Pheim group, targeting investors seeking halal exposure to Malaysian Shariah-compliant equities and fixed income, and has accumulated 56 Refinitiv Lipper Fund Awards.
• Pheim Asia Ex-Japan Islamic Fund An Islamic fund investing in Shariah-compliant equities across Asia ex-Japan markets for investors seeking halal regional equity diversification.
• Pheim Emerging Companies Balanced Fund A balanced fund investing in emerging companies with a mix of equities and fixed income securities for investors seeking exposure to smaller, high-growth names.
• Pheim Income Fund An income fund providing regular income distributions while maintaining capital stability for income-oriented investors, and is among the unit trust funds eligible for EPF-MIS.
• Pheim SICAV-SIF-ASEAN Emerging Companies Fund (Pheim ASEAN Fund) An offshore Luxembourg SICAV-SIF fund investing in ASEAN emerging companies. Ranked No. 1 globally in ASEAN Equity Category by LSEG Lipper for the 25-year period ended 30 September 2023, posting 1,130.90% positive USD return since 1 October 1998, for global investors seeking ASEAN equity exposure.
• Private Mandate Customised investment mandates for high-net-worth and institutional investors with tailored portfolio management, available in both conventional and Shariah-compliant variants across ASEAN markets.
• External Fund Manager Services External discretionary fund management services for institutional clients. Includes the Employees Provident Fund of Malaysia Domestic Equity mandate held since 1997, where the firm's TWRR has outperformed the EPF benchmark for 27 consecutive calendar years ended December 2023 with cumulative outperformance exceeding 650%.

Quantifiable outcome

• Dana Makmur Pheim registered +452.11% total return from inception January 2002 till 30 September 2023, outperforming benchmark (+114.32%) by +337.79%
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core.

• Securities Commission MalaysiacoreOthers · 4 October 2021Pheim Islamic obtained its Capital Markets Services Licence from the Securities Commission Malaysia on 4 October 2021, enabling the company to operate as a licensed Islamic asset manager in Malaysia.
• iFAST Capital Sdn BhdcoreChannel Partner/ Reseller/ Distributor · 19 August 2019iFAST Capital Sdn Bhd is a licensed distributor for EPF I-INVEST online platform offering Pheim's unit trust funds including Dana Makmur Pheim and Pheim Income Fund to EPF members. EPF members can invest through this channel starting 19 August 2019.
• Phillip Mutual BhdcoreChannel Partner/ Reseller/ Distributor · 19 August 2019Phillip Mutual Bhd is a licensed distributor for EPF I-INVEST online platform offering Pheim's unit trust funds including Dana Makmur Pheim and Pheim Income Fund to EPF members. EPF members can invest through this channel starting 19 August 2019.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Public Mutual Berhad: Largest Malaysian private unit trust company with a sizeable Islamic fund range; competes for the same retail EPF-MIS investors and institutional Shariah mandates as Pheim Islamic.
• Franklin Templeton Malaysia: Global asset manager with a Malaysian presence offering Islamic-compatible strategies and competing for cross-border ASEAN Shariah mandates that overlap with Pheim Islamic's SICAV-SIF ASEAN fund.
• Eastspring Investments Berhad: Malaysian arm of Prudential's asset management business (Eastspring) offering conventional and Shariah-compliant funds across ASEAN. Competes for Malaysian Islamic retail and institutional mandates.
• Maybank Asset Management: Largest Malaysian asset manager, part of Maybank group, with extensive Islamic fund offerings (Maybank Islamic Asset Management) including balanced, equity, and Sukuk funds. Competes with Pheim Islamic in Malaysian Shariah-compliant retail and institutional mandates.
• Aberdeen Investments Malaysia (formerly Aberdeen Standard): Global asset manager with Malaysian operations offering Shariah-compliant ASEAN equity and balanced strategies; competes with Pheim Islamic for institutional and EPF-related ASEAN mandates.
• CIMB-Principal Asset Management: Major Malaysian asset manager formed from CIMB and Principal Financial's joint venture, with a broad Islamic fund suite and EPF-MIS eligibility. Directly competes for Islamic retail and institutional mandates against Pheim Islamic.

Direct peers

• AHAM Capital Berhad: Malaysian boutique asset manager (formerly Affin Hwang Asset Management) with both conventional and Islamic unit trust offerings, EPF-MIS distribution, and award-winning balanced funds — directly comparable in size, strategy mix, and customer segment to Pheim Islamic.
• RHB Asset Management: RHB Banking Group's asset management arm managing both conventional and Islamic unit trust funds eligible for EPF-MIS. Competes with Pheim Islamic in Malaysian Islamic balanced and equity fund categories.
• AmInvest (AmBank Islamic): AmBank Group's Islamic asset management arm offering a wide range of Shariah-compliant unit trust funds across balanced, equity, and Sukuk strategies — directly competes with Pheim Islamic in the Malaysian Islamic retail and institutional fund management space.
• Affin Asset Management: Part of the Affin Group, the parent group that has acquired Pheim Malaysia; operates Islamic and conventional fund management in Malaysia with overlapping distribution channels and target investor base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/pheim-islamic-asset-management-sdn-bhd

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pheim Islamic Asset Management Sdn Bhd