Phenomena

Event Design & Productionphenomenabypomme.com

Phenomena is an art-led event design studio in Karachi, Pakistan, curating bespoke immersive fashion shows, art exhibitions, themed corporate events, and luxury weddings for international luxury brands, fashion designers, nonprofits, and private clients.

Company typePrivate
Founded2015
HeadquartersKarachi, Pakistan
Headcount1–10
GTM typeB2B
OfferingServices

What Phenomena does

Phenomena (operating as 'Phenomena by Pomme') is an art-led event design studio headquartered in Karachi, Pakistan, that curates bespoke immersive events spanning fashion, art, and design. The studio delivers end-to-end event production including concept development, spatial aesthetics, lighting and sound design, floral composition, decor, graphic design, video production, catering consultation, and event logistics/PR. Its portfolio encompasses high-fashion runway shows and Pakistan Fashion Week productions, themed corporate and private events (casino nights, jewelry launches, medieval festivals), art exhibitions and biennale installations, and a dedicated luxury weddings service line.

The company operates a professional services revenue model with quote-based pricing tailored to each event's scope and customization. It serves a diverse client base including Pakistani fashion designers (Deepak Perwani, FAD, Pakistan Fashion Week), international luxury brands (Tory Burch, Michael Kors, Guerlain, Clarins), art institutions (Amin Gulgee Gallery, Canvas Gallery, Karachi Biennale Trust), nonprofits (Special Olympics Pakistan, Behbud Foundation, Lady Dufferin Hospital, AURA), and private clients. Distribution is consultative, direct enterprise field sales with personalized outreach. The studio is founder-led by Pomme Amina Afzal, with a small core team of 7 employees, and operates with no disclosed external funding, parent company, or subsidiary structure.

The studio holds no patents, software products, or technology platform; revenue is derived entirely from human creative services. Marketing is driven primarily by portfolio reputation, international press coverage (HELLO Magazine, OK Magazine, International Tribune), and the founder's industry prominence, including the 2025 'Exceptional Woman of the Year (Art)' recognition from the Chamber of Trade and Commerce Pakistan.

Phenomena firmographics

Firmographics

Name: Phenomena
Legal name: Phenomena by Pomme
Website: https://phenomenabypomme.com
Company type: Private
Founded year: 2015
Operating status: Operating
Headcount range: 1–10 employees
Short description: Phenomena is an art-led event design studio in Karachi, Pakistan, curating bespoke immersive fashion shows, art exhibitions, themed corporate events, and luxury weddings for international luxury brands, fashion designers, nonprofits, and private clients.
Ownership category
akta.pro rank

Phenomena industry classification

Industry

Product category: Event Design & Production
NAICS: Performing Arts, Spectator Sports, and Related Industries (711), Interior Design Services (54141), Graphic Design Services (541430)
SIC: Services-Amusement & Recreation Services (7900), Services-Mailing, Reproduction, Commercial Art & Photography (7330)
akta.pro primary industry: Event Design, Decor & Styling (HSACAAAB)
akta.pro secondary industries: Corporate & Brand Event Styling (Product Launches, Activations) (HSACAOAN), Event Decor Design & Styling (HSACAOAB), Event Fabrication & Scenic/Set Build (Custom Builds, Installations) (BPAFAGAK), Exhibition, Retail & Experiential Design (BPAHAKAL)

Keywords

Event design services
Luxury wedding planning
Fashion event production
Art exhibition curation
Immersive event studio

Where Phenomena is headquartered

Location

Headquarters

HQ city: Karachi
HQ country: Pakistan
HQ region: Asia

Offices1 record

Markets served

Phenomena business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

Event Design and Curation Services: Custom event design and curation services for private and corporate clients, including fashion shows, art exhibitions, themed dinners, and luxury weddings. Projects are bespoke and tailored to each client's vision, with pricing based on custom proposals.

Pricing tiers

Model	Billing	Price
Other	Multi-year contract	Custom event packages based on client requirements

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Phenomena product offering

Product offering

Core offering

Phenomena is an art-led design studio that curates and produces bespoke, immersive event experiences across art, fashion, design, and luxury wedding categories. The studio delivers end-to-end event production covering concept development, spatial aesthetics, lighting, floral, decor, sound design, video, graphic design, catering consultation, event logistics, and PR/media relations, serving fashion designers, art galleries, nonprofits, corporate clients, and luxury private clients.

Product overview

Phenomena is an art-led design studio that operates as a single unified service offering, not a platform architecture. The company curates bespoke immersive events across three primary categories: Fashion Events (high-fashion runway shows and fashion week productions), Design Events (themed experiences including casino nights, Halloween events, jewelry launches, and corporate galas), and Art Events (exhibitions, cultural heritage showcases, and art festival productions). Supporting these core event services are specialized service components including Print + Graphic Design, Lighting Design, Catering Consultation, Video Production, Decor Design, Floral Design, Event Logistics/Media Relations/PR, and Sound Design. The portfolio also includes a dedicated Luxury Weddings service line. All offerings are delivered through a multidisciplinary team of experts in spatial aesthetics, graphic design, and floral composition, with each event treated as a one-of-a-kind customized installation.

Differentiator

Problem solved

Functional benefit

Products and services

Fashion Events
Design Events
Art Events
Luxury Weddings

Quantifiable outcome

Produced some of the most iconic and culturally resonant experiences in the region

Companies that use Phenomena

Customer profile

Named customers17 records

Segments6 records

Ideal customer profiles5 records

Phenomena technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Phenomena partnerships and signals

Strategic signal

Partnerships

Five partnerships are on record, tiered minor.

GuerlainminorGTM or Marketing PartnerInternational luxury beauty brand partnership for events and brand activations.
ClarinsminorGTM or Marketing PartnerInternational luxury skincare brand partnership for events and brand activations.
Jones the GrocerminorGTM or Marketing PartnerInternational gourmet food and lifestyle brand partnership for gourmet events.
Tory BurchminorGTM or Marketing PartnerInternational fashion brand partnership for fashion events and brand activations.
Michael KorsminorGTM or Marketing PartnerInternational fashion brand partnership for fashion events and brand activations.

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Phenomena competitors and assessment

Company assessment

Regional players

Shaadi Squad: South Asian luxury wedding planning and design firm serving affluent Indian and diaspora clients. Comparable as a regional luxury event design studio operating in the South Asian premium wedding and fashion event market.
Weddingz.in: Large-scale Indian wedding and event services marketplace and planner. Comparable as a regional South Asian event design operator, though positioned more as a scaled aggregator than a boutique art-led studio.
Akanksha Garg Weddings: Indian luxury wedding design studio producing high-end bespoke celebrations across India and abroad. Comparable as a regional peer in South Asian luxury event design with founder-led brand and full-service production.
Events by Faraz: Pakistan-based luxury event and wedding design firm serving high-end local clients. Comparable as a domestic Pakistani competitor in the same boutique luxury event design market segment.

Direct peers

David Tutera: Celebrity event designer focused on luxury weddings and high-profile private celebrations. Comparable as a personal-brand-driven boutique event design studio delivering bespoke creative direction and full event production.
Tara Guérard Soirée: Luxury event design studio specializing in high-end weddings and social events with a strong design and editorial aesthetic. Comparable as a design-led, small-team boutique producing bespoke luxury events.
Colin Cowie: Celebrity luxury event planner and lifestyle brand known for high-end weddings and private/corporate events. Comparable in business model: founder-led, design-forward, full-service production for affluent and brand clients.
Rafanelli & Associates: Boutique event design and production firm for luxury weddings, brand launches, and nonprofit galas. Comparable in offering scope and founder-driven positioning within the premium event production segment.
Mindy Weiss Party Consultants: Top-tier event planner specializing in celebrity weddings and luxury brand activations. Comparable as a high-end, founder-led boutique with celebrity client roster and full-service event production capabilities.
Preston Bailey: Globally renowned luxury event designer producing high-end weddings, fashion events, and art-led experiences. Directly comparable as a founder-led, brand-driven boutique design studio specializing in immersive, bespoke event production at the top of the market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

Phenomena financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Phenomena leadership team

Management profile

Number of profiles

Profiles1 record

Phenomena funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Phenomena M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Phenomena

What does Phenomena do?

Is Phenomena a public or private company?

Phenomena is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Phenomena founded?

Phenomena was founded in 2015. It employs 1 to 10 people.

Where is Phenomena based?

Phenomena is headquartered in Karachi, Pakistan, in the Asia region.

How does Phenomena make money?

One revenue line is on record: event Design and Curation Services.

Who are Phenomena's main competitors?

Regional players on record are Shaadi Squad, Weddingz.in, Akanksha Garg Weddings and Events by Faraz. Direct peers are David Tutera, Tara Guérard Soirée, Colin Cowie, Rafanelli & Associates, Mindy Weiss Party Consultants and Preston Bailey.

Does Phenomena have an API?

No public API is recorded for Phenomena.

What industry is Phenomena in?

Phenomena's product category is Event Design & Production. Its primary akta.pro industry code is HSACAAAB, Event Design, Decor & Styling, with a secondary code of HSACAOAN, Corporate & Brand Event Styling (Product Launches, Activations). Its NAICS code is 711 and its SIC code is 7900.