Phu Hung Fund Management

What Phu Hung Fund Management does

Phu Hung Fund Management Joint Stock Company (PHFM) is a privately-held Vietnamese fund management company founded in 2007 and headquartered in Ho Chi Minh City. As a member of the Phu Hung Financial Group, PHFM provides fund management, portfolio management, and securities investment consultancy services to both individual retail and institutional investors across Vietnam. The company operates with 18 employees and manages assets under management (AUM) exceeding VND 500 billion (~$20M USD).

PHFM's product portfolio centers on three core offerings: the PHVSF open-end fund (Phu Hung Vietnam Select Investment Fund), the PHFM VNSHINE ETF (FUEPHVNS) launched in May 2026 using a Smart Beta strategy based on the VNSHINE index from HOSE, and Member Funds. The Smart Beta ETF screens constituent stocks based on cash dividend payout capacity, net debt control, and limited share dilution. PHFM also offers a Systematic Investment Plan (SIP) feature for automated periodic investing at low minimums (VND 100,000, approximately $4 USD).

PHFM generates revenue primarily through management fees on AUM (0.75% annually for the ETF) plus portfolio management and investment consultancy fees. Distribution is conducted through a multi-channel strategy combining PHFM's own digital trading platform (fund.phfm.vn) with strategic partnerships across major Vietnamese securities platforms — including Mirae Asset Securities' M-Stock (effective December 2025), Techcom Securities (TCBS), InvestingPro, and DigiFinance. The company is led by CEO Lu Hui-Hung and Chairman Albert Kwang-Chin Ting, with a management team possessing over 20 years of experience in Vietnamese and Asian capital markets.

Name

Phu Hung Fund Management

Legal name

Phu Hung Fund Management Joint Stock Company

Website

https://phfm.vn

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Phu Hung Fund Management (PHFM) is a Ho Chi Minh City-based Vietnamese fund management company founded in 2007, offering open-end funds, Smart Beta ETFs, and portfolio management services to retail and institutional investors through its own platform and channel partners.

Ownership category

akta.pro rank

Product category

Asset Management / Fund Management

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Onshore Private Banking (Domestic HNW/UHNW) (FSAAABAA)

akta.pro secondary industry

Discretionary Portfolio Management (DPM) (FSAAABAC)

Keywords

• Fund management services
• Open-ended mutual funds
• Exchange traded funds
• Portfolio management
• Investment advisory

Headquarters

HQ city

Ho Chi Minh City

HQ country

Vietnam

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Fund Management Fees: PHFM generates revenue through management fees charged on assets under management (AUM). The ETF FUEPHVNS charges 0.75% per year in management fees, providing low-cost exposure to investors while generating predictable recurring revenue based on AUM size.
2. Portfolio Management Services: Professional portfolio management services for institutional and high-net-worth clients, generating fees based on assets managed and performance.
3. Investment Consultancy: Securities investment advisory services provided to clients seeking professional guidance on investment decisions.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Phu Hung Fund Management (PHFM) is a Vietnamese asset management company that operates open-ended mutual funds (notably PHVSF), ETFs (PHFM VNSHINE ETF), and member funds, alongside offering discretionary Portfolio Management and Investment Consultancy services. The firm manages AUM exceeding VND 500 billion for retail and institutional clients in Vietnam, applying a long-term, fundamental-investing philosophy and a Smart Beta ETF strategy based on the HOSE VNSHINE index.

Product overview

Phu Hung Fund Management offers a coordinated product portfolio centered on three core fund products: the open-ended PHVSF (Phu Hung Vietnam Select Investment Fund), the PHFM VNSHINE ETF applying Smart Beta strategy, and Member Funds. These are complemented by professional services including Portfolio Management and Investment Consultancy. The company distributes its open-end fund through multiple digital platforms including Mirae Asset Securities' M-Stock, TCBS, InvestingPro, and DigiFinance, providing investors flexible access through both traditional and technology-driven channels. The offerings target both retail and institutional investors seeking disciplined, transparent, and long-term investment solutions in the Vietnamese market.

Differentiator

Problem solved

Functional benefit

Products and services

• PHVSF (Phu Hung Vietnam Select Investment Fund) Open-ended mutual fund investing in a diversified portfolio of Vietnamese equities, built on long-term sustainable investment orientation, rigorous selection of high-quality companies with strong fundamentals, and transparent operations under sound governance. Minimum subscription starts from VND 100,000 (approximately USD 4). Available to retail and institutional investors in Vietnam.
• PHFM VNSHINE ETF (FUEPHVNS) Exchange Traded Fund applying a Smart Beta strategy based on the HOSE VNSHINE index, screening Vietnamese equities for cash dividend payout capacity, net debt control, and limited share dilution. Targets retail and institutional investors seeking low-cost, rules-based equity exposure in Vietnam.
• Member Funds

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and secondary.

• Mirae Asset Securities (Vietnam)coreChannel Partner/ Reseller/ Distributor · 14 December 2025PHFM signed a strategic partnership with Mirae Asset Securities (Vietnam) to distribute the Phu Hung Vietnam Select Investment Fund (PHVSF) on its digital investment platform M-Stock. The partnership enables both individual and institutional investors to access PHVSF through a streamlined, technology-driven investment experience. The collaboration represents PHFM's expansion into digital investment channels and enhances investor access to professional financial solutions in Vietnam.
• TCBS (Techcom Securities)coreChannel Partner/ Reseller/ Distributor · 7 March 2025PHFM partnered with Techcom Securities (TCBS) for the official distribution of open-end fund PHVSF. This partnership enables TCBS customers to access PHFM's professionally managed open-end fund through one of Vietnam's leading digital securities platforms.
• InvestingProsecondaryChannel Partner/ Reseller/ Distributor · 1 January 2025PHFM officially distributes PHVSF through InvestingPro platform, expanding accessibility for investors using this digital investment channel.
• DigiFinancesecondaryChannel Partner/ Reseller/ Distributor · 1 January 2025PHFM partners with DigiFinance for distribution of open-ended fund PHVSF, opening new investment channels for Vietnamese investors.
• Phu Hung Financial GroupcoreOthersPHFM is a member company of the Phu Hung Financial Group, providing institutional affiliation and brand association within the broader financial services ecosystem.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• VCBF (Vietcombank Fund Management): Joint venture between Vietcombank and Franklin Templeton, managing open-ended funds in Vietnamese equities and fixed income. Comparable to PHFM in offering open-ended mutual funds to Vietnamese retail and institutional clients.
• PVI Asset Management: Vietnamese asset manager affiliated with PVI Holdings, offering mutual funds and portfolio management services. Comparable to PHFM as a domestic Vietnamese fund manager targeting retail and institutional capital.
• Bao Viet Fund Management: Vietnamese fund management company offering open-ended funds and portfolio management to retail and institutional clients. Directly comparable product mix and target segments to PHFM, with established institutional backing from Bao Viet Holdings.
• KIM Vietnam Fund Management: Vietnamese open-ended fund manager (KVF, KIM Vietnam Growth Fund) targeting domestic retail and institutional investors. Closely comparable to PHFM in product structure, AUM scale, and Vietnamese equity focus.
• SSIAM (Siemens Fund Management): Vietnamese asset manager offering open-ended funds (including VFMVF1, VFMVF4) and ETF products. Directly comparable to PHFM in product mix, retail distribution model, and Vietnamese equity focus.
• Dragon Capital: Established Vietnamese asset manager offering open-ended funds and ETFs (DCVFMVN Diamond ETF) targeting retail and institutional investors. Direct competitor to PHFM in the Vietnamese open-end fund and ETF space, with longer ETF track record.
• VinaCapital: One of Vietnam's largest asset managers, operating open-ended funds, closed-ended funds, and separately managed accounts focused on Vietnamese equities. Directly comparable to PHFM in product category, target customer (domestic and foreign investors), and Vietnamese equity specialization, but with substantially larger AUM.

Emerging players

• Techcom Securities (TCBS): Leading Vietnamese digital securities platform that distributes PHFM products; expanding into proprietary investment offerings. Comparable as a digital-first distribution and wealth management channel competing for the same retail investor.
• Mirae Asset Securities (Vietnam): Securities platform that distributes PHFM products via M-Stock; also offers its own investment products. Comparable as a Vietnam-focused retail investment platform with overlapping distribution and product ambitions.

Broad incumbents

• Manulife Investment Management (Vietnam): Global asset manager with significant Vietnam fund offerings, competing for both retail and institutional mandates. Larger and more diversified than PHFM but operates in the same open-end fund and discretionary portfolio management space.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/phu-hung-fund-management

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Phu Hung Fund Management