PHG Hotels & Resorts - Hospitality Consulting --- Consultoria Hotelera

What PHG Hotels & Resorts - Hospitality Consulting --- Consultoria Hotelera does

PHG Hotels & Resorts is a boutique independent hospitality consulting firm founded in 2009 and headquartered in Madrid, Spain, operating under the legal entity Professional Hospitality Group HR Spain, S.L. (CIF B86161320). The firm specializes in strategic advisory and asset management services for hotel property owners and investors across the full hotel asset lifecycle. Its service offering spans six core modules: hotel acquisition/sale/lease advisory, market feasibility and valuation studies, strategic hotel consulting, operator and brand selection, hotel asset management, and senior advisory. PHG is the only International Society of Hospitality Consultants (ISHC) board member in Spain.

The firm is led by Managing Partner (Socio Director) Ivar Yuste and operates with 14 employees from its Madrid office at Claudio Coello 37. Revenue is generated exclusively through bespoke, project-based consulting engagements (no public pricing, no recurring SaaS, no product offering); the firm is entirely bootstrapped with no external capital infusion, funding rounds, or parent company, and has no software platform or technology product. Distribution is direct from Madrid via professional networks, industry media presence, referrals, and thought-leadership content including the "Podcast Inversión Hotelera."

The client base spans private equity and investment funds (Oaktree Capital, Buenavista Equity Partners), banking and financial institutions (Banco Popular/Grupo Santander), insurance (Seguros RGA), family offices (Aligrupo, an unnamed international family office), real estate (Scipion Real State), entertainment (SADE Cines), conglomerates (Inveravante), and hotel operators/franchisees (Accor franchisee, Oberoi Hotels). Notable engagements include asset management for Oaktree's Dolce Sitges, operator selection for Oberoi at London's Old War Office, the introduction of the first global hotel brand in Benidorm (Mercure), and the first Mercure in Galicia (Mercure Lugo Centro). Geographic reach covers Spain, the UK, Africa, and Latin America.

Name

PHG Hotels & Resorts - Hospitality Consulting --- Consultoria Hotelera

Legal name

Professional Hospitality Group HR Spain, S.L.

Website

https://phghr.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

PHG Hotels & Resorts is a Madrid-based boutique hospitality consulting firm founded in 2009 that provides bespoke strategic advisory, asset management, operator selection, and feasibility studies to hotel owners, investors, family offices, and institutional clients across Spain and international markets.

Ownership category

akta.pro rank

Product category

Hospitality Consulting Services

NAICS

Real Estate Property Managers (53131), Management of Companies and Enterprises (55111), Portfolio Management and Investment Advice (523940)

SIC

Real Estate Agents & Managers (For Others) (6531), Investment Advice (6282)

akta.pro primary industry

Hospitality (Hotels & Resorts) Asset Management (BPAJAMAE)

akta.pro secondary industries

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD), Wellness-Lifestyle Boutique Hotels (THAGADAF)

Keywords

• Hospitality consulting services
• Hotel asset management
• Hotel market feasibility
• Hotel operator selection
• Hotel repositioning advisory

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Professional Hospitality Consulting Services: PHG generates revenue through bespoke consulting engagements serving hotel owners, investors, and property developers. Services include strategic hotel advisory, asset management, market feasibility studies, operator/brand selection, due diligence, hotel repositioning strategy, and debt financing advisory. Revenue is project-based and aligned to the full lifecycle of hotel assets.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

PHG Hotels & Resorts is a boutique independent hospitality advisory firm that provides strategic consulting to hotel property owners and investors. The firm advises on the full hotel asset lifecycle — including acquisition and sale, market feasibility studies, operator and brand selection, asset management, repositioning, and senior advisory — representing owners across Spain and select international markets.

Product overview

PHG Hotels & Resorts is a boutique independent hotel advisory firm founded in 2009, based in Madrid, Spain, and the sole Spanish member of the International Society of Hospitality Consultants (ISHC). The company offers a comprehensive suite of hospitality consulting services organized around six core modules: (1) Hotel Acquisition, Sale & Lease advisory; (2) Market Studies, Feasibility & Valuations; (3) Strategic Hotel Consulting; (4) Hotel Operator & Brand Selection; (5) Hotel Asset Management; and (6) Senior Hotel Advisory. PHG serves institutional investors, family offices, private equity funds, real estate groups, insurance companies, sports clubs, public entities, SOCIMIs, foundations, and financial institutions across Spain and international markets. The firm has completed over 100 consulting projects and operates a hotel investment podcast as an educational resource.

Differentiator

Problem solved

Functional benefit

Products and services

• Hotel Advisory (Asesoría Hotelera) Core strategic advisory service for hotel property owners and investors, providing tailored solutions across the full hotel asset lifecycle, from acquisition to optimization.
• Hotel Acquisition, Sale & Lease Advisory Advisory on hotel purchase, sale, and lease transactions, including selection of suitable investors and operators for each establishment.
• Market Studies, Feasibility & Valuations Comprehensive market analysis for hotels worldwide to support investment decisions, asset valuation, transaction evaluation, and project feasibility assessment.
• Strategic Hotel Consulting Strategic guidance for property owners and boards of directors in making decisions regarding their hotel portfolios.
• Hotel Operator & Brand Selection Expert selection and negotiation with operators, franchise brands, management companies, and affiliations for hotel properties.
• Hotel Asset Management Representation of hotel owners to optimize performance and ensure compliance with agreed objectives throughout the asset lifecycle.
• Senior Hotel Advisory Senior-level advisory services focused on delivering measurable results, tailored to each specific project and client need.

Quantifiable outcome

• PHG doubled the revenue of the Mercure Benidorm compared to the pre-renovation period, achieving the best guest rating in the destination on Booking.com and the best performance of any Mercure hotel in the Iberian Peninsula.
• +2 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• International Society of Hospitality Consultants (ISHC)coreOthersPHG Hotels & Resorts is the only ISHC board member in Spain. ISHC is the leading global body of hospitality consultants, and PHG's membership confers international credibility, exclusive network access, and a recognized standard of professional excellence in hotel advisory services.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Horwath HTL: Hotel-focused consulting brand within the Crowe Global network providing feasibility, valuation, operator search and asset management. Comparable to PHG across the same core hotel advisory service lines, with international footprint.
• Christie & Co: Specialist European hotel and leisure property advisor focused on brokerage, valuation and consultancy. Comparable to PHG on hotel transaction advisory and operator search, particularly across European hospitality markets including Spain.
• HVS International: Global hotel consulting, valuation and asset management firm. Closely comparable to PHG on hotel feasibility studies, valuation, operator selection and asset management, with similar professional-services, project-based model.

Broad incumbents

• CBRE Hotels: Global real estate services firm with a large dedicated Hotels practice offering investment advisory, valuation, asset management and operator selection. Comparable to PHG on hotel asset advisory and asset management mandates, but operates at global scale across many asset classes.
• JLL Hotels & Hospitality Group: JLL's Hotels & Hospitality group provides investment sales, advisory and asset management across Europe and globally. Directly comparable to PHG on hotel advisory, valuation and asset management, but as part of a much broader real estate platform.
• Knight Frank Hotels: Global real estate consultancy with a dedicated hotels team offering investment sales, advisory and asset management. Comparable to PHG on hotel advisory mandates, particularly in European markets.
• Deloitte — Hospitality & Tourism: Big Four advisory firm with a hospitality and tourism practice providing strategy, feasibility and transaction advisory to hotel owners and investors. Comparable to PHG on strategic hotel consulting, though embedded in a multi-sector professional services platform.
• Colliers International — Hotels: Global real estate services firm with a hotels and hospitality practice providing investment advisory, valuation and asset management. Comparable to PHG on institutional hotel advisory but with a much broader, multi-asset platform.
• Cushman & Wakefield Hospitality: Global real estate firm with a dedicated Hospitality team advising on hotel investment, valuation and asset management. Comparable to PHG on institutional hotel advisory mandates, but operating as a broad-line commercial real estate platform.
• Savills Hotels: Global real estate advisor with a dedicated Hotels team providing investment advisory, valuation and asset management. Comparable to PHG on hotel asset advisory but as part of a much broader real estate platform.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/consultoria-hotelera

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PHG Hotels & Resorts - Hospitality Consulting --- Consultoria Hotelera